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Curie Deodorant is a product developed by entrepreneur Sarah Moret, which was featured in season 13 of Shark Tank.
Curie Deodorant was developed in response to the founder’s dissatisfaction with commercial deodorants that contain harmful chemicals and ineffective natural alternatives.
Curie Deodorant boasts an aluminum-free formula, in line with the growing consumer consciousness about potential health hazards associated with aluminum compounds in many deodorants.
As an added advantage, the formula has a low baking soda content, a common irritant found in many natural deodorants, thereby reducing the risk of skin irritation.
Curie Deodorant stands out for its natural ingredients, including coconut oil, arrowroot powder, beeswax, baking soda, corn starch, and various flower and seed extracts. This composition ensures a more natural approach to personal care and allows the skin to stay fresh even 24 hours after application.
Curie Deodorant offers a fresh and pleasant fragrance without synthetic or potentially harmful ingredients. Curie Deodorant has carved a niche in natural personal care by delivering on its promise of effective odor control.
| Company Name | Curie Deodorant |
| Entrepreneur | Sarah Moret |
| Product | Deodorants that are clean and natural |
| Investment Asking For | $300,000 for 5% Equity in Curie Deodorant |
| Final Deal | $300,000 for 10% Equity in Curie Deodorant + 4% Advisory Shares |
| Shark | Mark Cuban and Barbara Corcoran |
| Episode | Season 13, Episode 15 |
| Business Status | In Business |
| Website | Curie Deodorant Website |
| Net Worth | $5 Million |
What Is Curie Deodorant?
Curie Deodorant is a highly specialized personal care brand that offers a range of toiletries with a strong emphasis on premium deodorants.
Curie Deodorant intends to create a product capable of offering strong odor and wetness protection without compromising on being gentle on the skin.
The brand prides itself on using only high-quality, all-natural ingredients. The deodorants are free from harmful chemicals like aluminum, parabens, sulfates, artificial fragrances, and more, often found in conventional deodorants and can be harsh on the skin.
Curie Deodorant’s sustainable practices are one of its most appealing aspects; all packaging is plastic-free and recyclable, reflecting the brand’s broader mission to promote environmentally friendly personal care.
Curie Deodorant is available in several scents derived from natural ingredients, allowing customers to choose according to their preferences.
The long-lasting and effective odor protection of Curie Deodorant makes it more than just a product. It’s a lifestyle choice for people who care about their bodies and the environment. It’s a holistic approach towards personal hygiene, ensuring safety, efficacy, and sustainability.
Who Is The Founder Of Curie Deodorant?
The founder of Curie Deodorant is Sarah Moret. Sarah’s educational background includes a BSBA in Business Administration from the Questrom School of Business at Boston University.
Before founding Curie, Sarah held various roles in the business world. She worked as a Senior Associate for Transaction Services for three years, and in 2017, she served as the Head of Strategy at Ukko Company for more than a year.
Sarah was driven to create Curie Deodorant out of personal frustration. She was dissatisfied with the existing clean, natural products on the market, finding that they didn’t work as well as conventional products.
This led her to conceive the idea for Curie Deodorant, a clean and natural deodorant that worked effectively. With an initial investment of $12,000, Sarah sought to make a product free of aluminum and other harmful chemicals, using only natural ingredients.
Before its appearance on Shark Tank, Curie Deodorant was heavily invested in promoting and marketing the brand. Despite applying for the show two years prior without receiving feedback, Sarah remained persistent.
She applied again the following year, and this time, she was invited to present her product on the show. The period before their Shark Tank debut was marked by rigorous efforts to enhance the brand’s visibility and market presence.
Curie spent a significant portion of their budget on promotional activities to distinguish their product in the crowded natural deodorant market. Their dedication to making a superior, clean product that was both high-quality and affordable laid a solid foundation for their eventual pitch to the Sharks.
How Was The Shark Tank Pitch Of Curie Deodorant?
The founder of Curie Deodorant, Sarah Moret, appeared on Season 13 of Shark Tank, seeking a $300,000 investment for 5% equity in her company, valuing the company at $6 million.
Curie offers aluminum-free, skin-safe deodorants alongside other body care products like hand sanitizers, marketed as superior alternatives to natural deodorants.
During her pitch, Sarah revealed that Curie achieved $125,000 in sales during its first year of business. However, the company wasn’t yet profitable. Additionally, she disclosed that she raised $1 million on a convertible note in 2020, with projections of $2 million in sales by the year’s end.
Her presentation received mixed reactions from the Sharks. Kevin O’Leary, the first Shark to pass on the offer, praised Sarah as a “powerhouse” but expressed disinterest due to the market segment not being his space.
Mark Cuban also declined, citing issues with the business model. Barbara Corcoran believed Sarah raised money prematurely, labeling this a ‘fatal error,’ and thus chose to back out. Lori Greiner aligned with Barbara’s perspective and likewise opted out.
Daymond John, the last remaining potential investor, proposed an offer of $300,000 for 30% equity. Sarah counter-offered with 12% equity but failed to convince Daymond.
However, Mark Cuban and Barbara Corcoran returned to the table in a surprising turn, impressed by Sarah’s demonstration. They jointly offered $300,000 for 14% equity. Sarah attempted to raise the stakes to $400,000 for 14%. Eventually, they settled on $300,000 for 12% equity and an additional 2% in advisory shares.
Post-Shark Tank, an update in Season 14 Episode 6, revealed substantial growth for Curie. After airing their episode, the company achieved over $1.6 million in sales and started turning a profit.
Sarah experienced overwhelming demand, with her product selling out within 24 hours of the episode airing, leading to a waitlist of 15,000 customers.
The brand partnered with luxury fitness clubs like Equinox and is now available at retail giants such as Nordstrom, Bloomingdale’s, and Anthropologie, as well as in SoulCycle gyms nationwide. Sarah has been working alongside Barbara to expand Curie’s retail presence further.
What Happened To Curie Deodorant After Shark Tank?
After appearing on Shark Tank, the business of Curie Deodorant saw significant growth and reached new heights.
Sarah Moret, the founder, saw her sales spike immediately after airing the episode, selling out her inventory within 24 hours and generating a 20,000-customer waitlist. The company achieved over $1.6 million in sales, turning profitable for the first time.
Curie Deodorant expanded its distribution channels after Shark Tank, a crucial development. Sarah worked with Shark Barbara Corcoran to secure new manufacturers and distributors, opening two warehouses to accommodate the increased demand.
Curie Deodorant also gained considerable exposure through an appearance on QVC, selling over $140,000 of product in 16 minutes. Furthermore, the brand partnered with several high-profile retailers and luxury fitness clubs.
Equinox, a well-known fitness club brand, started selling Curie products at all locations. The product also became available in popular retail stores such as Nordstrom, Bloomingdale’s, and Anthropologie, as well as in SoulCycle gyms across the country.
Looking towards the future, Sarah Moret intends to continue working with Barbara to extend Curie’s retail presence further and build on its post-Shark Tank success.
This increased market penetration and sustained growth are positive indicators of the company’s prospects, showing that the Shark Tank appearance significantly benefitted Curie Deodorant.
Curie Deodorant Shark Tank Update
Curie Deodorant expanded its product line and distribution, generating over $1.6 million in sales by November 2022. The brand’s products are now available in over 300 stores nationwide, including Nordstrom, Bloomingdale’s, Anthropologie, and SoulCycle gyms.
Curie Deodorant also partnered with luxury fitness club Equinox to sell its products at all locations. Curie Deodorant’s Shark Tank appearance brought immense success and legitimacy to the brand, leading to a complete sell-out of their deodorant and a surge in site views, social media followers, and email subscribers.
Despite the challenges posed by the pandemic, such as reduced revenue due to people staying at home, Curie persevered and adapted by launching hand sanitizers earlier than planned, which helped mitigate the impact of the crisis.
Curie Deodorant’s Shark Tank appearance had a lasting and positive effect on the company, solidifying its position in the market and paving the way for further expansion and success.
Is Curie Deodorant Still In Business?
Yes, Curie Deodorant is still in business. After appearing on Shark Tank and securing an investment from Mark Cuban and Barbara Corcoran, Curie Deodorant experienced significant growth and success.
The company achieved over $1.6 million in sales since airing on the show, became profitable, and received positive customer feedback. Curie Deodorant expanded its product line, including deodorant sticks with floral, citrus, musky, and woody notes.
What Is the Net Worth Of Curie Deodorant?
According to our research, the net worth of Curie Deodorant is estimated to be $5 million. The valuation of Curie Deodorant was $3 million after securing an investment from Mark Cuban and Barbara Corcoran on Shark Tank.
