Copa Di Vino Shark Tank Update
James Martin is descended from a family of Oregon farmers who has lived and worked on their farm for seven generations. When he left the area to work in the technology industry, he returned to Oregon to raise his family on the farmland left to him by his ancestors.
James developed a love for wine after returning to his small farm village in Oregon. He created his wine brand, Copa Di Vino, Italian, for “a glass of wine,” to make his wine more easily accessible to wine lovers. Inventor James designed a new method of packaging wine that could revolutionize how the beverage was packaged.
One of his biggest ambitions was to become the first entrepreneur to be invited to the Shark Tank and to be one of the investors. James’ entry into Shark Tank was to use their connections to reach more consumers with Copa di Vino. James was successful.
What Is Copa Di Vino?
Copa Di Vino is the top manufacturer of premium wine by the glass in the United States. James Martin, the company’s founder and owner developed the concept while traveling by bullet train across the south of France.
The Italian phrase “Copa di Vino” translates into “a glass of wine.” Consuming wine has become a requirement for many individuals, but using a glass and a corkscrew has become unavoidable.
Copa Di Vino was created to eliminate the necessity for these additional accouterments.

He first used the device in The Dalles, Oregon, nestled in the picturesque Columbia River Gorge, where he grew up. Copa Di Vino is a box that contains a ready-to-drink wine glass. It replaces the need for a bottle, corkscrew, or glass with a device that allows people to enjoy wine wherever they are without carrying them around.
Simply open the package and enjoy! The wine is no longer confined within the bottle’s confines.
Company Name | Copa Di Vino |
Entrepreneur | James Martin |
Product / Business | Single Serving Wine Glass |
Investment Asking For | $300,000 For 5% equity in Copa Di Vino |
Final Deal | No Deal |
Shark | No Shark |
Episode | Season 2 Episode 1 & Season 3 Episode 8 |
Business Status | In Business |
Website | Visit Website |
Who Is The Founder Of Copa Di Vino?
James Martin is the founder of Copa Di Vino, a premium wine line sold by the glass well, a single-serve plastic contoured cup. While working at his family’s winery in The Dalles, Oregon, he traveled to Los Angeles in March 2011 to pitch ABC’s Shark Tank with his wine-by-the-glass business.
James Martin was inspired to create Copa Di Vino while traveling in southern France by a bullet train. He reclaimed family land in Oregon he had abandoned in favor of employment in the technical field and changed how his ancestral farm marketed wines. He established Copa Di Vino as a result.
Copa Di Vino Before Shark Tank
James Martin, who hails from Oregon’s wine region, is the Copa di Vino creator, a slang term for a glass of wine in English. James Martin claims that he is from a farming family that has resided in the same location for at least seven generations.
James Martin had previously worked in the technology industry. Still, he later decided to return to Oregon, to his little hamlet, to establish a family on the acreage that his own family had endowed him.
James Martin became interested in wine after returning to his hometown after serving in the military. The government regards wine as an agricultural product.
He decided to create his brand of wine because of his enthusiasm. James Martin says introducing Copa di Vino will make it easier and more convenient for consumers to enjoy wine. James Martin developed a method that enables winemakers to package their products in a way that has never been possible.
James Martin claims that he is confident that Copa di Vino will be a huge success and that he hopes to be the first entrepreneur to become so successful that he will be invited to join the Shark Tank as a shark.
James Martin’s reliance on the Sharks’ connections is why he needs their investment to expand and sell more Copa di Vino.
How Was The Shark Tank Pitch Of Copa Di Vino?
Copa Di Vino 1st Pitch on Shark Tank
Martin appeared on the Shark Tank seeking an investment of $600,000 in return for a 20% stake in Copa Di Vino. He did a remarkable job of presenting despite the Sharks’ initial interest in the idea but was turned off by his “coy” demeanor, among other things. They did not reach an agreement.
Martin pitched his company again a year later on Shark Tank. Things have changed a lot since then.
Copa Di Vino noted an increase in sales from $600,000 to $5 million in a single calendar year.
Copa Di Vino 2nd Pitch on Shark Tank
Copa Di Vino was already a well-known name in the market before it appeared on Shark Tank for the second time. James hoped to build his business and benefit from the sharks’ connections on Shark Tank.
In season 2, episode 205, the first appearance was when Kevin O’Leary struck a deal with the government to secure a patent on the container. The second appearance was in season 3, episode 308.
James came to Shark Tank looking for a $300,000 investment in exchange for a 5 percent stake in the company. They have earned $5 million since they debuted in Season 2. James was seeking investment to expand his business and launch a second line due to high demand.
Kevin O’Leary made a $300,000 offer for 51 percent of the company, adding that he would drink a $1,000 bottle of wine to compensate for the missed profit opportunity.
Kevin refused to accept James’ offer of $1,000 worth of wine at Copa Di Vino because James knew Kevin was a wine enthusiast. Kevin, on the other hand, refused to accept James’ offer.
Kevin offered $300,000 for 12 percent when Mark Cuban asked him if he would agree to drop the price. James agreed immediately. The sharks asked James to speak with a friend, so James was given a few minutes to speak with him.
Jim Koch, the founder of Sam Adams Beer, was contacted, and he advised James to reject the offer that had been made. When James returned to the stage, Mark, Kevin, and Robert Herjavec approached him and offered him $600,000 for a 30 percent stake in their company.
James was not ready to accept, so Mark and Robert withdrew their hands from James’s, leaving only Kevin. Kevin graciously accepted the wine that James had presented to the sharks, and he went away without receiving any offer from the sharks.
Final Deal: No deal between Copa Di Vino and Sharks.
What Happened To Copa Di Vino After Shark Tank?
Copa Di Vino has been performing exceptionally well in the market. During the year 2020, the company generated $20 million in revenue, and by 2021, the company generated $70 million in revenue every year.
James’ refusal to accept the offer proved to be wise. According to a Boston-based distributor, wine sales had performed exceptionally well throughout the summer of 2012.
Copa Di Vino is doing quite well and is among the most popular beverage among customers.
Copa Di Vino was valued at approximately $6 million at the time of its shark tank appearance, and as of 2022, Copa Di Vino had a net worth of approximately $70 million.
Copa Di Vino Shark Tank Update
In the United States, Copa Di Vino is the most well-known and successful maker of premium wine sold by the glass. During an excursion on a bullet train through the south of France, the company’s founder and current owner, James Martin, came up with the idea.
After waiting another year, he introduced the technique in his hometown of The Dalles, Oregon, situated in the breathtaking Columbia River Gorge. His love of wine inspired him to create Copa Di Vino, which translates to “wine in a glass.”
Copa Di Vino is a ready-to-drink wine glass that does not require a bottle, corkscrew, or glass and can be taken anywhere. Just open and enjoy!

By 2015, Copa Di Vino was on the verge of reaching $20 million in yearly sales. Copa Di Vino is still in business and expanding as of 2022. Copa Di Vino has a current valuation of $70 million, making it one of the more successful enterprises on Shark Tank.
Is Copa Di Vino Still In Business?
James was forced to leave the Tank without receiving a proposal from the Sharks, believing that the offers would devalue his company. He also did not appear on the show to distinguish between his patent and the brand.
James returned to Shark Tank for another offer from the panel that he could accept, but he left without closing a deal this time.
Copa di Vino continues to grow despite not receiving the necessary investment from the Sharks. Pascal Carvin helped him develop a relationship between the company and the wine bottler, increasing sales and earnings.
What Is the Net Worth Of Copa Di Vino?
The net worth of Copa Di Vino is $70 million as of 2022.