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Bunny Eyez is an eyewear company that appeared on Episode 07 of Season 15 of Shark Tank. It was founded by sisters Jenny Hutt and Stacy Fritz, who wanted to create a more flexible and versatile pair of reading glasses.
Bunny Eyez features strategic hinges that allow the wearer to flip the readers downward without straining their necks. Additionally, the temples can be rotated into opera glasses, providing a multi-use functionality.
The Bunny Eyez feature allows users to flip one temple over and lie on their side in bed without the temple digging into their scalp.
The front of the frame can also be tilted, making it convenient for activities like talking to someone on a soccer field while looking at a phone and making plans simultaneously.
These unexpected features emerged after the launch of Bunny Eyez and were well-received by users.
The product’s design aims to combine fashion with utility, making it an attractive choice for those who value both style and functionality in their eyewear.
Bunny Eyez has gained recognition and popularity, with celebrity customers including Kaley Cuoco, Debra Messing, Tori Spelling, and Kristen Bell.
The company’s commitment to honoring their mother, Bunny Koppelman, who passed away from pancreatic cancer, is evident in their donation of 20% of profits from the Anna frame in purple to the Lustgarten Foundation for Pancreatic Cancer Research.
Bunny Eyez is an eyewear brand offering flexible and versatile reading glasses. With its innovative design featuring strategic hinges and rotating temples, Bunny Eyez provides users convenience and comfort.
Bunny Eyez’s celebrity following and commitment to charitable causes further enhance its appeal.
| Company Name | Bunny Eyez |
| Entrepreneur | Jenny Hutt and Stacy Fritz |
| Product | Flippable and tiltable reading glasses |
| Investment Asking For | $200,000 in exchange for a 10% equity in Bunny Eyez |
| Final Deal | $200,000 in exchange for a 20% equity in Bunny Eyez + $2/per unit royalty. The equity drops to 15%, and royalty goes away once the investment is recouped |
| Shark | Daymond John |
| Bunny Eyez Episode | Season 15, Episode07 |
| Bunny Eyez Business Status | In Business |
| Bunny Eyez Website | Visit Website |
| Bunny Eyez’s Net Worth | $1.5 Million |
What Is Bunny Eyez?
Bunny Eyez is a brand that offers a wide range of stylish and innovative tiltable reading glasses with blue light-blocking lenses. These glasses are designed to provide comfort and flexibility with their proprietary black diamond hinge technology.
Bunny Eyez stands in solidarity with the LGBTQIA+ community and offers frames for everyone, featuring various styles, colors, and unique features to suit different tastes and face shapes.
The brand also provides free domestic shipping on purchases over $50 and easy returns. Additionally, Bunny Eyez offers optical grade frames and a diverse range of lens types, including readers, blue light, sunglass, and prescription-compatible lenses.
Who Is The Founder Of Bunny Eyez?
Bunny Eyez is an eyewear company founded by sisters Jenny Hutt and Stacy Fritz. Jenny Hutt brings a diverse background to the company, with experience in law, broadcasting, and entrepreneurship.
Her multifaceted career, including her role as a radio host on SiriusXM and her podcast “Just Jenny,” contributes to the brand’s visibility and connection with the audience.
Stacy Fritz’s involvement ensures that Bunny Eyez remains a personal venture that resonates with family values and consumer needs.
The idea for Bunny Eyez was conceived when Jenny and Stacy experienced the inconvenience of not being able to use their reading glasses while getting their hair colored in a hair salon.
This frustration sparked the idea to design glasses that could be worn in various situations without hindrance. Their vision was to create a product that was not only useful but also stylish and accessible to a wide audience.
Before appearing on Shark Tank, Bunny Eyez had already established itself as an innovative eyewear brand.
The company’s unique selling point was its proprietary black diamond hinge technology, which allowed the glasses to be tilt-able and flippable, addressing the common yet overlooked issue of using reading glasses during activities like hair coloring or cooking.
Bunny Eyez aimed to fill this gap in the eyewear market by offering fashionable and practical glasses.
The glasses were crafted with attention to both aesthetics and functionality, coming in various styles, colors, and features to cater to different tastes and face shapes.
They were available in different strengths to accommodate varying needs, and Bunny Eyez offered a range of collections, including Readers, Blue Light Readers, Sunglass Readers, and Prescription Compatible glasses.
Beyond its innovative design, Bunny Eyez had a meaningful connection to the founders’ family history. The company was named after their late mother, Bunny Koppelman, serving as a tribute and a daily reminder of her. This personal significance added an emotional element to the brand.
Bunny Eyez had gained attention and success before its appearance on Shark Tank. The brand’s practicality, style, and universal appeal had caught the attention of celebrities and a broad consumer base.
In addition, Bunny Eyez demonstrated its commitment to social causes through its partnership with The Lustgarten Foundation.
Founders Sarah and Elizabeth committed a portion of their Bunny Eyez Anna frame sales to pancreatic cancer research, honoring their mother’s memory through philanthropy.
Bunny Eyez stood out in the eyewear market as a testament to innovation born from personal experience and the desire to meet a specific consumer need.
Bunny Eyez’s combination of practicality, style, and personal meaning made it a notable company.
How Was The Shark Tank Pitch Of Bunny Eyez?
During their Shark Tank pitch, Bunny Eyez founders Jenny Hutt, Stacy Fritz, and Andrea Gluck presented their company, which produces tiltable and flippable reading glasses.
They aimed to revolutionize the market with their unique design. The entrepreneurs asked for a $200,000 investment in exchange for 10% equity in their business, valuing Bunny Eyez at $2 million.
The Sharks had varying views on the product. Mark Cuban believed marketing the functionality to the right clientele would be challenging in the social media era and opted not to make an offer.
Lori Greiner considered Daymond John’s offer to be a good one and did not counter it. Kevin O’Leary did not see himself as the right fit for the company and declined to invest.
Barbara Corcoran thought selling the glasses in retail spaces would be difficult since the functionality needed to be demonstrated, so she did not make an offer.
However, Daymond John was interested in Bunny Eyez and offered $200,000 for 20% equity in the company and a $2 per unit royalty.
He explained that once his investment was recouped, the equity would drop to 15%, and the royalty would no longer apply. The founders accepted Daymond’s offer, securing a deal with him.
Ultimately, Bunny Eyez received an investment offer of $200,000 for 20% equity and a $2 per unit royalty from Daymond John on Shark Tank. The founders initially asked for $200,000 for 10% equity but accepted Daymond’s counteroffer.
| Shark | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
| Daymond John | $200,000 for 20% equity + $2 per unit royalty | $200,000 for 10% equity | $200,000 for 20% equity + $2 per unit royalty (Equity drops to 15%, and royalty goes away once the investment is recouped) |
| Mark Cuban | No offer | N/A | N/A |
| Lori Greiner | No offer | N/A | N/A |
| Kevin O’Leary | No offer | N/A | N/A |
| Barbara Corcoran | No offer | N/A | N/A |
Did Bunny Eyez Get a Deal on Shark Tank?
Yes, Bunny Eyez did get a deal on Shark Tank. Daymond John, one of the Sharks, invested in the business. The deal offered was $200,000 for 20% equity and a $2 royalty until $200,000 is paid, after which the equity drops to 15%.
This partnership with Daymond John has helped Bunny Eyez expand its business and boost its sales significantly.
What Happened To Bunny Eyez After Shark Tank?
After appearing on Shark Tank, Bunny Eyez, a reading glasses brand, experienced significant growth and success. The founders, sisters Jenny Hutt and Stacy Fritz, secured a deal with Daymond John, propelling the company’s value to an estimated $1.5 million.
Following their appearance on the show, Bunny Eyez anticipated a surge in orders within the next 48 hours. The potential for at least $50,000 in product sales the following week seemed realistic.
However, the challenge lay in fulfilling orders and sustaining sales momentum once the initial Shark Tank hype subsided.
The sisters had already made strategic moves to promote their brand. They enlisted Andrea Gluck, an experienced eyewear entrepreneur, to join their team.
Bunny Eyez gained popularity through celebrity endorsements from Kristen Bell and Kaley Cuoco. The brand received media coverage on ABC, NBC 4, and The Oprah Magazine.
Bunny Eyez stood out in the market by offering stylish glasses that could be flipped and tilted. Customers could purchase their products on BunnyEyez.com and Amazon, with some items already sold on the latter platform.
The glasses garnered positive reviews, though some customers mentioned concerns about the arms being prone to breakage.
According to Yahoo Finance, The eyewear market is valued at a staggering $169.10 billion and is projected to reach $290 billion by 2033. Jenny and Stacy only need to capture a small market share to generate substantial revenue. Additionally, licensing their innovative product presents a potentially lucrative opportunity.
Bunny Eyez experienced a boost in its business after appearing on Shark Tank. With a valuable deal from Daymond John, celebrity endorsements, media coverage, and positive customer reviews, the brand positioned itself for further success in the expanding eyewear market.
Bunny Eyez Shark Tank Update
After appearing on Shark Tank, Bunny Eyez experienced a significant boost in its business. The eyewear company, founded by sisters Stacy Fritz and Jenny Hutt, caught the attention of angel investors and viewers alike with their unique deliverables and patented black diamond hinge technology.
Following their appearance on the show, Bunny Eyez continued to find new ways to elevate its business.
The company offers a wide range of reading glasses with their signature technology on their website, catering to customers’ needs, requirements, and preferences. With ten different shapes available, both men and women can find a style that suits them.
Bunny Eyez not only focuses on functionality but also considers style and versatility. Customers can wear the brand’s glasses straight on or tilt them for a unique experience reminiscent of opera glasses.
This approach has resonated with consumers, leading to positive reviews and widespread love for the company’s products.
In addition to gaining a loyal customer base, Bunny Eyez has garnered attention from media and television personalities. Celebrities like Kaley Cuoco, Kristen Bell, Debra Messing, and Hoda Kotb have shown their fascination with the brand’s glasses.
The company has also been featured in esteemed publications and news channels such as The Oprah Magazine, WNBC, Today News, and WNYW.
To further enhance customer satisfaction, Bunny Eyez offers free shipping on orders above $50 and easy returns. This customer-centric approach, combined with their innovative products, has contributed to the company’s success.
Bunny Eyez experienced significant growth and recognition after appearing on Shark Tank. The sisters’ dedication to uniquely solving a common problem has propelled their business forward, making Bunny Eyez a prominent player in the eyewear industry.
Is Bunny Eyez Still In Business?
Our research shows that Bunny Eyez is still in business. The eyewear brand, founded by Stacy Fritz and Jenny Hutt in 2017, gained popularity after appearing on Shark Tank and securing a deal with investor Daymond John.
Bunny Eyez offers innovative reading glasses and sunglasses with tiltable and flippable designs. Despite initial challenges, the company has achieved significant sales, with a lifetime worth estimated at $1.5 million.
Bunny Eyez continues to operate from its headquarters in Bethpage, New York, with a small team of 2-10 employees. You can visit Bunny Eyez’s website to learn more about their products and browse their official website.
What Is the Net Worth Of Bunny Eyez?
According to our research, Bunny Eyez’s net worth is estimated at $1.5 million. The valuation of Bunny Eyez was $1 million after securing an investment from Daymond John.
Also, read about other businesses that appeared on Episode 07 of Season 15 of Shark Tank:
