Boarderie Shark Tank Update: Is Boarderie Still in Business?
Boarderie is a luxury catering and gourmet food delivery company that gained national fame during Season 14, Episode 7 of Shark Tank.
The brand specializes in producing catering-quality, fully arranged artisan cheese, charcuterie, and dessert boards. These premium food spreads are shipped overnight directly to consumers across the United States.
As the world’s first service of its kind, Boarderie solved a very common problem for event hosts and gift-givers. Building a beautiful, balanced charcuterie board requires a lot of specialized knowledge, time, and expensive ingredients.
Boarderie removes all of this labor. The company delivers these premium boards completely assembled and chilled. When the package arrives, customers simply remove the wrapping to display a chef-quality spread in minutes.
As of today, Boarderie has evolved far beyond its initial Shark Tank pitch. The company has expanded its catalog to include sweet treats, achieved record-breaking revenue milestones, and solidified its position as a dominant force in the American edible gifting market.
What Is Boarderie?
Boarderie operates as an upscale direct-to-consumer delivery and corporate gifting service. The company runs its daily operations out of a highly specialized 15,000-square-foot production kitchen located in West Palm Beach, Florida.
Inside this facility, a custom-built assembly line allows the team to produce up to 3,000 fresh boards every single day.
Instead of offering custom, build-your-own options, Boarderie curates specific, perfectly balanced arrangements. They offer small, medium, and large sizes to fit different party needs.
The ingredients are sourced from artisan producers worldwide, featuring high-end items such as Merlot Pecorino, Black Truffle Salami, Turkish figs, and Peppadew Pepper White Cheddar.
The secret to their nationwide success is their shipping technology. Boarderie uses state-of-the-art vacuum-sealing methods to lock in freshness, prevent the food from spoiling, and keep the ingredients perfectly in place during a bumpy ride.
The vacuum-sealed trays are packed into insulated liners with drain-safe Nordic ice packs. This ensures the food remains chilled at a safe 40 degrees Fahrenheit during overnight FedEx shipping.
Who Are the Founders Behind Boarderie?
Boarderie is a family-run business founded by experienced food and beverage professionals Aaron Menitoff, Julie Menitoff, Rachel Solomon Fascitelli, and Angel Jerez.
Before launching the overnight delivery service, Aaron and Julie Menitoff successfully owned and operated Wellington Hospitality Group for two decades in Palm Beach, Florida.
Their high-end catering business served a highly prestigious list of clients, including professional athletes, music legend Bruce Springsteen, and Prince Harry.
When the COVID-19 pandemic struck the United States in 2020, the traditional event catering industry came to a complete halt.
Faced with canceled events and a dormant business, the founders noticed a new trend. Consumers still wanted to share gourmet food and celebrate special moments with loved ones, even if they could not gather in the same room.
The Menitoffs partnered with Rachel Solomon Fascitelli—a former customer with a strong background in finance, and Angel Jerez to pivot their catering expertise into an online business.
Originally called Cheeseboarder, the company officially launched its direct-to-consumer website as Boarderie in the summer of 2022.
Prior to their Shark Tank appearance, the team had already invested heavily in their manufacturing equipment and secured retail partnerships with major brands like Williams Sonoma, Neiman Marcus, and Costco.
The Shark Tank Pitch: Securing the Deal
Aaron Menitoff and Rachel Solomon Fascitelli stepped into the Shark Tank in an episode that aired on November 18, 2022.
They entered seeking a $300,000 investment in exchange for a 5% equity stake in Boarderie. This asking price implied a total company valuation of $6 million.
The founders immediately impressed the Sharks with delicious “Shark-cuterie” samples and highly organized business numbers.
They revealed the exact breakdown of their costs. At the time, a large board cost $91 to produce. They sold it to wholesale retail vendors for $154, and they sold it directly to consumers on their website for $229.
While Mark Cuban expressed concern over the relatively tight profit margins, the founders reassured the panel that their streamlined 3,000-board-per-day facility made the business highly profitable.
In 2021, the company had already generated $1.8 million in total sales. At the time of filming in 2022, Boarderie was on track to hit $4 million in sales, with a projected net profit of $400,000.
The solid financial history and high-quality product led to multiple offers from the panel.
| Shark | Investment Offered | Equity Requested | Status |
| Kevin O’Leary | $300,000 | 17.5% | Declined |
| Barbara Corcoran | $300,000 + $300,000 Line of Credit | 15% | Declined |
| Lori Greiner | $300,000 | 9% | Accepted |
| Mark Cuban | N/A | N/A | Opted Out |
| Robert Herjavec | N/A | N/A | Opted Out |
Recognizing Lori Greiner’s massive reach and deep understanding of their target audience, the founders accepted her offer of $300,000 for 9% equity.
Boarderie Post-Shark Tank Success: Explosive Growth
The exposure from Shark Tank, combined with Lori Greiner’s strategic guidance, pushed Boarderie into a period of extreme growth.
Because their episode aired just before Thanksgiving in 2022, the timing perfectly aligned with the peak American holiday gifting season.
Following the broadcast, Boarderie experienced a staggering 1,000% surge in sales. Demand was so overwhelming that the company reached $1 million in weekly online sales.
They completely sold out of inventory and had to temporarily halt new orders before Christmas just to catch up.
The brand’s visibility skyrocketed even further when Boarderie was selected for Oprah’s famous “Favorite Things” list in 2022. They also made appearances on national television shows like Today and Good Morning America.
By the end of their second year in business, Boarderie had generated a massive $70 million in lifetime revenue. By late 2024, the company reported selling over 300,000 total boards. Their annual revenue run rate was projected to pass $60 million.
To support this immense scale, the company grew its workforce to over 70 employees. They quickly became one of the largest shippers of overnight packages in the entire South Florida region.
Boarderie even established a Guinness World Record by constructing the world’s largest charcuterie board, which weighed 769 pounds and measured 20 feet by 14 feet.
True to their community focus, all the food from the record-setting event was safely donated to local non-profit organizations.
What Is Boarderie’s Net Worth?
Estimating the exact net worth of a private company requires looking at its revenue milestones, equity deals, and market position.
When Boarderie accepted Lori Greiner’s deal on Shark Tank ($300,000 for 9%), the company was technically valued at approximately $3.33 million. However, this valuation was based on their pre-show run rate of just $4 million in annual sales.
As of today, the financial landscape of Boarderie has completely transformed. Having surpassed $70 million in lifetime revenue and achieving annual sales projections around $60 million, the company’s enterprise value has multiplied.
In the food and beverage manufacturing sector, profitable direct-to-consumer businesses with high average order values often trade at multiples of 1.5x to 3x their annual revenue.
Based on their continuous growth, high-margin direct-to-consumer pivot, and robust retail partnerships, Boarderie’s estimated net worth and enterprise valuation is realistically placed in the tens of millions of dollars. This far exceeds the initial $3.33 million Shark Tank valuation.
Exploring Boarderie’s Product Lineup
While Boarderie built its empire on classic meat and cheese platters, the brand’s catalog shows a smart expansion into broader edible gifting categories. The company currently offers specialized boards designed to cater to various dietary needs and specific celebratory occasions.
The Dessert Boards
Recognizing a massive gap in the premium sweet-gifting market, Boarderie launched a highly anticipated line of Dessert Boards.
Developed over 18 months by their culinary team, the large dessert board features more than 47 gourmet items sourced from around the world.
These boards include eight flavors of artisan chocolate truffles, six flavors of brownies, various chocolate barks, and a unique chocolate “smash box” that comes with a wooden mallet for customers to break open and reveal hidden candies.
Baked Brie Boards
For customers seeking a warm, comforting appetizer, Boarderie introduced Baked Brie boards. These feature pie-sized wheels of brie wrapped in flaky pastry crusts.
The Baked Brie comes in gourmet flavor profiles such as Cranberry, Orange, and Pecan; Mushroom, Scallion, and Caramelized Onion; and a savory Pesto Pine Nut.
Like all Boarderie products, these are delivered ready to bake alongside a reusable acacia wood serving board.
Themed and Personalized Occasion Boards
The edible gifting market thrives on personalization, and Boarderie has adapted to this demand. The brand now offers customized boards tailored for specific life events, such as birthdays, anniversaries, graduations, and sympathy gifts.
For romantic occasions, customers can even order boards featuring cheese cut into the initials of a couple.
The company also regularly releases highly sought-after seasonal products. A prime example is the limited-edition SWANcuterie board.
This popular summer release arrives with a complimentary swan-shaped pool float designed perfectly to hold the charcuterie spread on the water. They also offer specific holiday curations for Halloween, Thanksgiving, Christmas, and Mother’s Day.
Ingredients and Sourcing: A Closer Look
Boarderie’s premium price point is justified by the high quality of its ingredients. The founders have spent years building relationships with dairy farmers and artisan meat curers across Europe and North America.
According to the founders, some of their personal favorite artisan pairings included on the boards are:
| Co-Founder | Favorite Cheese | Favorite Meat | Favorite Unique Bite |
| Aaron Menitoff | Merlot Pecorino | Black Truffle Salami | Wasabi Horseradish Cheddar + Soppressata |
| Rachel Solomon | Blueberry Wensleydale | Black Truffle Salami | Double-Cream Gouda + Peppered Salami + Dried Cherries |
To adapt to changing consumer trends, Boarderie also offers plant-forward and vegetarian options. Their “Cheese Only” boards omit cured meats entirely, focusing instead on diverse artisanal cheeses, mixed nuts, and fruit accompaniments.
Boarderie Competitors and Market Position
While Boarderie was the first to master the fully assembled overnight charcuterie delivery model, they exist in a highly competitive gourmet food market.
Traditional gift basket giants like Harry & David offer formidable competition. For example, the Harry & David Grand Signature Gift Basket offers similar meats and cheeses but requires the recipient to slice and arrange the food themselves.
Similarly, premium regional grocers like Dorothy Lane Market ship nationwide charcuterie selections, but these also arrive as individual packages that must be assembled by the customer.
Boarderie stands out by removing all the prep work. The presentation is a core part of the product. The brand has also leveraged retail partnerships to reach more buyers.
Beyond their own website, Boarderie products can be purchased through massive e-tailers and big-box stores like Williams Sonoma, DoorDash, and Costco.
Boarderie Customer Reviews and Reception
Customer reception for Boarderie has been overwhelmingly positive, but it is not without some criticism. The company boasts over 40,000 five-star reviews on its website.
Major food publications like Taste of Home praise the brand for its party-ready convenience, noting that the boards arrive looking like a piece of art complete with bamboo tongs and cheese knives.
However, some customers have voiced concerns over the premium pricing. A medium board generally costs around $169, while larger specialty boards can reach $249.
Some reviewers on platforms like the Better Business Bureau have noted that the portion sizes felt smaller than expected for the price paid, or that strict weather conditions sometimes caused shipping delays.
Despite these isolated complaints, the overall consensus is that Boarderie provides a highly reliable, luxurious gifting experience.
Corporate Social Responsibility and Sustainability
Modern consumers care deeply about how companies impact the world around them. Boarderie has built strong Corporate Social Responsibility (CSR) programs into its daily operations.
The founders emphasize that heartfelt hospitality extends to how they treat their community and the environment.
Zero-Waste Sustainability Practices
Boarderie has made significant strides in eco-friendly packaging. As of today, the company utilizes corrugated cardboard shipping boxes made from 70% recycled materials. Both the outer boxes and the internal thermal liners are 100% curbside recyclable.
Furthermore, the Nordic ice packs included in the shipments are completely drain-safe. Customers can simply cut the packs open, pour the non-toxic liquid down the kitchen sink, and recycle the plastic film.
The bamboo cutlery is biodegradable, and the Acacia wood serving boards are meant to be kept and reused for years.
Community Impact and Inclusive Hiring
To minimize food waste and combat local hunger, Boarderie partners with The Lord’s Place, a South Florida non-profit organization.
Every week, the company donates over 300 pounds of high-quality excess cheese and meat remainders from their production process.
These donations total over 15,600 pounds annually and are repurposed into hot meals, successfully feeding thousands of homeless individuals each year.
Additionally, the company is highly committed to inclusive hiring practices. Boarderie partners with The Arc of Palm Beach County to employ adults with developmental and cognitive disabilities.
These team members perform essential daily operations, from taping shipping boxes and sorting brochures to loading delivery trucks.
Crucially, Boarderie ensures these employees earn the exact same wages as the rest of the production team, fostering a workplace built on equity, purpose, and dignity.
Is Boarderie Still in Business?
Yes, Boarderie is fully operational and thriving. What began as a desperate pandemic pivot for a sidelined catering company has completely transformed into a multimillion-dollar edible gifting empire.
By successfully combining the massive logistical challenge of overnight chilled shipping with the artisanal beauty of hand-selected gourmet foods, Boarderie has secured its place as a leader in the American direct-to-consumer market.
Supported by strategic guidance from Lori Greiner, a massive social media presence, and continuous product innovations like their sprawling Dessert Boards, the company shows no signs of slowing down.
For consumers looking to effortlessly elevate a holiday gathering, send a highly personalized corporate gift, or simply enjoy a premium culinary experience without the labor of preparation, Boarderie continues to be a highly trusted and celebrated option.
