What Happened To Beebo After Shark Tank?

The Beebo is a hands-free baby bottle feeding device developed by entrepreneur Martin Hill. He pitches in episode 701 – the first episode of season 7. 

The Beebo was founded by Hill and his wife, Sarah, after the birth of their second child.

When bottle-feeding, they frequently needed an additional pair of hands, but nothing on the market met their needs.

An engineer by profession, Martin wanted to create a device for parents to bottle feed safely while still interacting with their infant.

The Beebo is a simple rubber bottle holder with an ergonomic form that slings over your shoulder.

It features a detachable (for cleaning) soft foam holder that securely grabs practically any shape baby bottle; the holder adjusts to ensure the bottle’s tilt is optimal in any position.

Parents can carry their infant in one arm while nursing or place him or her in a sling-like device while nursing.

This allows you to “multitask” while feeding with one or two hands.

Beebo is free of BPA, lead, and phthalates, so health-conscious parents need not worry about harmful chemicals contaminating their baby’s food.

Hills claim the product is unique, and there is no other product like it on the market.

Each Beebo is $39.95 and can be purchased on Amazon. Will the Sharks go on a feeding frenzy (hands-free) over this product?

What is Beebo?

Beebo is a baby bottle holder worn over a parent/caregiver’s shoulder that assists them in feeding a child.

Beebo fits comfortably over your shoulders because it is flexible and soft. A wide range of bottles fits comfortably in the revolving bottle holder.

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The rotation enables you to find an optimal feeding angle, regardless of position. Beebo is easy to clean up and store and is free of BPA, lead, and phthalates. 

Beebo features ribbed channels underneath to help circulate air and keep you cool and dry. It does not have buckles, clips, straps, or other potentially dangerous components.

Company NameBeebo 
FounderMartin Hill
BusinessA Baby Bottle Holder Designed To Make Feeding Easier
Investment Seeking$200,000 For a 20% stake in Beebo.
Final Deal$200,000 For a 30% stake in Beebo.
SharkLori Greiner And Ashton Kutcher
Episode Episode 1 Season 7
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder of Beebo?

Martin Hill is the founder and inventor of The Beebo, who happens to be a successful entrepreneur who has multiple patents, according to his LinkedIn page.

Hill designed The Beebo from its inception and oversaw its manufacture, patents, and international marketing.

Martin Hill serves as director and board member of Better Family Inc. with his wife, Sarah Hill.

Beebo Before Shark Tank

The Beebo project was started by Martin Hill, a father with expertise in electrical engineering who wanted to shorten bottle feeding times.

Hill drew inspiration for The Beebo from his son, who was a notoriously picky eater. Hill noted that when his son was read to, he would calm down.

As a result, he built The Beebo in his garage to free up his other arm for book holding.

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Hill intended to title his creation “The Boobie” but eventually settled on The Beebo.

The Hills made $20,000 in Beebo sales before their Shark Tank debut. There have even been inquiries from big-box retailers about carrying the product.

The Beebo faced many challenges initially, including perfecting the packaging, which was achieved via Shark Tank.

How Was The Shark Tank Pitch of Beebo?

Martin enters the Shark Tank show seeking an investment of $200K in exchange for a 15% stake in The Beebo.

He distributes the product while discussing its construction and informing the Sharks that it is constructed of watertight flex foam.

The father of two, Ashton, puts one on while doing a lot of “dad duty.”

Martin reveals that he developed a prototype and is now selling $20,000 worth of Beeboos. Beeboos retail for $39.95 and cost $10.86 to manufacture.

He’s been besieged with requests and requires the $200K to “refresh his brand.” He claims he named it “Beebo” after initially calling it “booby” and was forced to change the name by his wife!

Kevin says he likes the concept since it is straightforward, and he is offering $200K for a 33% stake. Ashton inquires as to Martin’s investment, and Martin responds with $180,000.

His goal for this year is to sell 18,000. Robert admires people who are all in, although he doesn’t recall having had a problem with bottle feeding – he is out. Mark is the same; he is out.

It is Ashton’s pleasure to feed his baby, but he believes that his marketing ability would greatly benefit the company in the long run – he is not skilled in production.

Lori offers $200k for a 30% stake in Beebo and invites Ashton to assist with marketing; he agrees, and the deal is completed.

Final Deal: A deal with Ashton and Lori for $200K at a 30% stake in Beebo.

What Happened To Beebo After Shark Tank?

Ashton and Lori never came to an agreement, but the company continues to exist.

They are also available at Buy Baby locations as well as dozens of independent and smaller baby stores.

The Beebo is gaining popularity as a feeding aid for babies, which is good news for Ashton Kutcher.

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The Beebo now has an excellent 4-star rating on Amazon and has expanded its business to include merchants such as Babies ‘R Us and countless other boutiques specializing in child products.

The Beebo has also expanded its product line, providing three colors: charcoal, raspberry, and teal.

The Beebo is currently available for $29.99 through various retailers, including directly through the Beebo website.

Better Family, Beebo’s corporate parent firm, bought Ava the Elephant from season one in March 2021.

As of August 2021, the company is still operating and generates $5 million in revenue across its brands.

Is Beebo Still In Business?

Lori Greiner and Ashton Kutcher offered The Hills $200,000 for a 15% equity stake during their Shark Tank appearance.

The Beebo was later acquired by Better Family Inc, which produces patented infant items such as Ava the Elephant from Shark Tank Season 1 Episode 1.

The product’s new owners received more than $500,000 from Hill’s sale of The Beebo company in 2020.

The Beebo is available at Better Family Inc, Amazon, Walmart, BuyBuyBaby, and Bed Bath and Beyond.

The Beebo has few competitors because it is unlike anything else on the market.

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What began as a method for a devoted father to read to his son during feedings has evolved into a product that benefits parents worldwide.

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