Poplight, featured on episode 11 of season 15 of Shark Tank, is a revolutionary lighting fixture designed by wife and wife team Rose Fierman and Caroline Matthes.
It offers a hassle-free solution for adding modern lighting to any space, especially for older homes or renters.
Poplight’s wall sconces are mounted with double-sided adhesive, eliminating the need for drilling or complex wiring.
The fixtures are powered by a removable and rechargeable USB-C battery, offering three different brightness levels. Installation takes seconds and leaves no marks on the wall, making it ideal for renters.
Poplight’s affordability, ease of installation, and sleek design have garnered attention from various media outlets and a strong following on social media platforms like TikTok.
With its user-friendly app for remote control and grouping of lights, Poplight stands out as a convenient and stylish lighting solution for any setting.
|Caroline Matthes and Rose Fierman
|Lights that are convenient for renters
|$150,000 for 8% equity
|Final Deal Accepted
|$150,000 for an 8% equity + a $2 royalty until $500,000 is paid, which then drops to $1 in perpetuity
|Season 15, Episode 11
What Is Poplight?
Poplight is a renter-friendly LED wall light that can be easily installed and removed without any tools. It comes in various color variants like Matte Black, Sage Green, Dusty Rose, Vermillion Red, Popwhite, and Marigold.
Poplight features a USB-C rechargeable battery that lasts for 9 hours at full brightness, has a removable battery for easy installation, and comes with its app for customized control.
Poplight is designed to provide quick and easy wall lighting solutions at an affordable cost.
Poplight is designed to be damage-free and can be quickly attached to most finished wall surfaces using double-sided sticky tape.
The light is equipped with a removable USB-C rechargeable battery pack, allowing it to be powered without requiring a nearby outlet.
The cost of a Poplight is $95, while the battery packs are currently on sale for $19.20. Accessories for Poplight include a USB C-Charging Card, Extra Adhesive (Pack of 6), Poplight Beanie, and Accessory Pack.
Who Is The Founder Of Poplight?
Caroline Matthes and Rose Fierman are the founders of Poplight, a modern lighting company based in Denver, Colorado. Caroline and Rose, a wife and wife team, founded Poplight in 2022 with the aim of providing affordable and stylish lighting solutions for renters and homeowners.
Caroline and Rose’s inspiration for creating Poplight stemmed from their own experience of struggling to find suitable wall lighting when they first moved in together. They were frustrated by the limitations of traditional wall sconces, which were expensive, required professional installation, and could damage walls.
This led them to design a new kind of modular, removable wall light that could be easily installed without tools or hardware. The result was Poplight, the world’s first stick-on wall light that adheres securely to almost any finished wall surface.
Before appearing on Shark Tank in Season 15, Episode 10, on January 19, 2024, Poplight had already gained recognition for its innovative design. Caroline and Rose successfully raised over $160,000 on Kickstarter to launch Poplight.
The product has been featured in major media outlets like Apartment Therapy, The Wall Street Journal, and Design Milk. Poplight’s unique selling points included its affordability, ease of installation, modular design, and energy-efficient LED bulbs.
The founders aimed to solve common lighting problems for renters, homeowners, and design enthusiasts by offering a damage-free and stylish lighting solution.
How Was The Shark Tank Pitch Of Poplight?
Founders: Caroline Matthes and Rose Fierman
Business: Renter-friendly lighting
Investment Seeking: $150,000 for 8% equity for Poplight
Caroline Matthes and Rose Fierman introduced Poplight on Shark Tank as a user-friendly lighting solution targeting renters. Poplight is a wall sconce designed for easy installation without the need for tools.
The product features stick strips for quick attachment to walls, a built-in level for proper alignment, a rechargeable battery operated via USB, and controllable settings such as dimmable options through an app developed by the founders.
During the pitch, the Sharks were impressed by the innovation and utility of Poplight.
Kevin O’Leary made an offer of $150,000 for 8% equity in the company, along with a $2 per unit royalty until $500,000 is recouped, after which it would decrease to $1 per unit in perpetuity.
Barbara Corcoran proposed an alternative deal of $100,000 in cash, $50,000 as a line of credit, and a $12 per unit royalty in perpetuity.
Despite the interest from multiple Sharks, Robert Herjavec, Lori Greiner, and Mark Cuban did not extend offers to invest in Poplight. Caroline and Rose engaged in negotiations with Barbara Corcoran, ultimately countering her offer with a $12 per unit royalty.
However, they ultimately decided to accept Kevin O’Leary’s offer for their desired investment.
The founders are currently gearing up to fulfill orders starting in May 2024 and are expecting a surge in demand following their appearance on Shark Tank.
|Counter Offer by Founders
|Final Deal Accepted
|$150,000 for 8% equity + $2/unit royalty until $500,000 recouped, then $1 in perpetuity
|$100,000 cash + $50,000 credit + $12/unit royalty in perpetuity
Did Poplight Get a Deal on Shark Tank?
Yes, Poplight successfully secured a deal on Shark Tank. Kevin O’Leary invested $150,000 for an 8% equity stake in the business, along with a $2 royalty until $500,000 is paid, which then drops to $1 in perpetuity. This deal was accepted by the founders, Caroline Matthes and Rose Fierman.
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What Happened To Poplight After Shark Tank?
After appearing on Shark Tank, Poplight successfully secured a deal with Kevin O’Leary. The founders, Caroline Matthes and Rose Fierman, received an investment of $150,000 for an 8% equity stake in the business, along with a $2 royalty until $500,000 is paid, which then drops to $1 in perpetuity.
This strategic partnership with Kevin O’Leary has potentially boosted Poplight’s visibility and credibility, leading to increased interest and sales for the innovative battery-powered remote control wall light product.
Poplight is available for $95 with shipping to the US, UK, and Canada. The expansion plans include introducing new designs and textures while maintaining one model with six customizable colors.
Poplight’s net worth is estimated to be $2 million and remains in business and continues to operate from its headquarters in Denver, Colorado, with a team of 2-10 employees.
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Poplight Shark Tank Update
After appearing on Shark Tank, Poplight experienced a surge in popularity due to its sleek design and innovative approach to lighting. The renter-friendly wall sconce garnered attention for its ease of installation and versatile design, appealing to a wide range of consumers.
Poplight gained exposure and recognition in the home decor industry thanks to its appearance on Shark Tank. The product’s design and performance garnered consumer satisfaction early on, further enhancing its reputation.
Poplight offers durable materials with various finish options like Matte Black, Antique Brass, and Satin Nickel, enhancing its versatility and appeal.
The sconce’s design complements various interior styles, offering options like Brass, Ceramic, or Capiz Shell for unique textures and visual interests.
Built with LED technology, Poplight provides energy-efficient lighting options with customizable brightness settings, catering to modern consumers’ needs.
Poplight’s straightforward setup eliminates the need for drilling or hardwiring, making it ideal for indoor and outdoor settings.
Born out of a need for stylish and eco-friendly lighting solutions, Poplight collaborates with design firm Muka Design Lab to create user-centric products.
Poplight opts for eco-friendly materials in their products, showcasing a commitment to sustainability and durability.
They resonate with environmentally conscious consumers by prioritizing environmental impact reduction in their manufacturing processes.
Poplight’s distinctive mix of style and user-friendliness has garnered a positive reception among consumers. The sconce’s simple installation process and chic design have earned it viral status on TikTok, further increasing its visibility.
Poplight’s business thrived post-Shark Tank with increased visibility, positive feedback, product enhancements, expansion into indoor and outdoor settings, sustainability efforts, and consumer satisfaction.
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What Is the Net Worth Of Poplight?
According to our research, Poplight’s net worth is estimated to be $2 million. The valuation of Poplight was $1.875 million after securing an investment from Kevin O’Leary on season 14 of Shark Tank.