BareEASE Shark Tank Update | BareEASE Net Worth

BareEASE is a topical anesthetic product designed to ease the discomfort often associated with various beauty procedures such as waxing, laser hair removal, tattoos, and other cosmetic treatments.

The BareEASE cream is the primary component of the product. The cream contains lidocaine, a common local anesthetic that numbs the skin’s surface, reducing any potential discomfort or pain experienced during these procedures.

This cream is applied topically to the skin area to be treated before the procedure begins. This allows the lidocaine to permeate the skin and desensitize the nerves, leading to a more comfortable experience.

The BareEASE product also includes a ‘prep kit’ that includes a latex-free panty, a dispenser, and a latex-free panty, to protect your clothing and hands from the cream.

BareEASE is known for its simplicity and ease of use. It does not require special medical knowledge and can be easily incorporated into your beauty routine.

Company NameBareEASE
FounderEdna Ma
ProductPain-relieving bikini prep kit to numb the skin before waxing or laser treatment
Investment Seeking$50,000 for 20% equity in BareEASE
Final DealNo Deal
SharkNo Shark
EpisodeEpisode 5, Season 5
Business StatusOut Of Business
WebsiteBareEASE Website
Net Worth$0

What Is BareEASE?

BareEASE is a topical cream designed to numb the skin before waxing, making the hair removal process more comfortable. It’s a product often used by individuals who prefer waxing as a hair removal technique but find the process painful.

BareEASE works by using an active ingredient called Lidocaine, which is a local anesthetic. Lidocaine works by temporarily blocking nerve signals in your body, thus reducing feelings of pain and discomfort.

BareEASE Shark Tank Update | BareEASE Net Worth

Dr. Edna Ma, an anesthesiologist, developed BareEASE. The cream is applied to the skin 20 to 30 minutes before waxing to help reduce the discomfort associated with the procedure. The product is also often sold with a latex panty that helps to keep the cream in place on the skin.

Who Is The Founder Of BareEASE?

The founder of BareEASE is Dr. Edna Ma, an anesthesiologist by profession. Dr. Ma earned her Bachelor’s degree from UCLA and later graduated from Columbia University’s College of Physicians and Surgeons. Her strong background in anesthesia and patient comfort paved the way for the creation of BareEASE.

Dr. Ma conceived the idea of BareEASE from a personal experience. Like many women, she found beauty procedures like bikini waxing uncomfortable and often painful.

Leveraging her knowledge of anesthesia and its applications, she realized that a topical anesthetic could effectively alleviate the discomfort associated with such beauty procedures.

This led to BareEASE cream, a product designed to numb the skin before a waxing or laser hair removal, making it much more comfortable.

Before BareEASE was featured on Shark Tank, Dr. Ma had already sold her product in waxing salons and online. The product received positive reviews from customers who appreciated the pain relief it provided during their beauty treatments.

Despite the product’s success, Dr. Ma felt she needed more resources and exposure to take her business to the next level.

Deciding to pitch her product on Shark Tank, Dr. Ma saw it as a great opportunity to showcase BareEASE to a wider audience and potentially secure investment for expanding her business.

Her pitch, which involved a demonstration of the product and its effectiveness, impressed the Sharks and helped put BareEASE on the map as an innovative solution for pain-free beauty treatments.

How Was The Shark Tank Pitch Of BareEASE?

Dr. Edna Ma appeared on Season 5 of Shark Tank to pitch her product, BareEASE. She started her presentation by explaining the discomfort associated with waxing and other similar beauty procedures.

She then introduced her product as a solution, demonstrating how to apply the BareEASE cream and explaining its role in numbing the skin to minimize pain.

Dr. Ma was seeking a $50,000 investment in exchange for a 20% stake in her company, thus valuing the company at $250,000.

She presented her sales figures and expressed her plan to use the investment to expand distribution, specifically targeting retailers who could sell her product alongside waxing kits.

The Sharks showed interest in her product, acknowledging the widespread need for such a solution in the beauty market.

However, some Sharks expressed concern about the relatively low sales figures and questioned whether the product could be scaled to reach a larger customer base. They also discussed potential issues with FDA regulation and the patent status of the product.

Kevin O’Leary questioned the company’s ability to protect the product from competition if it became successful.

Similarly, Mark Cuban was interested in the product’s potential but expressed reservations about the challenges in expanding distribution and scaling the business. The other sharks also had similar concerns, resulting in none of them making an offer.

Despite not securing a deal on Shark Tank, the exposure from the show was beneficial for BareEASE. The product gained attention from a wider audience, which benefited its growth and development in the market.

What Happened To BareEASE After Shark Tank?

After its appearance on Shark Tank, BareEASE continued to operate despite not securing a deal with any of the Sharks. The exposure from the show boosted the product’s visibility, leading to appearances on several other TV shows and podcasts—a phenomenon often referred to as the “Shark Tank effect.”

Founder Dr. Edna Ma, an anesthesiologist, continued to manage the product alongside her medical profession. While she was passionate about her product and its potential to alleviate pain associated with cosmetic treatments, she did not commit to it full-time. Consequently, the sales of BareEASE did not reach their full potential.

BareEASE Shark Tank Update | BareEASE Net Worth

A key point of feedback from the Sharks was the necessity of having a robust business plan, including market identification, distribution strategy, and long-term goals, which seemed to be areas where Dr. Ma was lacking.

The founder’s decision to maintain her high-paying job as a physician while running BareEASE was also seen as a potential roadblock to fully realizing the product’s potential.

The product was available on platforms like Amazon, receiving mixed reviews. Some users found it effective, while others disagreed. However, those who did find it effective were strong advocates of the product and often recommended it to others.

Unfortunately, it appears that BareEASE ceased operations around 2014. Dr. Ma remained active as a physician and diversified her interests by writing bilingual children’s books inspired by her son.

Despite the company’s closure, the impact of BareEASE in bringing attention to pain management in cosmetic treatments remains noteworthy.

BareEASE Shark Tank Update

After appearing on Shark Tank, BareEASE, a numbing cream and underwear combo for painless bikini waxing, did not secure a deal with the Sharks, but founder Dr. Edna Ma continued to market the product online and on Amazon, targeting women seeking pain relief during waxing.

Despite facing concerns about her commitment due to maintaining a full-time job while working on BareEASE, Dr. Ma persisted in selling the product and gained media exposure post-Shark Tank.

While some Sharks expressed doubts about the product’s potential without the full-time dedication from the founder, Dr. Edna remained passionate about helping with pain relief.

The product received mixed reviews, with some customers praising its effectiveness while others found it provided minimal relief.

Although the company received an investment post-Shark Tank, it closed in 2019. Despite the closure, BareEASE remained available on the website and Amazon for some time.

Our research shows that BareEASE, founded by Dr. Edna Ma, ceased operations in 2019. The website is inactive, indicating the business is no longer operational.

What Is the Net Worth Of BareEASE?

According to our research, the net worth of BareEASE is $0 since the company went out of business in 2019. The valuation of BareEASE was $250,000 when it appeared on Shark Tank.

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