Brooks Powell is the brains behind the after-drinking aid known as Thrive+. Thrive+ was featured in episode number 24 of Season 9 of “Shark Tank.” Powell wanted $400,000 in exchange for a 10% ownership in his company, but he could not reach an agreement with anyone.
Thrive+ is an after-alcohol supplement used whenever you consume alcoholic beverages. Dihydromyricetin is a chemical that is commonly discovered in Chinese herbal medicines. However, scientific research only recently demonstrated its efficacy as an alcohol recovery aid. This component is present in the product.
Thrive+ is an alcohol aid that is more effective than Dihydromyricetin when taken on its own because Thrive+ is a patented chemical that blends Dihydromyricetin with a proprietary ingredient, making it more bioavailable.
What Is Thrive+ (Cheers)?
Hangover cures seem like science fiction. Thrive+, which recently relaunched as Cheers, has achieved exactly that. They’ve created a wonder vitamin that prevents hangovers. As a “vitamin,” Cheers promotes the tablet to mitigate the harmful effects of alcohol on the body.
Thrive+ is a post-alcohol aid that should be used whenever you consume alcohol. Chinese herbal medicines often contain the chemical Dihydromyricetin, which has recently been shown to be beneficial for helping with alcohol recovery.
Thrive+ is an alcohol aid made by combining Dihydromyricetin with an ingredient that increases its bioavailability, making it more effective than Dihydromyricetin alone.
|Company Name||Thrive+ (Cheers)|
|Product||Hangover Cure Supplement|
|Investment Asking For||$400,000 for 10% equity in Thrive+|
|Final Deal||No Deal|
|Episode||Season 9, Episode 24|
|Business Status||In Business|
Who Is The Founder Of Thrive+ (Cheers)?
As a student, Brooks Powell discovered a study about Dihydromyricetin (DHM) sobering up mice and founded Thrive+, currently known as Cheers. He then experimented with discovering if this miraculous treatment had the same effects on humans. A product that would make him a fortune had been developed by 2014, a significant leap forward. He is now a founder member of Cheers and the company’s CEO.
Cheers (previously Thrive+) was finally launched in 2017 following years of testing and study. The product has been advertised as a miracle cure for hangovers and a prophylactic vitamin for alcohol-consuming individuals.
The product’s early growth led Brooks to apply to Shark Tank, and he appeared on the show in September 2017. The publicity he received from his appearance on the show contributed significantly to his business expansion over the next few years, even though he did not receive an investment from the Shark Tank.
Thrive+ (Cheers) Before Shark Tank
One entrepreneur is attempting to enter the Shark Tank with a product that claims to treat the world’s most hated ailment: hangovers. Brooke Powell created Thrive+. The Shark Tank contestant is looking for $400,000 in exchange for 10% of his company, valued at $4 million.
He recently graduated from Princeton University and immediately began working full-time on Thrive+, the business he had established during breaks between classes since he was a sophomore. People employ a variety of goods in their daily lives to mitigate the risks and adverse consequences of various activities.
You secure yourself with a seatbelt when you enter a vehicle. You wear sunscreen when you are out in the sun. Unfortunately, most Americans drink alcoholic beverages regularly. Brookes takes a sip from a cold one. Therefore, why isn’t a product developed to mitigate the bad effects of alcohol?
This was the impetus behind Brookes’ creation of Thrive+. Princeton graduate students specializing in patent law and a pharmaceutical manufacturer have developed the first-ever product that counteracts the negative effects of alcohol, developed with the help of a Princeton neuroscientist and Princeton law graduates.
It primarily works by alleviating the symptoms of acute alcohol withdrawal and providing your liver with the enzymes necessary for producing alcohol and other hazardous byproducts.
It is recommended to take three capsules of Thrive+ before bedtime or immediately after your last drink. Thrive+ is a more responsible and healthy way to drink. It may even make you feel better and more alert the next day. Which of the Sharks, then, wishes to thrive?
How Was The Shark Tank Pitch Of Thrive+ (Cheers)?
Brooks makes an appearance on Shark Tank Season 9 Episode 24 in quest of $400,000 in exchange for a 10% ownership in his business. This translates to a valuation of $4 million. On “Shark Tank,” Thrive+ did not fare well with the investors.
Mark Cuban was sure before the pitch began that Thrive+ must be exaggerating its claims. As a result, Cuban offered Powell the very little opportunity to construct his presentation reasonably.
Because it was difficult for Powell to take charge of the pitch, he could not provide any specific information regarding Thrive+’s financial data or make any comparisons with the other companies, and as a result, all of the other Sharks were rapidly eliminated, one after the other.
Brookes leaves without securing funding for Thrive+.
What Happened To Thrive+ (Cheers) After Shark Tank?
Thrive+ has changed its name to “Thrive Global.” The product’s high 4-star Amazon rating reflects the product’s performance, with over 327 reviews. Thirty capsules are $34.99, although bulk discounts are available when purchasing two or more bottles.
Additionally, when you purchase two months or more of a subscription, you can save 10%. You should take 2-4 capsules immediately after you have consumed your precious beverage.
Some users said the capsules have allegedly been ineffective; however, these complaints are largely unreliable. One such review confessed that the pills were ineffective during his binge drinking session, defined as five or more beers.
According to the reviews, many who claimed the medicine worked felt well enough the next day to get out of bed and even continue drinking. The capsules work well with wine and beer; however, spirits and liquor with greater alcohol content are not recommended.
The unique component (Dihydromyricetin) is being replicated and sold at a discount, and many of the evaluations on the cloned goods are extremely favorable.
Thrive+ is expanding its product line to include a rehydration solution for smokers, formulated to take two capsules after your final cigarette of the day and import Japanese foot massagers. Thrive+ appears to be committed to upgrading daily life by using several intriguing supplements and treatments.
Thrive+ (Cheers) Shark Tank Update
Thrive+ received a significant boost from their appearance on Shark Tank, even though they could not get a deal. Within the first ten minutes following the show’s conclusion, the Thrive+ website received more than 10,000 visitors.
Thrive+ reported sales of $1.1 million for March, and the company has a goal of reaching $25 million in total revenue across all years by the end of 2018.
Powell makes it abundantly apparent that he does not support the abusive use of alcohol, and he emphasizes that the purpose of his proposal was not to make the consequences of irresponsible drinking less severe.
However, he believes that it would benefit society to lessen the adverse effects on health and cut down on some of the costs that are a direct result of one of the medications that are most often used (and abused) in the United States. *Cheers is the new name for what was formerly known as Thrive+.
Thrive+/Cheers is still in business as of 2023, with annual revenue of $3.5 million.
Is Thrive+ (Cheers) Still In Business?
Despite its inability to close a deal with the Sharks, Thrive+’s appearance on Shark Tank significantly boosted the business. The website got over 10,000 visitors within ten minutes of the show’s conclusion.
Thrive+ rebranded as Cheers in 2019. Thrive+ generates annual revenue of $1.1 million as of 2023.
What Is the Net Worth Of Thrive+/Cheers?
The valuation of Thrive+/Cheers was $4 million. The net worth of Thrive+/Cheers is $5 million as of 2023.