Brooks Powell, a Princeton graduate turned entrepreneur, pitched Thrive, his line of hangover “treatment” products, on Shark Tank episode 922.
He suddenly realized that he had been studying religion while taking a neuroscience class his sophomore year when he awoke with a “moderate hangover.”.
A publication in the Journal of Neuroscience showed that dihydromyricetin effectively cures hangovers in rats.
Dihydromyricetin is completely safe, poses no health hazards, and is derived from a non-toxic plant family. Additionally, it is the primary element in Thrive.
The product was developed with the help of his neuroscience professor with a pharmaceutical company based in New York.
Thrive is a pill or powder-based dietary supplement. After a night of drinking, this remedy relieves hangover fatigue and dehydration.
Powell originally intended to appeal to college students, but according to Amazon sales statistics, most customers are aged 35-54.
It is not his purpose to promote alcohol misuse; rather, he wants to sell his product to supplement those who enjoy social drinking.
He states on his packaging, “Enjoy Tonight, Thrive Tomorrow.” You can buy 30 pills for $30 on Amazon.
He seeks the assistance of a Shark to become “the five-hour energy of hangover remedies.” Will a Shark be interested in hanging out with Mr. Powell?
What Is Thrive+ (Cheers)?
Hangover cures seem like science fiction. Thrive+, which recently relaunched as Cheers, has achieved exactly that. They’ve created a wonder vitamin that prevents hangovers.
As a “vitamin,” Cheers promotes the tablet to mitigate the harmful effects of alcohol on the body.
Thrive+ is a post-alcohol aid that should be used whenever you consume alcohol. Chinese herbal medicines often contain the chemical Dihydromyricetin, which has recently been shown to be beneficial for helping with alcohol recovery.
Thrive+ is an alcohol aid made by combining Dihydromyricetin with an ingredient that increases its bioavailability, making it more effective than Dihydromyricetin alone.
|Company Name||Thrive+ (Cheers)|
|Product||Hangover Cure Supplement|
|Investment Asking For||$400,000 for 10% equity in Thrive+|
|Final Deal||No Deal|
|Episode||Season 9 Episode 24|
|Business Status||In Business|
Who Is The Founder Of Thrive+ (Cheers)?
As a student, Brooks Powell discovered a study about Dihydromyricetin (DHM) sobering up mice and founded Thrive+, currently known as Cheers.
He then experimented with discovering if this miraculous treatment had the same effects on humans.
A product that would make him a fortune had been developed by 2014, a significant leap forward for him. He is now a founder member of Cheers and the company’s CEO.
Cheers (previously Thrive+) was finally able to launch in 2017 following years of testing and study.
The product has hit the market, being advertised as a miracle cure for hangovers and as a prophylactic vitamin for alcohol-consuming individuals.
The product’s early growth led Brooks to apply to Shark Tank, and he appeared on the show in September 2017.
The publicity he received from his appearance on the show contributed significantly to his business expansion over the next few years, even though he did not receive an investment from the Shark Tank.
Thrive+ (Cheers) Before Shark Tank
One entrepreneur is attempting to enter the Shark Tank with a product that claims to treat the world’s most hated ailment: hangovers.
Brooke Powell created Thrive+. The Shark Tank contestant is looking for $400,000 in exchange for 10% of his company, valued at $4 million.
He recently graduated from Princeton University and immediately began working full-time on Thrive+, the business he had been establishing during breaks between classes since he was a sophomore.
People employ a variety of goods in their daily lives to mitigate the risks and adverse consequences of various activities.
You secure yourself with a seatbelt when you enter a vehicle. You wear sunscreen when you are out in the sun. Unfortunately, most Americans drink alcoholic beverages regularly.
Brookes takes a sip from a cold one. Therefore, why isn’t there a product developed to mitigate the bad effects of alcohol?
This was the impetus behind Brookes’ creation of Thrive+.
Princeton graduate students specializing in patent law and a pharmaceutical manufacturer have developed the first-ever product that counteracts the negative effects of alcohol, developed with the help of a Princeton neuroscientist and Princeton law graduates.
It primarily works by alleviating the symptoms of acute alcohol withdrawal and providing your liver with the enzymes necessary for producing alcohol and other hazardous byproducts.
It is recommended to take three capsules of Thrive+ before bedtime or immediately after your last drink. Thrive+ is a more responsible and healthy way to drink.
It may even make you feel better and more alert the next day. Which of the Sharks, then, wishes to thrive?
How Was The Shark Tank Pitch Of Thrive+ (Cheers)?
Brooks makes an appearance on Shark Tank Season 9 Episode 24 in quest of $400,000 in exchange for a 10% ownership in his business. This translates to a valuation of $4 million.
He makes his presentation and distributes samples.
Powell also tells how he got a patent for his recipe and the research he did on the active ingredient, Dihydromyricetin. Mark repeatedly refers to Powell’s statements as “BS” throughout the conversation.
The first Shark to leave is Mark – he does not invest in supplements.
Robert asserts that a classic Cuban theft has occurred due to his poor presentation in which he allowed Mark to take control.
Therefore, Robert never got the chance to learn anything, and he’s not included in the contract.
Bethenny maintains she wants an easy-to-understand product, but marketing in this field is quite difficult. The contract no longer binds her.
Daymond’s primary issue is that Brookes brought up television and radio ads. The investment required to convince consumers to buy the items is significant in a competitive market.
Daymond is departing due to the trek’s length.
Lori’s issue is that it is still extremely early in the morning.
Brookes must do more testing and validation of the product before investing confidently, so the agreement no longer applies.
Brookes leaves without securing funding for Thrive+.
What Happened To Thrive+ (Cheers) After Shark Tank?
Thrive+ has changed its name to “Thrive Global.” The product’s high 4-star Amazon rating reflects the product’s performance with over 327 reviews.
The cost of thirty capsules is $34.99, although bulk discounts are available when purchasing two or more bottles.
Additionally, when you purchase two months or more of a subscription, you can save 10%. You should take 2-4 capsules immediately after you have consumed your previous beverage.
According to some users, the capsules have allegedly been ineffective; however, these complaints are largely unreliable.
One such review confessed that the pills were ineffective during his binge drinking session, defined as five or more beers.
According to the reviews, many who claimed the medicine worked felt well enough the next day to get out of bed and even continue drinking.
The capsules work well with wine and beer; however, spirits and liquor with greater alcohol content are not recommended.
The unique component (Dihydromyricetin) is being replicated and sold at a discount, and many of the evaluations on the cloned goods are extremely favorable.
Thrive+ is expanding its product line to include a rehydration solution for smokers, which is formulated to be taken two capsules after your final cigarette of the day, as well as importing Japanese foot massagers.
Thrive+ appears to be committed to upgrading daily life by using several intriguing supplements and treatments.
Thrive+ (Cheers) Shark Tank Update
Thrive was rebranded as Thrive Global after its original air date.
In February 2019, Brooks invested $2.1 million in the company and completely rebranded it as Cheers, one year after it originally premiered.
An area reporter asked Powell why the name was changed: “I thought we needed something that would be appropriate for the alcohol industry but also convey pleasure, responsibility, and health.”
Powell plans to ask for public investment in 2021 at a valuation of $49 million. The Cheers chain is still operating in 2021, generating $3.5 million in revenue annually.
A Start Engine campaign was launched in September 2021 to raise cash for its retail expansion. This campaign raised $1,764,919 in donations.
The company then developed the Cheers Restore beverage, which “increases DHM’s bioavailability by 19x with our permeabilizer technology, which was licensed exclusively by an Ivy League university.”
The company has also launched a new hydration brand called Lightspeed, marketed as “a more healthy, science-backed, modern, and sugar-free hydration product.”
Is Thrive+ (Cheers) Still In Business?
Despite its inability to close a purchase, Thrive+’s appearance on Shark Tank gave it a significant boost.
The website got over 10,000 visitors within ten minutes of the show’s conclusion.
Thrive+ has rebranded as Cheers in 2019 and generated revenue of $1.1 million in March. By the end of 2018, total revenue is expected to reach $25 million across all fiscal years.