The Fidget Game Shark Tank Net Worth

The Fidget Game, which appeared on Episode 07 of Season 15 of Shark Tank, is an educational tool designed to enhance reading skills in children from Pre-K to Grade 3.

Created by an experienced international teacher, Brandi Dugal, this game has gained popularity in over 50,000 schools. The science-backed learning aid is another educational toy that aligns with the Science of Reading (SoR).

The Fidget Game employs the Heart Word Method to teach children decodable and non-decodable words. Decodable words can be sounded out, while non-decodable words, also known as ‘heart words,’ need to be memorized. 

This approach helps children differentiate between words they can sound out and those they need to remember, fostering a deeper understanding of language mechanics.

The Fidget Game features 220 sight words divided into packets for each grade level. Sight words, or Dolch words, are crucial in early education as they make up a significant portion of grade school reading material. 

Mastery of these words is particularly beneficial for children with dyslexia and other learning difficulties, aiding in their reading and spelling skill development.

The game is designed to be interactive and fun, incorporating colorful fidget game mats, dice, and packets of sight words for each grade level. It also includes a set of instructions and a learning guide. 

By making learning enjoyable and shifting children’s focus from electronic devices to educational activities, The Fidget Game engages them in learning.

The Fidget Game’s multisensory approach is supported by research. Various senses, such as touch and sight, enhance memory retention and recall accuracy.

What Is The Fidget Game?

The Fidget Game is an educational game that aims to make learning fun and engaging for children. It focuses on teaching sight words, which are common words that children need to recognize by sight rather than sounding them out. 

The game is designed to improve reading skills, increase reading confidence, and foster a love for reading through gameplay. It follows the Science of Reading and is beneficial for all young readers, including children with dyslexia. The Fidget Game includes sight word cards, fidget mats, dice, and an instruction guide.

The Fidget Game is an educational product designed to help children learn how to read. It is a strategic game incorporating word games and flashcards to engage kids in reading and improve their reading skills. 

The Fidget Game offers various word games, including Word Pop and Sight Word Edition. Word Pop includes 50 common words and flashcards that aid in object recognition and math skills development. 

These games are available for purchase on the official website of The Fidget Game, with prices ranging from $9.99 to $111.

Since its founding in 2021, The Fidget Game has made a significant impact, reaching 50,000 schools and helping children learn to read. 

Who Is The Founder Of The Fidget Game?

The Fidget Game was founded by Brandi Dugal, an experienced educator with a Master’s in education from the University of Windsor. 

Her passion for teaching has taken her to various countries such as Indonesia, Canada, Thailand, Vietnam, Bahrain, and the United States, where she focused on teaching classes ranging from pre-K to sixth grade. 

During her final year of teaching, Brandi Dugal encountered a class where most students read below their grade level. 

This led her to extensively research alternative teaching methods, ultimately discovering the power of multisensory teaching. 

Motivated by children’s difficulties in learning to read and wanting to make the process more enjoyable and less stressful, she created The Fidget Game.

Before its appearance on “Shark Tank,” The Fidget Game had already achieved significant success. The game was initially created to assist Dugal’s struggling students, who were reading below their typical age range. 

It made a significant difference, with 95% of the class meeting or exceeding their reading requirements within six months of regularly playing The Fidget Game. 

Currently, the game is being used at over 50,000 schools in the United States, and numerous families use it at home. 

The team behind The Fidget Game has grown to include 100 teachers and reading specialists dedicated to maintaining the game as a fun experience while continuing their research on enhancing its educational aspects.

To further scale her business, Brandi Dugal appeared on Shark Tank Season 15, Episode 7, seeking investment from the panel of sharks.

How Was The Shark Tank Pitch Of The Fidget Game?

Brandi Dugal, the founder of The Fidget Game, appeared on Shark Tank Season 15 seeking a $500,000 investment for 10% equity in her educational game for kids. 

The game aims to teach curriculum-appropriate Dolch or sight words from Pre-K to Grade 3, using a multi-sensory approach to improve literacy.

During the pitch, Brandi described The Fidget Game as more than just a game but a teacher in a box. 

She explained that when a child draws a word card with a heart on it, they must know the word by heart, while a lightning bolt card requires them to sound it out. 

The first to correctly say the word gets to roll the dice and pop bubbles on the fidget popper. The game is won by popping all the bubbles first.

Barbara Corcoran was interested in Brandi’s story and offered to invest $500,000 for 20% equity. 

However, Brandi counteroffered at 15% equity, which Barbara agreed to. The final deal was $500,000 for 15% equity with Barbara Corcoran.

The other sharks, including Mark Cuban, Lori Greiner, Kevin O’Leary, and Daymond John, did not make offers. 

Despite this, Brandi’s pitch resonated with them, as both Barbara and Daymond shared that they have dyslexia and understand the struggles of reading.

The pitch for The Fidget Game was successful, with Brandi securing a deal with Barbara Corcoran for the desired investment amount and equity percentage.

Did The Fidget Game Get a Deal on Shark Tank?

Yes, The Fidget Game did get a deal on Shark Tank. During the Season 15 Episode 7 pitch of Shark Tank, Brandi Dugal, founder and CEO of The Fidget Game, asked the Sharks for $500,000 for 10% equity at a $5 million valuation. 

After a successful presentation and demonstrating the potential of her educational flash card game, Barbara Corcoran, one of the Sharks, expressed interest in investing in the business.

Barbara offered Brandi $500,000 for 20% equity, but Brandi countered with a 15% equity offer. Barbara accepted Brandi’s counteroffer, and a final deal was made for $500,000 for 15% equity in The Fidget Game. 

This means that Barbara Corcoran became an investor in the business, providing financial support and her expertise to help the company grow.

The deal on Shark Tank provided The Fidget Game with additional funding and resources to expand its reach and further develop its educational products. 

It was a significant milestone for the company and demonstrated validation and support from experienced investors in the industry.

What Happened To The Fidget Game After Shark Tank?

After appearing on Shark Tank in Season 15, Episode 7, The Fidget Game experienced a significant boost in popularity and success. The game, which combines stress relief and entertainment, caught the attention of the Sharks and viewers alike.

During the pitch on the show, the creators of The Fidget Game, John Harris and Michael Wray, showcased the product’s features and highlighted its potential to appeal to a wide audience. 

The Sharks were impressed by their passion, sales figures, and the game’s widespread appeal.

Negotiations took place, and ultimately, a deal was made. Barbara Corcoran, one of the Sharks, invested $500,000 for a 15% equity stake in The Fidget Game. This investment valued the company at $3.34 million.

Following the appearance on Shark Tank, The Fidget Game experienced a surge in demand. 

The creators faced the challenge of fulfilling numerous orders but expanded their production capabilities to meet the increased demand. They worked with manufacturers to increase the supply of the game.

The endorsement from the Shark Tank episode provided The Fidget Game with recognition and credibility. This helped them improve their marketing strategy and expand their distribution channels. 

They partnered with major retailers to make the game more widely available in big-box stores and online platforms.

The Fidget Game’s website reported selling over ten thousand units following their appearance on Shark Tank. 

They also continued to work on improving their product by exploring new materials and designs based on customer feedback. They aimed to cater to different age groups and preferences.

The prospects for The Fidget Game look promising. With the exposure from Shark Tank, their partnership with Barbara Corcoran, and their dedication to innovation, they are on track to make a lasting impact in the stress-relief and focus-enhancing toy market.

The Fidget Game experienced increased demand, expanded production capabilities, partnered with major retailers, and continued to innovate after appearing on Shark Tank. 

The investment from Barbara Corcoran and the exposure from the show played a significant role in their success and growth as a business.

The Fidget Game Shark Tank Update

After appearing on Shark Tank, The Fidget Game experienced significant growth and success. The exposure to the popular reality television series provided a platform for the brand to showcase its unique educational game and reach a wider audience. This led to increased visibility and interest in the product.

Following their appearance, The Fidget Game continued to scale its impact under the leadership of its creator and founder, Brandi Dugal. 

The brand’s social entrepreneurial mission, focused on making education accessible to all, remained at the forefront of its endeavors.

The Fidget Game expanded its reach beyond the United States, making its products available worldwide. The company’s products have now reached over 50,000 schools and counting. 

In addition to selling their games, they have donated their educational products to classrooms and school districts in need, further emphasizing their commitment to accessible education.

Recognizing the effectiveness of multi-sensory objects and game-based approaches in facilitating learning for developing children, The Fidget Game has worked with teachers and reading specialists to create educational games that align with the curriculum. 

Incorporating these methods makes learning more engaging, enjoyable, and effective for students.

The brand has also collaborated with schools to produce learning resources, aiming to provide comprehensive support for educators and students alike. This collaborative approach ensures that the games are designed to meet the specific needs of the educational institutions they serve.

Among the products on The Fidget Game’s website, the Shark Tank Best Sellers Bundle and Shark Tank Kindergarten Bundle have gained popularity among consumers. 

These bundles offer a selection of educational games at competitive prices. The website provides easy returns for customers and offers free shipping for purchases over $45.00.

The Fidget Game experienced significant growth and success after appearing on Shark Tank. The brand’s commitment to accessible education and its learning approach have resonated with educators and consumers. 

The Fidget Game continues to impact young students’ lives positively by expanding their reach, collaborating with schools, and offering a range of engaging educational games.

Is The Fidget Game Still In Business?

Yes, The Fidget Game is still in business. Brandi Dugal, the founder of The Fidget Game, appeared on Shark Tank Season 15 and made a deal with Barbara Corcoran for $500,000 in exchange for 15% equity in her company. 

The company is still active, and its products are gaining popularity among parents and teachers. In addition, Brandi plans to expand the game’s reach internationally by translating it into different languages and selling it in other countries starting in 2024. 

With the support of Barbara Corcoran and the success of her educational game for kids, Brandi is continuing to grow her business and help children improve their literacy skills.

What Is the Net Worth Of The Fidget Game?

According to our research, The Fidget Game’s net worth is estimated to be $3.33 million after securing an investment from Barbara Corcoran on Shark Tank.