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Transform Your Home Grooming Routine with The Cut Buddy
The Cut Buddy, which appeared on season 09, episode 11 of Shark Tank, is a grooming tool that helps achieve a smooth, professional shave and haircut without cuts, bumps, or uneven lines.
Designed for convenience, it is perfect for busy lifestyles, offering easy touch-ups and complete grooming sessions.
The Cut Buddy is a versatile grooming tool designed to help both men and women achieve precise and symmetrical haircuts at home. The transparent template, featuring various curves and angles, guides hair clippers or scissors along the hairline or beard line.
The Cut Buddy offers simple and affordable solutions for creating hairstyles such as fades, tapers, buzz cuts, and lineups. It saves individuals both time and money associated with professional haircuts by allowing them to perform their haircuts at home.
Beyond haircuts, The Cut Buddy is perfect for shaping and maintaining beards, hairlines, and eyebrows. Its stencil design ensures precision and accuracy, allowing users to achieve their desired look effortlessly.
Crafted from high-quality plastic, The Cut Buddy is durable and long-lasting. Its adjustable design fits different facial structures and hair types, making it a versatile tool for various grooming needs. Easy to use, clean, and maintain, it stands out as an economical choice for home grooming.
The Cut Buddy was founded by Joshua Esnard in 2016 as a result of his struggle to achieve a straight haircut. Esnard’s innovative instrument quickly gained national and international acclaim after he began selling it locally from his car and at barbershops in Louisiana.
Before its appearance on Shark Tank, The Cut Buddy had already built a significant following and was featured in media outlets like Good Morning America, The Rachael Ray Show, GQ, Men’s Health, and Forbes.
A successful Kickstarter campaign further propelled its popularity, attracting customers seeking an affordable and easy-to-use at-home haircut solution.
The Cut Buddy remains a reliable and effective grooming tool, praised for its ability to deliver professional-quality results at home.
Whether you’re looking to maintain a clean-cut look, shape your beard, or tidy up your hairline, The Cut Buddy is an essential addition to your grooming kit.
Joshua Esnard’s The Cut Buddy On Shark Tank: From Personal Necessity to Shark Tank Success
Joshua Esnard introduced his innovative product, Cut Buddy, on Shark Tank. He sought an investment of $300,000 in exchange for a 10% equity in his business, The Cut Buddy.
Designed for at-home hair care, The Cut Buddy ensures an even cut every time with its three unique curves and edges, making it suitable for all head shapes and hair types. The product also caters to beard grooming, appealing to a broader audience.
Joshua, originally from St. Lucia, faced a unique challenge growing up. His parents didn’t allow him to visit a barber, and his father’s haircuts didn’t match the styles of his peers.
This inspired Joshua to start cutting his hair, eventually leading to the creation of Cut Buddy, a product that had been conceptualized and shelved for 15 years, appearing on the first page of his “inventor book.”
In just over a year of business, Joshua achieved impressive sales of $700,000 in 2016. Much of this success came from leveraging YouTube affiliates and going viral on Facebook.
Despite his success, Joshua sought a strategic partner, admitting that he excelled as an inventor but needed business acumen.
Kevin O’Leary offered $300,000 for 5% equity, with a royalty of $1.50 per unit until he recouped $1,000,000.
Mark Cuban chose not to make an offer, and Robert Herjavec opted out, not fully understanding the product.
Daymond John proposed $300,000 for 20% equity, while Lori Greiner stepped aside, acknowledging the strength of the existing offers.
Joshua countered Daymond’s offer with $300,000 for 12.5% equity, but Daymond stood firm. Ultimately, Joshua accepted Daymond’s initial offer, securing a partnership to help propel Cut Buddy to new heights.
Final Deal: Daymond John agreed to invest $300,000 for 30% equity in The Cut Buddy.
The Cut Buddy’s Rise to Success: From Shark Tank to Nationwide Retailers
After its Shark Tank debut, The Cut Buddy saw a remarkable surge in sales and visibility. Daymond John’s investment fueled the business’s growth, enabling enhanced marketing efforts and broader distribution channels.
The Cut Buddy’s profile was further boosted by prominent media outlets such as Forbes, Men’s Health, and GQ. The brand diversified its product line, introducing various sizes and types of grooming tools, along with accessories like hair combs and styling gels.
The Cut Buddy’s reach extended beyond online sales, becoming available in major retailers like Walmart, Target, and Sally Beauty. This made the product more accessible to customers nationwide.
Additionally, the brand partnered with barbershops and salons, providing training and support to professionals incorporating The Cut Buddy into their services.
The Shark Tank appearance significantly established The Cut Buddy brand, enhancing its popularity. Since then, the company has consistently expanded its product range and partnerships.
The grooming tools and accessories remain a preferred choice for those seeking professional-looking haircuts at home.
Today, The Cut Buddy products are available on the brand’s website and through major retailers, continuing to cater to a wide audience and maintaining its status as a trusted grooming solution.
The Cut Buddy is still in business with an effective net worth of $2.5 million.
