Tesla is a Silicon Valley-backed American start-up. Tesla was named after Nikola Tesla, a well-known inventor and scientist of his day. He was of Serbian heritage and has great achievements in radio technology and electrical engineering.
Tesla, Inc., formerly known as Tesla Motors Inc., has achieved great success as a dynamic automotive and energy solutions company. Because of its global dominance, it is well-known for its unique market approach.
This corporation’s SWOT analysis will show all important information surrounding each aspect of Tesla’s business model.
Furthermore, the overall findings of this research contain strategic reforms in light of all of the SWOT aspects, i.e., strengths, weaknesses, opportunities, and threats.
Tesla Inc. was established in 2003 and is named after Nikola Tesla, a well-known physicist and inventor.
The following Tesla SWOT analysis will examine the company’s dynamic business model and revolutionary car designs.
Tesla’s energy-saving methodology and luxury-focused designs have propelled it to the top of the automotive industry worldwide.
In February 2004, Martin Eberhard and Marc Tarpenning, the initial creators of Tesla Motors (previous name), met with Elon Musk, who donated US$6.5 million of the initial US$7.5 million round of funding.
Tesla’s renewable energy strategy transformed the vehicle industry and had a massive worldwide influence. The Roadster, Tesla’s first vehicle, was the first to use lithium battery cells.
Tesla, headquartered in California, has grown in popularity among the American public as a luxury electric car type with an original design.
It is a revolutionary automotive and energy solutions-based company created in 2003. Its objective is to “accelerate the world’s transition to sustainable energy,” and its vision is to “create the most attractive car company by leading the world’s transition to electric vehicles.”
The company was once known as Tesla Motors, Inc., but the name was changed to Tesla, Inc. when the company began working on products in a larger range of energy-producing disciplines.
Through the agency of its subsidiary firms, SolarCity, Tesla Grohmann Automation, Maxwell Technologies, DeepScale, and Hibar Systems, the company now provides motor vehicles, auto servicing, financial services, energy storage, solar energy storage panels, lifestyle items, and retail merchandise.
Tesla’s SWOT analysis will provide a more in-depth insight into its business model and prospects.
|July 1, 2003
|Electric Vehicles and Clean Energy Company
|Palo Alto, California, United States
So, let us delve deeper and discover what aspects influence this remarkable organization’s performance in worldwide automobile markets.
Strength of Tesla
Let us begin with Tesla Inc.’s strengths, which will contain the good features of the firm that have reinforced Tesla’s position as one of the most powerful companies in the world.
The following qualities, considered Tesla’s strong points, have ensured the company’s long-term profitability, expansion, and popularity.
Unlike other automakers, Tesla isn’t solely concerned with the sale of automobiles. Tesla’s aim is far grander: it wants to transform the driving experience.
They began by selling electric vehicles. Even though they are not the only company producing these types of vehicles, Tesla is frequently the first firm that comes to mind when the subject of electric automobiles is brought up.
Unlike other vehicle manufacturers, Tesla chooses to focus on providing inexpensive electric vehicles to people.
Tesla is aiming for a specific market segment: the luxury electric vehicle market. There was no competition in this market when the company started roughly 20 years ago.
The founders were able to carve out a name for themselves in this area before anyone else. This has enabled them to maintain their dominance in this industry consistently. The Tesla brand now commands a great deal of influence and brand power.
Tesla has experienced significant growth during the last few years. Much of this trend may be attributed to consumers who are eager to learn more about the future of electric vehicles and the prospect (now reality) of self-driving cars.
The US government backs Tesla’s expansion; the business has received approximately USD 365 million from the US Department of Energy.
The cash aided Tesla’s energy management initiatives. Tesla’s success is partly due to time; the company’s activities began amid former President Barack Obama’s cleantech agenda. This made it easier for the corporation to acquire government benefits.
Now that Tesla has achieved such phenomenal success, other businesses such as Toyota and Mercedes-Benz have embraced the same cutting-edge technology that Tesla employs. This demonstrates Tesla’s position as a market leader in the vehicle industry.
Leading Automotive Company
Tesla’s sales are increasing despite its problems. As the leading automaker in 2019, it delivered 367,500 vehicles in 2019.
The corporation has been able to win more business than some of the most exclusive car brands, including Mercedes and BMW, because of its innovation and luxury at the same time.
The company’s unmatched growth in elegance and innovation has been attributed to its unusually rapid sales growth. Toyota lost its top spot to Tesla as the most valuable automobile manufacturer in June 2020.
The Top Employer
One of the essential aspects of Tesla is its employment rate. Forbes named the organization one of the greatest places to work in 2019.
Any organization is only as good as the people that work for it. In the case of Tesla Inc., it is one of the primary reasons for its extraordinary success.
According to the Wall Street Journal, Tesla has emerged as an excellent employee firm due to its diverse and innovative culture.
Tesla is recognized as a fantastic firm for young employees to spend their talent and energy because it has adopted an innovative and diverse culture.
It was recently named one of the best workplaces, attracting youthful job seekers with new skills and drive.
Tesla emphasizes improving user experience and product quality since the company strives to offer a great driving experience beyond manufacturing cars. Increased customer satisfaction leads to a positive brand image, which drives sales growth.
Moreover, when the company was founded in 2003 to produce electric vehicles, there was no competition in that market.
Tesla soon became the first name to mind when discussing electric automobiles worldwide, increasing brand equity.
Top-of-the-line Electric Cars
Tesla has surpassed every other brand in the battle to produce the best electric vehicles. Tesla electric vehicles are the best in reaching the farthest distances when it comes to range.
Tesla ranks first, second, and third in terms of range, according to a recent analysis. Tesla’s Model S has the most range, with a single charge allowing you to travel up to 600 kilometers. The Opel Ampera has 520 kilometers of range, which makes it the closest competitor.
Tesla is one of the most innovative firms in the market, thanks to its continuous investment in R&D. Tesla has a high rate of innovation (not to mention the world’s first electric semi-truck and new sports car).
This trust and expectation provide the company with a significant financial advantage by manufacturing competitive and profitable products.
Tesla’s investment in developing new and advanced technologies in 2018 was only $1.8 billion, far behind its competitors.
The company is therefore popular with people looking forward to the future of electric vehicle technology. A development boosts the company’s popularity and financial rewards.
Tesla dominates electric vehicle sales in the U.S.
With 187,971 sold in 2019, the Tesla Model 3 is the most popular electric vehicle in 2019. It is followed by the Chevrolet Volt, with 155,477 cars sold.
Tesla Model S is back in third place with a close call, selling 134,392 units. Tesla is the market leader for electric cars.
Diversification and cross-selling
InsureMyTesla is an insurance program offered by Tesla in association with Liberty Mutual insurance company.
Weaknesses of Tesla
The SWOT Analysis identifies flaws in all internal aspects of a firm that cause harm or limit performance evaluation. So, these are some of Tesla’s organizational Weaknesses, which limit its competitiveness and company growth.
Tesla has spent a great deal of money over the past few years, despite the millions of dollars provided by the government.
Why? Well, primarily due to investments. Tesla devotes a substantial amount of resources to research and development.
Only through creativity can they build something new in the world of automobiles, especially when we only have a few examples from the past to draw upon.
Their growing company is also contributing to their declining cash. Tesla’s revenue increased from $200 million to more than $6.8 billion in just a few years.
It might seem amazing, but their profits were only $312 million. It is still possible to see Tesla spending.
Then there’s the issue of debt. Tesla has $11.6 billion in debt as of August 2021. The majority of this is due to capital leases. This figure has been reduced to $920 million.
The livelihood of a third of Tesla’s staff may be jeopardized if stock prices do not rise and the company cannot pay off this debt.
Tesla has a much smaller workforce than comparable companies. They used to have only one plant, which was in California.
This means Tesla could only produce a limited number of vehicles, making meeting higher target quantities more challenging.
Complexity of manufacturing
The higher the level of innovation, the bigger the mechanical difficulties and risk elements in the production.
Tesla experiences continuous launch delays, manufacturing issues, and slow production ramps when launching new cars and other products.
Tesla has been able to compete with the world’s largest vehicle companies within a short time, but its production force is significantly smaller than others. The company only has one plant in California and can only produce a limited number of vehicles.
For example, when it came time to launch the Model X, Tesla faced many manufacturing problems, which resulted in continual distribution delays.
Similarly, the business encountered significant difficulties while building the Model X’s battery module assembly process at Gigafactory 1.
It caused delays in the distribution of earlier models and remains one of its Giga most serious issues, as it cannot achieve high manufacturing levels.
Low Production Volume
The Tesla Model S is far and away from the most energy-efficient vehicle available on the market. It has failed to produce many vehicles for any of its models.
Even now, as Tesla prepares to mass-produce its Model 3 cars, it faces challenges in terms of production costs, managerial resources, and space expansion at Gigafactory 1.
Tesla’s annual sales are growing rapidly, but the U.S. remains the company’s largest market. Its revenues totaled $14.9 billion in 2018, with about 70% coming from the United States.
The company has a significant presence in China, albeit a much smaller one than in the US, with 1.8 billion dollars in 2018.
Tesla’s weak sales channels outside the USA and China hinder its growth because competitors have robust distribution networks worldwide.
When demand isn’t met, brand value can be affected.
Tesla may suffer an uneven supply and demand due to highly experimental and complicated methods, rendering it unable to achieve manufacturing requirements. Their first-quarter 2019 delivery rate is extremely worrying.
The company delivered 63,000 vehicles in the first quarter of 2019, a 31% decrease from the previous quarter.
Small Target Group
Tesla’s strategy was maintaining a premium vehicle company image while presenting premium products to a limited market.
The high pricing of the products leads to a narrow market, which makes expanding growth difficult.
Tesla’s Model 3 attracts a broader audience despite its lower price, but it still only reaches a limited group of people.
Musk, the company’s CEO, admitted during the annual shareholder meetings that production has decreased due to a limited supply of batteries. The scarcity directly impacted the sales of electric vehicles and energy storage devices.
No Profits in Sight
Tesla has been burning cash without earning a profit because of its high operational costs and limited production capacity. In 2016, the corporation owed $2.5 billion.
The company’s failure to cease losing money negatively impacts investors’ opinions and share values.
Elon Musk is Tesla’s only Representative.
Tesla acknowledges that one person runs it. However, Elon Musk must carry a great deal of load to give Tesla the best chance for success.
Musk is also heavily involved in other Space Exploration Technologies Corporation and The Boring Company initiatives, including space launch vehicles.
Opportunities For Tesla
The opportunity portion of this SWOT Analysis focuses on the company’s emerging opportunities for growth. If discovered, it is an external component that can assist Tesla in improving its business performance, management structure, strategic growth, and other areas.
Tesla must reduce its costs before it can increase profitability. The company is currently building Giga factories to accomplish this. Gigafactories can improve automotive production and meet targets.
With the ability to build in huge quantities, the corporation may take advantage of bulk purchasing material reductions.
Tesla relied heavily on its single facility in Fremont, California, to build most of its cars for many years.
Two Gigafactories have now been completed for the company. The third is to be finished in May this year, creating more models in a single sitting.
Tesla is substantially invested in the future of transportation. The vehicles they are designing reduce environmental stress. What more could eco-conscious drivers want?
Tesla’s commitment to sustainability is excellent and is a primary reason people support the company. However, it distorts the company’s vision.
When will their claims of self-driving cars be fulfilled? Can customers rely on the corporation to meet these lofty targets? Is it wiser to invest now, despite the high cost? Only Tesla has the answers to these questions.
The force of the company’s name, brand reputation, and influence are all behind it. Tesla is the only automaker able to enhance eco-friendly and sustainable driving further.
Sales Expansion Globally
The United States and China are the world’s two largest car markets, accounting for most of Tesla’s sales. However, whereas the United States accounts for 70% of Tesla sales, China contributed $1.8 billion in 2018, accounting for less than 10% of wholesales.
Asian countries are the world’s fastest-growing markets. Focusing more on Asian markets, particularly China and India, can significantly expand its Giga sales and position it as a leading market for Tesla.
The Asian market, which is currently underserved in the automotive and renewable energy sectors, represents the greatest opportunity for the company, especially in light of Tesla’s need to grow its global market to strengthen its financial stability and market presence.
The Future of Sustainability
The demand for sustainable products increased dramatically during the transition from fossil fuels to sustainable energy.
Tesla is one of the few companies pioneering products based on renewable energy and electric vehicles. Therefore, the demand for its products and potential grows every day.
Less Expensive Electric Car
Tesla is pricey due to its unusual focus on innovation, requiring maximum financial backing to entertain new technology.
Tesla recently released the Model 3, an inexpensive version of the Model S with less range, power, and features. However, it is a fantastic opportunity for Tesla to grow their audience market.
Automated Driving Technology
Automobiles have grown rapidly in recent years and continue to evolve. Tesla is among the most innovative corporations globally, adding new aspects to its product lineup with each model they produce.
Tesla’s autopilot system is recognized worldwide as one of the most successful systems demonstrating safety and convenience.
Technology such as this is significant enough for the automotive industry to consider it a reform. Therefore, Tesla has a lot of potential for the future of automobiles.
Pick Up Truck Introduction
The National Automobile Dealer Association reports pickup trucks are responsible for 17.6% of the U.S. automobile market, offering a huge opportunity to grow the electric vehicle market.
Developing batteries within the company
Tesla plans to manufacture its battery cells. The move can be a game-changer because it will allow the corporation to raise its manufacturing rate while decreasing its production costs. Panasonic is currently their principal battery supplier.
Tesla Market Confidence
Tesla has seen two consecutive profitable quarters, which has led to the stock market’s confidence in the company. Tesla is worth twice as much as it was this time last year.
Threats For Tesla
The threat element is combined with the phenomena that prevent the company from reaping the full benefits of its available strengths.
Tesla, therefore, faces a limited number of threats to continue its operation despite the unpredictable market.
Toyota competes with other companies such as Toyota, Ford, and Google, even though the company manufactures automobiles for a specific market segment.
Most other vehicle manufacturers produce low-cost electric and hybrid vehicles for the general public. This does not rule out the possibility of them transitioning to higher-end luxury vehicles.
The company may also face competition directly from other well-known automakers if it starts offering lower-cost models. The company’s other main threat is debt. Tesla’s stock price has fallen dramatically, but it remains a cloud.
It may be necessary to hold new technological advances and construct larger production plants until further notice. Tesla’s future profitability will be significantly reduced if it keeps doing so.
Tesla claims to sell high-quality items with high standards. However, the corporation was hit with many lawsuits for manufacturing and design defects that resulted in serious safety issues.
Tesla’s automobiles and other energy products have revealed serious problems in several circumstances due to highly sophisticated engineering for new vehicles.
Defective products frequently have flaws in design, manufacture, and other qualities that can permanently ruin the company’s image.
Product Liability Allegations
Despite its premium quality assurance and strong production standards, Tesla worries that product liability lawsuits will be one of the most significant financial blows. In particular, the vehicle industry is accustomed to facing major product liability lawsuits.
Tesla has released several self-driving cars, and not all of them have been successful in the event of an accident.
Several lawsuits have been filed against the corporation for technological failures in its products. Tesla may suffer more severe financial consequences if these liability claims are pursued.
Tesla, Inc. is facing stiff competition from alternative fuel vehicles (hybrid, plug-in hybrid, and fully electric cars) and self-driving technology.
Many automotive brands in the luxury market, such as Mercedes, BMW, Audi, and Lexus, and those in the economic segment, such as Toyota, Ford, Volvo, and General Motors, are bracing for severe competition.
Even though Tesla is renowned as the pioneer in the electric car area, its competitors, who have been in the business for hundreds of years, have swiftly caught up with electric car technology. Furthermore, their relatively lower prices may entice Tesla customers in the future.
Even if Tesla appears to be the only firm creating high-end vehicles, other companies may begin producing vehicles for the same customer group, putting Tesla in a very competitive position.
Many businesses are launching or preparing to develop environmentally friendly/self-driving technology, selling it lower.
It is a clear challenge to a firm like Tesla, which relies on its unique value for new cars that are incredibly expensive and out of reach for many people.
Confidence in the long run
Any organization must ensure long-term sustainability to retain its reputation and morale.
The public considers Tesla a short-term viability threat due to its uncertain manufacturing conditions, hindering further business development.
A regulatory gap in self-driving
Tesla has heavily invested in autopilot technology, but no country, including America, has adequate legislation to allow self-driving cars to be regulated.
Tesla’s future is threatened because of this legal complication and individuals’ inability to purchase a Tesla.
Material shortage disrupts supply.
Tesla is likely to experience significant disruptions in manufacturing materials due to its increasing prices. The corporation uses aluminum, steel, lithium, nickel, copper, and cobalt, as are lithium-ion cells from vendors.
All of these commodities have variable prices, which could significantly impact the company’s production line in the future.
Client acceptability is a determining factor for any business. Adaptive consumers benefit from an innovative range of products if the public is willing to change.
Tesla, however, has to go through a long and punishing process that can create additional hurdles. Electric vehicles’ acceptance by customers is crucial to the organization’s success.
Lithium-ion batteries pose a high risk.
Tesla’s battery packs contain lithium-ion cells. Because lithium is a highly reactive and explosive element, the risk factor of our products is increased.
Tesla has had a couple of incidents where its vehicles caught fire and emitted smoke, severely harming the firm.
Elon Musk’s inconsistent behavior
Elon Musk has been the CEO of Tesla, Inc. since 2008 and is the company’s sole representative. Tesla’s success is largely a result of his talents as a visionary leader, but his unpredictability damages the company’s image.
Elon Musk’s revolutionary personality is the foundation of Tesla’s entire brand. However, his unusual conduct and hasty emotions have recently impacted Tesla’s value as an iconic, innovative brand.
The marijuana smoking event he took part in on Joe Rogan’s podcast recently sparked outrage for its unprofessional appearance. Tesla’s stock value decreased by over 9% due to this incomprehensible behavior from a creative genius.
Tesla SWOT Analysis Conclusion
Tesla is a well-known pioneer in the fields of sustainability and innovation. According to the SWOT analysis, Tesla has the strengths to continue to be successful. Certain difficulties are likely to be encountered by the company.
International expansion in Asia and other parts of the world is particularly important. Tesla needs to rethink its methods and focus on increasing its global popularity.
Tesla is a revolutionary vehicle firm determined to change the face of driving in the future. They are not just focused on producing elegant, eco-friendly vehicles for the wealthy but also on making advances in autonomous driving.
This SWOT analysis highlighted Tesla’s market strengths, weaknesses, opportunities, and threats. Tesla must take decisive action to increase its market share and financial stability.
According to the SWOT analysis, Tesla must –
- Continue and expand research into alternative energy sources.
- Work on building consumer trust and long-term confidence in the organization.
- Extend your reach internationally and try to secure global production.