What Happened To Show No Towel After Shark Tank?

Shelley Ehler has two sons. On one occasion, she struggled to change both sons simultaneously while swimming in the pool. At that moment, she had the inspiration for Show No Towels. You can use it as a shawl and bath towel simultaneously. 

Show No Towel After Shark Tank Update

She obtained a patent for her towel and licensed it to water parks throughout California, including Six Flags Magic Mountain and LEGOLAND.

What is Show No?

Show No is a wearable towel and coverall created for kids to help them change bathing suits easily. Show No is a towel with a hole in it that an entrepreneur turned into a business and a product.

Show No Towel features a center cutout specifically designed to fit over your child’s head. You can drape the remaining Show No towel over your kid’s shoulders when they change their wet cloth.

Show No Towel is also an interesting product that helps your children swim, play at the beach, and even helps dry their bodies without making them feel awkward.

Show No Towel

FounderShelley Ehler
Product/StartupShow No poncho-shaped bath towel
Investment Seeking$50,000 for a 25% stake in Show No Towel
Final Deal$75,000 for a 25% Stake in Show No Towel
Shark Who InvestedLori Greiner
Episode AiredSeason 3 Episode 4
Business StatusOut of Business
Social MediaWebsite

Who is the Founder of Show No?

Shelly Ehler is the founder of ShowNo Towels. ShowNo Towels’ founder is unlike any other founder. She is a mother of two boys, a wife, a life coach, and a part-time school teacher. It is similar to a ‘towel with a slit.’

She is an award-winning speaker who inspires other mothers to rethink their life goals. She lives by the mantra “Dream it, Believe it, Let it go,” even after a failed venture.

Shelly came up with the idea after encountering an issue that most parents experience daily. The mom struggles with changing the swimwear of her boys while spending time at the beach. Towels are needed in these situations. 

The child’s head is placed in the towel’s central slit, and the remainder drapes the body. This makes changing damp garments a breeze. As a result, ShowNo Towels was born.

Show No Before Shark Tank

Shelly Ehler is an entrepreneur who converted a simple idea into a new business enterprise. The market has several great products created by people who saw a problem and developed a new, simple solution to address it. 

Shelly could be described in the same way as well. There are times when families find it challenging to find a location where their children may feel comfortable changing in and out of their bathing suits. 

Show No by Shelly can be helpful in such a situation. Show No is a towel with a slit in the middle intended to accommodate your child’s head. 

The remainder of the towel hangs over your child’s body, covering them as they change out of their wet garments. 

Additionally, it’s a fun new product that will keep your children dry at the beach, pool, and even during bath time.

Shelly hopes to expand Show No despite having started it independently and achieved some success. 

She wishes to supply her goods to water parks and amusement parks to kick-start sales and spread the word about her business. 

However, she will require assistance in achieving that goal. Shelly took her Show No to ABC’s Shark Tank, hoping to find assistance from one of the Sharks.

How Was the Shark Tank Pitch of Show No Towel?

Shelly Ehler appeared on Shark Tank requesting an investment of $50,000 in exchange for a 25% stake in Show No Towel.

Shelly Ehler had the concept for ShowNo one day while she and her sons were in the pool. Her oldest kid desired to change into dry clothing and requested that his mother held out a towel to keep him covered while changing. 

While her oldest kid was being changed, her younger boy became antsy, and Ehler had an idea amid her frustration. 

She then made a slit in a towel to create a new type of towel poncho that would keep children covered as they changed. 

Following her story explanation, Ehler had her sons distribute custom-made ShowNos that they had packed for each Shark.

After her boys exited the Shark Tank, Ehler explained that she wasn’t searching for money. What she truly desired was a mentor. 

Each Shark has taken modest concepts and developed them into multimillion-dollar enterprises. 

She believes that if she and one of the Sharks work together, they can transform her ShowNo business into something wonderful and prosperous.

The first Shark to speak up was Lori Greiner the first to do so. She inquired as to where Ehler had been creating these ShowNo’s. The majority of her products are manufactured in her home. 

And what she loves most about her invention is that when you put the ShowNo down, the slit closes, and you’re left with an entire towel that keeps sand out of the middle. 

In this regard, it is opposed to the towel ponchos that Robert Herjavec claims he has seen on the market. 

She even has a patent on the design of her product, which she obtained through a trade of custom draperies with her old neighbor, who was also a patent attorney.

Ehler then sold these towels to water parks after obtaining the patent. Each towel could be customized with the park’s name printed on the Show No’s collar, which Herjavec thought was a wonderful concept. 

She has already established accounts with Lego Land in California and Six Flags Magic Mountain in Florida. The towels have become extremely successful at these parks, and she sells them in bulk at $9 per towel. 

They retail for $19.99, which is an excellent profit margin considering she creates them for only $6. Show No has sold around $15k worth of units.

The Sharks did not appear pleased with the number of her total sales, and Kevin O’Leary was quick to explain why. 

According to him, her business is extremely seasonal, and she would have to spend all of her money manufacturing the towels in bulk and hoping each unit sells to earn a profit. 

He determined that he disliked the seasonal nature of her business and opted not to invest in her. Ehler stated that she initially believed the ShowNo would be seasonal but later realized that her invention doubles as the ideal bath towel for toddlers. 

Additionally, if she supplied 50 water parks with her towels and sold 20 daily, she would have earned about a million dollars in three months. This, she believes, is a very manageable task.

Herjavec remarked that while he admired her drive and commitment to her business, he wasn’t taken with the product itself. 

He couldn’t envision the ShowNo generating that many sales and opted out of investing in her business. 

Mark Cuban asked her what she would do if forced to leave her family for a business meeting on her birthday. She said she would attend the meeting because her family knows she loves them unconditionally. 

Additionally, her family recognizes the critical nature of this chance, as the recession heavily struck both her and her husband. 

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They were both laid off and forced to sell their homes and relocate. Because success in her firm is critical, she would have no trouble traveling on business.

Daymon John expressed interest in the product, but her sales did not match the amount of money she requested. 

Ehler could understand this, but she disclosed that she had contacted Disney amusement parks and would work hard to secure a partnership with them. 

John was delighted with the news and decided to pay her $50,000 in exchange for 50% of her business. Greiner, on the other hand, desired to make a counteroffer. 

She recognized so much of herself in Ehler that she issued a check for $50,000 in exchange for the original 25% stake in Shark Tank. 

She requested that Ehler maintain her enthusiasm for the business and collaborate with Greiner to get the ShowNo sold in every water park in the United States.

Ehler was overjoyed and prepared to accept Greiner’s offer, but John intervened and offered her the $50,000 in exchange for a 20% ownership of the company. 

This is not the only twist that occurred. Cuban then offers her $75,000 for 25% of her business, Show No Towel, believing it is worth more than she has asked for. 

Greiner attempted to persuade Ehler that she is the best person to negotiate with since she has connections with QVC and is also a woman, which means they “speak the same language,” but John countered that he had numerous relationships with retail places such as Bed Bath & Beyond and JCPenny’s. 

Additionally, he chose to offer her $75,000 in exchange for only 20% of her business. Greiner also agreed to match the $75,000 but retained a 25% stake in Show No.

Ehler requested a moment outdoors to consult with her husband before considering the many options available. 

While speaking with her husband, O’Leary’s comments to Ehler were clear evidence that he did not have the same perspective as the other Sharks, where he did not believe they should have invested. 

Shelly Ehler accepted Lori Greiner’s offer over John and Cuban after returning to the Shark Tank to finalize the deal.

Final Deal: Lori Greiner agreed to invest $75,000 for a 25% Stake in Show No Towel.

What Happened To Show No Towel After Shark Tank?

Shelly and Lori brought the Show No Towel to the Today Show following their appearance on Shark Tank and secured the supply of towels for Disney World’s Water Park. 

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Going on Shark Tank inspired Shelly to pursue her ambition even harder and strive even harder to succeed.

After being buried in towels for six years, her “Shark Tank arrangement” [with Lori Greiner] fell through, Ehler wrote in a blog post dated August 13, 2015. “I once cursed my Shark Partner for kicking me out,” Ehler continued. 

The Show No website no longer sells Show No Towels. However, I now thank her. She taught me far more than she believed she did, and none of it was business-related.” 

However, numerous similar designs are available on Amazon with Disney, Nickelodeon, Marvel, and Mattel characters, including Thomas the Train.

Business Model of Show No Towels

Shelly was an entrepreneur that did everything alone, from product creation to distribution. ShowNo Towels had its market debut following the episode Shark Tank. 

The investor helped her establish product distribution at many major trade shows, including the USSA Swimming and the Water Park Operators Trade Show. Show No soon appeared in dozens of waterparks and swim clubs across the country.

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Shelly’s ultimate goal was to sell these towels to water parks operated by Disney. Lori Greiner, an investor, brought the towels to the Today Show and negotiated a contract with a gift shop at Walt Disney World’s Water Park. 

However, sources indicated that she could not make a penny from such a lucrative transaction. She was unable to get any profitable mass-production deals.

How Does Show No Make Money?

Shelly Ehler earned most of her revenue from water parks. She supplied towels to 50 water parks, selling an average of 20 per day. 

She spent $6 on materials to make her crocheted towel. Towels sold in quantity for $9 each. This provided a very high-profit margin, as the retail price was $19.99.

She offered towels emblazoned with parks’ logos. Those additional services allowed her to secure an agreement with Lego Land in California and Six Flags Magic Mountain in Florida.

Show No Towel Shark Tank Update

Shelly Ehler brought Show No to the Today Show following their experience on Shark Tank. Consequently, their products sold out rapidly. They were, if anything, tremendously popular during the summer.

Additionally, they secured a contract with Disney to furnish towels for their water parks. Supposedly, one of their employees, searching for fresh products for the theme parks, happened to be on set that day as Shark Tank was filmed.

We can determine that they only lasted a short period since Disney declined to renew their contract.

In addition, they gave the towels to other water parks across the nation. It was their primary source of revenue. At its peak, they sold twenty towels daily in fifty water parks, each for $19.99.

As of 2023, Show No Towel has ceased operations. Their website is currently unavailable, and their social media sites have not been updated in years.

What Is the Net Worth of Show No Towel?

The valuation of Show No Towel was $200,000 when it appeared on Shark Tank. The net worth of Show No Towel is unknown as of 2023 since the company went out of business.

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