The Pizza Cupcake is a food product that appeared in Season 12 of Shark Tank. Designed to offer a new twist to a classic food favorite, it brilliantly combines the familiar, comforting flavors of pizza with the convenience and novelty of a cupcake.
Pizza Cupcakes are handcrafted from double-proven, all-natural brioche dough filled with a secret family recipe, San Marzano tomato sauce, and high-quality mozzarella cheese.
It may also be flavored with other savory ingredients, such as pepperoni, mushrooms, and bell peppers, increasing appeal.
The Pizza Cupcake’s key feature lies in its unique, portable design that sets it apart from regular pizza slices. Its compact form factor provides a neat, one-hand eating experience, making it an excellent choice for busy individuals who appreciate quick, grab-and-go meals without compromising on taste.
It’s also perfect for events or parties, as they are less messy than traditional pizza while still offering that classic pizza flavor that guests love.
The product’s quality also enhances its appeal. Pizza Cupcake is made with high-quality, all-natural ingredients without artificial preservatives so that consumers can enjoy a healthy and delicious product.
Additionally, the slow fermentation process of the dough results in a perfect texture that strikes the right balance between soft and chewy, which enhances the overall eating experience.
The Pizza Cupcake’s unique concept and commitment to quality and convenience make it a standout choice for those who love pizza but are looking for a novel and practical way to enjoy it.
Whether as a snack, a quick meal, or party food, the Pizza Cupcake adds a fun twist to the beloved classic, making it a truly innovative product that captures the spirit of creativity and entrepreneurship celebrated on Shark Tank.
|The Pizza Cupcake
|Andrea Meggiato and Michelle Jimenez
|Pizza snack in the shape of a cupcake
|Investment Asking For
|$125,000 for 5% equity in The Pizza Cupcake
|$125,000 for 12.5% equity in The Pizza Cupcake + 2.5% in advisory shares
|The Pizza Cupcake Episode
|Season 12, Episode 13
|The Pizza Cupcake Business Status
|The Pizza Cupcake Website
|The Pizza Cupcake Net Worth
What Is Pizza Cupcake?
Pizza Cupcake is a savory gourmet snack featuring a flaky and cheesy outside. It is a delicious combination of pizza flavors in a convenient cupcake form.
Pizza Cupcake is a unique twist on traditional pizza. It combines a flaky pastry crust with a delicious cheese filling, sauce, and pizza toppings. The crust is baked to perfection, resulting in a crispy exterior, while the cheese melts and becomes gooey inside.
The beauty of Pizza Cupcake lies in its versatility. You can customize your toppings to suit your taste preferences. You can choose classic ingredients like pepperoni, mushrooms, and olives or experiment with gourmet options like prosciutto, arugula, or truffle oil.
These savory treats are perfect as a quick snack, appetizer, or even as a meal on the go. They are easy to eat and can be enjoyed hot or at room temperature.
Pizza Cupcakes are a popular choice for parties, gatherings, or any occasion where you want to offer a delicious and convenient bite-sized snack.
To enjoy Pizza Cupcakes, order them online or look for them at specialty bakeries or food trucks offering gourmet snacks. Once you try these delightful creations, you’ll understand why they have become a beloved choice for pizza lovers everywhere.
Who Is The Founder Of Pizza Cupcake?
The Pizza Cupcake was founded by Andrea Meggiato and Michelle Jimenez, a husband and wife duo based in New York City. The couple brings culinary passion and business acumen to their enterprise.
Andrea Meggiato, originally from Italy, has had a lifelong love affair with food. He began working in the kitchen at a young age, eventually becoming a chef.
His culinary journey took him to London, where he worked in a high-profile Italian restaurant owned by Soho House, the largest private members club in the world. He honed his English skills and developed an understanding of international cuisine there.
Michelle Jimenez, on the other hand, has a background in marketing. Her expertise has been crucial in promoting the business and driving its growth. She saw potential in Andrea’s culinary creations and was instrumental in shaping the concept of The Pizza Cupcake.
The concept of The Pizza Cupcake came about when Andrea started experimenting with new dishes at home. Once he created a cupcake version of a traditional pizza, the feedback from friends and family was overwhelmingly positive.
This led him and Michelle to consider turning the idea into a business. Despite their busy professional lives, the couple devoted their time to bringing this innovative product to the market.
Before their appearance on Shark Tank, The Pizza Cupcake was already gaining popularity in New York. However, the COVID-19 pandemic had a significant impact on their business.
With their shop temporarily shut down in March 2020, they adapted to the situation by focusing on online deliveries.
This proved to be a successful pivot, and by October 2021, The Pizza Cupcakes were being sold in numerous East Coast retail shops. Their appearance on Shark Tank further bolstered the business, propelling it to greater success.
How Was The Shark Tank Pitch Of Pizza Cupcake?
When founders Andrea Meggiato and Michelle Jimenez pitched The Pizza Cupcake on Season 12 of Shark Tank, they entered seeking $125,000 for a 5% stake in their company. This valuation of their company equated to $2.5 million.
Andrea started the presentation by sharing his culinary journey, from his early days as a chef to his experience working in a distinguished Italian restaurant in London.
Michelle added her part, explaining her marketing background and how they had worked together to build The Pizza Cupcake business.
They presented their unique product – a fusion of a traditional pizza and a cupcake, explaining how they used high-quality ingredients like fresh mozzarella and San Marzano tomatoes. The cupcakes were a big hit with the sharks, who appreciated both the concept and the taste.
During the pitch, the founders revealed their sales figures, projecting $800,000 in annual sales for 2021 and a revenue of $344,000 for the previous year, 2020.
By February 2021, they had already made $77,000. Their business model was also presented, which had shifted towards e-commerce and direct-to-consumer frozen products due to the pandemic.
The Sharks had varying views on the product. Kevin O’Leary was concerned about the challenges of shipping frozen products and declined to invest. Daymond John and Robert Herjavec also felt they were not the best partners for the business and bowed out.
However, Lori Greiner was impressed and offered $125,000 for a 20% stake in the business. This was a higher equity percentage than the founders were initially offering. Seeing the difficulties of the frozen product market, Mark Cuban opted out of the deal.
Negotiations ensued between Lori and the founders. Michelle made a counter-offer of $125,000 for 10% equity, which Lori countered with 15%. After some back-and-forth, a final deal was agreed upon.
The founders accepted Lori’s offer of $125,000 but for 12.5% equity and an additional 2.5% advisory shares. Lori seemed pleased with the agreement, expressing her belief that the business could grow exponentially with the right guidance.
Did Pizza Cupcake Get a Deal on Shark Tank?
Yes, The Pizza Cupcake did get a deal on Shark Tank. Andrea Meggiato and Michelle Jimeney pitched their business, The Pizza Cupcake, to the Sharks on Season 12, Episode 13 of the show.
They requested $125,000 in exchange for 5% of their company. After some negotiation, they ultimately secured a deal with Shark Lori Greiner. The final terms of the agreement were $125,000 for 12.5% equity and 2.5% advisory shares in their business.
The Pizza Cupcake is a bagel-shaped pizza that comes frozen and can be heated up and enjoyed within minutes. Despite being wary of the frozen food aspect of the business, Lori Greiner saw potential in the product, thanks to its taste, flavor, and freshness.
She was also likely swayed by the fact that the company had achieved $344,000 in sales in the previous 12 months and projected to close the year at over $800,000.
Post Shark Tank, The Pizza Cupcake has seen considerable success. The company’s lifetime sales jumped from $300,000 to $3.2 million ten months after their episode aired.
Lori helped to get The Pizza Cupcake into major retail locations like Whole Foods and Wegman’s. The company is still thriving, with an estimated net worth of at least $7 million. They have expanded to five fulfillment centers and ship to 40 states plus Washington, D.C.
What Happened To Pizza Cupcake After Shark Tank?
The Pizza Cupcake, a unique food business that transforms pizza dough into frozen cupcakes filled with tomato sauce and cheese, was pitched by spouses Andrea Meggiato and Michelle Jimenez on “Shark Tank” in 2021. They sought a $125,000 investment for 5% equity.
On the show, all the sharks loved their product but had reservations about the challenges of a frozen food business.
Lori Greiner, however, saw potential and, after tough negotiations, agreed to invest $125,000 in exchange for 12.5% equity and another 2.5% in advisory shares.
By the time they appeared on “Shark Tank,” The Pizza Cupcake already had a presence at Citi Field (home of the New York Mets), New York’s Smorgasburg market, and the outdoor market at the World Trade Center. However, the COVID-19 pandemic hit their business hard, causing their revenue to drop to zero.
Post-Shark Tank, their pivot to e-commerce, and the publicity from the show helped them recover. The company made a million dollars in sales after their episode aired and garnered three months’ pre-orders.
Their partnership with Lori Greiner also enabled them to enter the retail market for the first time. By November 2021, they had struck deals with select grocery stores in the Northeast.
The Pizza Cupcake is still in business and has expanded its reach into several supermarkets nationwide.
Despite the challenges of securing freezer space in supermarkets, they managed to get their product into over 1,600 Walmarts across the U.S., resulting in $2.7 million in retail sales in just a year since their “Shark Tank” appearance.
The company has stuck to its two original flavors – Margherita and pepperoni – but did collaborate with Cravings by Chrissy Teigen to launch a spicy pizza cupcake with chili flakes for Valentine’s Day in 2022.
Looking ahead, Jimenez revealed in an interview with Food Business News that their vision is to make The Pizza Cupcake a staple in all households.
They’ve recently secured deals with Giant, Woodmans, and Foxtrot, and in July 2023, announced that northeast Costco locations were stocking their product. They even have a food truck taking their product across the country.
The company may look at expanding into more national retailers and launching new flavors or limited-edition collaborations as they did with Chrissy Teigen.
With fans including celebrities like Vanessa Bayer and Dave Portnoy, The Pizza Cupcake is likely to continue gaining popularity and success.
Pizza Cupcake Shark Tank Update
After appearing on “Shark Tank” in 2021, The Pizza Cupcake creators, Andrea Meggiato and Michelle Jimenez, secured a deal with investor Lori Greiner.
Greiner agreed to invest $125,000 in exchange for a 12.5% stake and 2.5% in advisory shares in their company, marking the beginning of a promising partnership.
Following their successful pitch, the business expanded significantly. The first major retail chain to carry their product was Wegmans, an East Coast supermarket chain with over 100 stores. The partnership with Wegmans marked the beginning of their retail success story.
The Pizza Cupcake soon found its way into stores nationwide. Retail giant Walmart welcomed the product into its 1,600 stores nationwide, making it accessible to a larger market.
Other retailers like Whole Foods, ShopRite, Stew Leonard’s, GIANT, Woodmans, and Foxtrot stocked the innovative pizza product.
For customers who can’t access these retailers, The Pizza Cupcake offers shipping to more than 30 states. The frozen product is shipped on dry ice and is designed to go straight from the freezer to the oven or air fryer.
Within less than a year of appearing on “Shark Tank,” The Pizza Cupcake saw spectacular financial growth, with retail sales hitting $2.7 million. The company continued to thrive by selling at both stores and major events.
In addition to financial success, the product also received endorsements from notable personalities. Barstool Sports founder Dave Portnoy gave a positive review of the product, and Chrissy Teigen, model and television personality, partnered with the brand on a spicy Pizza Cupcake variant.
The Pizza Cupcake has experienced impressive growth and success since its “Shark Tank” appearance, with its products now available nationwide and enjoying significant popularity.
Is Pizza Cupcake Still In Business?
Yes, The Pizza Cupcake is still in business. After their successful pitch on Shark Tank Season 12, where they secured a deal with Lori Greiner for $125,000 in exchange for 12.5% equity and 2.5% advisory shares, the company has experienced significant growth.
Their net worth is now estimated to be around $7 million, a substantial increase from their lifetime sales of $300,000 before appearing on the show.
In addition, they have expanded their product distribution to high-profile retailers such as Whole Foods and Wegman’s, significantly enhancing their market presence.
Moreover, the company has successfully expanded its shipping capabilities to five fulfillment centers, allowing it to deliver its products nationwide to 40 states and Washington, D.C.
Furthermore, The Pizza Cupcake gained more popularity and sales after Lori Greiner promoted the product on The Ellen Show, which resulted in over $100,000 in sales.
Overall, The Pizza Cupcake is still in business but thriving and expanding.
What Is the Net Worth Of Pizza Cupcake?
According to our research, the net worth of The Pizza Cake is estimated to be $7 million. The valuation of The Pizza Cupcake was $833,333 after securing an investment from Lori Greiner on Shark Tank.
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