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Pipsnacks Popcorn, which made a memorable appearance on season 6 of the reality television series “Shark Tank,” is a unique popcorn brand that has since significantly impacted the snack food industry.
Founded by siblings Jeff and Jen Martin, Pipsnacks offers gourmet popcorn that is healthier than most alternatives and more distinctive in taste and texture.
The defining feature of Pipsnacks Popcorn is its usage of “pipcorn,” a miniature variety of popcorn. This special popcorn pops into a smaller, more delicate piece than traditional popcorn.
This smaller size provides a tender texture that is easier on the teeth and digestive system, making it a standout choice for consumers with dental or digestive issues. It’s also a fun twist on the classic popcorn size, offering a novel snacking experience.
Beyond its unique size and texture, Pipsnacks Popcorn is also noteworthy for its commitment to natural, wholesome ingredients. The popcorn is non-GMO, gluten-free, and made with whole grains, ensuring it’s healthier for individuals seeking a guilt-free snack.
The brand also offers a variety of flavors, including sea salt, truffle, kettle, and more, made with all-natural flavorings.
The packaging is eco-friendly and designed to be resealable, which helps keep the popcorn fresh while reducing waste. Furthermore, Pipsnacks is a certified B Corporation, which meets high social and environmental performance standards, transparency, and accountability.
Pipsnacks Popcorn is a great choice for snack food consumers for several reasons. Its unique miniature popcorn offers a distinct and enjoyable snacking experience, while its commitment to natural, healthy ingredients and sustainable business practices make it an ethically sound choice.
Its success on “Shark Tank” and continued popularity demonstrate that it’s a novelty and a genuinely quality product in the snack food market.
| Company Name | Pipsnacks aka Pipcorn |
| Founder | Jeff Martin And Jennifer Martin |
| Business | Mini popcorn snacks made with heirloom kernels |
| Investment Seeking | $200,000 For 10% equity in Pipsnacks |
| Final Deal | $200,000 For 10% + Equal Draw in Pipsnacks |
| Shark | Barbara Corcoran |
| Pipsnacks Pipcorn Episode | Season 6, Episode 9 |
| Pipsnacks Pipcorn Business Status | In Business |
| Pipsnacks Pipcorn Website | Visit Website |
| Pipsnacks Pipcorn Net Worth | $10 Million |
What Are Pipcorn/Pipsnacks?
Pipsnacks is a unique brand in the snack industry, best known for its line of miniature popcorn, commonly referred to as Pipsnacks Popcorn. The business was started by siblings Jeff and Jen Martin, who discovered this tiny kernel in a health food store. This popcorn is known for its small size, about half the size of regular popcorn.
The popcorn from Pipsnacks is non-GMO, gluten-free, and whole grain, making it a healthier alternative to many other snack options. It’s made from heirloom corn, which pops into a smaller, denser, yet incredibly flavorful popcorn.
The brand offers a variety of flavors to cater to different taste preferences. These include Sea Salt & Vinegar, Truffle, Kettle, and Rosemary. Not only is the popcorn itself noteworthy, but the packaging also stands out.
Pipsnacks uses BPA-free bags that are resealable for freshness. Plus, the brand’s commitment to sustainability is seen in its packaging, which uses fewer materials and is designed to be more efficient in shipping.
In 2014, Jeff and Jen appeared on the popular TV show “Shark Tank,” where they secured an investment from Barbara Corcoran. Since then, Pipsnacks has grown exponentially, and its products can now be found in stores nationwide and online.
Who Is The Founder Of Pipcorn/Pipsnacks?
Pipsnacks Popcorn was co-founded by siblings Jeff and Jen Martin, originally from Minneapolis. Both of them had diverse backgrounds before starting Pipsnacks.
Jeff had a business background and was working in a financial firm in Chicago, while Jen had a degree in fashion design and was working in New York City as a costume designer for Broadway.
The idea for Pipsnacks was conceived out of a desire for a healthier, more unique snack option. While experimenting in her kitchen, Jen came across heirloom popcorn seeds smaller than regular popcorn.
Intrigued by the delicate yet crunchy texture and smaller size of the popped seeds, she believed there was potential in this miniature popcorn. She shared her discovery with Jeff, who agreed, and they both decided to delve into the snack business.
Before appearing on Shark Tank, Pipsnacks Popcorn had humble beginnings. The siblings initially invested their savings into the business and started small, doing everything from popping the popcorn themselves to delivering it personally to small local markets.
Despite the hard work and dedication, their business was not seeing the desired growth. With a limited budget, they barely made ends meet and could not afford to hire more staff or expand their production.
This was the state of Pipsnacks Popcorn when they decided to apply to Shark Tank. They aimed to find an investor who believed in their product as much as they did and could provide them with the much-needed capital to scale their operations.
The exposure to Shark Tank and subsequent investment allowed Pipsnacks to expand beyond their initial constraints, becoming a nationally recognized brand.
Their story showcases the potential for entrepreneurial success with the right combination of innovative ideas, passion, and hard work.
How Was The Shark Tank Pitch Of Pipcorn/Pipsnacks?
Jeff and Jen Martin, co-founders of Pipsnacks Popcorn, presented their unique popcorn product on the sixth season of “Shark Tank.” They began their pitch by explaining their product, its benefits, and its story.
The Martins sought an investment of $200,000 in exchange for a 10% equity stake in their company, valuing their Pipsnas Pipcorn at $2 million.
The siblings showcased the unique, smaller popcorn, discussing its distinct, tender texture and the variety of flavors they offered.
They spoke about the nutritional benefits, like being gluten-free, non-GMO, and made from whole grains, and emphasized their commitment to ethical and sustainable practices.
Sharks expressed interest in the product, especially due to the popcorn’s appealing taste and unique size. They appreciated the innovative nature of the product, as well as its potential in the snack market.
However, there were concerns about the company’s high valuation, which some Sharks felt was not supported by their current sales numbers.
In a dramatic moment, Barbara Corcoran stated that she was out, but after all other Sharks had declined to invest, she reversed her decision.
She offered the Martins the $200,000 they were seeking for 10% equity in the company plus another 10% in commission until she got her investment back.
She also wanted an option to buy another 5% stake in the future for $1. The Martins accepted this deal.
In the end, Pipsnacks secured a $200,000 investment from Barbara Corcoran. Despite the rigorous negotiation and initial doubts, the co-founders persuaded a Shark to believe in their product and invest in their future.
This investment and the exposure from the show significantly boosted their business, leading to considerable growth and success in the snack food market.
Final Deal: Barbara Corcoran agreed to invest $200,000 for a 10% stake in PipCorn/PipSnacks plus a 10% draw every time Jeff and Jen withdraw cash until she recoups her investment.
What Happened To Pipcorn After Shark Tank?
After the Shark Tank episode featuring Pipsnacks Popcorn aired, the company experienced a significant surge in both popularity and sales. The exposure from the show and the investment from Barbara Corcoran provided the boost the Martins needed to scale their operations.
With the capital from their Shark Tank deal, they were able to increase their production capabilities, hire more staff, and expand their product line. Their products were picked up by several large retailers across the country, broadening their reach considerably.
The visibility from the show also led to a surge in online sales, helping to grow their business further. Moreover, Pipsnacks continued to remain committed to ethical and sustainable business practices.
They used the investment and subsequent profits to grow their business and to further their mission of providing healthier, guilt-free snacks in an environmentally-friendly manner.
The Martins took full advantage of their Shark Tank experience, using the advice and guidance of their investor, Barbara Corcoran, to navigate the challenges of scaling a business.
The deal with Barbara proved fruitful, and, despite the ups and downs, their company has flourished, making Pipsnacks Popcorn a significant player in the snack food industry.
The business was doing well and continuing to grow. The company’s product line has expanded to include other snack products embodying the same health-conscious, unique, and environmentally-friendly snacking ethos.
Pipsnacks Pipcorn’s success story from Shark Tank demonstrates how an innovative idea, passion, and the right investment can result in a thriving business.
Pipcorn/Pipsnacks Shark Tank Update
After appearing on Shark Tank, Pipsnacks Popcorn experienced remarkable growth and success. Following their appearance on the show, they rebranded as “Pipcorn Snacks.”
One of the Sharks, Barbara Corcoran, made a deal with the founders, Jeff and Jen Martin, investing $200,000 for a 10% equity stake in the company. This investment was pivotal in their journey, as sales skyrocketed from $200,000 to $1.1 million.
Pipcorn Snacks has thrived, with a net worth of $10 million and generating an impressive $5 million in annual sales. Their product, Pipcorn, gained widespread recognition after being endorsed by Oprah as one of her “favorite things.”
The brand also successfully navigated the challenges posed by the COVID-19 pandemic and remained profitable during this period. The success of Pipcorn Snacks is attributed to several factors.
Firstly, their snacks’ unique and all-natural nature, which does not contain butter, has garnered a loyal customer base. Their commitment to sustainability and customer relations has also contributed to their popularity.
The company’s growth extended beyond its Shark Tank appearance. Pipcorn Snacks expanded its product line, offering innovations like “Twists,” which have received positive customer feedback.
They also rapidly expanded their retail distribution, with their products now available in over 25,000 distribution points, including major retailers like Sprouts, Whole Foods, Wegmans, CVS, and Costco. Their products, such as Mini Popcorn, Cheese Balls, Crunchies, and Corn Dippers, are now found nationwide.
Furthermore, the founders, Jeff and Jen Martin, have become successful entrepreneurs, with Jennifer Martin having a net worth of $1.3 million. The company’s success story has inspired other entrepreneurs who value giving back to the business community.
Pipsnacks Popcorn, now Pipcorn Snacks, thrived after appearing on Shark Tank. The show’s exposure and Barbara Corcoran’s investment propelled the brand to success, leading to significant sales growth, expanded distribution, and a diverse product line.
Their commitment to quality, sustainability, and customer relations has solidified their position in the snack food market, making Pipcorn Snacks a prominent and successful player in the industry.
Is Pipcorn/Pipsnacks Still In Business?
Yes, Pipsnacks Popcorn, now known as Pipcorn Snacks, is still in business. The company has experienced significant growth and success since appearing on Shark Tank.
Pipsnacks Popcorn Snacks estimated net worth is $10 million, and they continue to generate annual revenue of $5 million.
Pipcorn Snacks offers a variety of healthy snacks made from heirloom corn and organic whey, including popcorn, cheese balls, corn chips, snack crackers, and Heirloom Crunchies.
Their products have gained popularity, especially after being endorsed by Oprah Winfrey. They have expanded into various retail locations, with their snacks now available in over 10,000 stores.
The founders, Jen and Jeff Martin remain focused on sustainability and securing heirloom corn supply, ensuring the quality and uniqueness of their products. Their relationship with Barbara Corcoran, who invested in their company during their Shark Tank appearance, has proven successful.
Overall, Pipcorn Snacks has continued to thrive in the US market and remains an active player in the snack food industry.
What Is the Net Worth of Pipcorn/Pipsnacks?
According to our research, the net worth of Pipsnacks Popcorn is estimated to be $10 million. The valuation of Pipsnacks Pipcorn was $2 million when it secured an investment from Barbara Corcoran on Shark Tank.
