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Nopalera, featured in episode 12 of Season 14 of Shark Tank, is a renowned skincare brand founded by Sandra Velasquez. The brand offers a luxurious range of natural soaps infused with Nopal cactus fruit and flower extracts, delivering a nourishing and indulgent experience for the skin.
Its product line includes the Moisturizing Botanical Bar, Cactus Soap, and Cactus Flower Exfoliant, all carefully formulated to provide hydration, refreshment, and gentle exfoliation.
Nopalera prioritizes using clean ingredients and avoids synthetic fragrances, allowing customers to enjoy the pure essence of the Nopal cactus.
This commitment to quality has earned Nopalera a loyal customer base and placement in over 400 retailers across the United States, including prestigious names like Nordstrom and Credo.
The brand’s unique offerings, inspired by Mexican botanicals, make it an excellent choice for those seeking high-quality skincare products infused with cultural authenticity and natural goodness.
| Company Name | Nopalera Inc |
| Founder | Nuestra Jefa and Sandra Velasquez |
| Product | Bath and body products made from Mexican botanicals |
| Investment Seeking | $300,000 for 5% equity |
| Final Deal Accepted | No Deals |
| Shark Name | None |
| Episode | Season 14, Episode 12 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $6 million (estimated) |
What Is Nopalera?
Nopalera is a skincare brand that aims to elevate and celebrate Latin culture. The brand’s products are inspired by the beauty and richness of Mexico and are made using the nopal cactus, also known as prickly pear, as the main ingredient.
The nopal cactus is a sustainable and versatile plant that offers numerous benefits for the skin and hair. It provides hydration, nourishment, and healing properties. The cactus has been used for centuries in Mexican culture, particularly during the Aztec civilization, due to its nutritional and healing properties.
Nopalera offers a range of self-care products that include exfoliants, soaps, botanical bars, bathing sets, t-shirts, and tote bags. These products are designed to provide deep cleansing, moisturization, and soothing properties for the skin.
They are vegan, cruelty-free, palm oil-free, and do not contain fragrance or dye, making them suitable for sensitive skin.
The exfoliants and botanical bars of Nopalera contain high concentrations of plant butter and nourishing oils, such as lemongrass oil, jasmine oil, and activated charcoal. These ingredients help to exfoliate the skin, kill bacteria, protect natural moisture, improve elasticity, and stimulate cell turnover. The moisturizing botanical bars deeply hydrate the skin and enrich it with vitamins E and K.
Nopalera’s products are created with a focus on sustainability, nourishment, and cultural celebration. They offer a unique blend of Mexican heritage and modern skincare. Nopalera aims to provide individuals with natural and effective skincare products using nopal cactus.
To purchase Nopalera products, you can visit their website or online store. The brand offers various pricing options for different products, such as soaps ($14 each), exfoliants ($32 each), botanical bars ($30 each), and bath sets ($71).
They also offer bundle deals and merchandise like tote bags and t-shirts. Nopalera has gained recognition in the beauty industry and continues to grow since its launch in November 2020. It has secured seed funding of $2.7 million and aims to reach a revenue of $5 million in the coming year.
Nopalera is a skincare brand that combines Mexican culture with sustainable and nourishing ingredients, primarily derived from the nopal cactus. Their range of products offers deep cleansing, moisturization, and soothing properties for the skin while celebrating Latin heritage.
Who Is The Founder Of Nopalera?
The founder of Nopalera is Sandra Velasquez. She grew up in southern California after her parents moved there from Mexico. Nopal, a type of cactus, was a regular part of her family’s cuisine, and Sandra had a natural talent for music.
She eventually led her Latin alternative band, which celebrated Mexican culture. While living in New York City with her band, Sandra took a soap-making class as a fun activity. This sparked her interest in creating her line of bath products.
During a visit to her family in California, Sandra’s mother made her a favorite childhood dish using nopal cactus, which reminded her of the plant’s skin-cleansing and soothing properties. This was her “Aha!” moment, and she decided to make Nopal the centerpiece of her bath and body line.
Sandra created Nopalera based on the regenerative and nourishing properties of the nopal cactus. She used every part of the plant in her products, including the green pads for soaps and exfoliants and oil from the prickly pear fruit seeds for botanical bars.
Sandra ensured that all Nopalera products were handmade, vegan, cruelty-free, palm oil-free, and free of fragrance or dye.
Before appearing on Shark Tank, Sandra started Nopalera in her Brooklyn apartment during the pandemic. With no gigs for her band and venues closed, she devoted her time to developing the brand.
She used credit cards to finance classes in cosmetic formulation and social media advertising. Sandra also conducted intensive research and sought advice from knowledgeable individuals.
In the first year, she made products with the help of two production assistants until she could afford a manufacturing partner.
Nopalera gained recognition through various media outlets and events. It was featured in The New York Times, NBC’s Today Show, and received awards such as Latino Startup of the Year at the L’Attitude Conference.
Sandra also provided mentorship to other business owners in the Latino community through the Nopalera Podcast.
How Was The Shark Tank Pitch Of Nopalera?
During her pitch on Shark Tank Season 14, Sandra Velasquez presented Nopalera, a Mexican-inspired botanicals bath and body line featuring Nopal cactus as the star ingredient. She sought $300,000 for 5% equity in her company.
Sandra explained that Nopalera aimed to celebrate and elevate Latino culture through vibrant and beneficial products like soaps, exfoliants, and moisturizing botanical bars.
Despite being launched in November 2020 during the pandemic, Nopalera generated over $600,007 in 2021 and is projected to exceed $2.5 million in gross revenue.
Approximately half of the sales were from wholesale, while the other half came from direct-to-consumer channels. Nopalera’s products were carried by retailers such as Nordstrom and numerous local boutiques nationwide.
Daymond John, Lori Greiner, and Mark Cuban dropped out due to concerns about equity or prior negative experiences with beauty companies.
Guest shark Daniel Lubetzky also exited due to his previous negative encounter. Kevin O’Leary made an offer of $300,000 for 30% equity, and Daniel returned with an offer of $300,000 for 25% equity.
Sandra countered by stating she wouldn’t offer more than 10% equity and proposed $600,000 for 10%. However, both Daniel and Kevin declined to negotiate and dropped out. Ultimately, Sandra left Shark Tank without a deal.
Despite not securing an investment on the show, Nopalera thrived. The company successfully closed an oversubscribed seed round, raising $2.7 million at a valuation of $10 million.
Nopalera has continued to surpass quarterly growth targets, and its products are available on the company’s website and on Amazon.
The table below summarizes the Shark Tank pitch and offers:
| Shark’s Name | Investment Offered | Founder’s Counter Offer | Final Deal Accepted |
| Daymond John | None | N/A | N/A |
| Lori Greiner | None | N/A | N/A |
| Mark Cuban | None | N/A | N/A |
| Daniel Lubetzky | None | N/A | N/A |
| Kevin O’Leary | $300,000 for 30% | $600,000 for 10% | No deal |
| Daniel Lubetzky | $300,000 for 25% | N/A | No deal |
Sandra Velasquez’s pitch for Nopalera on Shark Tank Season 14 did not result in a deal. However, the company went on to achieve significant success independently.
Did Nopalera Get a Deal on Shark Tank?
Nopalera, a skincare brand that makes signature cactus soaps, appeared on Shark Tank Season 14 Episode 12. The founder and CEO, Sandra Velasquez, sought a $300,000 investment for 5% equity, valuing the company at $6 million. However, Nopalera did not secure a deal with the Sharks.
Despite not receiving funding from Shark Tank, Nopalera has been successful in raising $2.7 million in seed funding from various investors in October 2022. The company remains in business and continues to operate in the skincare industry.
Nopalera’s handmade soaps are made with plant butter and oils, offering natural moisturization for the body. The products are free from synthetic fragrances and contain ingredients sourced from the Nopala cactus fruit and flower.
Based in New York, Nopalera sells its cactus soaps, cactus flower exfoliants, and moisturizing botanical bars through various retail stores and e-commerce sites. The brand’s products can be found at over 400 retailers nationwide, including Nordstrom and Credo.
Despite not securing a deal on Shark Tank, Nopalera has experienced growth and recognition. Velasquez has raised significant funding for the company and continues to expand its presence in the skincare market.
Nopalera is still in business and achieved $5 million in sales by the end of 2023.
What Happened To Nopalera After Shark Tank?
After appearing on Shark Tank, Nopalera, a company founded by Sandra Velasquez, experienced both challenges and successes. Velasquez aimed to celebrate and elevate Latino culture through her brand, which highlighted the use of the nopal cactus in beauty and skincare products.
Despite her strong mission and impressive sales growth, Velasquez left the show without a deal. However, she turned this setback into a marketing opportunity, embracing the slogan “Stand in your worth” and releasing merchandise that resonated with her message.
Nopalera launched sweatshirts and a “Stand In Your Worth Shark Tank Bundle,” featuring their signature cactus-shaped soaps and other skincare items. The sharks, including Lori Greiner and Daniel Lubetsky, commended Velasquez for her tenacity.
Despite not receiving a deal on the show, Velasquez secured $2.7 million in seed funding from L’Attitude Ventures, an investment firm supporting Latino entrepreneurs. This funding, received months before the episode aired, provided validation for Velasquez’s belief in standing in her worth.
With the financial backing, Nopalera projected significant growth, aiming to reach $5 million in revenue by October 2023. Their products became available at major retailers such as Nordstrom, Credo, Free People, and numerous boutiques nationwide.
Velasquez’s focus on natural, eco-friendly, and affordable products remained strong. Nopalera expanded its product line and explored partnerships with national retailers. The company also gained interest from overseas markets but prioritized its home market first.
Furthermore, Velasquez used her platform to empower other Latino business owners through The Nopalera Podcast. She emphasized building an authentic community and expressed interest in partnering with strategic companies like Estée Lauder.
Nopalera faced initial challenges on Shark Tank but transformed the experience into positive marketing. The company secured seed funding, achieved significant sales growth, expanded its product line, and aimed to be a voice for Latina-owned businesses while staying true to its mission of celebrating Latino culture.
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Nopalera Shark Tank Update
After appearing on Shark Tank, Nopalera did not secure a deal with the sharks. However, founder Sandra Velasquez continued to grow the business and raised 2.7 million in funding in October 2022.
Despite not getting funding from the show, Nopalera remained in business and experienced significant growth.
Following the Shark Tank appearance, Nopalera received positive media coverage from outlets such as Forbes, NBC, Sunset, Vogue, and Mitu. The brand gained recognition for its unique product line and commitment to celebrating Latino culture.
Nopalera expanded its reach by making its products available at over 400 retail and online stores. Some notable retailers include Nordstrom, Credo, and many more. The company’s products, including the Cactus Soap, Cactus Flower Exfoliant, and Moisturizing Botanical Bar, can be found nationwide.
Additionally, Nopalera launched a limited edition T-shirt in March 2023 and projected sales of $5 million by the end of that year. The brand’s success can be attributed to its focus on natural, handmade soaps made from the Nopala cactus fruit and flower.
Nopalera is still in business and continues to thrive in the skincare industry. The company is headquartered in New York and employs between 2-10 people. Its founder, Sandra Velasquez, remains the CEO and holds 60% ownership of the company.
Despite not securing a deal on Shark Tank, Nopalera has achieved significant growth and success, expanding its customer base and establishing itself as a prominent skincare brand in the market.
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Is Nopalera Still In Business?
Yes, Nopalera is still in business. Founded in 2020 by Sandra Velasquez, Nopalera is a New York-based skincare brand that specializes in creating natural soaps infused with Nopal cactus fruit and flower extracts.
The company has gained recognition from outlets such as Forbes, NBC, Sunset, Vogue, and Mitu. Nopalera’s products are available at over 400 retail and online stores, including well-known names like Nordstrom and Credo.
With a focus on celebrating Latino culture and delivering high-quality skincare products inspired by Mexican botanicals, Nopalera continues to thrive in the skincare industry.
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What Is the Net Worth Of Nopalera?
According to our research, Nopalera’s net worth is estimated to be $7 million. The valuation of Nopalera was
