Milk Snob is a multi-functional infant car seat cover, and a nursing cover Melanie Disbrow introduced to the Sharks in Shark Tank episode 809.
What Is Milk Snob?
Milk Snob is a firm that creates beautiful car seats for infants that can be converted into covers worn while breastfeeding. Milk Snob is a one-stop shop for babies, moms, and all things babies.
The company’s flagship product was an all-purpose car seat and nursing cover that served as a trendy addition to your wardrobe and an effective feeding and heating solution for your baby.
The covers available in this category come in several styles and feature high-quality fabrics.
|Product / Business
|Baby cover with multiple functions
|Investment Asking For
|$125,000 for 5% equity in Milk Snob
|$125,000 for 10% equity in Milk Snob
|Season 8 Episode 8
Who Is The Founder Of Milk Snob?
Melanie Disbrow of Texas founded Milk Snob. Melanie immigrated from Germany to the United States in 2006, where she met her husband, who served in the military then.
Melanie has three young children. Melanie’s inventiveness remained unaffected by her new motherhood sleep deprivation. For instance, she would have to carry another item or lose it if her baby yanked on it.
She identified a market need and designed a breathable, multipurpose seat cover with a hole in the center to insert her head when breastfeeding and checking on her infant.
Initially, she developed a project that served as both a fashion accent and clothing accent and then expanded production in her garage in response to growing interest among her network of friends.
Melanie immediately received inquiries from major retailers, but she realized she lacked business experience and decided to seek funding and help from an investor.
Milk Snob Before Shark Tank
Before appearing on Shark Tank, Melanie had been a self-taught photographer. Born in Germany, she emigrated to the United States with her husband. She was unable to attend college because of the demands of having children. She chose a career path to stay home with her children and earn a living.
The Milk Snob car seat cover design began to sell through various social media outlets. She sold almost $1.3 million in merchandise before her appearance on Shark Tank.
Is she capable of impressing the Sharks with her numbers and product enough to score a deal? Consider the following.
How Was The Shark Tank Pitch Of Milk Snob?
Melanie appeared on Shark Tank seeking an investment of $125,000 in exchange for a 5% stake in Milk Snob.
Final Deal: Lori Greiner agreed to invest $125,000 for 10% equity in Milk Snob.
What Happened To Milk Snob After Shark Tank?
Since the Milk Snob episode aired, Melanie has relocated her business to Dallas, Texas. She and Lori are certain to accomplish great things.
Milk Snob has received rave reviews thus far, with buyers praising the product as “simple to use” and “the best breastfeeding cover ever.”
Milk Snob Shark Tank Update
The deal between Lori Greiner and Milk Snob was not finalized after the show.
Milk Snob is still in business, with an annual revenue of $6 million as of 2022.
Is Milk Snob Still In Business?
Milk Snob continues to create attractive designs and has infused its offerings with a touch of Disney. Milk Snob just signed a licensing agreement with Disney Baby.
The price of every Milk Snob is $36 for each. Milk Snob has launched new products, including the Original Milk Snob Pouch, which is described as a “contemporary take on the traditional sleep sack” and retails for $38.
What Is the Net Worth Of Milk Snob?
The valuation of Milk Snob was $2.5 million when it appeared on Shark Tank. The net worth of Milk Snob is $5 million as of 2022.