Top 12 Marketo Engage Competitors for Your Marketing Needs

Marketo Engage is a robust AI-powered marketing automation platform designed to help businesses scale personalized buyer engagement and drive predictable revenue growth.

Marketo Engage keeps sales and marketing teams in perfect sync by attracting the right buyers and nurturing them across various channels and customer journeys.

It is a central hub for planning, executing, and measuring omnichannel campaigns, from simple batch email campaigns to complex multi-step automation.

Marketo Engage is built with security, compliance, and easy integration. Its scalable architecture seamlessly connects with other applications and data sources, making it a versatile tool for marketing and sales teams at any maturity level.

Additionally, the platform offers powerful generative AI applications that enhance customer conversations and directly link marketing efforts to revenue outcomes.

Trusted by some of the world’s largest companies, Marketo Engage delivers actionable insights that maximize marketing impact on revenue.

Whether you’re looking to boost customer engagement or streamline marketing operations, Marketo Engage provides the tools and integrations needed to succeed.

Top 12 Marketo Engage Competitors

Marketo Engage has long been the leader in marketing automation software. Its user-friendly platform and expansive features have made it a favorite of large and small businesses worldwide. 

However, many competitors are vying for market share that offer similar or even better services. This article will explore 12 of these Marketo Engage Competitors and provide an analysis to help you decide which is best suited for your business needs.

1. Hubspot Marketing Hub

HubSpot Marketing Hub is a powerful inbound marketing platform designed to help businesses attract customers and grow their revenue. It is an all-in-one solution that offers everything marketers need to create, manage, and measure their digital marketing efforts in one place. 

With HubSpot Marketing Hub, you can easily create and optimize your website, blog, email campaigns, social media content, and more.

HubSpot Marketing Hub provides a suite of solutions for content creation, automation, lead management, analytics, and more. The tool offers marketers several features, pricing options, and automation capabilities that will help maximize their results.

HubSpot Marketing Hub’s notable features include website optimization tools, database segmentation capabilities, social media analysis, and engagement options, email marketing campaigns builder, A/B testing abilities, and more. 

Additionally, the platform integrates with numerous essential services, including WordPress and Salesforce CRM. Using this platform’s various features, you can tailor the campaign to fit their specific needs.

In terms of pricing models, there are three distinct packages from which users may choose – basic starter package at $50 per month; professional plan at $800 per month; enterprise solution starting at $3200 per month (additional fees associated with specific add-ons). 

All plans offer access to various marketing elements, including contact list creation & management, web forms & landing page creator, and lead tracking & reporting functionality.

Moreover, each tier has unlimited access to related support teams and documentation resources regardless of the subscription type chosen.

Due to rapid technological advances, many marketers require automated processes for mundane tasks like sending emails or scheduling posts on different channels. 

The HubSpot Marketing Automation feature allows customers to streamline workflow activities while providing data insights into customer behavior, which helps maximize ROI on all campaigns launched via this platform. 

Furthermore, due to integration capabilities with other platforms like WordPress or WooCommerce, users have additional flexibility when managing their activities across multiple digital assets simultaneously.

2. Zoho CRM

Zoho CRM is a software product from Zoho Corporation that offers marketing, campaigns, analytics, and automation services. It provides customers with an all-in-one solution for customer relationship management (CRM) needs. 

Zoho CRM allows businesses to organize sales leads, track performance metrics, manage customer relationships, and more. The platform is designed to be user-friendly and can easily integrate into existing business processes.

Zoho CRM’s main features include customizable dashboards and reports to visualize data in meaningful ways quickly, workflow automation tools to streamline repetitive tasks, comprehensive contact management tools, automated lead scoring, powerful search tools, social media integration, mobile access via the Zoho app store on iOS and Android devices, as well as integration with third-party applications like Salesforce and Microsoft Dynamics CRM.

Additionally, it comes with integrated email marketing solutions through its brand of apps called Zoho Campaigns. Zoho CRM offers free and paid plans, depending on how much functionality each customer needs. 

It is also worth noting that there are additional fees for specific add-on modules such as analytics or marketing automation – but these are generally quite affordable compared to other Marketo competitors. 

Overall, Zoho CRM has several advantages over many of its Marketo rivals in terms of cost-effectiveness, ease of use, and scalability.

3. Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud is a powerful digital marketing platform designed to help businesses effectively engage customers across all channels, including email, social media, mobile, and the web. 

This cloud-based solution allows companies to optimize their marketing campaigns by leveraging real-time data insights and predictive analytics. Salesforce Marketing Cloud enables businesses to create personalized customer journeys that drive engagement and loyalty.

The platform provides various tools for creating and delivering targeted content, including email campaigns, social media posts, SMS messages, etc. By automating these processes, companies can save time while maximizing their ROI.

Salesforce Marketing Cloud provides users with a robust platform to engage customers and nurture leads. As such, it has become one of the most popular marketing automation solutions.

The following is an overview of Salesforce Marketing Cloud Account Engagement:

1. Automation – Salesforce Marketing Cloud offers a comprehensive suite of tools for automating customer engagement processes. These include lead scoring, automated campaigns, segmentation, journey building, email nurturing, and more.
2. Data Analysis – With access to powerful analytics capabilities, marketers can gain insights into their customer base and measure the effectiveness of their initiatives. This data can be used to optimize strategies and identify areas for improvement.
3. Personalization – Leveraging advanced AI technology, Salesforce Marketing Cloud enables personalized experiences by creating targeted messages based on user behavior or preferences. This helps build stronger relationships between brands and customers while increasing loyalty and retention rates.

In short, Salesforce Marketing Cloud empowers marketers to create meaningful engagements with their audiences through automation, data analysis, and personalization capabilities. 

By leveraging these features with other marketing tactics like social media or content creation, organizations can maximize their ROI from every interaction with potential customers.

Salesforce Marketing Cloud offers advanced analytics tools that help businesses measure the effectiveness of their campaigns in real-time, as well as robust marketing capabilities.

With features such as A/B testing and campaign performance tracking, marketers can quickly identify what’s working well and make adjustments to improve results.

4. Oracle Eloqua Marketing Automation

Oracle Eloqua is a marketing automation software designed to help marketers create and execute effective marketing campaigns. The platform provides users with various tools and features, including email marketing, lead management, campaign analysis, and more.

Oracle Eloqua has been used by businesses of all sizes across various industries to streamline their marketing efforts and improve their overall ROI. It is an enterprise-level marketing automation software focusing more on helping companies automate and personalize their campaigns for maximum success.

Oracle Eloqua boasts email tracking, cross-channel campaign management, lead generation tools, segmentation capabilities, and more. The table below compares some of the popular features of both platform’s core offerings:

Table 1 – Key Features Comparison between Salesforce MC and Oracle Eloqua

Oracle Eloqua’s ability to personalize customer communication is one of its key benefits. The software enables marketers to target specific audiences with personalized messaging based on their interests, behaviors, and preferences. 

This personalized approach can help businesses build stronger customer relationships and increase engagement rates.

Oracle Eloqua’s primary focus is providing its users with powerful automated marketing capabilities through utilizing artificial intelligence (AI) and machine learning (ML). This allows marketers to create customized campaigns tailored to customers’ needs and interests to maximize engagement and ROI. 

Additionally, Oracle Eloqua offers cloud-based solutions that provide businesses scalability as they grow without sacrificing performance or efficiency. In terms of enterprise-level marketing automation and customer engagement solutions, Oracle Eloqua stands out due to its robust feature set combined with AI/ML capabilities. 

By leveraging these technologies, comprehensive cross-channel campaign management tools, and advanced lead generation options, organizations can gain valuable insights into their audiences while driving higher engagement levels across all channels.

5. Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 is a cloud-based business application suite that offers end-to-end solutions for managing various aspects of a business. 

It is designed to cater to the needs of businesses across different industries by providing them with tools and features that can help streamline their operations, improve customer engagement, and drive growth.

The software combines various aspects of digital marketing into one platform, allowing for improved lead-gathering, segmentation, and nurturing processes. It also offers integrated social media capabilities and personalized website experiences.

Microsoft Dynamics 365 is known for its flexibility. The software can be customized to meet the specific needs of any business, allowing companies to tailor it to their unique requirements. 

Furthermore, it integrates seamlessly with other Microsoft products, such as Office 365 and Power BI, which allows businesses to work more efficiently and gain new insights into their operations.

In addition, this product integrates seamlessly with other applications, such as Salesforce and LinkedIn’s CRM solutions. Thanks to all these features, dynamics 365 Marketing is a strong competitor to Marketo.

The combination of comprehensive analytics and targeting capabilities allows marketers to get more out of their campaigns while ensuring they reach their desired audiences more effectively than ever before. 

With its scalability, ease of use, integrated capabilities, and customizable options, many businesses utilize Dynamics 365 Marketing over traditional marketing practices.

6. Sage CRM

Sage CRM is a customer relationship management software that helps businesses manage their relationships with customers and prospects. It provides a comprehensive suite of tools for sales, marketing, and customer service teams to streamline operations and enhance the customer experience.

With Sage CRM, businesses can organize their customer data in one central location, allowing them to easily access information about past interactions, purchase history, and preferences. 

This helps sales teams identify opportunities to upsell or cross-sell products and services. Marketing teams can use the software to create targeted campaigns that resonate with specific segments of customers.

Sage CRM offers a wide range of solutions for small and large businesses. Established in 1981, this Customer Relationship Management (CRM) system provides comprehensive customer management capabilities that help users stay connected with customers and thrive in today’s competitive business environment. Here are some key features:

• Scalable product offering – Sage CRM can be easily scaled up or down depending on your needs. This makes it ideal for companies seeking an affordable yet robust solution that grows with their business.
• Intuitive user interface – The intuitive user interface gives you easy access to everything you need anytime. Plus, its drag-and-drop functionality makes creating reports and managing contacts simpler.
• Integration options – With integration options such as Salesforce and Outlook, Sage CRM ensures seamless data transfer between systems, so you don’t have to worry about manually transferring data from one system to another.
• Comprehensive reporting – Generate detailed sales reports quickly using the integrated report editor, which allows users to customize reports according to their requirements.

The cost of Sage CRM varies based on how many users will be accessing it. Generally, it ranges from $20-$50 per month, making it relatively inexpensive compared to other offerings in the market. 

Its users have earned positive reviews, rave about its scalability and affordability, and note that more customization options could be available when setting up campaigns within the platform. 

In summary, Sage CRM is an excellent option for those seeking a low-cost yet powerful customer relationship management solution with great integrations and comprehensive reporting features

7. Act-On Marketing Automation Platform

Act-On has quickly become a formidable force in the marketing automation platform space. It is one of the top Marketo competitors and provides an extensive suite of features that rival its more established rivals. 

As a comprehensive marketing platform, Act-on allows users to automate many aspects of their workflow, including lead scoring, nurturing campaigns, email tracking, content management, and analytics.

Automated marketing platform provides marketers with powerful tools for increasing productivity and driving more significant ROI from their marketing efforts, from essential task management to sophisticated multi-channel campaign execution.

The user interface of Act-on is intuitive yet highly customizable; it can be easily tailored according to specific business needs. This makes it suitable for both SMEs and larger enterprises with complex requirements. 

The product allows sales and marketing teams to access rich customer data anytime, anywhere, across various devices with integrations across Salesforce and Marketo.

Its robust reporting dashboard also ensures organizations have complete visibility into every aspect of their campaign’s performance.

In short, Act-on’s deep array of features makes it an ideal solution for businesses looking for an advanced automation platform that will help them optimize their digital strategies efficiently while delivering measurable results. 

Its pricing model also makes it an attractive option – an increasingly popular choice among companies seeking high-value marketing solutions without breaking the bank.

8. SAP Marketing Cloud

SAP Marketing Cloud is a marketing automation and CRM platform built for large enterprises. It provides the tools to manage campaigns, segment audiences, and develop customer relationships.

SAP Marketing Cloud is a comprehensive marketing automation platform that helps businesses create and execute effective marketing campaigns. It is designed to give businesses the tools to optimize their marketing strategies, improve customer engagement, and drive revenue growth. 

With SAP Marketing Cloud, companies can deliver personalized customer experiences across all touchpoints. SAP Marketing Cloud integrates data from multiple sources into one platform, which is one of its key features.

It allows marketers to understand each customer’s behavior, preferences and needs better. Businesses can create targeted campaigns based on this data that resonate with individual customers, which results in higher conversion rates.

Additionally, it includes a variety of analytics and reporting options to help marketers gain insights into their customers’ behavior. SAP Marketing Cloud has recently gained traction as an enterprise-level competitor to Marketo. 

This section will overview its features and benefits and identify key market competitors.

SAP Marketing Cloud has the advantage of integrating seamlessly with SAP systems such as SAP Hybris Commerce and SAP Customer Experience, as opposed to other platforms such as Marketo.

9. Sugar Market

Sugar Market is a marketing automation and CRM platform that enables businesses to engage customers on multiple channels. It offers comprehensive features such as email marketing, lead scoring, sales intelligence, customer segmentation, campaign tracking, reporting, and analytics.

Sugar Market CRM is a comprehensive customer relationship management platform designed to help businesses in the sugar industry improve their sales and marketing performance. 

The software offers a wide range of tools and features that enable companies to understand their customer’s behavior better, create targeted campaigns, and manage all aspects of the sales process.

Businesses can better understand what motivates customers to buy by analyzing data such as website visits, email opens, and social media engagement. This information can then be used to create personalized marketing campaigns that are more likely to resonate with specific groups of customers.

Sugar Market also provides integrated tools for social media monitoring, A/B testing, and survey creation. The main advantages of using Sugar Market are:

• Automation Tools:
• Email campaigns can be automated with personalized content;
• Lead scoring allows users to prioritize leads based on their engagement level;
• Sales intelligence helps identify opportunities by analyzing customer data from various sources.
• Integration Capabilities:
• Integrated with popular CRMs like Salesforce;
• Connects with Google Ads, Facebook Ads, and LinkedIn Ads for efficient ad management;
• Supports integration with webinar platforms like GoToWebinar.

Sugar Market’s pricing plans are geared toward small and medium-sized enterprises. The entry-level plan includes all the essential features necessary for effective marketing, while the more advanced plans offer additional features such as advanced workflow automation and predictive analytics. 

Sugar Market also offers agency packages that include dedicated support and customizations tailored to meet specific needs. Sugar Market is ideal for companies using SUGAR’s powerful yet cost-effective marketing solutions through automated processes.

10. Marketing Creatio

Marketing Creatio is a robust marketing automation platform designed to help businesses accelerate their marketing processes and drive more revenue. It is an all-in-one solution that provides companies the tools to create, execute, and analyze their marketing campaigns in real-time.

Marketing Creatio offers various capabilities, from lead management and email marketing to social media integration and analytics. Marketing Creatio automates repetitive tasks such as lead scoring, nurturing, and segmentation. 

This allows marketers to focus on more strategic initiatives, such as creating engaging content that resonates with their audience. The platform also provides users with a comprehensive set of analytical tools that enable them to measure campaign effectiveness, track ROI, and identify areas for improvement.

This cloud-based solution offers a wide range of features to help businesses achieve their goals while providing access to an expansive library of tools and resources. 

The platform allows users to create campaigns, track results with detailed analytics, and build complex customer journeys using drag-and-drop design elements. Additionally, it offers powerful mobile optimization capabilities for reaching customers on any device.

Marketing Creatio stands out from competitors due to its scalability; it can quickly grow along with a business’s needs and accommodate up to 10 million contacts per account. 

Furthermore, its easy-to-use interface makes creating campaigns simple, even for those new to marketing automation software. It also has numerous integrations that allow marketers to customize their workflow and maximize efficiency.

Overall, Marketing Creatio is an excellent option for companies looking for comprehensive yet intuitive marketing creation solutions. With its versatile capabilities, flexible pricing plans, and abundant resources, this cloud-based platform allows businesses of all sizes to take full advantage of digital marketing technology without breaking the bank or sacrificing quality.

11. CRMNEXT

CRMNEXT is a customer relationship management software that offers cloud-based CRM solutions. It enables businesses to engage customers across multiple channels, such as email, mobile, and web. 

This platform has been designed specifically for small and medium-sized enterprises (SMEs), providing users with intuitive user interfaces that let them manage customer relationships without requiring extensive technical knowledge.

The core features of CRMNEXT include contact management, sales pipeline automation, lead scoring and nurturing, marketing automation campaigns, and analytics tools. 

CRMNEXT offers SMEs more control over customer engagement strategies than other contact management products, including marketing automation campaigns.

Furthermore, the platform’s user interface provides easy navigation so even those inexperienced with technology can use it effectively. 

CRMNEXT stands out from other Marketo competitors when looking at their offer regarding customer relationship management software solutions. 

By providing cutting-edge features combined with a user-friendly interface – enabling companies to understand their customers’ needs better and respond accordingly – this platform is well-positioned to help any business succeed in building strong relationships with its target audiences.

12. Acoustic Marketing Cloud

Acoustic Marketing Cloud is a cloud-based marketing solution that utilizes artificial intelligence and machine learning to automate marketing processes.  It provides marketers with an integrated suite of tools like email automation, customer segmentation, lead scoring, campaign analytics, and more.

Acoustic also offers services in web personalization, digital advertising optimization, customer journey mapping, and social media management. The platform seeks to simplify the complexity of modern marketing by providing companies with insights into their customers’ behavior across all channels at scale. 

Its machine-learning capabilities help marketers identify opportunities for improved engagement through automated targeting and personalized messaging. Additionally, its AI-driven algorithms provide insight into how campaigns perform so decisions can be made quickly to optimize results.

Acoustic Marketing Cloud works well for marketers who want comprehensive data integration across multiple channels, including websites and mobile apps, and offline sources like call centers and point-of-sale systems. 

With such capabilities, marketers can access real-time intelligence about their target market and gain greater control over their marketing efforts. This helps them make better-informed communications strategy decisions, leading to higher conversions and ROI.

Conclusion: Best Marketo Competitors

In conclusion, the top twelve Marketo competitors are HubSpot Marketing Hub, Zoho CRM, Salesforce Marketing Cloud Account Engagement, Oracle Eloqua Marketing Automation, Microsoft Dynamics 365 Marketing, Sugar Market, and Marketing Creatio. Additionally, there is Acoustic Marketing Cloud and CRMNEXT. Each provider offers comprehensive marketing automation solutions designed to meet various business needs.

These companies have developed powerful techniques that can be used to manage customer relationships more effectively. Their services range from email campaigns to analytics and reporting tools for better insights into customer behavior. All of them are equipped with features such as automated segmentation and triggered emails for more personalized customer engagement.

Businesses will find many suitable options for a marketing automation platform to suit their needs. It’s essential to assess each one carefully by evaluating factors like cost-effectiveness, scalability, and ease of use before deciding which works best for your organization. Business owners should be able to quickly identify the proper Marketo competitor for their unique needs by following the right selection process.