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If there is one thing that unites all entrepreneurs and businesses, whatever the sector or industry, it is the desire to grow. It could be argued that just surviving in this day and age is an achievement in itself – and we fully agree with that. But the longer-term ambition must always be to grow to be even more successful.
Personal achievement and satisfaction obviously play a major part in that but the main indicator of success is larger profits and bigger customer bases. That has to be the end goal for just about everyone forging ahead in the world of commerce.
As much as competition is vital and crucial to future growth, there is always room for a little mentorship – or simply to listen to pieces of advice.
We hope that what we do here can help our readers but there are other ways of learning how to be successful. It may seem strange for some of you, depending on what industry you find yourself in, but sportsbooks are great examples of how to be successful.
Read on to discover why the betting industry is flourishing – and it is much more than just great betting bonuses – and why you could do a lot worse than follow its lead with your own business.
Ease of Use
Whatever product or service you provide, you are not going to be successful if your potential customers find it difficult to use. Betting sites are masters at making what could potentially be very complicated practices very simple to use. There is so much information on any single betting site page – but you would never realize that because everything is laid out in the most convenient way possible.
That kind of conveniently packaged service is exactly what all businesses should be trying to emulate. The best service in the world is not going to be good enough if it becomes a chore for your customers to use it. Always look to simplify the process where necessary and take any heavy lifting away from the customer.
Attracting Customers
You need to have a customer base in the first place to be successful, of course, and sports betting operators are the best examples of how to get people to take a look at your site, product, or business. In what is one of the most competitive industries, individual sportsbooks continue to thrive.
One of the main ways that sportsbooks attract new customers is by those betting bonuses that we were taking about earlier. Sign-up offers and new customer bonuses are very common in the betting industry. Although it might not be as easy to offer “freebies” in whatever industry you are in, try to sweeten the deal wherever possible to build your customer base.
Create Content
A very important tool for sports betting operators is content marketing. We have come a long way since the days of cramming keywords into your marketing content to rank high with SEO. These days the search tools are far more complex – and readable, accessible content is a great way to get your message across.
You may think that betting operators have an unfair advantage in this regard as they can write about sports, one of the most popular subjects there is.
But you need to realize that whatever industry you are in is of interest to your potential customers. Avoid the hard sell and think outside of the box a little to create engaging and interesting content that can get your company’s message across.
Use Social Media
This should be a tip that you can skip because you are already fully operational when it comes to social media outreach. But it cannot be repeated enough that ALL businesses have to use social media these days to attract – and keep – customers. Which platforms you use will depend more on the type of service you offer.
But you need to make sure you have a regular social media output that informs, entertains, and generally gets your message out there. If you are particularly creative you might be able to generate a following outside of your initial target audience. But always bring the message back to your business, just like any good sportsbook would.
Refer a Friend
To be honest, this is just one example of a way that betting operators attract more business and make more money. It falls into their list of promotions and is a very successful way of making their customers do some of the work when it comes to expanding the base.
It may not be as feasible to use an explicit “refer a friend” program with some industries. But think of it as more of a “word of mouth” type of advertising. Businesses have used that technique to drum up business for generations and it is more important than ever now that we live in the age of online scams and misinformation.
Optimize for Mobile
Sports betting has always been a popular pursuit but the operators were very quick to realize the opportunities provided by online betting when the internet became the home of business. It brought in far more customers and different demographics that may have been put off going into a physical sportsbook before.
But mobile betting has taken that customer service one step further and has made the process even easier. In fact, many of our tips here all come back to that first piece of advice about convenience. As far as mobile optimization goes, don’t forget about your more traditional customers – but make sure that everything is viewed through mobile use first.
Keep Customers Happy
Sometimes business success is really this simple. If you want to do more than just stay afloat in these trying times and grow your business, one surefire piece of advice is to make sure that your customers remain happy.
Most of the tips here are designed to keep customers happy with your service and if you can manage that you will give yourself a better chance of even greater success.
