Just the Cheese Shark Tank Update

Just the Cheese is a brand of cheese snacks featured on Shark Tank. The company was founded in 2012 by David Scharfman. Just the Cheese snacks are made from 100% natural cheese, and they are a good source of protein and calcium. Just the Cheese snacks are available in four flavors: original, sharp cheddar, jalapeno, and pepper Jack.

Just the Cheese is a line of all-natural, baked cheese snacks created by David Scharfman. The couple appeared on Shark Tank in 2020, seeking an investment of $500,000 for a 5% stake in their company. While they didn’t receive an offer from the sharks, Just the Cheese has continued to grow and is now available in over 3,500 stores nationwide.

So what exactly is Just the Cheese? It’s simply Cheese… but not just any cheese. Just the Cheese sources its award-winning cheddar cheese from small family farms in Wisconsin. 

Just The Cheese is then shredded and baked into bite-sized snacks high in protein and low in carbs. Just the Cheese comes in four flavors: original, jalapeño, barbeque, and pizza.

What is Just the Cheese?

Just the Cheese is a great snack for people trying to lose weight or maintain weight, as it helps to keep you feeling full and satisfied between meals. Just the Cheese is also a good snack for people looking for a healthy, high-protein snack low in carbs.

As its name implies, Just the Cheese is a cheese product made entirely of natural ingredients. The Just the Cheese snack bar caters to cheese enthusiasts. Just Cheese is a more wholesome approach to expressing one’s fondness for Cheese. 

Just the Cheese is minimal in carbohydrates but gives the same crunch and flavor as a snack bar. Just the Cheese promises to be an ideal snack for ketogenic people.

Just the Cheese Shark Tank Update

Just The Cheese is handcrafted using Wisconsin cheese that is 100% natural and pure. Just the Cheese is available in Various flavors, such as garlic and chive, jalapeno cheese, Wisconsin cheddar, grilled Cheese, and mild cheddar. 

The protein content of Just the Cheese is naturally high, sugar-free, low in carbohydrates, and Keto-friendly. There are convenient packets for the product. The prices of the bars vary depending on their size and quantity.

If you’re looking for a delicious, all-natural, low-carb snack that will help to keep you feeling full and satisfied between meals, then look no further than Just the Cheese!

Company NameJust the Cheese
EntrepreneurDavid Scharfman
Product / BusinessSnack bars made with keto cheese
Investment Asking For$500,000 for 5% equity in Just the Cheese
Final DealNo Deal
SharkNo Shark
Episode Season 11, Episode 19
Business StatusIn Business
WebsiteVisit Website

Who is the Founder of Just the Cheese?

David Scharfman is the founder of Just the Cheese. The company was founded by David Sachrfman and is run by him, his wife, Connie, and his father, Paul. 

David hails from a cheese-making family in Reeseville, Wisconsin. He desired to establish a company that would answer the market’s need for nutritious cheesy snacks.

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He makes cheesy snacks in the cheese factory that his family owns in Reeseville. They produce gluten-free and trans-fat-free snacks. David had this idea as a 10-year-old, and he accomplished it as an adult. He left his position as a consultant to establish his firm.

Just the Cheese Before Shark Tank

David Scharfman comes from a family of cheesemakers. Unsurprisingly, his youth and adolescence were filled with events involving Cheese and cheese-related psychology.

He is aware of the voracious American thirst for Cheese and intends to satisfy it with a simple, healthful, and delectable baked good, aided by fantastic marketing and, as you will see in this episode, very outstanding cheese-themed clothes.

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He comes to Shark Tank to pitch his family’s new product in Season 11, Episode 19. David has everything to gain and lose from his pitch, especially since his family has already invested more than a million dollars. Hundreds of jobs are on the line.

Just the Cheese Shark Tank Recap

David Scharfman appeared on Shark Tank requesting an investment of $500,000 in exchange for a 5% stake in Just the Cheese. David started his pitch by explaining his product and handing Just the Cheese products to the Sharks.

Unlike keto-friendly bars, these bars contain only cheese shreds and no grains or fillers. You can choose from numerous varieties, such as grilled Cheese and aged cheddar, available in two-packs.

Upon tasting the bars, the sharks are surprised to find out that each bar contains only 75 calories. According to Lori Greiner, she previously purchased them through Amazon.

It was clear, however, that the sharks had problems with the company from the beginning. David is reassured by guest shark Daniel Lubetzky that there are already companies doing this. The sales figures for Just the Cheese are impressive despite this.

Just the Cheese generated $3,7,000,000 in sales during the filming year. They have 700 retail locations, just received purchase orders from 7/11, and sell on their website and Amazon. Just the Cheese bars cost $0.95 to produce and sell for $1.99 each. Kevin O’Leary believes the profit margin is too low at 17% to 20%.

Kevin makes an offer despite the poor margins: $500,000 for a $0.20 royalty per bar in perpetuity. He has extensive marketing experience.

Robert Herjavec exits the game before David can respond. His opinion offsets his dislike of the flavor that the entrepreneur has done an excellent job.

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Daniel also withdraws. He believes Scharfman has a superior brand, but there is no room on the market due to the abundance of competitors. Lori Greiner then states that the limited equity and intensely competitive industry are not for her.

Last, Mark Cuban withdrew from the deal because he did not value the equity at the offered price. He withdraws because it’s too risky for him to invest in the business.

Kevin’s offer leaves him with a contract with no equity, which he emphasizes. Lori, however, seems to find this too much. She offers $500,000 for $0.15 for each bar in perpetuity as a royalty. David requests a pen and paper to complete the math. He responds with a $0.05 per-bar royalty for twenty years.

Lori desires to keep her price at $0.15, but she modifications it until she recovers $750,000. As a result, David argues that the company will be overtaxed.

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Mark chooses to rejoin the discussion amid all of the back-and-forths. He offers $500,000 for a 15% share stake and no royalties. After Lori withdraws, David quickly declines Kevin’s offer.

Mark rejects his counteroffer of 7.5% stock in the company. David ultimately admits he cannot do it and exits the tank without an agreement.

Final Deal: David declines Mark Cuban’s offer and leaves the Shark Tank stage.

What Happened To Just the Cheese After Shark Tank?

Just the Cheese appeared on Shark Tank just a few months ago, but the business appears to be thriving with a thriving website, several online purchase options, an active Instagram page, and lots of positive press from The New York Times, BuzzFeed, and Greatist.

There’s a phenomenon called the Shark Tank Effect, which applies to all businesses that appear on the show, regardless of whether they receive an investment.

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Just the Cheese brand exposure and national awareness gained by appearing on NBC during primetime hours cannot be overstated or exaggerated. Just the Cheese did themselves a big favor by coming on the show, even though David Scharfman rejected all three bargains made by the sharks.

Just the Cheese Shark Tank Update

Just the Cheese gained fame and popularity after its Shark Tank episode aired. Just the Cheese has expanded its retail distribution channel and secured positions in several offline locations following the exhibition. David’s refusal to give up his equity in the play demonstrates that he is a decisive and self-assured individual.

Just the Cheese Shark Tank Update

During the pitch, David offered a $1,000,000 valuation of Just the Cheese; however, he turned down a subsequent offer for the valuation of $3,333,333.3. Just the Cheese became popular on Amazon and Target after the show aired. David also packs Slim fast snack crips as a co-packer.

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The Just the Cheese company offers a variety of cheese bars, including Aged Cheddar bars, Grilled Cheddar bars, Jalapeno cheese bars, Mild cheddar bars, Wisconsin bars, White minis, and more. You can buy Just the Cheese for $2.84 at https://www.justthecheese.com/. You’ll get free shipping on your first order.

Is Just the Cheese Still in Business?

Yes, Just the Cheese is still in business and has been performing well as of 2022. Just the Cheese has been published in numerous media, including The New York Times, The Boston Globe, Food Network, and Today.

Just the Cheese was entering 7/11 shops nationally when it debuted on the show, but you can now find it on their website, Amazon, Target, and Walmart.

Just the cheese brand obtained great notoriety from the show despite failing to sell. They are currently selling their Cheese in 7/11 stores around the United States. Additionally, they are sold in over 700 retail locations, including Target, Walmart, and their official website, JustTheCheese.com.

Amazon is one of its largest sales drivers and will play a significant role in its $4 million in annual sales. The company of Scharfman is making slow but steady progress.

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The current worth of Just the Cheese is $10 million. Over the next few years, it would not be unusual if the business to be acquired by a large competitor.

What is the Net Worth of Just the Cheese?

The valuation of Just the Cheese was $10 million when it appeared on Shark Tank. The net worth of Just the Cheese is above $10 million, with annual revenue of $4 million as of 2022.