Table of Contents
- What Is How to Be a Redhead?
- Who Is The Founder Of How to Be a Redhead?
- How Was The Shark Tank Pitch Of How to be a Redhead?
- Did How to Be a Redhead Get a Deal on Shark Tank?
- What Happened To How to Be a Redhead After Shark Tank?
- How to Be a Redhead Shark Tank Update
- What Is the Net Worth Of How to Be a Redhead?
How to be a Redhead, featured on episode 14 of season 15 of Shark Tank, is a brand founded by sisters Adrienne Vendetti Hodges and Stephanie Vendetti, who struggled to find suitable cosmetic products for redheads.
Their line of cosmetics is specifically designed for people with red hair, addressing the unique needs and characteristics of redheads.
The products are carefully tested and tailored to complement red hair and complexion, offering items like mascara, eyebrow products, lipsticks, hair care products, and accessories.
How to be a Redhead emphasizes inclusivity in the beauty industry, providing a range of cosmetic options that cater to redheads’ specific requirements.
How to be a Redhead’s commitment to offering high-quality products that work and are liked by the Redhead community has been recognized through its online presence and positive reception on social media platforms.
Company Name | How to Be a Redhead |
Founder | Adrienne Vendetti and Stephanie Vendetti |
Product | Redhead Beauty Care Product |
Investment Seeking | $350,000 for 10% equity |
Final Deal Accepted | $350,000 for 15% equity |
Shark Name | Mark Cuban |
Episode | Season 15, Episode 14 |
Business Status | In Business |
Website | How To Be a Redhead Website |
Net Worth | $3 million |
What Is How to Be a Redhead?
How to be a Redhead is a platform dedicated to empowering redheads to feel confident, look amazing, and embrace their beauty. It’s more than just a color; it’s a lifestyle that celebrates and supports redheads with beauty tips, product recommendations, fashion advice, and more.
The platform provides resources and products specifically curated for redheads to help them enhance their unique features and embrace their individuality.
Additionally, How to Be a Redhead provides a supportive community where redheads can connect, share experiences, and celebrate their individuality.
The platform also offers a line of redhead-approved beauty products designed to enhance and complement the distinctive features of redheads.
Who Is The Founder Of How to Be a Redhead?
Adrienne Vendetti and Stephanie Vendetti, sisters and natural redheads, are the co-founders of How to be a Redhead (H2BAR).
Both struggled to find beauty products suitable for redheads due to their sensitive skin. They decided to create a platform to cater to the unique beauty needs of redheads.
Adrienne and Stephanie’s struggles led them to test and curate products that worked for redheads. They launched HowtobeaRedhead.com in 2011 as a resource for redhead beauty advice.
They aimed to empower redheads by providing top beauty and lifestyle advice tailored to their needs.
Before appearing on Shark Tank in Season 15, Episode 13 on 2/16/2024, How to be a Redhead had already established itself as a leading beauty brand for redheads.
They had a successful website with tested ‘Redhead Friendly’ products, curated beauty boxes, and a makeup line.
The founders, Adrienne and Stephanie Vendetti, had also authored a popular redhead beauty book and organized empowering events for the redhead community.
How Was The Shark Tank Pitch Of How to be a Redhead?
- Founders: Adrienne and Stephanie, two sisters.
- Business: How To Be A Redhead – a beauty brand for the red-haired community.
- Seeking: $350,000 for a 10% equity share.
- Highlights: Solid business with over $1 million in sales per year. Lifetime revenue of $4.4 million with stable net profit.
In their compelling Shark Tank pitch, Adrienne and Stephanie, the two sisters behind How To Be A Redhead, showcased their vibrant beauty brand tailored for the red-haired community.
With solid annual sales exceeding $1 million and a lifetime revenue of $4.4 million, the co-founders sought $350,000 for a 10% equity share. The Sharks were intrigued by the brand’s unique positioning but had mixed reactions.
Mark Cuban saw the company as a lifestyle business and offered $350,000 for a 15% equity share, emphasizing community building.
On the other hand, Kevin O’Leary proposed $350,000 for a 10% equity share and a $2.5 royalty per order, which the founders declined.
Despite Lori, Barbara, and Robert opting out of investing, Mark’s vision aligned with the founders’ mission, leading to an accepted deal of $350,000 for a 15% equity share.
Shark’s Views on the Product:
- Mark Cuban: Offered $350,000 for a 15% equity share, emphasizing the brand as a lifestyle business.
- Kevin O’Leary: Offered $350,000 for a 10% equity share and $2.5 royalty per order.
- Lori, Barbara, and Robert: Opted out of investing.
Investment Offers:
- Mark Cuban: $350,000 for 15% equity share.
- Kevin O’Leary: $350,000 for 10% equity share and $2.5 royalty per order.
Final Deal:
- Accepted Deal: Mark Cuban’s offer of $350,000 for a 15% equity share.
Shark’s Name | Investment Offer | Counter Offer by Founders | Final Deal Accepted |
Mark Cuban | $350,000 for 15% equity share | N/A | Yes |
Kevin O’Leary | $350,000 for 10% equity share & $2.5 royalty per order | N/A | No |
Lori Greiner | Out | N/A | N/A |
Robert Herjavec | Out | N/A | N/A |
Barbara Corcoran | Out | N/A | N/A |
Did How to Be a Redhead Get a Deal on Shark Tank?
Yes, How to Be a Redhead did get a deal on Shark Tank. Sisters Adrienne and Stephanie Vendetti appeared on Shark Tank Season 15 and secured a deal with Mark Cuban.
They accepted an offer of $350,000 for 15% equity in their company. The business, specializing in products for redheads, is still operational and focused on expanding its community of users.
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What Happened To How to Be a Redhead After Shark Tank?
After appearing on Shark Tank, How to Be a Redhead experienced a significant boost in its business trajectory. The pivotal moment on the show not only provided them with valuable exposure but also helped solidify their brand presence in the market.
The confident pitch by the Vendetti sisters, along with their unique offering for redheads, resonated well with the audience and the Sharks alike. The strategic move of handing out wigs to the Sharks garnered attention and created a memorable impact.
While specific sales figures post-Shark Tank remain undisclosed, the brand has been witnessing substantial growth.
The positive publicity generated from the show has contributed to their continued success in the market.
Despite some concerns raised by fans regarding the pricing of their products, How to Be a Redhead has managed to maintain a loyal customer base. The continuous growth of their subscription service indicates a promising future for the brand.
Their commitment to empowering redheads and catering to their specific beauty needs has helped them cultivate a dedicated community of followers.
As of now, How to Be a Redhead is still in business and thriving. With a diverse range of 16 products, a strong online presence through its website and social media accounts, and a loyal customer base, the brand continues to make a mark in the niche market of redhead-specific beauty products.
The net worth of How to Be a Redhead is estimated to be around $3 million, following their successful deal with Mark Cuban on Shark Tank.
This valuation reflects the growth and potential of the brand in the beauty industry, showcasing the impact of its unique approach to celebrating red hair as not just a color but a lifestyle.
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How to Be a Redhead Shark Tank Update
After appearing on Shark Tank, How to Be a Redhead gained increased visibility and recognition. The exposure from the show helped them attract more customers and secure funding for their business.
Adrienne and Stephanie continued to focus on providing cosmetic products tailored for redheads, expanding their product line and reaching a wider audience.
The co-founders, Adrienne and Stephanie Vendetti, are now focusing on building their beauty brand into a lifestyle brand under Mark Cuban’s mentorship.
They maintained their commitment to inclusivity and sharing self-care knowledge for redheads through their website and social media platforms.
How to Be a Redhead remains in business, headquartered in Charlotte Metro, South Carolina, with a current staff of 2-10 employees. How to Be a Redhead continues to thrive in the beauty industry.
The brand’s success post-Shark Tank is evident from their growing social media following and positive reception of their products worldwide.
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What Is the Net Worth Of How to Be a Redhead?
According to our research, the net worth of How To Be a Redhead is estimated to be $3 million after securing an investment from Mark Cuban on season 15 of Shark Tank.