How Does Indeed Make Money?

Indeed.com is a free job board. It brings together recruiters and job seekers from all over the world.

However, how does Indeed make money? Indeed’s revenue streams are based on a pay-per-performance business model. Let us ascertain this.

What is Indeed Platform?

Indeed is a jobs listing platform part of the Recruit Holdings group. Compared to many other local job sites, Indeed stood out due to its plain, memorable name, excellent branding and marketing, and global approach.

Revenue Model of Indeed

Indeed is now the world’s most popular job search engine, serving over 200 million job seekers each month. Indeed was founded by Paul Forster and Rony Kahan in November 2004.

Indeed has an ideal homepage that immediately meets your job search needs. Enter the type of position you’re searching for and the region in which you’re looking. And Indeed’s quest will return a list of all available jobs in the region.

Indeed manages a range of career search engines and associated websites. The following is a list of websites that they own and operate:

  • Indeed
  • IndeedFlex
  • Resume.com
  • Glassdoor
  • Engineer jobs
  • ResumePerfector
  • RescueMyResumes
  • Gigajob
  • SyftApp
  • Careesma
  • SimplyHired
  • Wowjobs
  • Workopolis

How Does Indeed Work?

Indeed makes it easy for businesses to post job openings and job seekers to find them. Businesses can create a free account and then post job listings. Job seekers can search for openings by keyword, location, and other criteria.

When a business posts a job on Indeed, it is automatically indexed and made searchable by Indeed’s powerful search engine. Job seekers can find open positions by searching Indeed’s database of millions of jobs.

Indeed also offers a variety of tools to help businesses find the best candidates and to help job seekers stand out from the competition.

Businesses can use Indeed’s Resume Database to search for candidates with the specific skills and experience they need. And job seekers can use Indeed’s Apply with Indeed feature to easily apply to multiple jobs with a single click.

Indeed is the world’s largest job board, with millions of jobs posted worldwide. And it’s free to use for both businesses and job seekers.

So if you’re looking for a new job or trying to fill an open position, Indeed is the perfect place to start.

How Does Indeed Make Money?

Indeed.com makes money from promoted job listings, Indeed resume searches, Indeed targeted ads, and Indeed Hire. Indeed’s financial analysis showed that they earn the most money from paid job postings.

Indeed’s sales increased by 67 percent between 2011 and 2015. Indeed, according to its 2018 annual report, the company generates revenue from four major sources:

Targeted Sponsored Jobs – This includes ads served by Doubleclick and other networks, as well as their own featured job post advertisements.

Paid Job Listings: Employers will sponsor job listings to appear at the top of particular search results.

Indeed Resume Search – For a small fee, job seekers can obtain professionally created resumes from the business.

Branded company pages – Businesses can build their own branded feature page on Indeed to showcase all their work listings in one place.

Indeed Hire – Indeed’s customized recruiting program, with a three-day turnaround period.

Targeted Sponsored Jobs

Indeed primary source of income is targeted advertisements according to their financial data.

The advertiser is only charged for clicks on supported ads, while clicks on similar jobs in our natural results remain open.

Jobseeker referrals are highly eligible, as supported jobs are rated according to their importance and offer.

Conversion rates – from supported clicks to application submissions – are also exceptionally high, as the advertisement landing pages are the advertisers’ job descriptions.

Employers are permitted to advertise their job openings and company pages. Indeed.com’s business model has proven to be an excellent long-term strategy.

Paid Job Listings

Along with job advertisements, Indeed allows employers to promote job listings. The approximate applicant scope of the organization is displayed as the average amount spent.

This is now one of their primary revenue streams of Indeed. Employers can access inbound applications. However, Indeed provides another extremely useful service.

Indeed Resume Search

Indeed’s resume search subscription service provides employers critical access to Indeed’s candidate database.

Compared to inbound applications, it is significantly easier for an employer to sift through the thousands of applicants who meet their criteria.

The resume search subscription fee for each recruiter account is $100 per month.

Branded Company Pages

Indeed enables employers to display job postings on a single branded company website. This service is available via Indeed.

Revenue Model of Indeed

Once you have a featured page, you can list all your posts and advertise that page directly, eliminating the need for job seekers to browse through several listings to find yours.

Indeed Hire

Indeed Hire is an employer-focused recruitment service. This service has a three-day turnaround time and is priced according to the number of candidates needed for any position.

They can access hundreds of millions of job seekers and filter out the most involved, committed, and important applicant profiles for your position due to their established presence in the job search market.

The best thing for employers is that the fee is charged per hire. Indeed is compensated only when a company employs a candidate.

Indeed Business Model

Employment search websites, including Gmail, rely on ads as their primary source of revenue and business model. However, compared to many other job search platforms, Indeed commands far more exposure and revenue opportunities.

Indeed business model is robust because it is a branded job search platform. And since customers visit their website directly rather than through Google, they will gain a higher profit margin on their product and service business model.

Who are the clients of Indeed?

Employers from all over the world are Indeed’s clients. It is aimed at job seekers. Employers who post vacancies on their websites attract more job seekers.

What are Indeed’s primary activities?

Indeed’s primary tasks are managing its website and databases and keeping track of new clients they acquire. Additionally, they spend significant time delivering services under the guaranteed TATs.

Expenses Associated with Indeed

Among the fixed costs are the following:

  • Hosting and maintenance of websites and databases
  • Salaries of employees

Costs for the fiscal year 2018-2019 totaled 374 million yen. This covers all expenses associated with their sister websites, staff, and upkeep.

What is the total revenue of Indeed?

Indeed.com’s cumulative earnings in 2019 were 2,310.7 billion yen, representing a 6.3 percent year-over-year growth rate. Their EBITDA was 293.2 billion yen, up 13.5 percent year on year.

Revenue Model of Indeed

The company’s current assets total 809 billion yen. This is distributed through their existing financial assets, which include cash and equivalents, trade and other receivables, and other current financial assets.

The existing liabilities of Recruit holdings total 497 billion yen.

What Is the Net Worth of Indeed?

The valuation of Indeed is above $1 billion. The revenue of Indeed is around $4 billion.

Frequently Asked Questions of Indeed

Is Indeed really free?

Indeed is a completely free service for both job seekers and employers. Additionally, employers should improve and sponsor their work listings to increase applicant volume.

Is Indeed a source of employment?

According to their most recent studies, Indeed accounts for an astounding 65 percent of all hires in the United States. Indeed recruits twice as many candidates as any other career search engine!

Final Thoughts

I hope you now have a much clearer understanding of the Indeed job search website’s business model and how Indeed makes money.

Please contact us if you have any concerns or want us to cover any other company for you!

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