Indeed Business Model | How Does Indeed Make Money?

Indeed is a popular online job search platform that allows job seekers to search and apply for job openings and employers to post job listings and find suitable candidates.

The platform was launched in 2004 and has since grown to become one of the largest job search engines in the world, with a presence in over 60 countries and available in 28 languages.

Indeed is a job search engine aggregating job listings from various sources, including job boards, company career pages, staffing agencies, and job placement organizations.

Job seekers can search for jobs by keyword, location, salary range, job title, and other filters and apply directly to job listings that interest them.

Indeed also offers a range of tools and resources to help job seekers search, including resume-building tools, salary comparisons, and company reviews.

Job seekers can create profiles on Indeed, upload their resumes, and receive job alerts for new job postings that match their skills and preferences.

For employers, Indeed offers a variety of recruitment and hiring solutions, including sponsored job postings, resume database access, and applicant tracking systems.

Employers can create company pages on Indeed to showcase their brand and culture and promote their job listings to targeted audiences.

Indeed is a central hub for job seekers and employers, connecting them simply and efficiently. Its user-friendly interface, vast job database, and range of features have made it a go-to destination for job seekers and employers.

How Does Indeed Make Money?

However, how does Indeed make money? Indeed’s revenue streams are based on a pay-per-performance business model. Let us ascertain this.

What is Indeed Platform?

Indeed is a jobs listing platform part of the Recruit Holdings group. Indeed stood out compared to many local job sites due to its plain, memorable name, excellent branding and marketing, and global approach.

Revenue Model of Indeed

Indeed is now the world’s most popular job search engine, serving over 200 million job seekers monthly. Indeed was founded by Paul Forster and Rony Kahan in November 2004.

Indeed has an ideal homepage that immediately meets your job search needs. Enter the type of position you’re searching for and the region you’re looking for. And Indeed’s quest will return a list of all available regional jobs.

Indeed manages a range of career search engines and associated websites. The following is a list of websites that they own and operate:

  • Indeed
  • IndeedFlex
  • Glassdoor
  • Engineer jobs
  • ResumePerfector
  • RescueMyResumes
  • Gigajob
  • SyftApp
  • Careers
  • SimplyHired
  • Wowjobs
  • Workopolis

How Does Indeed Work?

Indeed makes it easy for businesses to post job openings and job seekers to find them. Businesses can create a free account and then post job listings. Job seekers can search for openings by keyword, location, and other criteria.

When a business posts a job on Indeed, it is automatically indexed and made searchable by Indeed’s powerful search engine. Job seekers can find open positions by searching Indeed’s database of millions of jobs.

Indeed also offers a variety of tools to help businesses find the best candidates and to help job seekers stand out from the competition.

Businesses can use Indeed’s Resume Database to search for candidates with the specific skills and experience they need. And job seekers can use Indeed’s Apply with Indeed feature to easily apply to multiple jobs with a single click.

Indeed is the world’s largest job board, with millions of jobs posted worldwide. And it’s free to use for both businesses and job seekers. So if you’re looking for a new job or trying to fill an open position, Indeed is the perfect place to start.

How Does Indeed Make Money?

Indeed makes money primarily through advertising revenue. Companies can post job listings on Indeed for free, but they can also pay to promote their job listings and have them appear higher in search results.

Indeed charges these companies on a pay-per-click basis, meaning they only pay when a job seeker clicks on their job listing.

Additionally, Indeed offers companies a range of hiring and recruitment services, including resume database access, applicant tracking systems, and sponsored job postings. These services come at a cost to companies and generate additional revenue for Indeed.

Indeed also earns revenue through partnerships with third-party job boards and websites. For example, when a job seeker clicks on a job listing on a partner website and is redirected to Indeed to apply, Indeed may earn a fee from the partner website.

Indeed’s business model involves connecting job seekers with employers and charging for various services that facilitate this process.

Indeed’s sales increased by 67 percent between 2011 and 2015. Indeed, according to its 2018 annual report, the company generates revenue from four major sources:

Targeted Sponsored Jobs – This includes ads served by Doubleclick and other networks and their featured job post advertisements.

Paid Job Listings: Employers will sponsor job listings to appear at the top of particular search results.

Indeed Resume Search – Job seekers can obtain professionally created resumes from the business for a small fee.

Branded company pages – Businesses can build their own branded feature page on Indeed to showcase all their work listings in one place.

Indeed Hire – Indeed’s customized recruiting program with a three-day turnaround period.

1. Targeted Sponsored Jobs

Indeed primary source of income is targeted advertisements according to their financial data. The advertiser is only charged for clicks on supported ads, while clicks on similar jobs in our natural results remain open.

Jobseeker referrals are highly eligible, as supported jobs are rated according to their importance and offer.

Conversion rates from supported clicks to application submissions are also exceptionally high, as the advertisement landing pages are the advertisers’ job descriptions.

Employers are permitted to advertise their job openings and company pages.’s business model has proven to be an excellent long-term strategy.

2. Paid Job Listings

Along with job advertisements, Indeed allows employers to promote job listings. The approximate applicant scope of the organization is displayed as the average amount spent.

This is now one of the primary revenue streams of Indeed. Employers can access inbound applications. However, Indeed provides another extremely useful service.

Indeed’s resume search subscription service provides employers with critical access to Indeed’s candidate database.

Compared to inbound applications, it is significantly easier for an employer to sift through the thousands of applicants who meet their criteria. Each recruiter account’s resume search subscription fee is $100 per month.

4. Branded Company Pages

Indeed enables employers to display job postings on a single branded company website. This service is available via Indeed.

How Does Indeed Make Money?

Once you have a featured page, you can list all your posts and advertise that page directly, eliminating the need for job seekers to browse several listings to find yours.

5. Indeed Hire

Indeed Hire is an employer-focused recruitment service. This service has a three-day turnaround time and is priced according to the number of candidates needed for any position.

They can access hundreds of millions of job seekers and filter out the most involved, committed, and important applicant profiles for your position due to their established presence in the job search market.

The best thing for employers is that the fee is charged per hire. Indeed is compensated only when a company employs a candidate.

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Indeed Business Model

Employment search websites, including Gmail, rely on ads as their primary source of revenue and business model. However, Indeed commands far more exposure and revenue opportunities compared to many other job search platforms.

Indeed business model is robust because it is a branded job search platform. And since customers visit their website directly rather than through Google, they will gain a higher profit margin on their product and service business model.

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Who are the clients of Indeed?

Employers from all over the world are Indeed’s clients. It is aimed at job seekers. Employers who post vacancies on their websites attract more job seekers.

What are Indeed’s primary activities?

Indeed’s primary tasks are managing its website and databases and keeping track of new clients they acquire. Additionally, they spend significant time delivering services under the guaranteed TATs.

Expenses Associated with Indeed

Among the fixed costs are the following:

  • Hosting and maintenance of websites and databases
  • Salaries of employees

Costs for the fiscal year 2018-2019 totaled 374 million yen. This covers all expenses associated with their sister websites, staff, and upkeep.

What is the total revenue of Indeed?’s cumulative earnings in 2019 were 2,310.7 billion yen, representing a 6.3 percent year-over-year growth rate. Their EBITDA was 293.2 billion yen, up 13.5 percent year on year.

How Does Indeed Make Money?

The company’s current assets total 809 billion yen. This is distributed through their existing financial assets, which include cash and equivalents, trade and other receivables, and other current financial assets. The existing liabilities of Recruit Holdings total 497 billion yen.

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What Is the Net Worth of Indeed?

The valuation of Indeed is above $1 billion. The revenue of Indeed is around $4 billion.

Frequently Asked Questions of Indeed

Is Indeed really free?

Indeed is a completely free service for both job seekers and employers. Additionally, employers should improve and sponsor their work listings to increase applicant volume.

Is Indeed a source of employment?

According to their most recent studies, Indeed accounts for an astounding 65 percent of all hires in the United States. Indeed recruits twice as many candidates as any other career search engine!

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