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The Alpha M Style System is a comprehensive style guide created by Aaron Marino, a popular fashion and lifestyle vlogger who appeared on Season 4 of The Shark Tank.
The system is designed to help men of all ages improve their style and transform their image, taking into account not just clothing choices but also grooming, fitness, and confidence-boosting.
This product provides a step-by-step guide to building a timeless wardrobe, grooming tips, fitness advice, and confidence-boosting tips.
The Alpha M Style System is a digital product accessible anytime, anywhere. Users of the system gain lifetime access to a video library that’s continuously updated, ensuring they stay in the loop about the latest trends and tips.
The Alpha M Style System is a good choice because it offers a holistic approach to style, tackling all areas of personal presentation and not just fashion. It is designed to be easy to understand and implement, making it ideal for those new to the fashion world.
| Company Name | Alpha M Style System |
| Founder | Aaron Marino |
| Product | STEM toy built from modular blocks |
| Investment Seeking | $50,000 for 10% equity in Alpha M Style System |
| Final Deal | No Deal |
| Shark | No Shark |
| Episode | Episode 2, Season 4 |
| Business Status | In Business |
| Website | Alpha M Style System Website |
| Net Worth | $1 Million |
What Is Alpha M Style System?
The Alpha M Style System is a comprehensive guide designed to transform men’s style and image. The Alpha M Style system helps men improve their fashion sense and focuses on grooming, fitness, and building self-confidence.
The system includes a step-by-step guide on building a classic, versatile wardrobe, grooming and skincare tips, fitness advice, and strategies to boost self-confidence.
It is delivered through a digital product, giving users lifetime access to a continuously updated video library full of style and lifestyle advice.
The Alpha M Style System offers a holistic approach to personal style, making it an excellent choice for anyone looking to improve their overall presentation.
The advice is easy to follow and implement, ideal for beginners in the fashion world, and coming from a trusted industry figure ensures its credibility. The program aims to help men look better and feel better about themselves by focusing on their confidence.
Who Is The Founder Of Alpha M Style System?
The founder of the Alpha M Style System is Aaron Marino. Marino identifies as a “male image consultant” and a men’s style expert.
Before establishing his unique style system, Marino offered his expert advice for free, particularly helping a friend prepare for a date.
Recognizing the value of his knowledge and skills, he decided to professionalize his passion in 2006 and create a business that would assist men needing style, grooming, and dating advice.
The Alpha M Style System idea originated from Marino’s understanding of the limited resources available to the average man looking to enhance their confidence and style.
Men’s fashion magazines, in his view, catered mostly to the attractive and wealthy demographic, leaving many men without guidance.
Marino recognized this gap in the market and created a solution – Alpha M Image Consulting Group. His primary goal was to help men build self-confidence, improve their grooming habits, and cultivate a more appealing fashion sense.
Marino’s system includes a series of DVDs that analyze the viewer’s wardrobe and suggest improvements. In addition to the fashion advice, he has incorporated a comprehensive list of 57 fashion “must-haves” that range from black dress shoes to gray semi-dress pants.
Outfits are created through a formula, with each item on the inventory list having a corresponding number and letter, making it easy for men to coordinate outfits.
The price of this DVD series was initially set at $297, but before Alpha M appeared on Shark Tank, he had sold only ten systems in eight years. Despite the slow start, Marino persevered, and his belief in the value of his product didn’t waver.
Alpha M Style System was not an overnight success, but Marino’s consistent efforts, coupled with his deep understanding of men’s style needs, laid the foundation for what the company would eventually become.
Even before the Shark Tank exposure, the Alpha M Style System was already making a difference in the lives of those who used it, offering men practical tools to enhance their style and, ultimately, their self-confidence.
How Was The Shark Tank Pitch Of Alpha M Style System?
Aaron Marino, founder of the Alpha M Style System, appeared on Season 4 of Shark Tank. He sought an investment of $50,000 in exchange for a 10% equity stake in his business.
Alpha M’s business model revolved around helping men dress better to succeed both professionally and personally, focusing particularly on a 6-disc series of DVDs priced at $297 each.
Unfortunately, the presentation did not go as well as Marino had hoped. The Sharks expressed various concerns, starting with Daymond John, who was the first to decline the offer.
He had issues with the company’s valuation, as Marino’s business had sold only 75 units in four weeks, bringing in $61,000. This revenue didn’t justify the valuation Marino was suggesting with his equity ask.
Kevin O’Leary followed suit, stating that he found the company uninvestable. The core product, the high-priced DVD set, was the main deterrent. Barbara Corcoran also shared this view, expressing doubts about the viability of the DVDs at their set price point.
Robert Herjavec, although recognizing Marino’s proficiency as a consultant and appreciating the profits generated from the consulting side of Alpha M, concurred with Barbara on the issue of the DVDs and decided not to invest.
Lastly, Mark Cuban dropped out, stating that fashion wasn’t his interest. Hence, despite Marino’s confident pitch, none of the Sharks made an offer, leaving him without a deal.
In the aftermath of Shark Tank, Marino continued operating Alpha M and found considerable success. Despite the high initial price of the DVDs and the lack of interest from the Sharks, he adjusted the product offering to become a digital download at a discounted price of $197.
With regular clients and even celebrities consulting with him, Marino has grown the Alpha M brand, achieving an estimated annual revenue of $634,000.
The Alpha M Style System’s story is a testament to the fact that even without a deal on Shark Tank, determined entrepreneurs can still find success.
What Happened To Alpha M Style System After Shark Tank?
Despite not securing a deal on Shark Tank, Marino’s determination did not waver. His image consulting service, a key part of Alpha M, continued to flourish, attracting a clientele that included regular clients and celebrities.
This consulting side of Alpha M continued to be a strong source of revenue for Marino, proving his expertise in the field and the demand for his services.
The Alpha M Style System saw considerable success in terms of financial growth. The estimated annual revenue of the company increased to around $634,000, showcasing a positive trend for the business.
Marino also grew his brand significantly since his appearance on Shark Tank, demonstrating resilience and adaptability in the face of initial setbacks.
Furthermore, Marino leveraged digital platforms, including his website and a YouTube channel, where he provides weekly short videos and regular blog posts related to Alpha M.
He also expanded his business endeavors by introducing a new product, Pete & Pedro, a haircare line for men.
The Alpha M Style System’s journey post-Shark Tank is a testament to persistence and flexibility. Even without securing an investment from the Sharks, Marino adapted his business model, catering to the needs of his target market, and successfully grew his brand.
Alpha M Style System Shark Tank Update
Despite the setback, Aaron Marino continued operating the Alpha M Style System. He adapted the product offering by transitioning the DVDs into a digital download format, reducing the price to $197, and making it more accessible to potential customers.
In the aftermath of Shark Tank, Aaron Marino expanded his business ventures, including creating other companies like Pete and Pedro Bueno Hair, Tiege Hanley, ENEMY Shades, and hair service.
This diversification contributed to his estimated net worth of $4 million as of 2020. However, the Alpha M Style System is no longer available.
Marino’s consulting service, a significant part of Alpha M, continued to flourish, attracting regular clients and celebrities alike. This consulting side of Alpha M has contributed to the company’s estimated annual revenue of $634,000.
Our research shows that the Alpha M Style System is still in business. Alpha M Consultancy, a men’s image consulting firm founded by Aaron Marino in 2006, and its ventures like Pete & Pedro, Tiege Hanley, MENfluential Media, and ENEMY.
Alpha M Style System faced initial challenges with its DVD product offering after appearing on Shark Tank.
However, Aaron Marino’s determination and adaptability allowed him to continue operating Alpha M, expanding into other ventures, and achieving significant financial success through consulting and other businesses.
What Is the Net Worth Of Alpha M Style System?
According to our research, the net worth of Alpha M Style System is estimated to be $1 million. The valuation of Alpha M Style System was $500,000 when it appeared on Shark Tank.
