Honey Bunchies Shark Tank Net Worth

Honey Bunches, now known as Bon Bee Honey, is an energy bar company that appeared on episode 20 of Season 14 of Shark Tank. The product is a gluten-free, dairy-free, and allergy-free energy bar made of 42% honey.

Honey Bunches was created by Ed Payne, a Vietnam War veteran and former F-4 Phantom fighter pilot who needed a more nutritious snack to combat his hyperglycemia caused by consuming too much candy and soda.

Ed’s wife, Jennifer, came up with the original recipe, which Ed later perfected to start the business in 2010.

The Honey Bunchies bars are not only delicious but also offer several key features that make them a good choice. Firstly, they are made with high-quality, natural ingredients, with honey being the star ingredient.

Honey is a natural energy source, providing a quick boost of energy without the crash associated with artificial sweeteners. Additionally, the bars are gluten-free, dairy-free, and allergy-free, making them suitable for individuals with specific dietary restrictions or preferences.

The bars come in different flavors, including coconut-almond and peanut-pecan-filled options, providing a variety of choices for consumers. The combination of honey and these flavors creates a unique and satisfying taste experience.

Moreover, the bars are conveniently packaged, making them a portable and on-the-go snack option for busy individuals.

The company’s commitment to veterans, teachers, and first responders sets Honey Bunchies apart from other bar companies, not only for their delicious taste and nutritional value. They offer preferential pricing to those who have served in the military, as well as discounts for teachers and first responders.

Despite not securing a deal on Shark Tank, the company has experienced significant growth and success. They have expanded their retail partnerships to include major supermarket and convenience store outlets like Whole Foods, Kroger, and 7-Eleven.

The Shark Tank appearance has also boosted their online sales, and they are actively promoting their products through social media channels like Facebook, Instagram, and TikTok.

In conclusion, Honey Bunchies, now known as Bon Bee Honey, is a family-owned energy bar company that offers delicious and nutritious bars made with honey and natural ingredients. With its gluten-free, dairy-free, and allergy-free options, convenient packaging, and commitment to supporting veterans and other community heroes, Bon Bee Honey has become a popular choice for individuals seeking a tasty and wholesome snack.

Company NameHoney Bunchies
FounderKendra Bennett
ProductSnack bars made with honey
Investment Seeking$200,000 for 10% equity
Final Deal AcceptedNo deal
Shark NameNo Shark
EpisodeSeason 14, Episode 20
Business StatusIn Business
WebsiteVisit Website
Net Worth$8 million

What Is Honey Bunchies?

Honey Bunchies is a brand that offers gourmet honey bars as a healthy snack option. The story behind Honey Bunchies is one of innovation, determination, and family values.

The bars come in two flavors: Peanut Pecan and Coconut Almond. Honey is the main ingredient in both flavors, accounting for about 42% of the bar’s weight.

The Peanut Pecan bars contain a blend of honey, sunflower kernels, milk, butter, tapioca syrup, peanuts, pecans, and vanilla.

On the other hand, the Coconut Almond bars combine honey, unsweetened coconut cream, sunflower kernels, almonds, tapioca syrup, coconut shavings, and vanilla. These bars are free of keto-unfriendly ingredients such as gluten, dairy, peanuts, and grains.

Honey Bunchies Shark Tank Net Worth

Honey Bunchies initially gained local attention and eventually made its way onto the shelves of retailers like Whole Foods, which propelled the brand to new heights of success. The company has grown significantly and is now available at various retail locations throughout the United States and even internationally.

Honey Bunchies’ delicious taste, quality ingredients, and family values are what set it apart from other baked goods. Honey Bunchie bars have gained popularity not only for their delicious taste but also for their health benefits.

They are made with natural ingredients, with honey being the primary ingredient known for its antibacterial properties. The bars are packed with nutrients and energy, making them a great choice for health-conscious individuals looking for a healthy alternative to traditional snack foods.

In terms of growth and expansion, Honey Bunchies has established a strong presence in retail channels such as Whole Foods, Safeway, Natural Grocers, and independent shops.

The company continues to pursue new opportunities to reach a wider audience. It plans to launch in Walmart stores nationwide and is conducting a trial run in select 7-Eleven stores in the Dallas area with the goal of expanding to 1,000 stores nationwide.

Who Is The Founder Of Honey Bunchies?

The founders of Honey Bunchies are Ed Payne and his wife Jennifer, along with their children Kendra and Edward. Ed Payne, a former Captain in the United States Air Force, is the brainchild behind the creation of Honey Bunchies gourmet honey bars.

The idea for Honey Bunchies originated from Ed’s desire to recreate a snack his mother had made years ago, using only the ingredients available in her pantry. Without a specific recipe to follow, Ed spent months experimenting in the kitchen until he accidentally stumbled upon the now-famous Honey Bunchies Gourmet Honey Bars.

Before appearing on Shark Tank, Honey Bunchies was a family-owned business based in Longmont, Colorado. Ed Payne started by selling the honey bars locally, approaching small retailers in the community and personally handing out samples from a cooler.

The company’s breakthrough came when Whole Foods decided to carry its products, leading to expansion across Colorado and eventually throughout the United States.

Honey Bunchies takes pride in being a veteran, woman, and family-owned business. Ed Payne’s military background provided valuable skills in running a successful operation. Additionally, the company emphasizes its strong connection to the local community and being Colorado-made.

With a focus on using simple, all-natural ingredients, Honey Bunchies offers two delicious flavors: Peanut Pecan and Coconut Almond.

Each bar is handcrafted and takes three days to produce, ensuring artisanal quality and a delightful snack with each bite. The bars are packed with nutrients and energy, making them a satisfying option for consumers throughout the day.

Honey Bunchies’ dedication to using natural ingredients and providing a delicious, nutritious snack has resonated with customers across the United States and beyond.

Their appearance on Shark Tank in Season 14, Episode 20, which aired on April 14, 2023, further boosted their visibility and success. Today, Honey Bunchies Gourmet Honey Bars can be found in grocery stores nationwide, internationally, and online.

How Was The Shark Tank Pitch Of Honey Bunchies?

During the Shark Tank pitch, Kendra Bennet, the founder of Honey Bunchies, sought a $200,000 investment for 10% equity in her allergy-friendly energy snack bar business. The company had been in operation since 2010, but retailing the product didn’t begin until three years later.

Honey Bunchies had its snack bars available in over 1,200 retail locations, including Whole Foods. The bars were priced at $2.99, with a production cost of $0.81.

Honey Bunchies Shark Tank Net Worth

The company’s year-to-date sales were $300,000, and it is projected to reach approximately half a million in gross revenue by the end of the year, resulting in an estimated profit of $22,000.

Kendra anticipated a significant increase in gross revenue to over $2 million in the following year due to partnerships with 7-Eleven and three nationwide distributors. However, despite these positive aspects, none of the Sharks made an investment offer.

The Sharks likely dropped out due to the company’s valuation and the competitive nature of the industry. As a result, Kendra left Shark Tank Season 14 without securing a deal. The founders later rebranded the company to Bon Bee Honey and continued to expand their retail presence.

Shark’s NameInvestment OfferedCounter Offer by FoundersFinal Deal Accepted by Founder
NoneN/AN/ANo deal

The Honey Bunchies Shark Tank pitch did not result in an investment deal from any of the Sharks.

Did Honey Bunchies Get a Deal on Shark Tank?

Honey Bunchies, a snack bar brand made from honey and beneficial nuts, appeared on Shark Tank Season 14 Episode 20. The founder, Kendra Bennett, asked the sharks for a $200k investment in exchange for 10% equity, valuing the company at $2 million. However, Honey Bunchies did not secure a deal with any of the sharks.

Despite not receiving funding, Kendra left a lasting impression on the sharks by sharing the story of how her family business started. Her father began the company in 2010, and after three years of building the foundation, they successfully brought the product to retail in 2013. Honey Bunchies bars are now available at over 1200 locations, including Whole Foods, Kroger, Natural Grocers, and King Soopers.

The bars retail for $2.99, with a production cost of $0.88. Honey Bunchies has generated over $300k in sales, and they projected sales of $519,000 by the end of the year. Despite these numbers, the profit margin is relatively low, at $22k from the projected sales.

However, they have ambitious plans for growth, projecting sales of $ 2.2 M to $ 4.2 M for the following year. This growth is expected to be fueled by partnerships with 7-Eleven, a nationwide distributor, and other retail outlets.

After their appearance on Shark Tank, Honey Bunchies underwent a rebranding and changed their name to Bon Bee Honey. The product is still available at major retailers such as 7-Eleven, Kroger, King Soopers, Whole Foods, and Natural Grocers.

Although Honey Bunchies did not secure a deal on Shark Tank, they remain in business. The company has received positive reviews, with a 90% 5-star rating on Amazon. With a current estimated net worth of $8 million, Honey Bunchies continues to operate in the competitive snack bar industry.

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What Happened To Honey Bunchies After Shark Tank?

After appearing on Season 14, Episode 20 of “Shark Tank,” Honey Bunchies, a family-run business selling handmade gourmet energy bars made with pure honey, experienced both challenges and successes. Despite not securing an investment from the sharks, the company thrived and expanded its presence.

Following the show, Honey Bunchies can now be found in 1,600 retailers across the United States, including popular chains such as Whole Foods, Walmart, 7-Eleven, and Kroger. Honey Bunchies annual revenue reached $3 million, with an estimated net worth of $8 million.

Honey Bunchies Shark Tank Net Worth

The story behind Honey Bunchies resonated with the sharks. The company was born out of a need for a healthy alternative to candy bars and soda, which had negatively impacted the health of Kendra Bennett’s father, a U.S. fighter pilot.

Bennett’s mother created a honey-based energy bar to address this issue, and Bennett’s father later refined the recipe. The bars were named Honey Bunchies, reflecting the couple’s endearing nickname.

During the Shark Tank pitch, the sharks praised the taste and quality of the bars. Mark Cuban enjoyed the coconut almond flavor, Lori Greiner appreciated the focus on honey as the main ingredient, and Barbara Corcoran found the bars delicious. However, the sharks were skeptical of Bennett’s financial projections, which impacted their decision not to invest.

Despite not securing an investment, the airing of the Shark Tank episode had a positive impact on Honey Bunchies’ business. During the broadcast, the company’s website received nearly 10,000 clicks, resulting in a significant number of orders and foreshadowing future success.

In addition to online sales, Honey Bunchies expanded its retail presence to over 1,000 stores, including Whole Foods, Walmart, Kroger, Safeway, Natural Grocers, and 7-Eleven.

The company’s energy bars gained popularity, receiving over 100 five-star ratings for both the Peanut Pecan and Coconut Almond flavors on their website and Amazon.

While there haven’t been any formal announcements about new product expansions, Bon Bee Honey (formerly Honey Bunchies) continues to offer its signature energy bars.

The company also shows appreciation for heroes such as police officers, firefighters, paramedics, medical staffers, teachers, and military personnel by providing them with a discounted price through their hero discount program.

Despite not securing investment in Shark Tank, Honey Bunchies (now Bon Bee Honey) demonstrated resilience, positivity, and hard work, leading to significant growth and success in the gourmet energy bar market.

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Honey Bunchies Shark Tank Update

After appearing on Shark Tank, Honey Bunchies faced a tough audience and did not secure a deal with the Sharks. However, the company’s profile and sales outlets rapidly expanded. The Honey Bunchies website received a significant increase in activity, and orders for the snack bars spiked.

The company continued to grow its retail partnerships, and its products are now sold in over 1,200 outlets, including chains such as Whole Foods and 7-Eleven. In June, a deal with Kroger was announced, ensuring that Honey Bunchies bars would be sold in at least 20 U.S. states.

Honey Bunchies Shark Tank Net Worth

Honey Bunchies has rebranded as Bon Bee Honey, and the company is thriving. They are taking proactive steps to increase their social media presence and online sales.

Despite not securing a deal on Shark Tank, the company remains 100% owned by its founders and continues to experience success and positive customer reviews.

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What Is the Net Worth Of Honey Bunchies?

According to our research, the net worth of Honey Bunchies is estimated to be $8 million. The valuation of Honey Bunchies was $2 million when it appeared on season 14 of Shark Tank.