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GarmaGuard: Revolutionizing Home Cleaning with Safe, Chemical-Free Solutions
GarmaGuard, as featured in episode 01 of season 12 of Shark Tank, is a game-changer in home cleaning, offering a cutting-edge way to tackle dirt and grime.
GarmaGuard is a disinfectant spray designed to eliminate bacteria and odors on clothing and fabrics. It gained attention during the COVID-19 pandemic for providing a quick, on-the-go sanitizing solution.
Created by entrepreneurs Alex and Michael, GarmaGuard was born out of a desire for a better home cleaning solution.
After numerous trials, they finally developed a product they were proud of and introduced it to the market. You need to try GarmaGuard if you’re looking for a safer, more effective way to clean your home.
This all-natural, non-toxic spray eliminates bacteria that cause unpleasant odors, making it an ideal choice for maintaining a clean and fresh home environment.
The GarmaGuard garment and fabric cleaner is a non-GMO product designed to be sprayed on clothes, textiles, and soft surfaces to prevent the spread of bacteria and eliminate odors.
Developed with frontline workers in mind, this unique spray is perfect for use on everyday clothing, headgear, shoes, and uniforms.
At the heart of GarmaGuard’s formula is citric acid, a powerful organic compound known for its antibacterial properties. This ingredient ensures that the spray effectively eliminates germs and bacteria without the need for harsh chemicals.
GarmaGuard is available on Amazon and other online stores and is accessible to the general public, law enforcement officers, medical professionals, and nurses.
GarmaGuard was created by Pete and Bianca Badawy to address a personal need. Pete, an Army veteran and police officer, and Bianca, a nurse, were concerned about bringing workplace germs into their home. Unable to find a suitable product on the market, they decided to create their own.
Their commitment to natural and safe ingredients led them to choose citric acid for its powerful antibacterial and antiviral properties. GarmaGuard underwent rigorous scientific testing to ensure its effectiveness, even against COVID-19.
GarmaGuard stands as a testament to innovation and dedication, offering a safe and effective cleaning solution for households and professionals alike.
GarmaGuard Shark Tank Pitch
Bianca and Peter Badawy introduced their innovative product, GarmaGuard, on Shark Tank Season 12. They were seeking an investment of $100,000 in exchange for a 10% equity in their business, GarmaGuard.
As nurses and police detectives, they had ample opportunity to test their natural spray sanitizer for clothing in real-life situations.
GarmaGuard stood out as the first all-natural, on-the-go garment and fabric cleanser. It not only sanitized but also helped eliminate odors and controlled dirt and grime.
The sharks were immediately intrigued, particularly interested in whether the product could save customers money on dry cleaning. Bianca and Peter assured them it could.
With COVID-19 being a pressing concern at the time, the sharks were curious if GarmaGuard could kill the virus. While the couple was confident in its effectiveness, they explained that they couldn’t make such claims without lab testing, which would take 6-12 months.
Despite being in business for just 18 months, GarmaGuard had already achieved $476,000 in lifetime sales and was on track to reach $500,000 by the end of 2020.
GarmaGuard, which retails for $12.99 and has a production cost of $1.85, is available through its website and various online retailers, with a profit margin of 20%.
Although the sharks appreciated the product and its potential, they didn’t feel Bianca and Peter needed an investment. Consequently, the couple left Shark Tank Season 12 without securing a deal.
GarmaGuard’s Journey After Shark Tank: Rising Success and Strategic Moves
After their appearance on “Shark Tank,” the creators of GarmaGuard likely continued their usual business operations. During the show, it was recommended that they obtain EPA registration to make more specific claims about their product’s ability to kill COVID-19 and eliminate germs.
They probably worked towards achieving this, but either are still waiting for approval or couldn’t prove their product’s effectiveness, as the packaging hasn’t changed.
Despite this hurdle, the company gained momentum after the episode aired. While GarmaGuard was not able to secure a deal, the company gained publicity and customer interest from appearing on “Shark Tank.”.
The exposure from the show likely helped boost their sales, secure more business deals, and achieve new levels of success.
Although they didn’t land a deal with any of the “Shark Tank” investors, the panel was correct in predicting GarmaGuard’s potential for success.
Since their appearance, Pete and Bianca Badawy have struck a deal with Walmart to stock their product. They sold their garments and fabric cleaners through their website and Amazon and were even featured on HSN for a brief segment.
Additionally, GarmaGuard has taken a creative approach to advertising. The company also sponsored athletes like UFC fighter Herbert Burns and UFC fighter Loik Radzhabov instead of only using social media or television.
Choosing athletes in high-sweat sports helps build public trust in the product, even if they have yet to achieve EPA registration.
They likely continued athlete sponsorships to increase brand awareness, especially among those needing to freshen up after workouts. They also emphasized customer reviews on their website and social media to build credibility and foster consumer trust.
After “Shark Tank,” Pete and Bianca Badawy didn’t secure a deal with the Sharks, but their company seemed to be thriving as anticipated by the show’s entrepreneurs.
However, the journey of GarmaGuard didn’t have a happy ending in the long run. As of today, GarmaGuard is out of business, and its effective net worth is $0.
