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EmazingLights: Brian Lim’s Innovative Lighting Glove
Entrepreneur Brian Lim showcased EmazingLights, his thriving LED glove company, on episode 21 of season 06 of Shark Tank, aiming to impress investors with his innovative product.
EmazingLights is a leading provider of innovative light show equipment and accessories, specializing in glove sets, flow arts props, and other mesmerizing products for performers and enthusiasts.
With a focus on quality and creativity, EmazingLights offers premium glove sets, replacement gloves, batteries, and essential accessories to enhance light shows.
Their Flow Arts collection includes Orbite X3, Zero Orbit, Levitation Wands, ePoi, and more, catering to a diverse range of artistic expressions.
EmazingLights also offers a variety of accessories like glow gear, glasses, and masks to elevate the visual experience. You’ll find captivating products at EmazingLights that inspire creativity and illuminate performances.
Lim was an early adopter of “gloving,” a form of artistic expression involving light displays at events like raves, synchronized with electronic dance music, using illuminated gloves.
EmazingLights was founded in 2010 by Lim with a modest investment of $100. His vision was to create mesmerizing light shows for raves worldwide.
Today, EmazingLights boasts annual sales exceeding $16 million, marking rapid growth in the industry. In 2014, the company ranked 189th on Inc. 5000’s list of fastest-growing companies, offering LED gloves ranging from $12 to $100 per pair.
Apart from gloves, EmazingLights also offers a range of illuminating products, including sunglasses, glow-in-the-dark clothing, and accessories.
Lim’s strategic approach has positioned EmazingLights as a leading player in the electronic dance music sector, a market valued at billions annually. Additionally, Lim’s fiancée, Christina, operates iHeartRaves, a prominent online marketplace for rave-related merchandise.
EmazingLights plays a pivotal role in the evolving gloving movement, transforming it into a recognized art form.
Additionally, the company fosters community engagement through workshops, competitions, and events, as well as showcasing talent.
The EmazingLights Glove Set is a top-selling item among its wide range of gloves, lights, and accessories, catering to professionals and enthusiasts alike.
With a focus on innovation and market expansion, EmazingLights continues to push boundaries in the gloving industry, bridging the gap between underground culture and mainstream appeal.
Through strategic partnerships and a commitment to excellence, EmazingLights remains a trailblazer in the world of LED glove technology.
EmazingLights’ on Shark Tank: A Tale of Innovation and Investment
Brian made a memorable appearance on the popular TV show Shark Tank, dressed in the EmazingLights mascot attire, and pitched his business proposal.
He sought a substantial investment of $650,000 in exchange for a 5% equity stake in EmazingLights.
The stage darkened as Brian’s assistants demonstrated the art of gloving to the intrigued Sharks.
Following the demonstration, the Sharks delved into questioning Brian, expressing their admiration for the concept.
Kevin inquired about the factors driving EmazingLights’ impressive $13 million valuation, with Brian projecting sales of $5.5 million for the year.
Brian shared insights into his entrepreneurial journey, highlighting the success of IHEARTRAVES.com, which has achieved $2.5 million in sales.
Brian narrated his family’s immigration story from China to the United States, emphasizing the strong work ethic instilled in him.
Brian demonstrated EmazingLights’ patented glove light technology, which piqued Mark’s interest in the associated costs.
The conversation shifted to the potential of gloving as a “performance sport,” transcending its origins in electronic dance music.
Daymond likened gloving to break dancing, envisioning a future where it could evolve into a multi-billion dollar industry. Mark advocated for global expansion as the next strategic move.
When presented with various investment offers, Brian declined a loan offer from Mr. Wonderful, expressing his preference for a business partner over debt financing.
Daymond proposed a deal involving a stake in licensing deals, sparking further negotiation among the Sharks.
Ultimately, Brian accepted Mark and Daymond’s offer of a $650,000 investment for an 8% stake in EmazingLights and a 20% commission on licensing deals. The deal was sealed, marking a significant milestone in EmazingLights’ journey on Shark Tank.
Final Deal: Mark Cuban and Daymond John agreed to invest $650,000 for 5% equity in EmazingLights + 5% royalties.
EmazingLights After Shark Tank: Lighting the Path to Success with Innovation
The partnership between Mark and Daymond was solidified shortly after their initial agreement. The company gained valuable exposure and increased sales as a result of appearing on the show.
EmazingLights had to double its workforce and expand its office space to accommodate the increasing demand.
Over time, EmazingLights has undergone consistent growth, cultivating a unique culture centered around its products.
The company has diversified its offerings to include a wide range of lights and a complete collection of rave gear. Notably, EmazingLights experienced a substantial sales boost following its feature on Shark Tank, further solidifying its position in the market.
Since its debut on Shark Tank, EmazingLights has garnered attention from various media outlets like the BBC, Rolling Stone Magazine, Vice, and Buzzfeed.
The company’s remarkable expansion began immediately after finalizing the deal with the Sharks, leading to the need for an expanded workforce and office space to meet the escalating demand for its products.
EmazingLights established licensing agreements with MGM, enabling them to sell their merchandise at six of MGM’s resorts in Las Vegas.
Presently, the company employs 50 full-time staff members and operates from a 3,000-square-foot warehouse, with an annual revenue exceeding twenty million dollars.
Despite its valuation doubling to $25 million since its appearance on Shark Tank, EmazingLights continues to thrive in the market.
In recent years, EmazingLights has continued its upward trajectory, acquiring a spacious warehouse and hiring 50 full-time employees by 2021.
The company’s current bestsellers include the eLite ezLite 2.0 Glove Set, Spectra Evolution Glove Set, Recharge Refresh Combo Deal, Emazing Magic Stretch Gloves, and Chroma Evolution Glove Set.
Additionally, EmazingLights offers a variety of Flow Arts products, such as LED Levitation Wands, POI Balls, and Fiber Optic Whips.
EmazingLights’ pricing varies across its product range, with items like the eLite ezLite 2.0 Glove Set priced at $49.95 and LED Orbits ranging from $24.95 to $34.95.
Customers can enjoy free shipping on orders over $80 and avail of a 30-day money-back guarantee for added peace of mind. The company also offers apparel and accessories like hoodies, t-shirts, masks, boxers, joggers, shorts, hats, and glasses.
Moreover, EmazingLights has introduced a Promoters Program that enables influencers to collaborate with their LED products. In addition to receiving monthly cash payouts, participants can also promote other brands.
EmazlingLights is still in business with an estimated net worth of $25 million.
To stay updated on the latest news and promotions, individuals can visit EmazingLights’ official website or follow their Instagram (@emazinglights) and X (@emazinglights) accounts.
