Top 15 Edward Jones Competitors & Alternatives

Investors have various financial services firms to choose from, each offering different levels of expertise and personalized service. Edward Jones is one such firm providing a range of services to its clients. 

Edward Jones is a financial services firm that provides investment advice and management services to individual investors and small businesses across the United States.

Founded in 1922, Edward Jones has grown to more than 14,000 offices. The company aims to provide excellent service and help investors reach their long-term goals through personalized investments. 

Edward Jones offers a wide range of services, including retirement planning, estate planning, 529 college savings plans, mutual funds, stocks and bonds, life insurance policies, and more. 

They work with clients to develop a custom portfolio tailored to their needs based on their risk tolerance level. Additionally, they provide research reports outlining current industry trends and detailed information on specific stocks or sectors so clients can make informed investment decisions.

15 Best Edward Jones Competitors

Edward Jones is one of the largest and most successful financial services firms in the United States. The company has been a trusted source of financial advice for individuals for more than 14,000 years. 

However, although Edward Jones dominates the market, it still faces competition from other investment firms. This article will provide an overview of Edward Jones’ primary competitors and their market share in the industry.

However, many investors may be interested in exploring alternative options to Edward Jones. This article identifies the 15 best Edward Jones competitors that offer similar services and experiences.

1. Charles Schwab

Charles Schwab is a financial services company founded in 1971, and it has grown to become an international leader in brokerage, banking, and investing. 

The company offers various services, including investments, retirement planning and advice, banking products, and cash management.

Edward Jones Competitors

Additionally, Charles Schwab provides tools for research and analysis to help customers make informed decisions about their investments.

The company’s commitment to customer service has earned it numerous awards, including the J.D. Power 2020 U.S. Self-Directed Investor Satisfaction Study award for Best Overall Customer Experience. 

In addition to its award-winning customer service, Charles Schwab offers competitive pricing on its products and services compared to other major players in the industry, such as Edward Jones. This includes commissions on stock trades and fees for mutual funds and exchange-traded funds (ETFs).

Charles Schwab is also known for its innovative technology platform, which provides customers with access to real-time market data, portfolio analysis tools, and mobile trading capabilities that allow them to manage their investments anywhere, anytime, and easily. 

Charles Schwab stands out among other major competitors for providing financial advice and assistance to investors seeking financial advice or assistance with their investment portfolios because of these features.

2. Fidelity Investments

Fidelity Investments is a financial services company that has become one of the leading competitors of Edward Jones. Founded in 1946, the company is headquartered in Boston, Massachusetts, and provides investment management services to more than 30 million customers worldwide. 

Fidelity offers its clients online brokerage accounts, mutual and exchange-traded funds (ETFs), retirement planning services, banking products, and life insurance options.

Fortune magazine has named the firm one of the top 10 workplaces for 19 consecutive years.

Customers are more satisfied with Fidelity’s service quality than with similar firms. According to a J.D. Power & Associates survey, Fidelity was rated highly for customer satisfaction with investment advice and account offerings.

The company also received positive ratings for its website design and functionality, making it easy to access information about investments quickly and securely. Additionally, Fidelity offers competitive pricing on trades which can save customers money compared to other firms like Edward Jones.

Fidelity’s wide range of products and services make it an attractive option for investors who want to manage their portfolios or seek professional advice from experienced advisors. 

With its high customer satisfaction ratings and competitive pricing structure, it’s no wonder that Fidelity has become one of the most popular competitors to Edward Jones in recent years.

3. Vanguard

Vanguard is a global investment management company that was founded in 1975. It services individual investors, institutional investors, and retirement plan sponsors. The company is based in Valley Forge, Pennsylvania, and has over 20 million accounts worldwide.

Vanguard offers its customers various investment options, including stocks, bonds, mutual funds, and ETFs. Additionally, the company provides financial advice and portfolio management services.

Edward Jones Competitors

Vanguard stands out from other financial services companies due to its low-cost approach to investing. Vanguard can offer lower fees than competitors because it uses index funds and ETFs rather than actively managed funds.

Furthermore, it offers access to various asset classes with no minimum balance requirements for most accounts.

Vanguard is an established player in the financial services industry, offering customers access to various investments at low costs. 

Vanguard focuses on index funds, and ETFs make it an attractive option for long-term investments without incurring high fees associated with active management strategies.

4. Merrill Edge

Merrill Edge is a stock brokerage service from Merrill Lynch, the global wealth management division of Bank of America. It offers online trading, portfolio management, retirement planning, and banking services for individuals and investors. 

The platform is designed for those who want to manage their investments but also provides personalized advice from Merrill Lynch financial advisors.

Edward Jones Competitors

Merrill Edge competes with other online discount brokers such as Vanguard and Charles Schwab but also provides personalized advice that only larger brokerages can offer. 

It is a full-service broker that caters to many types of investors, from beginners to experienced traders. In addition to its human advisors, it offers automated investing solutions such as Merrill Guided Investing and Merrill Lynch Wealth Management Advisory Program.

Many review sites rated Merrill Edge highly for its low fees, user-friendly interface, and robust research tools. Its mobile app has also been praised for its intuitive design and wide range of features.

Merrill Edge may be a good choice for those seeking a more comprehensive suite of investment products and services as an alternative to Edward Jones.

5. TD Ameritrade

TD Ameritrade is a financial services provider that offers similar services to Edward Jones. It is one of the leading online brokers in the US, providing access to stocks, options, ETFs, and mutual funds.

The company also provides robust trading tools and learning resources for its customers. TD Ameritrade stands out from other competitors due to its comprehensive offerings.

Edward Jones Competitors

Unlike many competitors, TD Ameritrade does not charge a commission fee on stock or ETF trades and only requires a minimum balance of $0 to open an account. 

Additionally, the company’s website offers extensive customer support with live chat, educational webinars, and tutorials for beginners. Furthermore, a mobile app is available for iOS and Android devices to access their accounts anytime and anywhere.

TD Ameritrade provides more features than competitors such as Merrill Edge, such as increased investment options and customer support. 

Investors seeking an online brokerage firm that meets their needs have become more likely to choose it since its fees are low and it offers a comprehensive set of tools.

6. E*Trade

ETRADE is a leading online stock trading platform based in New York City, USA. It offers various services, including stocks, ETFs, mutual funds, options, bonds, and futures trading. 

In addition to these services, ETRADE also provides customers with research tools and financial advice. Furthermore, the platform is accessible from both desktops and mobile devices.

Edward Jones Competitors

The company boasts many features that set it apart, such as extensive research capabilities and flexible commission plans for active traders. 

Moreover, E*TRADE offers powerful investment management tools and sophisticated portfolio analysis options to help investors make informed decisions. 

Additionally, the platform has a user-friendly interface, making it easy to use even for novice traders.

ETRADE stands out among other stock brokers by providing comprehensive investment services with competitive pricing structures and powerful tools. 

The platform’s user-friendly design makes it an attractive choice for traders looking to invest in the stock market without paying high fees or taking on unnecessary risks. ETRADE can be considered one of the best Edward Jones competitors today.


USAA has been a financial services and insurance provider since 1922. It offers various products like banking, brokerage, retirement planning, and property and casualty insurance. 

USAA provides investment advice and brokerage services for individuals, families, and businesses. The company provides tailored solutions to help its members achieve their financial goals. USAA has a strong customer base with more than 12 million members worldwide.

Edward Jones Competitors

USAA is considered one of the main competitors of Edward Jones in the financial services industry due to their similar offerings in terms of banking, investments, retirement planning, and insurance products. 

Moreover, USAA can provide a more personalized approach for its customers than Edward Jones. This is due to its focus on providing tailored solutions for each customer’s needs. 

Also, USAA has a strong online presence, allowing it to reach more potential customers than Edward Jones. USAA has positioned itself as one of the top competitors of Edward Jones when it comes to providing financial services and products. 

The company has established itself as a reliable provider with an emphasis on customer service that differentiates it from other competitors in the market. 

Furthermore, its digital capabilities have enabled it to expand its reach across multiple channels while providing personalized solutions for each customer’s needs.

8. Ally Invest

Ally Invest is a financial services company that offers online investing and trading services. It is considered by many to be one of the best Edward Jones competitors. 

Ally Invest provides customers access to stocks, bonds, mutual funds, ETFs, options, and other investment products. They offer competitive pricing on their trades and a range of tools for research and analysis.

Edward Jones Competitors

The customer service at Ally Invest is highly rated, with representatives available 24/7 via phone or online chat. 

They also have an extensive library of educational materials on their website and a team of experienced advisors to help customers make informed investment decisions. 

Additionally, Ally Invest offers customizable portfolio management tools, tax-loss harvesting, and automatic rebalancing of portfolios.

Overall, Ally Invest is a great option for investors looking for an alternative to Edward Jones. Their low fees, excellent customer service, and wide range of products make it an attractive choice for investors of all levels. 

Furthermore, they provide customers with helpful resources to assist in making wise investment decisions.

9. Scottrade

Scottrade is a well-known investment brokerage firm. It was founded in 1980 and is headquartered in St. Louis, Missouri. Scottrade offers its customers financial services, such as stock and ETF trading, mutual funds, bonds, options trading, and banking services. 

This company also provides investors with access to research tools and educational materials. 

In addition, Scottrade has an extensive network of branch offices throughout the United States that provide investors with one-on-one assistance to help them make informed decisions when investing their money.

Scottrade offers competitive trading fees and commission rates compared to investment firms like Edward Jones. Scottrade’s fees are generally lower than that Edward Jones charges for trading stocks, ETFs, and options. 

The company also has a variety of accounts available for customers, including Traditional IRA, Roth IRA, and Coverdell Education Savings Accounts (ESAs).

The customer service provided by Scottrade is highly rated among competitors in the industry. The company provides live chat, telephone, or email support and online resources like tutorials and FAQs to help customers manage their investments. 

Furthermore, their website provides access to third-party market reports and analyses so investors can stay up-to-date on the latest market news.

Scottrade is a reliable choice for individuals looking to invest their money due to its competitive rates on trading fees and commissions coupled with its supportive customer service offerings.

10. Stifel

Stifel is a financial services holding company that provides investment banking, asset management, wealth management, and other products and services to individual investors, institutions, corporations, and municipalities. 

Founded in 1890 in St. Louis, Missouri, the company operates from over 400 locations in the United States and Europe. The firm is in all major U.S. markets and London and Zurich in Europe.

Edward Jones Competitors

Stifel offers a comprehensive suite of products and services that range from traditional investments such as stocks and bonds to more sophisticated offerings like derivatives and fixed-income investments. 

Additionally, Stifel provides clients access to professional advisors who can assist with portfolio analysis, tax strategies, and estate planning. The company also provides corporate finance advice to companies looking to raise capital or divest assets. 

Stifel has been involved in numerous transactions, including mergers & acquisitions, public equity offerings, debt financings, private placements, and strategic advisory assignments for businesses across various industries. 

Investors may find Stifel offers different opportunities than Edward Jones because it emphasizes corporate finance activities.

11. Raymond James

Raymond James is a financial services company and one of the top competitors of Edward Jones. It provides investment banking, asset management, and private client services worldwide to individuals, corporations, and municipalities. 

The company has over 7,000 financial advisors in the US, Canada, and overseas. It also has a network of independent contractors affiliated with Raymond James.

Edward Jones Competitors

The products offered by Raymond James include equity trading, mutual funds, fixed-income products, options, and alternative investments such as hedge funds and private equity. 

In addition to its traditional products, the firm offers online trading platforms such as Advantage Trader Pro, which allows customers to trade stocks and ETFs with no transaction fees or platform fees.

Raymond James’s commitment to customer service has earned it numerous awards, including Barron’s Top Independent Financial Advisor for 12 consecutive years, Forbes Best-in-State Wealth Advisors for two consecutive years, and Fortune World’s Most Admired Companies for three consecutive years, among others.

The company is committed to providing comprehensive wealth management solutions that meet customers’ needs while helping them reach their financial goals.

12. Wells Fargo

Wells Fargo is a financial services company that has become increasingly prominent recently. Founded in 1852 and headquartered in San Francisco, California, Wells Fargo provides banking, investment, and other financial services to individuals, businesses, and institutions. 

Wells Fargo is the second-largest bank in the United States by assets and market capitalization. Wells Fargo competes with Edward Jones for customers seeking personal financial advice and services.

Edward Jones Competitors

The company offers a variety of products, such as mutual funds, stocks, bonds, annuities, insurance policies, and retirement plans. These products are offered through its network of retail branches, online platforms, and mobile applications.

Wells Fargo’s success can be attributed to its wide range of products and tailored advice designed to meet individual needs. 

Furthermore, Wells Fargo offers competitive pricing on its products, which makes them attractive to consumers looking for value when making their financial decisions.

13. Interactive Brokers

Interactive Brokers is an online broker that offers trading services in stocks, options, futures, forex, bonds, and funds. The company was founded in 1977 by Thomas Peterffy and has become a leading provider of electronic trading services for traders worldwide. 

Interactive Brokers is known for its low commissions and fees and advanced technology. The company provides access to a wide range of global markets, including exchanges in Europe, Asia Pacific, North America, and South America. 

Edward Jones Competitors

Interactive brokers offer customers access to over 120 markets worldwide with more than 1 million different instruments available for trading. The company also offers margin trading on stocks and ETFs and investing tools such as portfolio analysis and risk management.

Interactive Brokers is one of the most popular alternatives to Edward Jones due to its competitive pricing structure and various products offered. 

Its customer service team is available 24/7 via phone or email, which makes it an attractive option for those looking for a reliable broker. 

Furthermore, their advanced technologies provide investors with real-time data analytics and insights into market trends which can help them make informed decisions about their investments.

14. Morgan Stanley

Morgan Stanley is a major competitor of Edward Jones in the financial services industry. The firm provides various services, including brokerage and asset management for individuals, institutions, and governments. 

Morgan Stanley is one of the world’s largest investment banks and wealth management firms. Morgan Stanley has operated since 1935 and has offices in over 42 countries worldwide.

Edward Jones Competitors

Morgan Stanley offers a variety of products and services to its customers, such as equity underwriting, debt underwriting, mergers & acquisitions advisory, private wealth management, asset management, merchant banking, and securities trading. 

Additionally, the firm provides various other financial consulting services associated with capital markets and investment banking activities. 

Morgan Stanley primarily focuses on institutional clients such as pension funds, corporations, foundations, endowments, and other non-profit organizations.

The firm is also known for providing comprehensive advice on all aspects of financial planning, including retirement planning, estate planning, and investment strategies for high-net-worth individuals and families. 

In addition to its main offerings listed above, Morgan Stanley also offers advisory services on corporate restructuring and reorganization matters; corporate finance; risk management; securities analysis; market liquidity analysis; capital budgeting decisions; derivatives valuation; compliance issues related to stock exchange regulations; equity research reports; credit analysis reports; venture capital fundraising activities; private placement transactions and more.

15. LPL Financial

LPL Financial is a leading competitor to Edward Jones in the wealth management industry. Founded in 1989, this firm provides financial advice, asset management services, retirement planning, and other account services designed to help clients meet their financial goals. 

LPL Financial has more than 14,000 independent advisors across the United States, and its total assets under management exceed $600 billion.

Edward Jones Competitors

The company’s services include access to various investments and products such as stocks, bonds, ETFs, mutual funds, annuities, alternative investments, insurance products, and banking options. 

It also offers a variety of digital tools and resources to help clients manage their portfolios online. Additionally, LPL Financial provides personalized advice from experienced professionals who can assess individual needs and risk tolerance levels before recommending suitable investment options.

When making client recommendations, the company’s advisors often take a holistic approach to wealth management by considering factors such as taxes. This helps clients make financially sound decisions over the long term and reach their objectives while minimizing potential risks. 

With its comprehensive array of services and knowledgeable professionals on staff, LPL Financial has become one of Edward Jones’ most formidable competitors in the wealth management space.

Frequently Asked Questions

1. Who is better, Morgan Stanley or Edward Jones?

Morgan Stanley is an established, comprehensive firm with numerous services available. Edward Jones is smaller in size but offers more individualized service for clients. Your finances and objectives will determine the best choice for you.

2. Who is better, Edward Jones or Charles Schwab?

Edward Jones and Charles Schwab are respected financial services firms with long track records of success. Edward Jones is the largest broker-dealer in the US, while Charles Schwab is a full-service brokerage firm that offers robust trading platforms. Ultimately, it depends on your personal goals and preferences regarding which company may be better for you.

3. Who is the best financial advisor company?

The best financial advisor company will depend on your individual needs. Consider what services you’ll need and the number of assets you want to invest in. Use online resources to compare the fees and services provided by different firms. Choosing a financial advisor that fits your budget and aligns with your investment goals is important.

4. Which company is better, Edward Jones or Fidelity?

Both Edward Jones and Fidelity have their unique advantages. Edward Jones is preferred by those who want a personal advisor to help them with their finances. Fidelity is better for those who want to manage their investments independently, as they offer an online platform and services that make it easier.

Conclusion: Best Edward Jones Competitors

The leading Edward Jones competitors are Charles Schwab, Fidelity Investments, Vanguard, Merrill Edge, TD Ameritrade, Wells Fargo, Interactive Brokers, and Morgan Stanley. These firms offer a wide range of services for investors and hold the majority of the market share in the industry. They all compete with each other to provide the best service to their customers and maintain their reputation as top-tier financial institutions.

These companies offer competitive fees, commission structures, and access to various investment products and services. Many have invested heavily in technology to provide clients with an easy-to-use online platform for quick transactions and comprehensive portfolio management.

Investing needs and preferences should be carefully considered when choosing which Edward Jones competitor is right for an individual or business. It depends on the type of investor or the objectives they have in mind, and each firm offers different advantages. These factors will allow investors to make informed decisions to help them achieve their financial goals.