Cave Shake, featured on Season 10 of the reality show Shark Tank, is a health-focused product that caters to people’s dietary needs following the ketogenic, or “keto,” diet.
Cave Shake is a high-fat, low-carb product that is a unique ready-to-drink shake designed to provide nutritious sustenance without disrupting the metabolic state of ketosis. It’s gluten-, dairy-free, and sugar-free, making it suitable for those with specific dietary restrictions.
Cave Shake stands out for its impressive feature set, tailored to fulfill the dietary needs of health-conscious consumers. Each bottle is packed with medium-chain triglycerides (MCTs), a type of fat that is easily absorbed and converted into energy, making it ideal for keto dieters.
Furthermore, the shakes are vegan-friendly since they are made with organic coconut milk as their base, adding a rich creaminess that satisfies cravings. Cave Shake uses monk fruit extract for natural sweetness without the carbs, making it the perfect guilt-free indulgence for dieters.
What makes Cave Shake a good choice is its versatility and convenience. Its ready-to-drink format makes it an excellent on-the-go option for busy individuals seeking to maintain their diet without time-consuming meal prep.
Cave Shake comes in various flavors, including chocolate, vanilla, and banana, offering options for different taste preferences. Aside from being a snack or meal replacement, Cave Shake can also serve as a base for smoothies or even a creamer for coffee, adding to its adaptability.
All these factors, combined with its commitment to providing a healthy and tasty option for those on a keto diet, make Cave Shake a standout product in the market.
|Company Name||Cave Shake, aka Space Shake|
|Founder||Billie Cavallaro And Holly Heath|
|Product||Cave Shake Keto Milk Shake|
|Investment Seeking||$250,000 For 10% equity in Cave Shake|
|Final Deal||$250,000 For 20% equity in Cave Shake|
|Cave Shake Episode||Episode 4, Season 10|
|Cave Shake Status||In Business|
|Cave Shake Website||Visit Website|
|Cave Shake’s Net Worth||$5 Million|
What is Cave Shake?
Cave Shake is a brand of plant-based protein shakes. They are made with a blend of ingredients such as pea protein, almond milk, coconut cream, and natural flavors. Cave Shake products are vegan-friendly, gluten-free, and dairy-free.
Cave Shake is marketed as a convenient and nutritious option for individuals looking to supplement their protein intake or maintain a healthy lifestyle.
Cave Shake offers a range of flavors for their protein shakes, including chocolate, vanilla, and coffee. The shake contains 20 grams of plant-based protein, making it ideal for athletes, fitness enthusiasts, or anyone looking to boost their protein intake.
In addition to protein, Cave Shake also contains essential nutrients such as vitamins, minerals, and fiber. They are low in sugar and calories, making them a healthier alternative to traditional protein shakes or meal replacements.
Cave Shake products are made with high-quality ingredients and do not contain artificial preservatives, colors, or sweeteners. They are also free from soy, dairy, gluten, and genetically modified organisms (GMOs), making them suitable for individuals with dietary restrictions or preferences.
These shakes can be enjoyed as a quick and convenient snack or used as a smoothie base by adding fruits, vegetables, or other ingredients to customize the flavor and nutritional content.
Cave Shake offers a nutritious and convenient option for individuals seeking a plant-based protein source that is delicious and free from common allergens.
Who is the Founder of Cave Shake?
Cave Shake, a keto, paleo, vegan-friendly meal replacement shake brand, was founded by Holly Heath and Billie Cavallaro. Holly Heath is a culinary expert passionate about healthy, flavorful foods.
Before founding Cave Shake, she had a successful career as a chef and a food consultant in the food and beverage industry. On the other hand, Billie Cavallaro comes from a business background with experience in marketing, business development, and entrepreneurship.
The concept for Cave Shake was born from the founders’ interest in following a ketogenic (low carb, high fat) diet. They were searching for a satisfying snack to meet their dietary requirements, particularly something sweet yet still healthy and aligned with their eating plan.
Finding a lack of suitable options in the market, they decided to create their solution. They developed Cave Shake as a tasty, satiating meal replacement shake that adhered to the principles of the ketogenic diet, was vegan-friendly, and could also appeal to those following a paleo diet.
Before appearing on Shark Tank, Cave Shake had begun to make a name for itself in the health food space. The company had managed to get its products onto the shelves of select health food stores and into the hands of enthusiastic customers.
Reviews of the product praised its taste and consistency and its ability to satisfy hunger while adhering to dietary restrictions.
The founders’ goal for appearing on Shark Tank was to secure a strategic partner to help take the brand to a larger audience, increase production, and continue its growth trajectory.
How Was the Shark Tank Pitch of Cave Shake?
The Shark Tank pitch of Cave Shake was an engaging one filled with personal anecdotes, detailed product information, and a catchy theme song. The founders, Holly Heath and Billie Cavallaro, sought an investment of $250,000 for 10% equity in their business, valuing Cave Shake at $2.5 million.
The presentation started with the founders explaining the challenges of adhering to a low-carb, ketogenic diet and how their product, Cave Shake, provided a delicious and satisfying solution.
They highlighted its versatility, serving as a pre or post-workout snack, a meal replacement, or dessert. The product was also low in carbohydrates and high in Medium Chain Triglycerides (MCTs), which provide quick energy.
The Sharks sampled the product, which elicited mixed reactions. Robert Herjavec found the taste off, while Mark Cuban and Lori Greiner, who often tried various diets, seemed to enjoy the taste.
Questions arose about the high-calorie count (480 per serving), but the founders explained that in a ketogenic diet, the calorie count is less important than maintaining a low-carb, high-fat intake.
When the discussion moved to sales and business strategy, it was revealed that they had made $270,000 the year before the show and were at $182,000 for the current year at the time of filming.
However, the Sharks had reservations about the founders’ previous deal with an incubator, LA Libations, in partnership with Coca-Cola. In exchange for support and resources, the founders had given up 15% equity, which Mark Cuban criticized as giving up too much.
Kevin O’Leary, also known as “Mr. Wonderful,” expressed concern about their incubator deal’s lack of clarity on the royalty or commission terms.
O’Leary and Herjavec dropped out of the bidding, citing concerns with the business strategy and a lack of understanding or personal preference for the keto diet.
Mark Cuban liked the entrepreneurs and their product but bowed out, claiming the investment would be too much work. Lori Greiner cited her preference for not drinking her calories as her reason for dropping out.
The final deal came from guest Shark Charles Barkley, who offered the requested $250,000 but for 20% equity, double what the founders initially offered. After a brief negotiation, where the founders attempted to reduce the equity to 14%, they accepted Barkley’s offer.
Barkley cited his struggles with weight and the desire to invest in health-promoting products as his motivation for the offer. In 2023, after its Shark Tank appearance, the company successfully raised $750,000 and rebranded as Space Shake.
They managed to secure shelf space in Whole Foods with the help of their incubator LA Libations, and also took into account the Sharks’ concerns about the high-calorie content, reducing it to 180 calories per serving in a redesigned convenient pouch.
Final Deal: Charles Barkley agreed to invest $250,000 for 20% equity in Cave Shake.
What Happened To Cave Shake After Shark Tank?
After their appearance on Shark Tank, Cave Shake made significant strides in its business operations. They secured a sizeable $750,000 deal with guest Shark Charles Barkley.
Post the show, the company decided to rebrand itself as “Space Shake,” signifying its mission to help customers rocket towards a healthier body.
They successfully utilized their deal with their strategic partner, LA Libations (the incubator), despite the Sharks’ earlier reservations.
The partnership enabled Space Shake to break into Whole Foods, one of the country’s most popular health food retail chains. This was a major achievement and undoubtedly helped to increase their visibility and reach.
Additionally, the founders took into account the Sharks’ feedback regarding the high-calorie content of their shakes. The serving size was reduced, reducing the calorie count from 480 to a more palatable 180 per serving.
This made the product more appealing to a wider range of health-conscious consumers. The packaging was also redesigned for more convenient use, now available in an easy-to-carry pouch.
In conclusion, Cave Shake, now known as Space Shake, capitalized on its appearance on Shark Tank, securing a large investment and implementing feedback to improve.
They expanded their market presence significantly, suggesting a positive trajectory for the business following the show.
Business Model of Cave Shake
Cave Shake firm has flourished after the Duo signed a deal with Charles Barkley on Shark Tank. Cave shakes cost an average of $1.86 per unit to manufacture and sell for $7.99 at retail, resulting in a large profit margin.
Cave Shake grossed $270,000 in sales in 2017. The company earned $180,000 in 2018 and was on track to reach a target of $540,000 before pitching on Shark Tank.
In 2019, sales reached $750,000 when pre-orders were included, owing to the Shark Tank effect.
Cave Shake was initially sold at health food stores and online in Southern California. What’s more, it’s now accessible on Amazon as well. Cave Shake has rebranded as SPACE SHAKE and has built a thriving business that will reach $3 million in revenue as of 2022.
Cave Shake Shark Tank Update
After appearing on “Shark Tank” and receiving an offer from NBA star Charles Barkley, the owners of Cave Shake, Holly Heath and Billie Cavallaro, rebranded their product and changed the company name to Space Shake.
They accepted Barkley’s offer of $250,000 in exchange for 20% of the business. Since then, Space Shake has continued to grow and expand its reach.
Space Shake’s website offers portable meal replacement shakes in 3.4-ounce pouches. The shakes come in three standard flavors: vanilla, chocolate, and coffee. Customers can choose between six or twelve-pack cases of the pouches.
The retail locations tab on the Space Shake website shows that the product is available in various locations in California. Space Shake has expanded its distribution to other states, including Nevada, Missouri, and New York.
According to one of their Instagram posts, customers can also purchase the low-carb shakes on Amazon. The initial success of Cave Shake, including its partnership with L.A. Libations and its deal with Whole Foods Market, laid the foundation for the growth and success of Space Shake.
The rebranding and the investment from Charles Barkley have further contributed to the company’s expansion and popularity.
Is Cave Shake Still in Business?
Our research shows that Cave Shake is still in business. They rebranded as Space Shake and obtained a deal with Charles Barkley on Shark Tank, securing an investment of $250,000 for 20% equity.
After the show, they generated a healthy sum of $750,000 and made changes to their product, including shrinking the serving size and changing the packaging to a convenient pouch.
They also expanded their distribution by getting their product into Whole Foods with the help of their strategic partner, LA Libations.
What is the Net Worth of Cave Shake?
According to our research, the net worth of Cave Shake, aka Space Shake, is estimated to be $5 million. The valuation of Cave Shake was $1.25 million after securing an investment from Charles Barkley on Shark Tank.
Also, read other businesses that appeared on Season 10 of Shark Tank: