Breathometer is a device that tracks an individual’s breath quality and alcohol levels. Founded by Charles Yim, the company rose to fame after appearing on the hit show Shark Tank.
The Breathometer allows users to monitor their daily breath health and track how much alcohol they are consuming.
The Breathometer device utilizes advanced fuel cell technology to measure ethanol molecules in exhaled air, enabling it to accurately detect the molar mass of alcohol in parts per million (ppm).
Users can then use this data to decide their drinking habits and overall health better. Breathometer syncs with a mobile app that displays the user’s breath quality over time and offers advice on improving it.
Breathometer also has built-in safety features, such as sending alerts when users exceed safe limits for alcohol consumption or suffer from bad breath.
What Is Breathometer?
Breathometer is a device you attach to your mobile device’s audio jack, download the app, and blow into after a wild night on the town. It takes seconds for your smartphone to tell you your blood alcohol concentration (BAC).
You’ll get a cab, be alerted to friends and family, and be given hotel recommendations if you’re over the legal limit of 0.08 percent.
|Product||A smartphone attachment that acts as a breathalyzer|
|Investment Seeking||$250,000 For 10% equity in Breathometer|
|Final Deal||$1,000,000 For 30% equity in Breathometer|
|Shark||Robert Herjavec, Kevin O’Leary, Mark Cuban, Lori Greiner, Daymond John|
|Episode||Season 5 Episode 2|
|Business Status||Out Of Business|
Who Is The Founder Of Breathometer?
Charles Yim is the founder of Breathometer. A graduate of the University of California with a Bachelor of Science in Business Economics and a lifelong entrepreneur, she has founded two businesses in her career.
With his firm, Sync VC, Charles is now a San Francisco-based venture capitalist. His LinkedIn profile indicates that he raised over $1 billion for start-up investments, many of which he served as a Board Member or Advisor.
He also does guest speaking and business mentoring, and in May 2021, he had a book about entrepreneurship published.
Breathometer Before Shark Tank
Charles got the idea for the company when he realized there wasn’t a portable breathalyzer connected to the smartphone market.
Charles Yim founded Breathometer at the end of 2012 to create the first breath analysis program that could be carried around with you.
Early beta trials were given away at the SXSW music festival in Austin, TX after IndieGoGo raised close to $140,000 in funding to get production going.
Charles then put the product on the market and sold it primarily on the internet and in physical stores.
Breathometer produced only one product before its appearance on Shark Tank, and that was the all-inclusive device known as the Breathometer.
Searching for new ways to expand his business and reach a wider audience led him to seek high-profile investors.
How Was The Shark Tank Of Breathometer?
Charles Yim appeared on Shark Tank requesting an investment of $250,000 in exchange for a 10% stake in Breathometer.
All five sharks offered $1,000,000 For 30% equity in Breathometer. Charles took a moment and happily accepted the deal of $1 million for a 30% stake in Breathometer.
Final Deal: All the Sharks invested $1 million for a 30% equity in Breathometer.
What Happened To Breathometer After Shark Tank?
Breathometer stated that they would receive a huge increase in the demand for their product after the show. It has been more than seven years. It earned more than $30 million in sales and continued to perform well until 2015.
It was discovered that Breathometer does not measure blood alcohol content accurately, which caused the company to suffer massively, and the FTC charged the company with fraud for misleading customers.
The Breathometer ceased functioning due to the settlement between the FTC and them, and will be liable to refund its customers the money they paid for the device. This is a huge loss for the company and its investors.
Breathometer devices frequently understated blood alcohol levels, and the FTC investigators concluded that the company was well aware of this.
Breathometer decided not to inform its customers despite this fact and continued marketing and selling its products.
Breathometer is unavailable as of 2023, and it seems the company has gone out of business.
Is Breathometer Still In Business?
Breathometer operated from 2013 to 2015, but the company switched to Mint, which measures oral health and hydration levels.
Breathometer production was halted in 2015 due to increased complaints and an FTC investigation. The company has essentially been shut down since 2017.
Charles and the FTC agreed, and the app was taken down. Charles will be required to contact all customers who purchased the Breathometer device and offer a full refund of over $5 million under the agreement with the FTC.
What Is the Net Worth of a Breathometer?
The valuation of Breathometer was $2.5 million when it appeared on Shark Tank. The net worth of Breathometer is unknown as of 2023 since the company went out of business.