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Bala Bangles is a brand that gained widespread recognition after its founders, Natalie Holloway, and Maximilian Kislevitz, appeared on Season 11 of Shark Tank. The company was established in 2018 in Los Angeles and attracted the Sharks’ attention due to its innovative and stylish fitness product.
Bala Bangles offers a unique line of wearable wrist and ankle weights that aim to make workouts more flexible and convenient. These fitness accessories are designed to blend style with functionality, setting them apart from traditional workout weights.
The weights are designed to be worn on the wrists or ankles, allowing users to add resistance to their workout routines without needing additional equipment. This offers the convenience of engaging in strength training exercises while carrying out everyday activities, even as mundane as doing laundry or taking a stroll.
The aesthetic appeal of Bala Bangles contributes significantly to its appeal. Rather than bulky, unattractive weight sets, Bala Bangles offers sleek, modern designs in various colors that look more like fashion accessories than exercise equipment.
This stylish approach, combined with their functionality, makes them a desirable product for individuals who wish to maintain an active lifestyle without compromising style.
Moreover, Bala Bangles has expanded its product range beyond bangles. They now offer innovative variants like the power ring, a reinvented kettlebell, Bala bars, and bend apparel. All of these are designed with the same ethos of combining fashion with fitness.
Bala Bangles presents a novel approach to fitness accessories that is practical and aesthetically pleasing. Its innovative products offer a convenient and flexible way to add resistance to daily workouts, making them a good choice for those seeking to incorporate more exercise into their daily routine without sacrificing style or convenience.
Company Name | Bala Bangles |
Entrepreneur | Natalie Holloway and Max Kislevitz |
Product | Ankle and wrist weights with a stylish design |
Investment Asking For | $400,000 for 10% equity in Bala Bangles |
Final Deal | $900,000 for 30% equity in Bala Bangles |
Shark | Mark Cuban and Maria Sharapova |
Bala Bangles Episode | Season 11, Episode 13 |
Bala Bangles Business Status | In Business |
Bala Bangles Website | Visit Website |
Bala Bangles Net Worth | $50 Million (As of 2023) |
What Is Bala Bangles?
Bala Bangles are stylish weights worn on the wrists or ankles to provide convenient and efficient resistance during workouts. They are designed to tone and strengthen muscles, burn calories, and increase cardiovascular endurance.
Bala Bangles are made from high-quality silicone and filled with steel shot, creating a comfortable and secure fit. The silicone material ensures a comfortable fit while working out, while the steel shot adds resistance to make workouts more challenging and helps tone and strengthen muscles effectively.
The weights can be worn on the wrists or ankles, allowing users to target specific muscles during their exercise routine.
Wearing Bala Bangles during aerobic activities such as walking, jogging, or dancing can increase the intensity of workouts and burn more calories. Additionally, the added resistance helps improve cardiovascular endurance, making workouts more efficient and beneficial for overall fitness.
Bala Bangles are not only functional but also aesthetically pleasing. They come in a variety of vibrant colors and are suitable for people of all fitness levels. Bala Bangles challenge users’ routines without compromising mobility, whether they are doing yoga, Pilates, running, or any other exercise.
These fashionable accessories also double as a fashion statement, allowing users to incorporate fitness into their everyday style.
Who Is The Founder Of Bala Bangles?
Bala Bangles was co-founded by the dynamic husband-wife duo Natalie Holloway and Maximilian Kislevitz. Before embarking on their entrepreneurial journey, both had a keen interest in fitness and understood the potential value of wearable weights in workout routines.
They realized, however, that the current offerings in the market lacked appeal, especially for those who desired a blend of style and functionality in their workout gear. This realization led the couple to conceive the idea of Bala Bangles.
They saw an opportunity to innovate and make the traditional ankle and wrist weights more appealing to the younger, style-conscious fitness enthusiasts.
Holloway and Kislevitz were convinced these functional workout accessories could gain wider acceptance and popularity with a stylish twist. With a vision to reinvent the typical, bland, and bulky strap-on weights, the couple started working on the design of the bangles.
They reimagined these as chic, wide bracelets in stunning colors and dynamic designs. The results were as attractive as they were functional, helping to redefine the perception of wearable weights.
Before appearing on Shark Tank, Holloway and Kislevitz significantly impacted the fitness accessory market with their innovative Bala Bangles. The product quickly gained traction upon its launch, with sales exceeding $2.4 million in just one and a half years.
Bala Bangles had already garnered the attention of leading luxury department retail chains in the US, including Bloomingdales and Nordstrom, with which they established partnerships.
Despite their initial success, the couple faced the challenge of high demand and limited resources. They struggled with a continuous inventory cycle to fulfill the overwhelming number of orders, leaving them little time to focus on marketing and expansion plans.
This challenge led them to the Shark Tank, where they hoped to secure an investment that would allow them to scale their operations and broaden the reach of their unique fitness product.
Their product, vision, and impressive sales record immediately captivated the Sharks, leading to a joint investment by Mark Cuban and Maria Sharapova. This investment offered the required financial boost and added the credibility of well-known entrepreneurs and celebrities to the brand, setting Bala Bangles on an upward trajectory.
How Was The Shark Tank Pitch Of Bala Bangles?
The Shark Tank pitch of Bala Bangles, made by co-founders Natalie Holloway and Max Kislevitz, was characterized by a lively demonstration and a comprehensive presentation of the product’s success so far.
They began their presentation with an aerobics display, emphasizing the functional aspect of their product and providing the Sharks with an immediate understanding of its utility. The entrepreneurs were seeking $400,000 for a 10% equity stake in their business, valuing Bala Bangles at $4 million.
Holloway, a yoga instructor, emphasized her need for wrist and ankle weights in yoga poses that wouldn’t require holding anything, which helped inspire the creation of Bala Bangles.
She shared with the Sharks their significant achievements within a short span; in the first six months, they made $260,000 in sales and had already reached $1.2 million at the time of their pitch.
They also announced their partnerships with notable retailers, Bloomingdales and Nordstrom, where most of their sales were generated. Their primary challenge, they indicated, was managing inventory to meet their burgeoning demand.
The Sharks were very impressed with the product and the numbers. A guest shark, Maria Sharapova, was the first to express her interest. The founders were open to having her as a spokesperson, to which she replied that she would need a higher equity stake for such a role.
Following Sharapova, Kevin O’Leary offered $400,000 as a 36-month loan at 7.5% interest in exchange for 5% equity.
Sharapova countered with $200,000 for 15% equity, stating that Bala Bangles was a product she would personally use and fell directly in her area of interest. Daymond John and Lori Greiner also extended offers of $200,000 for 15% equity each.
The founders, however, were cautious about diluting their ownership too much. They stated they would give away 30% equity for $900,000, split between two sharks. Greiner made a final bid of $500,000 for 18% with no partner, but this was interrupted by Mark Cuban.
He and Sharapova agreed to the terms proposed by the founders, offering $900,000 for 30% equity in the business, which the founders readily accepted.
A later update revealed that Bala Bangles was thriving, having made $15 million by the end of the year the episode aired. Half these earnings came within the first five months after the Shark Tank appearance.
The product was being sold in notable retail stores like Anthropologie, Dillards, and Saks Fifth Avenue, as well as Dick’s Sporting Goods, demonstrating that the investment from Mark Cuban and Maria Sharapova was paying off.
Final Deal: Bala Bangles secured an investment of $900,000 in exchange for a 30% stake from Mark Cuban and Maria Sharapova.
What Happened To Bala Bangles After Shark Tank?
After the Bala Bangles’ appearance on Shark Tank, the company has seen a substantial increase in business and expansion of the product line. When founders Natalie Holloway and Max Kislevitz pitched their wearable wrist and ankle weights to the Sharks, they sought support to manage their burgeoning demand.
Bala Bangles secured an investment of $900,000 for 30% equity from Mark Cuban and Maria Sharapova.
Following the Shark Tank episode, Bala Bangles experienced an impressive surge in sales, making $15 million by the end of the year the episode aired, with half of these earnings achieved within the first five months following the show.
This was a considerable increase compared to the $1.2 million in sales they had reported during their pitch.
In addition, the product became available in more retail stores, expanding beyond Bloomingdales and Nordstrom (their primary retail partnerships at the time of the pitch) to include Anthropologie, Dillards, Saks Fifth Avenue, and Dick’s Sporting Goods.
This extended retail presence allowed them to reach a broader customer base and further propelled their success. The company also started offering a range of different products on its website, diversifying beyond its initial offering and thus catering to a variety of customer needs.
Bala Bangles has grown substantially since its appearance on Shark Tank, validating the faith and investment of Mark Cuban and Maria Sharapova. The product’s versatility, ability to cater to multiple use cases, strategic partnerships, and broad retail availability have contributed to the company’s post-Shark Tank success.
Bala Bangles Shark Tank Update
After appearing on Shark Tank, Bala Bangles, a company founded by Natalie Holloway and Maximilian Kislevitz, experienced significant growth and success. Bala Bangles secured a deal with Mark Cuban and guest shark Maria Sharapova on Shark Tank. They received a $900,000 investment for 30% equity in the company.
Bala Bangles faced inventory challenges following their appearance on the show. However, they achieved impressive sales, including partnerships with prominent retailers such as Bloomingdale’s and Nordstrom.
By the end of the year the episode aired, Bala Bangles had generated $15 million in revenue, with half of that earned within the first five months.
Bala Bangles expanded its distribution and made its products available in popular stores like Anthropologie, Dillard’s, Saks Fifth Avenue, and Dick’s Sporting Goods.
They also partnered with over 600 Dick’s Sporting Goods stores and made their products available on platforms like Amazon and their official website. With Mark Cuban’s guidance, Bala Bangles expanded its product line beyond wrist and ankle weights.
They introduced a range of accessories in various colors, catering to a broader customer base. The company took a style-first, fitness-second approach and continued to innovate its offerings.
Bala Bangles gained popularity and attracted endorsements from notable figures like celebrity endorser Maria Sharapova, Olympian Emilie Goldblum, and athlete Taylor Rae Almonte. They were featured in prominent magazines such as Cosmopolitan, Health Magazine, and Vogue.
Bala Bangles experienced substantial growth, expanded its product line, secured partnerships with retailers, and gained online and media popularity after appearing on Shark Tank.
The company’s revenue and valuation increased significantly, making the Mark Cuban and Maria Sharapova investments successful.
Is Bala Bangles Still In Business?
Yes, Bala Bangles is still in business as of 2023. After their appearance on Shark Tank, Bala Bangles experienced significant growth and success. They expanded their product line and secured partnerships with major retailers.
The company’s products are available in over 600 Dick’s Sporting Goods locations on Amazon and their official website. Bala Bangles achieved remarkable sales growth, with revenues increasing from $2 million in 2018 to $20 million in 2020.
According to a source from 2022, Bala Bangles had a net worth of $6.5 million and continued to experience significant success, expanding its product range and being available in over 1,000 retail locations worldwide.
The founders, Natalie Holloway and Maximilian Kislevitz prioritize design and functional fitness, constantly expanding their offerings and aiming for global expansion.
Bala Bangles is still in business and has continued to grow, expand its product line, and maintain a strong presence in the fitness and wellness industry.
What Is the Net Worth Of Bala Bangles?
According to our research, the net worth of Bala Bangles is estimated to be $50 million as of 2023. The valuation of Bala Bangles was $3 million when it secured an investment from Mark Cuban and Maria Sharapova on Shark Tank.
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