Zoom Interiors is an interior design firm featured on Season 6 of Shark Tank. Beatrice Fischel-Bock, Madeline Fraser, and Lizzie Grover founded Zoom Interiors because they believed professional interior design services should be accessible and affordable to everyone, not just a select few.
Zoom Interiors operates online, making it convenient for clients to use their services from any location. The process begins with a questionnaire that asks clients about their lifestyle, personal style, and the functionality they need from their space.
Based on the responses, the Zoom Interiors team creates a personalized design plan that includes furniture, accessory recommendations, and a layout of how everything fits in the space.
The suggested items are chosen from various brands and budget points, offering clients a wide range of options to suit their preferences and budget constraints.
The key feature that sets Zoom Interiors apart is its virtual design process, allowing for a more streamlined, cost-effective approach than traditional interior design methods.
The team uses advanced 3D modeling to provide clients with a visual representation of what their redesigned space will look like, which reduces the chances of any unwelcome surprises once the design is implemented.
Zoom Interiors also offers flat-rate service pricing with no hidden costs or upsells. This transparency in pricing adds an extra layer of trust and ensures the service is affordable for a broader range of clients.
Zoom Interiors is a good choice for those looking for professional interior design services, thanks to its accessibility, affordability, and innovative use of technology.
Its ability to personalize designs to match clients’ unique needs and style preferences, combined with its transparent pricing structure, makes it an attractive option in the modern market.
|Company Name||Zoom Interiors (Hutch)|
|Founder||Madeline Fraser, Beatrice Fischel-Bock, & Lizzie Grover|
|Business||App for virtual interior design and virtual interior design service|
|Investment Seeking||$100,000 For 20% equity in Zoom Interiors|
|Final Deal||$100,000 For 33% equity in Zoom Interiors|
|Zoom Interiors Episode||Episode 28, Season 6|
|Zoom Interiors Business Status||Out Of Business|
|Zoom Interiors Website||Visit Website|
|Zoom Interiors Net Worth||$0|
What Is Zoom Interiors?
Zoom Interiors is a virtual interior design firm that offers remote interior design services. This allows them to reach clients from all over the world, not just in their local area.
Their process involves virtual consultations with clients, during which they discuss the client’s style, budget, and needs for the space. They then create personalized design plans, including a floor plan, shopping list, and setup instructions.
Zoom Interiors aims to make interior design more accessible and affordable to a wider range of people. They offer flat-rate pricing and strive to work within their client’s budgets.
Their mission is to create beautiful, personalized spaces that reflect each client’s unique style and needs while making the process convenient and affordable.
Who is The Founder of Zoom Interiors?
Zoom Interiors was co-founded by three entrepreneurs: Beatrice Fischel-Bock, Madeline Fraser, and Lizzie Grover. They met while studying at George Washington University, where they studied interior design and business.
Their collaboration began with small projects where they discovered their shared vision for an accessible and affordable interior design service.
Serving as the CEO, Beatrice Fischel-Bock played a vital role in the inception of Zoom Interiors. With her business and interior design background, she led the venture with strategic vision and design expertise.
Meanwhile, as the CMO, Madeline Fraser used her marketing knowledge to position the brand uniquely, and Lizzie Grover, the COO, implemented the operational plan for the business.
Zoom Interiors was conceived when they were asked to design an apartment for a friend. They realized that with the rise of technology, interior design services could also be offered online, significantly cutting costs and making the service accessible to a wider audience.
They saw the potential in this business model and decided to pursue it, leading to the creation of Zoom Interiors.
Before appearing on Shark Tank, Zoom Interiors had already begun making a name for itself in the market. They had established a solid online presence and had already served various clients.
Their unique business model and the success stories of their clients garnered them the attention they needed to be featured on Shark Tank.
However, being on the show allowed them wider exposure, ultimately helping them secure investment and grow their business to new heights.
How Was The Shark Tank Pitch Of Zoom Interiors?
Beatrice Fischel-Bock, Madeline Fraser, and Lizzie Grover, the co-founders of Zoom Interiors, appeared on Season 6 of Shark Tank seeking an investment of $100,000 in exchange for 20% equity in the company, valuing Zoom Interiors at $500,000.
They presented their unique business model, emphasizing the accessibility and affordability of their interior design services.
In their pitch, they highlighted how they operated entirely online, using questionnaires to understand their client’s needs and preferences and then utilizing 3D modeling to present a comprehensive design plan.
They emphasized offering a flat-rate pricing structure with no hidden fees or upsells, making their services transparent and affordable to a wider audience.
The Sharks were intrigued by their concept but had mixed reactions. Given the company’s service-oriented nature, some of them were concerned about the business’s scalability.
It can be challenging for service businesses to maintain quality while scaling since they must offer a personal touch. There were also concerns about whether enough consumers would be comfortable with a completely online interior design service.
However, Barbara Corcoran saw potential in the concept. She agreed with the founders’ belief that there was a market for affordable and accessible interior design services.
In her view, their online model, combined with their passion and expertise, had the potential to disrupt the interior design industry.
After some negotiation, Corcoran offered the $100,000 investment they were seeking but for a 33% stake in the company rather than the 20% initially offered by the founders.
Despite the higher equity stake, the Zoom Interiors founders accepted the deal, recognizing the value Barbara could bring to their company with her real estate and entrepreneurial experience.
Thus, the Zoom Interiors presentation on Shark Tank ended with a successful investment deal that helped fuel their business growth.
Final Deal: Barbara agreed to invest $100,000 for a 33% equity in Zoom Interiors.
Did Zoom Interiors Get a Deal on Shark Tank?
Yes, Zoom Interiors did secure a deal on Shark Tank. During their appearance on Season 6, Episode 26, the founders of Zoom Interiors, Madeline Fraser, Elizabeth Grover, and Beatrice Fischel-Bock, sought an investment of $100,000 in exchange for 20% equity in their company.
Barbara Corcoran offered to invest $100,000 for a 33% equity in Zoom Interiors, and the founders accepted the deal.
What Happened To Zoom Interiors After Shark Tank?
After their pitch on Shark Tank, the founders of Zoom Interiors, Elizabeth Grover, Madeline Fraser, and Beatrice Fischel-Bock, initially struck a deal with Shark Barbara Corcoran for $100,000 in exchange for a 33% stake in the company.
However, the deal ultimately fell through post-show because Barbara was unwilling to be an active partner in the business, which was a crucial expectation from the trio.
Despite this setback, the trio didn’t lose heart. They went back to the drawing board and revamped their business model. They abandoned the commission-based model and switched to a flat fee structure.
This change proved successful as they started to attract more clients. Their youthful energy and innovative approach to interior design garnered them a significant following on social media.
Their big breakthrough came when their Shark Tank episode caught the attention of Sean Rad, the co-founder of Tinder.
Rad reached out to Beatrice Fischel-Bock, the CEO of Zoom Interiors, and this marked a significant turning point for the company. With Rad’s help, they raised $7.2 million through an online campaign.
Following this success, the company underwent two rebrandings. First, it changed its name to Homee and launched an app allowing users to design their living spaces.
Despite gaining popularity, the founders felt it diverged from their original vision of making professional interior design accessible and affordable. So, they revamped the platform and renamed it Hutch.
Unfortunately, despite these efforts and initial success, the business eventually closed its doors in 2020. The founders of Zoom Interiors have since moved on to explore other avenues. The reasons for shutting down were not communicated publicly.
Zoom Interiors Shark Tank Update
After their pitch on Shark Tank, the founders of Zoom Interiors, Madeline Fraser, Elizabeth Grover, and Beatrice Fischel-Bock, initially struck a deal with Shark Barbara Corcoran.
However, the deal fell post-show as the Zoom Interiors team felt it was too much equity to give up, especially since Barbara wouldn’t be actively involved in the business.
Fortuitously, Tinder co-founder Sean Rad saw their Shark Tank episode and was impressed with the concept. He reached out to Beatrice Fischel-Bock through Facebook.
With Rad’s help, one year after their appearance on Shark Tank, the company rebranded itself as Homee and successfully raised $7.2 million.
Homee was an app that allowed users to design their own spaces. However, as the market for online interior design became more crowded, the company decided to pivot again. They redesigned the app to be more visual-centric and rebranded their business as Hutch.
Unfortunately, despite these changes and efforts to carve out a unique niche in the market, Hutch shut down in 2020. Since then, the three women have moved on to pursue new ventures.
Is Zoom Interiors Still In Business?
Our research shows that Zoom Interiors is no longer in business as initially presented on Shark Tank. The online interior design platform, founded by Beatrice Fischel-Bock, Madeline Fraser, and Lizzie Grover, managed to secure a deal on the show with Shark Barbara Corcoran. They agreed to a $100,000 investment for a 33% stake in the company.
However, the deal was never finalized post-show, and the company underwent significant changes afterward. The business was eventually rebranded, and then, unfortunately, it ceased operations a few years later.
So, as of now, Zoom Interiors is not in business. The entrepreneurial journey of its founders didn’t end there, though. They learned from their experiences and will likely use those lessons in their subsequent ventures.
What Is the Net Worth of Zoom Interiors?
According to our research, the net worth of Zoom Interiors is $0 since the company is out of business. The valuation of Zoom Interiors was $300,000 after securing an investment from Barbara Corcoran on Shark Tank.
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