Table of Contents
Yum Crumbs – A Dessert Topping Brand on the Rise
Yum Crumbs, a dessert topping company, made its debut in season 15 of Shark Tank, founded by Delson Jeanvilma in 2020.
Specializing in a variety of crumb and candy toppings, Yum Crumbs aims to elevate the taste and texture of desserts.
The brand offers a diverse selection of flavors, such as Birthday Cake, Cinnamon Roll, and Lemon Pound Cake, catering to a wide range of preferences and recipes.
Known for their versatility and creativity, Yum Crumbs products can be seamlessly incorporated into the batter for enhanced flavor or sprinkled atop desserts for added texture.
They are a popular choice to enhance sweet treats like ice cream, pancakes, cupcakes, and donuts due to their flexibility.
Yum Crumbs has become a hit among bakers, families, and dessert enthusiasts because it provides a convenient way to add a special touch to desserts.
Yum Crumbs boasts an extensive flavor assortment, offering over 20 options for customers to create personalized desserts based on their tastes and textures.
The brand’s products are also FDA-certified, ensuring that they adhere to safety and quality standards. Yum Crumbs emphasizes its commitment to delivering high-quality toppings with a shelf life of one year and the ability to be stored for up to six months after opening.
Yum Crumbs stands out for multiple reasons. Firstly, their products save time for bakers by eliminating the labor-intensive process of making crumbs for crumb cakes, allowing them to focus on other aspects of dessert preparation without compromising on taste or quality.
Secondly, the brand’s emphasis on local production and being family and minority-owned reflects a commitment to community values. By supporting Yum Crumbs, customers are not only enjoying delicious toppings but also backing local businesses and promoting inclusivity.
Yum Crumbs offers a wide array of dessert toppings, with over 24 flavors to choose from. Their products aim to enhance desserts by adding bursts of flavor and texture, suitable for treats like ice cream, pancakes, cupcakes, donuts, cookies, shakes, and more.
Yum Crumbs toppings are versatile and fun to use, whether added to the batter or sprinkled on top, adding flavor and texture to recipes.
Additionally, Yum Crumbs offers several services and benefits, including free shipping with a specific code on orders over $75. The brand’s mission is to offer flavorful and unique dessert toppings that elevate culinary creations.
Delson Jeanvilma founded Yum Crumbs along with his family to bring innovation to the dessert industry by streamlining the crumb-making process and maintaining quality and authenticity.
Yum Crumbs Shark Tank Pitch
Delson and Zaydon Jeanvilma made an appearance on Shark Tank Season 15 to present their family dessert toppings company, Yum Crumbs. Their pitch aimed to secure a $100,000 investment in exchange for a 10% stake in their business.
The father-son team expressed their passion for ice cream and sweets while introducing Yum Crumbs as a modern twist on traditional sprinkles.
Yum Crumbs offers a distinctive range of low-sugar, non-dairy dessert toppings available in over 26 flavors.
The product is designed to combine the visual appeal and flavor of sprinkles with a cookie-like texture, catering to both the eyes and taste buds.
They emphasized their significant client, Wawa, a convenience store chain that features Yum Crumbs on their bundt cakes.
During their presentation, Barbara Corcoran inquired about the ingredients of Yum Crumbs, which Delson described as a fusion of cookie texture and sprinkle consistency. The Sharks had the chance to sample the product and were impressed by its quality.
In terms of investment offers, Barbara Corcoran and Daymond John proposed $100,000 for a 20% stake in the company. Kevin O’Leary also extended an offer of $100,000 for a 12.5% equity share.
However, Lori Greiner refrained from making an offer, stating that Yum Crumbs was more suited for business-to-business transactions, which didn’t align with her investment strategy. Mark Cuban also opted out of offering a deal.
Initially, Daymond John proposed $100,000 for a 25% stake but later adjusted his equity ask to 15%. Kevin O’Leary then revised his offer to 12.5%.
Barbara Corcoran decided to join Daymond John’s offer, suggesting a joint deal for 25% equity. Eventually, Daymond agreed to partner with Barbara for a $100,000 investment and a 25% stake in the company.
However, Delson countered their proposal by requesting a 20% stake, which Barbara and Daymond eventually agreed upon.
Delson and Zaydon Jeanvilma successfully secured a deal of $100,000 for a 20% stake with Barbara Corcoran and Daymond John. The Sharks were impressed by Yum Crumbs and its potential in the dessert toppings market.
The partnership with Barbara Corcoran and Daymond John, coupled with the exposure from Shark Tank, has significantly contributed to Yum Crumbs’ growth and expansion of its product line.
Below is a table summarizing the offers made by the Sharks:
| Shark | Offer | Equity |
| Barbara Corcoran | $100,000 for 20% | Accepted |
| Daymond John | ||
| Kevin O’Leary | $100,000 for 12.5% | |
| Lori Greiner | No offer | |
| Mark Cuban | No offer |
Final Deal: Yum Crumbs accepted an investment of $100,000 in exchange for a 20% stake from Daymond John and Barbara Corcoran.
Yum Crumbs After Shark Tank
After its feature on Shark Tank, Yum Crumbs experienced a significant boost in its business. The company successfully secured a deal with Barbara Corcoran and Daymond John, who invested $100,000 for a 20% equity stake in Yum Crumbs.
This partnership presented Yum Crumbs with the opportunity to leverage the expertise and industry connections of the two Sharks to expand its operations further and reach a broader audience.
With the investment, Yum Crumbs aimed to address the challenge of their current kitchen operating at maximum capacity by expanding production and ensuring order fulfillment.
This expansion was vital to meet the increasing demand for their dessert toppings and accommodate the rising number of business-to-business transactions.
Prior to its appearance on Shark Tank, Yum Crumbs had already achieved impressive sales of $1.7 million within three years of establishing their business.
They had formed partnerships with 33 bake shops and a national crafts chain, establishing themselves as a preferred choice for dessert toppings.
Following the Shark Tank appearance, Yum Crumbs projected an additional $900,000 in sales for 2023. Yum Crumbs also continued to diversify its product offerings by introducing new flavors and seasonal mixes.
With over 30 different flavors, including special editions like vegan maple bacon dessert topping, gingerbread cookie, and candy cane, Yum Crumbs aims to cater to a wide range of tastes and preferences.
Additionally, Yum Crumbs ventured into collaborations, such as partnering with the ice cream brand True Scoops to create an ice cream sandwich kit. This collaboration allowed them to tap into new markets and offer customers a complete dessert experience.
Yum Crumbs’ success was catalyzed by Delson Jeanvilma’s emotional win on the show, which helped him realize his vision of providing convenient and delicious crumb toppings for everyday use.
Yum Crumbs is still in business with an estimated net worth of $1 million. The valuation of Yum Crumbs was $500,000 after securing an investment from Barbara Corcoran and Daymond John on Shark Tank.
