Digital Marketing

What is MailChimp and Why to use MailChimp?

Mailchimp is a widely used platform for email marketing. Its primary function is to send newsletters and automated emails to increase the results of your business.

Email marketing enables you to connect with your customers, engage them, and establish meaningful, long-term relationships.

Email marketing is an extremely powerful channel. The DMA calculated that email has an average return on investment of $38 for every dollar spent, demonstrating that email is an extremely cost-effective way to grow your business.

Let’s begin by defining Mailchimp and answering all of your questions about the company and their marketing platform for streamlining your email marketing efforts.

What is Mailchimp?

Mailchimp is an email service provider (ESP) that specializes in email and online marketing for businesses. It was founded in 2001 and has grown to become one of the most popular email newsletter services available today.

MailChimp

You can send newsletters and automated emails using Mailchimp. You can create an email list using a form or import your existing contacts.

Mailchimp provides pre-designed email templates and an easy-to-use email builder.

Email analytics are built-in to the tooling. With all of this, Mailchimp is a fairly compelling piece of software for businesses looking to get started with email marketing.

Several intriguing Mailchimp statistics:

  • MailChimp controls 60% of the email industry.
  • Every second, Mailchimp sends 10,794 emails.
  • Has over 11 million active customers and a 4 billion-strong audience
  • Over the Thanksgiving weekend of 2019, we sent 8,778,853,528 emails.
  • Customers of MailChimp generated over $321,538,039 in revenue by utilizing Mailchimp product recommendations.

Why should you begin with email marketing?

Email marketing is a critical component of most businesses’ strategies, particularly SMBs (small and medium-sized enterprises). By chance, that is the group in which the majority of Mailchimp users fall!

Mailchimp is critical for maintaining contact with your customers. It is the bedrock of any digital enterprise.

Email marketing typically entails distributing a regular email newsletter with special offers, updates, information, and advice.

What is MailChimp and Why to use MailChimp? 1

It would also include a link to your most recent blog posts if you have one.

You can either automate the process with an RSS feed or manually include links. (For more information on email marketing for bloggers, see this guide).

Apart from your newsletter, you can also send one-off emails to promote an event, a special offer, or an important piece of news.

How does Mailchimp work, and what purpose does it serve?

To begin, Mailchimp is a completely free email marketing tool if your list does not exceed 2000 subscribers / 10.000 emails per month.

In a nutshell, Mailchimp enables you to create, send, and manage newsletters. And then, you manage your subscribers, lists, and customer relationship management system.

Mailchimp enables you to create email marketing newsletters or Chimp Mail as some affectionately refer to them.

The Mailchimp mascot is Freddie, who appears in the company’s logo and throughout the business website and email tool. (This has nothing to do with how Mailchimp works, but everything to do with why people use and enjoy it.)

Mailchimp allows you to send emails to thousands of people at once; the only constraint is the size of your email list. This is significantly different than what you would do in, say, personal emails such as Gmail or Outlook.

All newsletters can be customized and segmented using email lists/segments to ensure that they are relevant to subscribers.

Additionally, you can automate marketing by creating drip campaigns and email autoresponders, though this is less sophisticated than some other Mailchimp alternatives.

Which Mailchimp training course is the best?

A great way to get started with Mailchimp is to enroll in a Mailchimp-specific training course. Using Mailchimp effectively is critical for achieving better results and increasing profit.

Our preferred MailChimpbusinesseswalk-through video training course is ChimpEssentials.

You could spend days or weeks attempting to learn Mailchimp and using newsletters on your own, or you could learn everything in a few hours by watching self-paced videos.

Everything is covered in 45+ walk-through video lessons. It is current, and you receive access to the ChimpEssentials community.

Paul Jarvis demonstrates how to use Mailchimp’s key features and shows how he uses it for MailChimp Essentials.

Is Mailchimp solely a tool for email marketing? or even more?

While Mailchimp began as an email marketing platform, it has evolved into an all-in-one marketing solution.

They expanded their small business platform with a slew of new solutions last year.

MailChimp

You can create landing pages, postcards, Facebook Ads, Google remarketing campaigns, and other social media advertising campaigns. Additionally, it introduced (simple) CRM tools and a unified application experience.

Mailchimp now claims to provide businesses with everything they need to grow and market their brand. (perhaps a little exaggerated, but hey!)

How does Mailchimp’s email marketing work?

To begin sending emails, you must first sign up for a Mailchimp account. After that, it’s time to create your first email campaign.

MailChimp

Create the email, add a subject line, enter the content, select the recipient list, and schedule the email’s delivery. Then push the send button, overcoming your fear.

Let’s take a closer look at the critical ways in which MailChimp operates.

1. Create registration forms

As previously stated, your email list is critical. Mailchimp enables you to start building an email list by creating signup forms that collect opt-ins and contact information.

Once the new signups are in the tool, you can interact with them by sending them emails and other communications.

Your email list subscribers lay the groundwork for a long-lasting relationship.

Mailchimp’s Form Builder tool enables you to create, design, and customize signup forms for your website, Facebook page, mobile application, or blog.

2. Utilize Mailchimp to create professional email newsletters and templates.

Mailchimp features an intuitive drag-and-drop email editor. You can begin from scratch or utilize one of the pre-designed templates and design tools.

Mailchimp offers over 100 email newsletter templates for a variety of messages and occasions.

You can add content and personalize the colors and styles using the drag-and-drop email designer. However, you are responsible for writing your email copy and enticing your readers.

The content studio acts as a repository for (re)usable email assets. As a result, you won’t need to host your images elsewhere and access them if you need them for other campaigns.

3. Configure Email Automation

Mailchimp email automation enables you to create email triggers. A standard newsletter is one that you would schedule at a specific time. These are somewhat unique. When certain conditions are met, triggers are sent automatically.

MailChimp

Consider an email triggered when someone submits a form or a birthday email triggered on their birthday.

Fewl examples of Mailchimp trigger emails:

  • Develop your brand (welcome emails to new subscribers)
  • Boost sales (product recommendation emails, abandoned cart emails)
  • Increase customer retention (customer re-engagement emails, feedback emails)

Email automation performs better in general, as automated emails sent in response to triggers are frequently more timely, personalized, and relevant. Bear in mind: the appropriate message to the right person in the properat time!

4. Monitor the success of your campaign

To optimize your email marketing, you’ll want to understand what works and what doesn’t. As a result, we must monitor the performance of our emails.

Mailchimp provides overviews and dashboards that include reports on list growth, engagement, and revenue.

MailChimp

These provide valuable insights and are consistent with what you would expect from a straightforward email marketing platform like Mailchimp, assisting you in optimizing campaigns and making sound business decisions.

Mailchimp’s most critical reporting and statistics features include the following:

  • Email Campaign Reports: to monitor the performance of your email campaigns, including clicks, open rates, bounces, social activity, and purchases.
  • Automation Report: summarizes the performance of automated emails.
  • Landing Page Reports: displays views, clicks, list signups, and revenue for the landing pages created.
  • Ad Reports: for tracking ad performance, including views, clicks, and return on investment.

5. Connect Mailchimp to third-party apps and web services

Integrating your email provider with other marketing channels enables you to track your communications and streamline your processes.

  • Content: Outgrow, Scoop. It, WisePops, etc.
  • Customer Service: Accelo, LiveChat, Help Scout, etc.
  • Analytics: Swydo, Adverity Datatap, Geckoboard, etc.
  • Design: Canva, Stripo, etc.
  • Social: Hootsuite, AddThis, etc.
  • Marketing: LeadBoxer, OptinMonster, Unbounce, etc.
  • eCommerce: Drupal Commerce, BigCommerce, Magento, etc.

Who uses of Mailchimp?

Mailchimp is one of the most widely used email marketing platforms available, and as such, it is used across a wide variety of industries and business sizes.

They have a firm grasp on the art of “email marketing for everyone.” Mailchimp is used by over 20 million customers worldwide, including some of the world’s largest corporations, universities, and charities, as well as small businesses and community organizations.

Mailchimp is not enterprise software, and many would find that the automation functionality is limited. As a result, it is primarily used by small and medium-sized businesses.

1. E-commerce and merchandising

You can use MailChimp to attract more customers, drive traffic, collect customer information, and create online ads to reach new audiences for brick-and-mortar and online stores.

Naturally, e-commerce and retail businesses can integrate with their eCommerce platform. Consider sending birthday emails to customers and re-engaging with lapsed customers.

Mailchimp enables businesses to display information about their customers’ purchase behaviors within the Mailchimp interface.

While many retailers and eCommerce businesses use Mailchimp, many senders seeking a more mature approach to eCommerce email marketing will opt for an email marketing tool specializing in online commerce email.

Especially as their email database grows and they require additional automation or data insights.

2. Mobile and web-based applications

Mailchimp provides functionality for increasing engagement and growth for your mobile or web application.

Connecting users’ in-app activity to Mailchimp and automating the creation of personalized emails based on user behavior.

These campaigns can be multi-channel – it’s comforting to know that Mailchimp offers solutions for marketing and growing your mobile or web application.

3. Entrepreneurial ventures and small businesses

Startups and small businesses frequently use Mailchimp to manage their email marketing. It is the most well-known application for email marketing.

In comparison to enterprise marketing platforms, Mailchimp is relatively simple to use. They spend less time training and more time getting things done.

As an owner, you can hire companies or agencies/freelancers to design email marketing templates for you or design emails, newsletters, and landing pages using drag and drop and pre-designed templates.

4. Internet marketing firms

Numerous internet marketing agencies support Mailchimp, making sense given how many of their clients utilize the service.

There are a few features designed specifically for agencies that will assist you and your clients in growing. You can manage multiple campaigns through a single login.

While Mailchimp does offer a discounted rate for agencies, It is not the most generous option available. (which brings us to the subject of pricing.

What is the Pricing of MailChimp?

Mailchimp is a free email marketing platform for small businesses with fewer than 2,000 subscribers and 10,000 emails. You might say, “that’s fantastic,” and you’d be correct; the freemium model is how they became so popular in the first place.

However, today, numerous competitors on the market offer both free and low-cost email marketing software.

What is MailChimp and Why to use MailChimp? 2

And Mailchimp is quite costly in comparison to those. I’m afraid!

Mailchimp’s pricing structure is divided into four tiers: free ($0), essentials ($9.99), standard ($14.99), and premium ($299).

Let’s take a closer look at each of these Mailchimp plans to assist you in conducting a price comparison and determining which one is the best fit for your needs.

The Mailchimp email newsletter plan is completely free.

Is Mailchimp truly cost-free? Yes, Mailchimp is completely free to use.

You can add up to 2,000 contacts and send up to 10,000 emails per month with the free email marketing plan.

You’ll gain access to the audience dashboard, the content studio (for campaign creation), and a selection of basic email templates.

You can also create webpages, postcards, Facebook ads, Instagram ads, and pop-up forms in addition to emails.

If your contact list grows to more than 2,000, you will need to upgrade. By subscribing to the free email software plan, each email you send will include a Mailchimp logo in the footer.

As a result, most people will abandon free and opt for another vendor or essentials/standard essentials/standard.

Mailchimp Email Newsletter Plan Essentials

The essentials plan is $9.99 per month for up to 500 contacts and $19.99 per month for up to 1500 contacts.

You gain access to all of Mailchimp’s email templates, have limited A/B testing capabilities, and the ability to schedule and pause marketing emails.

One of the primary advantages of this plan over free is that you get access to email and chat support, and the Mailchimp logo is removed from the footer.

Mailchimp’s Standard plan

Starting at $14.99 per month for 500 contacts and $49.99 per month for 2500 contacts provides additional audience insights, allows you to create Google remarketing ads, create custom email templates, and automate multi-step events.

Mailchimp Premium Subscription

Starting at $299 per month for 10,000 contacts, the premium plan enables you to create multiple audiences and target contacts at a granular level using Mailchimp’s advanced segmentation capabilities.

Additionally, you gain access to Multivariate Testing, which takes A/B split testing a step further by allowing you to test multiple variables to determine which one is the most effective. Additionally, the Premium plan entitles you to phone support.

What are the benefits of Mailchimp?

Now that you’re familiar with what Mailchimp is, what it does, and the various Mailchimp pricing plans, let’s consider the advantages of using this email marketing service.

1. An easy-to-use interface

At first glance, Mailchimp’s interface is clean, simple, and user-friendly. You can use the drag-and-drop email designer to create attractive emails that incorporate your brand.

It makes it incredibly simple for a new user to become acquainted with the platform. The issue is that some of the more advanced features appear to be hidden in submenus, which is inconsistent with other email marketing platforms. Mailchimp also has its jargon.

2. Appropriate Email Marketing Tool for beginners

Mailchimp is ideal for new email marketing platforms due to its simple interface and numerous integrations. Apart from that, its ‘free’ plan makes it an appealing entry point for newcomers.

There are numerous free starter training and videos available online to assist you in getting started with Mailchimp.

3. Segmentation

Mailchimp’s segmentation characteristic simplifies the process of audience segmentation. With their advanced segmentation feature, you can create more precise, targeted, and relevant campaigns based on various criteria such as purchase activity, gender, and age range.

4. A/B Testing

While most email service providers offer A/B testing, Mailchimp’s premium plans enable you to test multiple content variations. For instance, you can experiment with various combinations of headlines, images, and body copy to determine which is most effective.

Mailchimp provides a detailed breakdown of each combination’s performance, allowing you to determine which permutations and combinations drew the most clicks.

When should you avoid using Mailchimp?

To be sure, no software is perfect, and Mailchimp is no exception. The following are some disadvantages of Mailchimp.

1. Affordably priced, but only temporarily

As a new business or startup, signing up for their free email newsletter plan appears to be a cost-effective option, as it includes the majority of the features.

However, as your business grows and your contact list exceeds 2,000, you realize that this strategy will no longer work. Forcing you to purchase an upgrade at a significant price increase. As previously stated, the free option also includes the Mailchimp logo at the bottom, which most professional senders would find objectionable. And the free version’s support is extremely limited.

2. Automation capabilities are limited

Mailchimp offers limited automation capabilities – a significant drawback for such a well-established email service provider.

While it does include some basic features such as autoresponders and feedback emails, it cannot create custom automation and the level of advanced segmentation offered by its competitors.

Mailchimp’s automation feature is missing a workflow editor, which almost everyone nowadays has. Workflows are quite hidden and are not as simple to use and configure as they appear.

3. Customer support is insufficient

Mailchimp’s customer support is quite lacking in comparison to other providers. The free email marketing plan provides you with email support for the first 30 days.

While you have access to their Knowledge Base, there may be times when you require customer support – in which case you must upgrade to a paid plan.

Even then, there is no phone support available until you upgrade to a premium plan.

Final Thoughts: What is Mailchimp?

Thus, you sought to learn “What is MailChimp?” and learned everything you needed to know about using Mailchimp, as well as its’ advantages and disadvantages.

Mailchimp is a solid email marketing software option for small businesses. It’s also beneficial if you’re still learning the ropes of email marketing.

You can use it to grow your market and business by using it as an email blasting service or a free newsletter service.

About the author

Madhav

Hey Folks, I am Madhav! I lead a team of Marketers at Tech Startup based in Australia. In my free time, I dissect the business models of various businesses. And if there's any free time, I cook some new Dish!