What Are You Kick-Ass?
You Kick-Ass are customized superhero action figures created using 3D printing technology based on real people’s photographs.
It is possible to become an action figure, and You Kick-Ass can help you get there! You Kick-Ass action figure is created by taking a photo of yourself or a friend and assigning you a hero moniker and superpower.
|Company Name||You Kick-Ass (Hero Builders)|
|Founder||Alesia Glidewell and Keri Andrews|
|Product||Bobbleheads and action figures that look exactly like you!|
|Investment Seeking||$100,000 for 10% equity in You Kick-Ass|
|Final Deal||$100,000 for 10% equity in You Kick-Ass|
|Episode||Episode 5 Season 2|
Who Is The Founder Of You Kick-Ass?
You Kick-Ass, LLC was founded in 2013 by three Seattle entrepreneurs – Keri Andrews, Alesia Glidewell, and Douglas Jordan.
You Kick-Ass Before Shark Tank
Keri Andrews and Alesia Glidewell are extremely skilled and successful female partnerships driven by a vision and passionate enthusiasm.
A former Microsoft program manager, Andrews collaborated on You Kick-Ass with fellow Glidewell, a voice actor and on-screen actress.
Their company is founded on the premise that anyone can be a superhero. Today’s computer technology allows individuals to design their superhero action figures with these two women.
The process is straightforward for people searching for present creative ideas or promotional merchandise. Customers need to go online to become their super selves.
You Kick-Ass includes a library of pre-made body templates that vary in clothing type and color, and a few various hero poses for the figure to assume.
When the buyer has agreed on all of these aspects, a photo is needed to ensure that the head matches the chosen body. The company uses a 3D color printer to create superheroes that look just like you.
When the two women launched their new business, they achieved significant success. You Kick-Ass raised $45k thanks to the women, who raised $15k for the company as their goal.
They initially performed admirably but eventually encountered difficulties. Each figurine costs approximately $60, which is quite pricey.
The order’s cost and delivery time might range from 4-6 weeks once the customer’s photo is received.
The goal of Andrews and Glidewell’s appearance on Shark Tank is to secure a deal with one of the Sharks to reduce production costs and build licensing agreements that will better differentiate You Kick-Ass from its competitors.
How Was The Shark Tank Pitch Of You Kick-Ass?
Keri Andrews and Alesia Glidewell appeared on Shark Tank requesting an investment of $100,000 in exchange for a 10% stake in their business, You Kick-Ass.
Once the statistics are out of the way, the customers turn to the display table, including numerous samples of the outfits and postures available from You Kick-Ass.
Then they use Kevin O’Leary’s face to demonstrate how the designing process works.
It’s only a few basic stages of selecting the hairstyle, body type, and costume that best complements your face.
Robert Herjavec is curious about the accuracy of the facial 3D printing compared to the uploaded image and asks, “How real does it look?”
Both entrepreneurs are happy with this inquiry since it reveals a distinct group of superheroes hidden beneath their display table.
Andrews and Glidewell changed the entire panel into their small superhero selves before their appearance on the show.
The Sharks seem thrilled with their action figures, especially Herjavec, who has received super-speed as the girls’ superpower.
The real questions begin when the remaining Sharks acquire their superpowers and superhero aliases. Herjavec begins by inquiring as to how this company came to be.
She explains that she became acquainted with 3D modeling while portraying a character in a video game and that curiosity inspired her to pursue the skill.
The concept also impressed Andrews, who shares a similar passion for technology.
Glidewell, however, acknowledges that they haven’t even launched yet and have only just completed their funding campaign about a month ago when Herjavec inquires about their current sales.
Lori Greiner then inquires whether production costs and sale prices have been calculated. Each figure costs approximately $15 to create but would sell for $60.
Each 3D printer can manufacture 100 dolls every day. However, each machine costs roughly $45k due to the technology’s relative youth.
However, the girls could purchase two used printers for $20,000. Herjavec is concerned about the competition, asking if other companies are selling comparable products.
Even though a few other small businesses had a similar product idea, Andrews conducted considerable market research and was confident in their brand.
They found that those between 30 and 45 were most likely to purchase action figures.
This revelation astounded them because they expected to appeal to a younger demographic but discovered that adults desired to purchase these personalized figurines for other adults.
Herjavec believes they have a unique concept but wants to expand and differentiate themselves from the competition.
According to Andrews, the company developed its software for its 3D color printers, and they have applied for a patent.
Both women have put approximately $120,000 of their own money into You Kick-Ass since its inception.
Barbara Corcoran interrupts the ongoing discussion to say that she doesn’t see the connection between herself and her action figure.
Indeed, none of them appear to be modeled after the faces on which they were based. Additionally to this issue, the figure’s design appears odd due to the seam between the neck and head.
According to Andrews, few color 3D printers are available, which results in a couple of concerns for precision.
Still, Corcoran informs them that precision is critical for sales and hence refuses to spend until the flaws are fixed. Herjavec, on the other hand, holds an opposed position.
He likes the concept and sees the business’s potential to develop, thus offering them $100k in exchange for 25% of the business.
Before deciding whether to accept his offer, they inquire whether any of the other Sharks had any bargains to make.
O’Leary makes a $100k offer, but he will deduct $10 from each unit sold until he is compensated for his investment, at which point his royalty will drop to $2.50 per unit sold.
Following that offer, Mark Cuban informs them that he will invest the $100,000 for 10% as long as they respond immediately. After a brief second of deliberation, the women accept Cuban’s offer.
Final Deal: Mark Cuban agreed to invest $100,000 for a 10% stake in You Kick Ass.
What Happened To You Kick-Ass After Shark Tank?
You Kick-Ass took flight effectively when Andrews and Glidewell signed a contract with Mark Cuban of Shark Tank.
You can create and order your superhero from their website (http://www.youkickass.com), purchase a gift card, or order a corporate order for commercial purposes.
Its business has undoubtedly increased since participating in the show, and they have been highlighted in a few web pieces.
There is also a You Kick-Ass account on Instagram (https://instagram.com/youkickass/), where dozens of images of people posing with their action figures can be viewed.
You Kick-Ass Shark Tank Update
The deal Mark Cuban agreed on the Shark Tank show was never finalized. You Kick Ass company seemed to have ceased its operation after a year of its appearance on Shark Tank.
However, as of 2022, the youkickass.com domain redirects to https://www.herobuilders.com/, where we can still order the action figure presented by the You Kick-Ass Founders.