Shark Tank episode 725 featured Laura Alter and Stephanie Boone pitching Wondercide, their line of natural pest control products for dogs and people.
Wondercide is manufactured in the United States of America. They also manufacture flea and tick control products, pet vitamins, cat skincare products, household pest control products, and mosquito repellents.
The purpose of Wondercide is to provide safe and effective alternatives to pest control for pets, families, and homes by eliminating chemical pesticides from our daily lives.”
She was inspired to develop Wondercide after her dog, Luna, became very ill after ingesting a flea control product.
She instead sought natural flea and tick prevention methods and nursed her dog back to health rather than euthanizing her.
It was found that 75% of US homes use pesticides, resulting in measurable levels of toxic air pollution. Animals and humans can become ill or die from chemical pesticides.
Wondercide products are free of artificial colors, smells, preservatives, pyrethrins, or synthetic insecticides.
The company offers a large selection of products, and their prices are comparable to top-quality name-brand products.
You can purchase these products on Amazon and at several independent pet businesses across the nation.
The company supports pet shelters regularly and provides its employees with paid leave to volunteer for charitable organizations.
They may be looking for help expanding their retail footprint from a Shark. Is it likely that a Shark will be interested in investing in this venture?
What Is Wondercide?
Wondercide is an environmentally friendly pesticides firm dedicated to providing safe alternatives to conventionally hazardous pesticides.
The goal of Wondercide is to eliminate the toxic use of pesticides by providing safe and environmentally friendly alternatives for pet, family, and house protection.
Stephanie Boone developed Wondercide after treating her dog Luna with a standard flea, and tick treatment prescribed by her veterinarian caused severe negative effects.
After being poisoned with pesticides, her ten-year-old pet suffered severe seizures, persistent skin problems, liver failure, and kidney failure.
Their portfolio of biodegradable naturally derived pesticides includes formulations for pets and humans and items for indoor and outdoor usage.
The Austin-based company Wondercide manufactures a wide range of natural pesticides free of hazardous chemicals, artificial colors, perfumes, preservatives, and most importantly, pyrethrins.
The high-quality natural and organic ingredients in Wondercide are just as effective as the harsh toxic chemicals that they replace.
Wondercide skincare products and soaps contain organic and natural ingredients, including Coconut, Aloe Vera, Cedarwood, Karanja, Lavender, Lemongrass, Jojoba, and Citronella.
A key component of Wondercide’s mission is to engage in charitable activities and contribute to the community.
The company donates products to animal shelters and operates a PAWSitive Impact program where employees can earn compensation for engaging in community service during regular work hours.
|Product||Pesticide Alternatives That Are Safe For Pets, People, And Property|
|Investment Asking For||$500,000 for 5% equity in Wondercide|
|Final Deal||$500,000 For 3% equity in Wondercide + $0.50 Royalty Per Unit Sold Until Repaid|
|Episode||Season 7 Episode 22|
|Business Status||In Business|
Who Is The Founder Of Wondercide?
Stephanie Boone and Laura Alter founded Wondercide in 2009. Stephanie holds an MBA from Baylor University, focusing on start-ups as her main role.
Additionally, she founded BOON, research, and development company, and serves as CEO of the business. Laura is an MBA graduate of Bentley University with a marketing background.
Since 2016, she has been working as a Vice President of Marketing at an Austin-based energy startup, where she resigned as Chief Marketing Officer in 2016.
Stephanie founded her company after Stephanie’s dog Luna became unwell after contacting a pest control medicine used to fight fleas and ticks.
Multiple veterinarians advised her to euthanize Luna because she suffered from severe symptoms.
Stephanie had decided not to take this option, and she pressed forward regardless of her feelings of shame.
She found that this issue was not restricted to pets but was a fairly typical adverse effect of pesticides.
Laura helped Stephanie, and together they blended batches of chemicals they uncovered in their research and helped Luna recover, allowing Stephanie and Luna to enjoy an additional six years together.
They began selling Luna’s products online and at farmers’ markets after Luna’s recovery and realized they might be onto something. Both businesses received excellent sales and reviews. Shark Tank producers then heard about this remarkable story.
Wondercide Before Shark Tank
Wondercide cofounder Stephanie Booth was heartbroken in 2008 when her beloved dog Luna became seriously ill.
Stephanie was shocked to learn that her dog had suffered from pesticide poisoning caused by routine flea and tick treatments. She noted seizures, persistent skin problems, and liver failure following the poisoning.
Stephanie finally gave up using the bug repellents on her pet and nursed her back to health, but she was inspired to find a safer alternative to use on their pets so that other pet owners could treat their pets more effectively.
Even though the pet industry generates more than $60 billion a year in revenue alone in the United States, most tick and flea treatments contain toxic chemicals, and she vowed to find a safer alternative.
Stephanie, a real estate executive, lacked specialized training in chemistry. Yet, she quit her job and started Wondercide with her friend Laura Alter, with whom she conducted an extensive period of research to design a safer kind of pesticide for pets.
The Wondercide product was developed after two years of research and development; it was completely devoid of chemicals, included only organic components, and was completely safe for all uses, including use on animals, children, and in the home and garden.
Wondercide subsequently began selling products on its website; while it took a few months to ramp up, it eventually garnered millions in annual revenue.
Stephanie and Laura needed a shark’s assistance and investment to help expand their company’s sales even further. They appeared on the show in March 2016 to increase their visibility among large pet retailers.
How Was The Shark Tank Pitch Of Wondercide?
Laura and Stephanie appeared on the Shark Tank requesting an investment of $500,000 in exchange for a 5% equity in Wondercide.
Shark investment will allow them to expand their reach and move away from solely online sales and toward an increasing shelf presence in retail stores.
Kevin O’Leary is interested in the breadth of applications for the product. Laura highlights the safety of her products for humans, pets, and the environment.
There are usually three things. Sharks look for revenue, proprietary technology, and significant market demand in a product.
Mark Cuban wants to know how their products differ from other product lines on the market.
Robert Herjavec asserts that there are numerous “natural” pet products available.
Stephanie states that their products contain only active ingredients; however, most products on the market contain about 95% water.
These products have been demonstrated to be effective against fleas, ticks, and bedbugs, eliminating them all instantly through a lab test.
The product’s sales astonish the Sharks, not its innovative recipe or sound scientific foundations.
Their goal within the next year is to raise $3.5 million. So far, they have raised $4 million.
They generate 75 percent of their sales from the pet sector, and 80 percent of those transactions occur online.
John Daymond wants to know what the margins are. He says, “Talking dirty to me is as bad as making a 70% profit margin.”
It does not take long for the sharks to become dependent on Wondercide.
What are the ladies going to do with their investment? It appears that they wish to expand their business to wholesale to sell to retail stores.
Mark Cuban questions the wisdom of focusing their efforts on retail when their online sales are high.
Despite their intention to prioritize internet sales, Laura explains that they also intend to expand their reach.
Stephanie responds, “Let’s collaborate and figure it out.” Mark inquires as to why they haven’t tripled their internet growth. Stephanie replies, “let’s make it happen.”
It is more likely for entrepreneurs to land a deal if they are open to being guided to the Sharks.
A big part of Daymond John’s business plan is to license his products to entrepreneurs. His demand – 15% in exchange for $500,000. – makes them uneasy, but not necessarily unwilling.
Kevin O’Leary has extended the invitation. If they agree to the $500,000 offer, he will charge them a 6.75 percent royalty, which he will waive after receiving the $1.5 million. He would demand a 3% stake.
The ladies are unwilling to part with enough stock, and there is a circle of Sharks claiming the valuation is excessive.
Mark Cuban does not like brick-and-mortar businesses. He has left.
Lori Greiner intervenes when Daymond John extends yet another offer. She wants to propose an offer.
The higher monetary investment would allow the ladies to consider additional share offerings.
Lori has already articulated an offer when Kevin offers to partner with her and convince her to accept his.
Lori has offered a counter-offer. She offers the $500,000 in exchange for 50 cents on each unit sold until she is repaid, as well as a 3% ownership stake.
When she asks Daymond if he would be interested in doing business with her, he declines.
The ladies have three options on the table. Lori Greiner extended her offer to them after a quick exchange of words. Afterward, Wondercide exited the Tank with the Shark deal.
Final Deal: Lori Greiner agreed to invest $500,000 plus a fifty-cent royalty on each unit sold till Lori is reimbursed in Wondercide.
What Happened To Wondercide After Shark Tank?
Stephanie and Laura had been advised that entering the retail market was a risky venture. Still, their vision for Wondercide was to have it available to potential customers right away.
From experience, they knew that some customers simply were not willing to wait for an online order segment to first air.
Some sharks advised Stephanie and Laura that entering the retail market was risky. Still, they had a vision for Wondercide that included immediately available to customers. They knew from experience that some customers were not willing to wait days for an order to arrive.
Lori Greiner invested $500,000 in hiring key personnel, including the company’s first salesperson, which is a great accomplishment for a company that achieved nearly $5 million in sales without any salespeople. Adding a sales manager has resulted in impressive results.
According to Laura, the Wondercide brand is now available in over 650 retail locations nationwide and is carried in several pet care establishments.
Since the filming, Wondercide has developed thirty products for everything from pets to lawns. Its EcoTreat natural pest control concentrate, for example, is being heralded by certain gardening professionals as a miracle cure.
Stephanie recently revealed that Wondercide was considering developing vinegar-based weedkillers to kill weeds but not grass. However, she acknowledges that they are not the only company exploring this possibility.
Recently, Laura discussed Wondercide’s success in the shark tank and what she believes made it successful.
Stephanie and Laura felt that the sharks were aware of the high level of consumer demand for safe and effective household products and that the mission-driven nature of Wondercide made them more confident and allowed them to see their passion for the business because Wondercide has always been more than a means of earning money for them; it is also a means of helping ordinary families live better lives.
Wondercide Shark Tank Update
Wondercide has grown at a breakneck pace since appearing on Shark Tank, and Lori’s strategic partnership has deeply influenced the brand.
The website offers shoppers a range of goods in a variety of sizes and flavors, as well as customized Wondercide toys from Pride Bites, another company that landed a deal with Lori and Robert Herjavec in Season 7.
The flea, tick, and other pest populations are dropping like flies, which has helped increase sales.
Lori seems to be the perfect team for Wondercide, and together they are on the mission to rid the globe of pests in honor of a beloved dog. Luna, take it easy. Your legacy endures.
Wondercide was sued in a class-action lawsuit in 2019, alleging that the “green” product contained “synthetic chemicals and at least one component could cause skin irritation and allergic reactions.”
The parties reached a settlement agreement, and the suit was “voluntarily dropped with prejudice.”
Wondercide is profitable and operating in 2022, with yearly revenues between $1 and $3 million.
Is Wondercide Still In Business?
Wondercide is still in business as of 2022, operates from its headquarters in Austin, Texas, and has an online store offering its product line.
Furthermore, the products are available nationwide and on e-commerce sites like Amazon.
Stephanie’s mission remains to educate people about making informed decisions about the contents of the everyday items they use.