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What Is Wondercide?
Wondercide is an environmentally friendly pesticide firm dedicated to providing safe alternatives to conventionally hazardous pesticides.
The goal of Wondercide is to eliminate the toxic use of pesticides by providing safe and environmentally friendly alternatives for pet, family, and house protection.
Stephanie Boone developed Wondercide after treating her dog Luna with a common flea, and tick treatment prescribed by her veterinarian caused severe negative effects.
After being poisoned with pesticides, her ten-year-old pet suffered severe seizures, persistent skin problems, liver failure, and kidney failure.
Their portfolio of biodegradable naturally derived pesticides includes formulations for pets and humans and items for indoor and outdoor usage.
The Austin-based company Wondercide manufactures a wide range of natural pesticides free of hazardous chemicals, artificial colors, perfumes, preservatives, and pyrethrins.
The high-quality natural and organic ingredients in Wondercide are just as effective as the harsh toxic chemicals that they replace.
Wondercide skincare products and soaps contain organic and natural ingredients, including Coconut, Aloe Vera, Cedarwood, Karanja, Lavender, Lemongrass, Jojoba, and Citronella.
A key component of Wondercide’s mission is to engage in charitable activities and contribute to the community.
The company donates products to animal shelters and operates a PAWSitive Impact program where employees can earn compensation for engaging in community service during regular work hours.
| Company Name | Wondercide |
| Entrepreneur | Stephanie Boone |
| Product | Pesticide Alternatives That Are Safe For Pets, People, And Property |
| Investment Asking For | $500,000 for 5% equity in Wondercide |
| Final Deal | $500,000 For 3% equity in Wondercide + $0.50 Royalty Per Unit Sold Until Repaid |
| Shark | Lori Greiner |
| Episode | Season 7 Episode 22 |
| Business Status | In Business |
| Website | Visit Website |
Who Is The Founder Of Wondercide?
Stephanie Boone and Laura Alter founded Wondercide in 2009. Stephanie holds an MBA from Baylor University, focusing on start-ups as her main role.
Additionally, she founded BOON, a research and development company, and serves as CEO of the business.
Laura is an MBA graduate of Bentley University with a marketing background.
Since 2016, she has been working as a Vice President of Marketing at an Austin-based energy startup, where she resigned as Chief Marketing Officer in 2016.
Stephanie founded her company after Stephanie’s dog Luna became unwell after contacting a pest control medicine used to fight fleas and ticks.
Multiple veterinarians advised her to euthanize Luna because she suffered from severe symptoms.
Stephanie had decided not to take this option, and she pressed forward regardless of her feelings of shame.
She found that this issue was not restricted to pets but was a fairly typical adverse effect of pesticides.
Laura helped Stephanie, and together they blended batches of chemicals they uncovered in their research and helped Luna recover, allowing Stephanie and Luna to enjoy an additional six years together.
They began selling Luna’s products online and at farmers’ markets after Luna’s recovery and realized they might be onto something.
Both businesses received excellent sales and reviews. Shark Tank producers then heard about this remarkable story.
Wondercide Before Shark Tank
Wondercide cofounder Stephanie Booth was heartbroken in 2008 when her beloved dog Luna became seriously ill.
Stephanie was shocked to learn that her dog had suffered from pesticide poisoning caused by routine flea and tick treatments.
She noted seizures, persistent skin problems, and liver failure following the poisoning.
Stephanie finally gave up using the bug repellents on her pet and nursed her back to health, but she was inspired to find a safer alternative to use on their pets so that other pet owners could treat their pets more effectively.
Even though the pet industry generates more than $60 billion a year in revenue alone in the United States, most tick and flea treatments contain toxic chemicals, and she vowed to find a safer alternative.
Stephanie, a real estate executive, lacked specialized training in chemistry. Yet, she quit her job and started Wondercide with her friend Laura Alter, with whom she conducted an extensive period of research to design a safer kind of pesticide for pets.
The Wondercide product was developed after two years of research and development; it was completely devoid of chemicals, included only organic components, and was completely safe for all uses, including use on animals, children, and in the home and garden.
Wondercide subsequently began selling products on its website; while it took a few months to ramp up, it eventually garnered millions in annual revenue.
Stephanie and Laura needed a shark’s assistance and investment to help expand their company’s sales even further.
They appeared on the show in March 2016 to increase their visibility among large pet retailers.
How Was The Shark Tank Pitch Of Wondercide?
Laura and Stephanie appeared on the Shark Tank requesting an investment of $500,000 in exchange for a 5% equity in Wondercide.
Lori Greiner offered $500,000 for a 3% equity, and $0.50 per unit sold until repaid in Wondercide. The founders of Wondercide took a moment and agreed to Lori Greiner’s offer.
Final Deal: Lori Greiner agreed to invest $500,000 plus a fifty-cent royalty on each unit sold till Lori is reimbursed in Wondercide.
What Happened To Wondercide After Shark Tank?
Stephanie and Laura had been advised that entering the retail market was a risky venture.
Still, their vision for Wondercide was to have it available to potential customers right away.
From experience, they knew that some customers were not willing to wait for an online order segment to first air.
Some sharks advised Stephanie and Laura that entering the retail market was risky. Still, they had a vision for Wondercide that included immediately available to customers.
They knew from experience that some customers were not willing to wait days for an order to arrive.
Lori Greiner invested $500,000 in hiring key personnel, including the company’s first salesperson, which is a great accomplishment for a company that achieved nearly $5 million in sales without any salespeople. Adding a sales manager has resulted in impressive results.
According to Laura, the Wondercide brand is now available in over 650 retail locations nationwide and is carried in several pet care establishments.
Since the filming, Wondercide has developed thirty products for everything from pets to lawns. Its EcoTreat natural pest control concentrate, for example, is being heralded by certain gardening professionals as a miracle cure.
Stephanie recently revealed that Wondercide was considering developing vinegar-based weedkillers to kill weeds but not grass.
However, she acknowledges that they are not the only company exploring this possibility.
Recently, Laura discussed Wondercide’s success in the shark tank and what she believes made it successful.
Stephanie and Laura felt that the sharks were aware of the high level of consumer demand for safe and effective household products and that the mission-driven nature of Wondercide made them more confident and allowed them to see their passion for the business because Wondercide has always been more than a means of earning money for them; it is also a means of helping ordinary families live better lives.
Wondercide Shark Tank Update
The team working on Wondercide has reached an agreement with Lori Greiner, an investor who appeared on Shark Tank.
Under the transaction terms, Greiner will invest $500,000 in return for 3% of the company and a royalty of 50 cents on each unit sold until the investment is repaid.
As a result of the transaction, Wondercide’s value has increased to $16.6 million.
With the help of this funding, Wondercide plans to hire its first key sales leader, to establish 600 new independent retail accounts across the country for the next 12 months.
This will enable the company to expand its mission and reach more customers, educate them on the dangers of using synthetic pesticides, and provide them with an alternative that is safe and natural.
Wondercide provides an alternative to synthetic pesticides with a comprehensive array of natural solutions that are both effective and safe for use around pets, children, and family members.
You can also use Wondercide products at home.
Before appearing on Shark Tank, Wondercide had already achieved year-over-year growth rates of 300 percent since its founding, and its initial product concept has already extended to include more than 30 all-natural products for people, animals, and their homes.
Wondercide has grown at a breakneck pace since appearing on Shark Tank, and Lori’s strategic partnership has deeply influenced the brand.
The website offers shoppers a range of goods in a variety of sizes and flavors and customized Wondercide toys from Pride Bites, another company that landed a deal with Lori and Robert Herjavec in Season 7.
The flea, tick, and other pest populations are dropping like flies, which has helped increase sales.
Lori seems to be the perfect team for Wondercide; they are on the mission to rid the globe of pests in honor of a beloved dog. Luna, take it easy. Your legacy endures.
Wondercide is profitable and operating in 2022, with yearly revenues between $1 and $3 million.
Is Wondercide Still In Business?
Wondercide is still in business as of 2022, operates from its headquarters in Austin, Texas, and has an online store offering its product line.
Furthermore, the products are available nationwide and on e-commerce sites like Amazon.
Stephanie’s mission remains to educate people about making informed decisions about the contents of the everyday items they use.
What Is the Net Worth of Wondercide?
The valuation of Wondercide was $10 million when it appeared on Shark Tank. The net worth of Wondercide is $20 million as of 2022.
