Shark Tank episode 1112 features Melissa Bartow, who presented her business Wanna Date, a vegan date spread. Bartow adores fruit and discovered dates while attending NYU.
She eventually obtained employment at what she believed was a health food store. She was disappointed to find out the acai bowls they offered contained more than 15 grams of sugar.
She reasoned that the date’s newly discovered favorite fruit would create a superior natural sweetener.
Wanna Date’s first notion arose from work at an acai bowl business. She imagined a nut butter made with dates and began experimenting.
Wanna Date’s first batches were made in Melissa’s dorm room. Then, she brainstormed further and decided to see what other people thought about date nut butter.
Melissa filmed pals going on a “blind date.” They were blindfolded and given samples of her items to taste.
She utilized that video to launch a crowdfunding campaign. Co-packaging was funded by Wanna Date’s IndieGoGo campaign of $2250 in March 2018.
They come in five different flavors: vanilla, pumpkin spice, chocolate, and cinnamon. They retail for $12 per jar.
The 30 calories per serving make it ideal to satisfy a sweet tooth without resorting to manufactured sugar.
Dates are nutrient-dense “superfoods” high in vitamins, minerals, and fiber. Melissa wishes to spread the sweetness of dates around the world and welcome the addition of a Shark.
What Is Wanna Date?
Wanna Date is a vegan spread that is oil-free, dairy-free, and contains no added sugar.
Are you seeking a spread that is low in calories, sugar-free, healthful, and vegan-friendly? Wanna Date is the ideal spread for you. This product offers a variety of flavors, with dates as its main ingredient.
The natural sweetener can replace sugar in baked goods such as cookies, muffins, crepes, and various other baked goods like bread and muffins.
|Company Name||Wanna Date|
|Product||Dates-based alternatives to jams and nut butter|
|Investment Asking For||$100,000 For 20% equity in Wanna Date|
|Final Deal||$100,000 For 33% equity in Wanna Date|
|Episode||Season 11 Episode 11|
|Business Status||In Business|
Who Is The Founder Of Wanna Date?
Melissa Bartow started Wanna Date in 2017 while she was still in college. She graduated from New York University with a Bachelor’s Degree in Entrepreneurship and worked as a magazine photographer, food vendor waiter, and brand ambassador.
Melanie still works for her business full-time, which she runs alongside her investor partners.
Wanna Date Before Shark Tank
Melisa ran into dates at college in New York and immediately fell in love with them. She believed they fulfilled all of her needs: naturally sweet, healthy, mood-enhancing, and body energizing.
Her only disappointment came when she discovered they had added sugar to ostensibly healthy menu items while interning with a food vendor in college.
When she inquired about whether dates could be substituted for sugar, she searched the market but came up empty.
Her dorm room turned into a test lab for her date butter after purchasing a food processor.
Wanna Date was formed due to experimentation with extra ingredients and positive feedback from friends.
After creating a few labels, Melissa raised roughly $10,000 via the crowdfunding website Indiegogo.
She then took her product to market, selling online and shipping directly from her dorm room, after self-teaching herself using Google’s Business 101.
Eventually, Melissa began seeking investors to expand her manufacturing and reach a wider market.
How Was The Shark Tank Pitch Of Wanna Date?
Melissa appeared on Shark Tank seeking an investment of $100,000 in exchange for a 20% stake in her Wanna Date.
Melissa discusses her business and provides samples before delving into the numbers.
She had generated $31,00 in ten months by selling Wanna Date. She spends $2.40 on each jar and sells them for $12. She believes that increasing her volume can reduce her cost to $1.80.
She has a total lack of market research, which worries the Sharks, especially Daymond.
Because her father supports her, Barbara believes she cannot be a real entrepreneur, a statement that has received a lot of criticism.
Except for Mark, all Sharks are out.
Mark provides a conditional offer to invest in Wanna Date. He is ready to invest $100,000 for 33% of Wanna Date, provided Melissa makes the jars smaller, more affordable, and adds a basic date flavor.
Melissa agrees and takes Mark up on his offer.
Final Deal: Mark Cuban agrees to invest $100,000 for a 33% stake in Wanna Date.
What Happened To Wanna Date After Shark Tank?
Wanna Date Shark Tank premiered in January 2020. Even in the face of a pandemic, the NYU grad has remained dedicated to his work.
Melissa says that Wanna Date reached the shelves of a Manhattan Whole Foods Market in July. That is not an easy task!
Wanna Date Shark Tank Update
The Shark Tank Effect seems to have affected Melissa in the two months following the episode’s original airing.
There is no evidence that the deal has been completed on Mark’s website as of March 2020, but Melissa has openly requested that Mark take her to a Mavs game!
The deal looks to have been completed in August 2020. The startup introduced Date Dough, a dough that you can add water to and use to bake delights.
Chocolate, birthday cake, and snickerdoodle tastes are available. We’re wondering if she ever made it to that Mavs game because of the Covid-19 outbreak.
As of January 2022, the product is available in 128 supermarket shops around the Midwest, including Whole Foods Market. Sales throughout a lifetime total $4 million.
Is Wanna Date Still In Business?
Wanna Date is still operating today, with its headquarters in the greater New York metropolitan area.
They are available for purchase online through e-commerce websites such as Amazon or seven storefronts across the country. In addition, they’ve reached an agreement with Whole Foods to stock their products in its aisles.