Shark Tank episode 618 featured Michelle and Jason Barsosky pitching their Twin Z Pillow, a breastfeeding pillow specific for twins to receive investment from Sharks.
Michelle designed the Twin Z Pillow after giving birth to twin daughters. The two of them were busy, and when Jason wasn’t available to assist, she had trouble feeding her little angels.
When searching extensively for a product that addressed her issue, she discovered none existed. That’s when she came up with the idea to create her first Twin Z Pillow.
Michelle quickly realized she was onto something. She patented the concept and manufactured the Twin Z using the finest materials available in the United States, and it quickly became a hit.
The cushion offers support for babies while breast- or bottle-feeding, can be used as a stomach pillow, and will provide additional support to women who have had c-sections.
The pregnancy pillow can even be used by expecting mothers before giving birth to their babies.
You can find Michelle and Jason’s products online and on the Target website. Their product receives rave reviews from moms worldwide, and their customer base is global.
Sharks can greatly help the Barsosky family as they seek additional funding to expand their retail footprint.
What Is Twin Z Pillow?
Twin Z Pillow was designed to meet the feeding needs of twin parents. This product serves as both a mother’s back pillow and a baby pillow.
The Twin Z Pillow helps parents when they are feeding multiple children simultaneously.
Twin Z Pillows are the world’s first and only pillows made exclusively for multiple kids’ mums. The multi-purpose pillow makes nursing, bottle-feeding, and bonding with children more comfortable for mom while sitting with two infants.
The average customer rating for this product is 4.7 stars on Amazon. The product is considered crucial and a necessity by some mothers of twins.
The company also manufactures pillows for single-baby feeding and pillows for toddlers and adults that support the neck and reduce snoring in adults.
|Company Name||Twin Z Pillow|
|Product||Pillows for twins in a C-shape|
|Investment Asking For||$75,000 for 10% equity in Twin Z Pillow|
|Final Deal||$75,000 for 15% equity in Twin Z Pillow|
|Episode||Season 6 Episode 21|
|Business Status||In Business|
Who Is The Founder Of Twin Z Pillow?
Twin Z Pillow was founded in 2009 by Jason and Michelle Barsosky, a husband and wife team from New Hampshire.
They are both from the pharmaceutical sales industry. The two of them hold management positions within the corporation.
Michelle and her husband Jason are participating in Shark Tank for the first time. The Twin Z Pillow founders and owners seek a $75,000 investment in return for a 10% stake in their business.
The story begins with Michelle giving a narrative, and she illustrates it with a picture. Did the Sharks know that a mother of multiples can feed her infants every day for almost 12 hours?
Twins can feed up to ten times a day, easily double the amount of time they feed a newborn.
The world’s first Twin Z Pillow was created by Michelle using her mother’s old sewing machine to provide her with comfort and ease while feeding her twins.
Twin Z Pillow Before Shark Tank
A newborn baby may require feedings up to ten times a day for a total of 12 hours. This is often not known.
You can imagine how much time this takes up when you have twins! Michelle had difficulty finding a solution that would allow her to feed both kids at the same time on the market when she delivered twins.
She dug up her mother’s old one to make a new sewer and constructed one herself with pillows. She then realized that it could double as a chair for both babies when not in use.
Jason and Michelle had both recently lost their corporate careers at the time. Jason had begun working a part-time menial job to supplement their income, so he didn’t see them often, and Michelle’s friends and family helped out.
After seeing her with the design, she obtained a patent for this innovative design, prompting it to spread.
She gathered funds and increased production by purchasing raw materials only from the United States.
She quickly landed a deal with Target, a huge clothes, and product company.
They then sold the product for two years and generated $550,000 in revenue.
Having achieved success, they sought out an investor to help them expand their retail presence.
How Was The Shark Tank Pitch Of Twin Z Pillow?
The Shark Tank episode begins with an “at home” portion, during which the Barsosky family recounts their story.
After they were fired from their pharmaceutical sales jobs, Jason and Michelle founded the business. It took a leap of faith for them to start their enterprise.
Jason and Michelle requested an investment of $75,000 for a 10% stake in Twin Z Pillow.
Michelle reveals that feeding twins might take up to 12 hours per day! She suggests that Twin Z Pillow can save you a lot of time.
Mr. Wonderful objects to the argument that a subset of a subset is a subset of a subset. According to them, the Barsoskys made $510K in sales this year.
Mark admires the Barsoskys’ attitude and their work ethic, but the business does not suit him – he is out.
Robert thinks they should stay online since they need funds to complete a significant retail purchase. Barbara and Lori disagree about this decision.
Mr. Wonderful offers $75K in exchange for $10 in royalties for each unit sold until he recoups three times his investment, at which time he retains 2.5 percent equity.
Robert provides the same proposal as Mr. Wonderful, but he charges a 10% royalty until he recoups his investment.
Lori instructs the Barsoskys to “mental shred” such offers. When she recoups her investment, she keeps a 5% share of the company and then offers $150K for a $5 royalty.
Barbara offers $75K in exchange for 20% of the business and believes it should be retail.
Kevin suggests that he and Robert form a joint venture, offering $75K each with a 2.5 percent ownership kicker when the royalty is paid. Mark tells readers to avoid royalties.
Lori invites Barbara to join her, but when Barbara declines, Lori matches her offer.
Barbara increases her offer to $75K for a 15% discount, which Lori matches. Robert and Kevin agree to a royalty of $7.50 per unit with a 2% equity kicker. The Barsoskys must choose, and they decide to go with Lori!
Final Deal: Lori Greiner agreed to invest $75,000 for 15% equity in Twin Z Pillow.
What Happened To Twin Z Pillow After Shark Tank?
Since their appearance on Shark Tank, Michelle and Jason have been doing fairly well with the Twin Z Pillow.
Twin Z Pillow is now marketed as a six-in-one device, which helps pregnant mothers to stretch out and stay comfortable.
The Twin Z Pillow has evolved into a line of products, including the Pregnancy Pillow and the One Z Pillow, that cater to mothers during pregnancy and mothers with only one child.
Twin Z Pillow products have free shipping within the continental United States. The regular Twin Z Pillow price of $99.99 has increased in value by including one complimentary snuggle cover with each purchase.
Twin Z Pillow Shark Tank Update
The deal between Twin Z Pillow and Lori Greiner was never materialized. However, Jason and Michelle are doing quite well with their Twin Z Pillow without assistance from the Shark.
As of 2022, the annual sales of Twin Z Pillow are around $1 million.
Is Twin Z Pillow Still In Business?
Twin Z Pillow continues to operate, as expected, given that 1.6 million twins are born every year on average. The company’s headquarters are currently located in Atlanta, Georgia.
The company now offers single infant pillows and an adult product line. You can also buy Twin Z Pillow products online or from traditional e-commerce merchants.