What Happened To Tower Paddle Boards After Shark Tank?

Stephen Aarstol, the founder of Tower Paddle Boards, has a proven track record of success.

He made a good living selling high-end poker chips on the internet during the twenty-first century’s first decade.

He used search engine optimization to drive traffic to his poker chip website and generate sales.

The increasing trend in internet searches for paddleboards led Stephan to replicate the online sales approach, resulting in the launch of Tower Paddle Boards.

The sport’s popularity has led to an increase in sales for Aarstol, as he relies on organic search traffic to drive visitors to his website.

Tower Paddle Boards sell direct to consumers, and since there is no retail channel involved, the company’s prices are 50% lower than comparable boards on the market.

What Are Tower Paddle Boards?

Tower Paddle Boards is the world’s first stand-up paddle board company to sell directly to consumers.

You get the same quality paddle board that retail stores charge $1,600 for a fraction of the price!

Tower sells paddle boards suitable for everyone, from beginners to professionals.

The great thing about stand up paddle boarding is that you can have fun and relax on the lake or beach while doing it. The full-body training experience becomes fantastic when you add a little bit of intensity.

Many people are ditching the gym and going to the ocean to get their exercise instead, thanks to paddle boarding.

Tower Paddle Boards Shark Tank Update

Many people are taking up surfing after learning it in just 20 minutes. It has the appeal of surfing but is as simple as learning a language.

Those who are not interested in participating can only do so because of the high costs associated with the board. 

The cost of a stand up paddle board at traditional retail outlets ranges from $1,200 to $1,600, and it may even be more expensive than that.

Is this your first time participating in a sporting activity? There’s no better stand up paddle board than the Classic 10’6″ paddle board from Tower. It can accommodate riders up to 240 pounds with extreme stability.

Are you looking for something a little more extreme? Additionally, Tower offers carbon fiber paddle boards designed by one of the world’s most renowned SUP racing shapers.

If you desire portability, you can also purchase inflatable paddle boards from The Tower Company at unbelievable costs. The average cost of an inflatable paddle board ranges from $1,200 to $2,400 in stores.

For only $699, you can get Tower’s most popular inflatable board as part of the iSUP Package. The board is also popular with riders.

When deflated, it is small enough to put in a backpack, but it is comparable to a hard board when inflated.

The use of inflatable paddle boards is replacing traditional paddle boards among customers. That says a lot about the quality of Tower’s paddle boards, doesn’t it?

Company NameTower Paddle Boards
EntrepreneurStephan Aarstol
Product / BusinessStand-up paddling boards
Investment Asking For$150,000 For 10% equity in Tower Paddle Boards
Final Deal$150,000 For 30% equity in Tower Paddle Boards
SharkMark Cuban
Episode Season 3 Episode 9
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Tower Paddle Boards?

Tower Paddle Boards was founded by Stephan Aarstol and established in 2010. Stephan is an experienced online marketer who started this company after noticing a trend in Internet searches and recognizing an opportunity.

He has long had a passion for entrepreneurship and creating game-changing businesses. He earned an MBA in New Venture Management from the University of San Diego.

Tower Paddle Boards was founded by him from the bottom up and today is one of the fastest-growing sports product companies in the U.S. He made a nice living by selling high-end poker chips on the internet in the early 2000s.

He took advantage of his knowledge of search engine optimization to drive a large quantity of traffic to his poker chip website and increase his sales figures.

Tower Paddle Boards was established after Stephan recognized a growing trend in stand up paddle board searches and imitated the online sales method.

Organic search traffic drives users to Aarstol’s website, while the sport’s increasing popularity has helped the company’s sales volume.

Tower Paddle Boards are 50 percent less expensive than a similar stand up paddle board manufactured by the same manufacturer because it sells directly to consumers rather than through a retail chain.

Tower Paddle Boards Before Shark Tank

Stephan Aarstol is a well-versed individual in the field of internet marketing.

Early in the 2000s, Aastol effectively used his search engine expertise to direct large amounts of traffic to his website, which he developed himself.

Due to traffic redirection, he was capable of selling high-end poker chips on the website in question. His sales generated a significant amount of revenue.

On the other hand, Stephan had noticed a pattern in the themes people were searching for previously.

He discovered that stand up paddle boards are becoming increasingly popular online by researching the topic. Therefore, he decided to join the trend.

He named his line of paddle boards Tower Paddle Boards after researching paddle boarding and the boards themselves.

He creates sales like how he generated sales with his poker chip company.

Stephen uses his website to draw online traffic to his business, and because the sport is popular, he was able to turn a profit rather quickly.

This is especially true now that he has eliminated the need for a third-party retailer and sells directly to his clients.

The price of his paddle boards is, therefore, lower than many paddle boards sold in stores.

Although Stephan’s previous business experience and technological expertise gave him the confidence to work with an outsider in Tower Paddle Boards, he decided to bring in an outsider to work with him as a partner.

In turn, he took his business proposal to ABC’s Shark Tank in hopes of getting one of the Sharks to invest.

How Was The Shark Tank Pitch Of Tower Paddle Boards?

Stephan appeared on Shark Tank seeking an investment of $150,000 in exchange for a 10 percent stake in Tower Paddle Boards.

Aarstol stumbled while outlining his company’s operations; he attributed his stumbles to a malfunctioning slide show clicker and a natural dislike for presenting prepared presentations to the audience.

When he regained his composure, he dazzled the Sharks with his sales, which exceeded $100,000 in only a few months.

Aarstol explains the concept of search engine marketing to the Sharks, who are intrigued by Aarstol’s client acquisition methods.

Mr. Wonderful is particularly fond of the “zero cost” aspect of Aarstol’s search engine method, which he believes is unique.

Barbara is agitated by all of the technical stuff and decides to leave.

Robert enjoys stand-up paddle boarding (he admits that he does it), but the business is overvalued, so he has left.

He is followed by Daymond and Mr. Wonderful, who are the final Sharks to enter.

Kevin is offering $150,000 for a 50% stake in the company and a 10% royalty on any items he develops.

Mark counters with an offer for $150,000 in exchange for 30 percent of Stephan’s company and first refusal on the next project. Stephan rejects Mark’s offer.

Kevin counters with a deal of 25 percent, but Aarstol considers Mark an ideal partner; they shake hands, and the deal is completed.

What Happened To Tower Paddle Boards After Shark Tank?

Mark and Stephan were able to finalize their agreement and move ahead following the show’s broadcast.

Cuban concluded that investing in Tower Paddle Boards was one of the most successful decisions he ever made because it took only a few months for him to recoup a significant amount of the money he invested.

Despite today’s market, Tower Paddle Boards remain extremely popular, and it has been on the fast track to success for years.

The company has been highlighted in People Magazine and the Inc. 5000 and is considered one of the greatest products of the year 2015.

As of May 2022, Tower Paddle Boards had experienced a three-year growth rate of more than 1850 percent, making it the fastest-growing private firm in the San Diego area.

What Happened To Pork Barrel Barbecue After Shark Tank?

Their secondary businesses include Sunglasses by Tower, Tower Magazine, and the soon-to-be-released “Tower Made” brand, which will supply various beach-related products such as snorkels and clothes, among other things.

You can find out more about paddle boarding or Tower Paddle Board products by visiting their website at http://www.towerpaddleboards.com/. Paddle boarding has become increasingly popular in recent years.

All of their numerous items and the various locations where they have been featured are all available for purchase on their official website.

Tower Paddle Boards Shark Tank Update

In Mark Cuban’s opinion, the Tower Paddle Boards was the best investment he ever made in the Shark Tank.

According to Cuban, the tower paddle board is comparable to the Dell of stand-up paddle boarding. Mark had already gotten reimbursed for one-third of his investment within a few months, and the remainder should be coming within a few months.

Tower Paddle Boards is mentioned as a sponsor during an episode of season four. Tower Paddle Boards are experiencing tremendous success thanks to their growing sales.

Tower Paddle Boards Shark Tank Update

Tower Sunglasses were introduced in the summer of 2016 by the company. It is the company’s first new product in several years.

The ultimate goal of the Tower brand is to become a total beach lifestyle brand.

A pair of sunglasses is only the start of the solution. They intend to add an enlarged garment line, beach chairs, snorkels, and other things linked with the beach – all at the same low rates as Tower.

The goal of founder Stephan Aarstol is to establish Tower as a one-stop-shop for beach goods and to grow the company’s revenue to $100 million.

As of May 2022, Tower Paddle Boards have expanded its product line to include skateboards, clothes, beach tents, swimwear, and other items. Tower Paddle Boards company generates $7 million in revenue every year.

Is Tower Paddle Boards Still In Business?

Tower Paddle Boards is still in business as of May 2022, with annual revenue of $7 million.

Mark said that Aarstol’s Tower Paddle Boards transaction was the best one he had ever done on Shark Tank.

He recovered his investment within only a few months. Tower Paddle Boards have grown in popularity and remain quite popular with customers.

What Happened To Mix Bikini After Shark Tank?

People Magazine featured the Tower Paddle Boards, and Inc. 500 named it one of the top products of 2015.

In 2016, Tower Paddle Boards saw an unprecedented 1850 percent growth over three years, making it one of San Diego’s fastest-growing private companies.

The success of Tower Paddle Boards led to the establishment of several subsidiary businesses, including Sunglasses by Tower, Tower Magazine, and the Tower Made Company, which sells beach-related products, such as snorkels and other apparel, in addition to Tower Paddle Boards.

You May Also Like
Bubble Soccer Shark Tank Update
Read More

Bubble Soccer Shark Tank Update

The National Association of Bubble Soccer is the premier league for this absurd new twist on soccer, in…