What Happened To The Kooler After Shark Tank?

What Is The Kooler?

The Kooler is a multi-component drinking container. The outer layer contains cold water meant for drinking throughout the day.

Kooler beverage coolers are designed to keep pre-workout, workout, and post-workout drinks separate but chilled. Two shakers allow you to prepare protein shakes.

The Kooler Shark Tank Update

The outer layer of The Kooler helps cool the inner layer by serving as a cooler for beverage products such as protein shakes and healthy juices. The inner layer includes a compartment for protein powder or small snacks.

Company NameThe Kooler
EntrepreneurStan Efferding
ProductContainer Within A Cooler
Investment Asking For$50,000 For 15% equity in The Kooler
Final Deal$50,000 For 33.3% equity in The Kooler
SharkDaymond John
Episode Season 8 Episode 15
Business StatusOut Of Business
WebsiteVisit Website

Who Is The Founder Of The Kooler?

Stan Efferding is the founder of The Kooler, who pitched the business on Shark Tank in February 2017.

Efferding has gained international recognition as a professional bodybuilder and trainer. 

His coaching expertise dates back over 25 years, and he was Mr. Olympia’s World’s Strongest Pro Bodybuilder.

Halfthor Bjornsson is one of his students who became one of the modern era’s most successful bodybuilders and strongmen. 

Stan is still popular on social media and in the fitness sector, providing online coaching and personal training.

The Kooler Before Shark Tank

Stan’s background in bodybuilding has provided him with insight into training efficiency.

It is recommended that athletes not bring too many foods and drink containers for a single workout.

Stan Efferding is his name, and his company is The Kooler. He is seeking $50,000 in exchange for 15% of his business. He is a professional bodybuilder in the IFBB and holds the world record for powerlifting.

Kooler was designed to hold all the hydration and nutrition needed for a trip to and from the gym.

He is dubbed The White Rhino across the business and is the reigning Mr. Olympia’s World’s Strongest Body Builder.

Athletes and gym attendees can pack their water, electrolytes, and protein shake in one convenient product.

He has almost two decades of experience training professionals and sportsmen. When he instructs his athletes to press a 200-pound dumbbell overhead, which he does and even lifts well above his head, he ensures they consume good nutrition before the training.

When you deadlift 600 pounds, as he does for the Sharks, it’s a good idea to stay hydrated. 

Lastly, if you’re flipping an 800-pound tire – which also happens to be flipped, causing Mark to leap into his sheet with comedic effort – you’d better make sure your body is getting plenty of protein to recover from the exercise.

Stan was motivated by this experience to create The Kooler. The Kooler is the only cooler within a cooler in the world. 

This container contains a gallon of water that can be consumed throughout the day and while exercising.

If post-exercise, nourishment is required. The shakers are poured over ice water, which cools everything when the shakers are added.

How Was The Shark Tank Pitch Of The Kooler?

Stan appeared on the Shark Tank show requesting an investment of $50,000 in exchange for a 15% stake in The Kooler.

Daymond offered Stan $50,000 for a 33.3% stake in The Kooler. Stan accepts after thinking for a moment.

Stan left the Shark Tank stage securing an investment from Daymond John for The Kooler.

Final Deal: Daymond John offers $50,000 for a 33.3% stake in The Koller.

What Happened To The Kooler After Shark Tank?

The Kooler is in an unusual state of limbo – while it is accessible on Amazon, it is only available through a few merchants.

Stan and Daymond should answer why they are not pursuing their fulfillment businesses since all of these businesses are nutrition-related.

This is why The Kooler has received extremely negative reviews. The Kooler received an average rating of 50% in 74 customer reviews, earning a 3-star rating.

Many reviews mentioned leaks, and multiple units arrived with a crack in the main chamber.

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The Kooler is also malfunctioning, and several people have reported that it will leak all over them.

Several potential consumers have been turned away due to the poor quality of the entire thing.

The Kooler is not readily available in brick-and-mortar establishments but in three colors: black, green, and red. 

The Kooler Shark Tank Update

A potential hot item may be ruined by negative reviews on Amazon, which generally torpedos a company’s chances of survival.

Kooler’s website serves as a front for Stan Efferding rather than a platform for sales.

New Kooler 2.0s, however, have been introduced with five enhancements, including the ability to attach carabiners and store vitamins.

The Kooler 2.0 is only available from Stan Efferding’s store, making it difficult to determine whether the new model is significantly better than the previous model.

The Kooler Shark Tank Update

The Kooler became popular after its appearance on Shark Tank and investment from Daymond John.

However, the popularity was short-lived due to the product’s unavailability and bad quality.

The Kooler experienced some manufacturing flaws that resulted in leaks and has received negative reviews.

Stan decided to sell The Kooler business as he had experienced production problems that caused the Kooler to be destroyed.

The Kooler website redirects to Stanefferding.com, and there is no mention of The Kooler.

The Kooler is out of business as of 2022.

Is The Kooler Still In Business?

The Shark Tank’s Season 8 Episode 15 ended with Stan Efferding securing a $50,000 investment from Daymond John for 33% ($150,000 valuation) of The Kooler.

The Kooler went out of business because of the production issue and bad quality.

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Stan is active in social media and hosts the Vertical Podcast based on his performance-based Vertical Diet, which he developed over 30 years of research, coaching, training, racing, and dieting.

What Is the Net Worth of The Kooler?

The valuation of The Kooler was $333,000 when it appeared on Shark Tank. The net worth of The Kooler is unknown as of 2022 since the company went out of business in 2021.

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