Shark Tank episode 814 features Stan Efferding showing them The Kooler, his “cooler within a cooler.” Kooler is a one-gallon cooler that can hold two 23-ounce shaker bottles.
The product was invented by world-famous bodybuilder Eddie Everding to store pre-, during-, and post-workout beverages in one container.
Although Efferding’s Kickstarter attempt in late 2014 failed, he has manufactured his device and sold it on Amazon and his website.
This BPA-free container is suitable for safely mixing protein powders and other beverage supplements. Kooler cost approximately $33 each and come in six different colors.
They are now available in the United States through Europa Sports shops, with worldwide distribution “coming soon.”
Efferding is a multiple world record holder in powerlifting and a seasoned entrepreneur.
He lectures extensively about health and nutrition throughout the United States and has found success with three other businesses, including one in telecommunications.
He is one of the world’s five wealthiest bodybuilders and a sports equipment and apparel seller.
Mr. Efferding is probably looking for a Shark to assist him in getting The Kooler into major retail chains.
How Kool would this venture be to a Shark?
What Is The Kooler?
The Kooler is a multi-component drinking container. The outer layer contains cold water meant for drinking throughout the day.
Kooler beverage coolers are designed to keep pre-workout, workout, and post-workout drinks separate but chilled. Two shakers allow you to prepare protein shakes.
The outer layer helps keep the inner layer cool by serving as a cooler for beverage products such as protein shakes and healthy juices. The inner layer includes a compartment for protein powder or small snacks.
|Company Name||The Kooler|
|Product||Container Within A Cooler|
|Investment Asking For||$50,000 For 15% equity in The Kooler|
|Final Deal||$50,000 For 33.3% equity in The Kooler|
|Episode||Season 8 Episode 15|
|Business Status||Out Of Business|
Who Is The Founder Of The Kooler?
The Kooler was created by professional bodybuilder Stan Efferding, who pitched the business on Shark Tank in February 2017.
Efferding has gained international recognition as a professional bodybuilder and trainer.
His coaching expertise dates back over 25 years, and he was Mr. Olympia’s World’s Strongest Pro Bodybuilder.
Halfthor Bjornsson is one of his students who became one of the most successful bodybuilders and strongmen of the modern era.
Stan is still a popular personality on social media and in the fitness sector, providing online coaching and personal training.
The Kooler Before Shark Tank
This musclebound entrepreneur works out in the backroom before entering Shark Tank.
He finally enters. He carries his business with him, which promises to be a more effective approach to calm things. Additionally, he possesses a sizable weightlifting title.
Stan’s background in bodybuilding has provided him with insight into training efficiency.
It is recommended that athletes not bring too many foods and drink containers for a single workout.
Stan Efferding is his name, and his company is The Kooler. He is seeking $50,000 in exchange for 15% of his business. He is a professional bodybuilder in the IFBB and holds the world record for powerlifting.
Kooler was designed to hold all the hydration and nutrition needed for a trip to and from the gym.
He is dubbed The White Rhino across the business and is the reigning Mr. Olympia’s World’s Strongest Body Builder.
Athletes and gym attendees can pack their water, electrolytes, and protein shake in one convenient product.
He has almost two decades of experience training professionals and sportsmen. When he instructs his athletes to press a 200-pound dumbbell overhead, which he does and even lifts well above his head, he makes sure they consume good nutrition before the training.
When you deadlift 600 pounds, as he does for the Sharks, it’s a good idea to stay hydrated.
Lastly, if you’re flipping an 800-pound tire – which also happens to be flipped, causing Mark to leap into his sheet with comedic effort – you’d better make sure your body is getting plenty of protein to recover from the exercise.
Stan was motivated by this experience to create The Kooler. The Kooler is the only cooler within a cooler in the world.
This container contains a gallon of water that can be consumed throughout the day and while exercising.
If post-exercise, nourishment is required. The shakers are poured over ice water, which cools everything when the shakers are added.
How Was The Shark Tank Pitch Of The Kooler?
Stan reaches Shark Tank show seeking $50,000 in exchange for a 15% stake in his Kooler business. He then lifts 200 pounds above his head, 600 pounds deadlifted, and flips an 800-pound tire.
The Kooler comes in handy after such a workout, as he needs a protein shake afterward.
He demonstrates and describes the product before handing out samples. Stan asserts that it would be used by “ordinary” people and powerlifters.
He has sold $120,000 in 16 months, half in-store and half online through GNC nutrition, The Vitamin Shop, and independently owned stores.
The cost to create 1 Kooler is $7, and it sells for $32.95 (now $19.98).
Stan is having a hard time communicating the product, so he wants to produce an infomercial.
Stan tells Kevin about his business history, and he is impressed that he isn’t another “meathead,” but Kevin believes it is too niche and leaves.
Mark believes Stan is adept at marketing the product, but without a “catalyst,” he is also out.
Lori is also out since she does not see the product selling on QVC.
Robert believes it can appeal to a broad audience, but he is still unsure.
After a brief pause, Daymond offers $50,000 in return for 33.3 percent. Stan accepts after inquiring about “the guns.”
Final Deal: Daymond John offers $50,000 for a 33.3% stake in The Koller.
What Happened To The Kooler After Shark Tank?
The Kooler is in an unusual state of limbo – while it is accessible on Amazon, it is only available through a tiny number of merchants.
Stan and Daymond should answer why they are not pursuing their fulfillment businesses since all of these businesses are nutrition-related.
This is why The Kooler has received extremely negative reviews. The Kooler received an average rating of 50% in 74 customer reviews, earning a 3-star rating.
Many reviews mentioned leaks, and multiple units arrived with a crack in the main chamber.
The spout is also malfunctioning, and several people have reported that it will leak all over them.
Several potential consumers have been turned away due to the poor quality of the entire thing.
The Kooler is not readily available in brick-and-mortar establishments, but it is available in three colors: black, green, and red.
A potential hot item may be ruined by negative reviews on Amazon, which generally torpedos a company’s chances of survival.
Kooler’s website serves as a front for Stan Efferding rather than a platform for sales.
New Kooler 2.0s, however, have been introduced with five enhancements, including the ability to attach carabiners and store vitamins.
The Kooler 2.0 is only available from Stan Efferding’s store, making it difficult to determine whether the new model is significantly better than the previous model.
The Kooler Shark Tank Update
Stan’s appearance on Shark Tank brought Stan to Daymond on HSN, where he sold out all of his inventory very quickly.
They conducted tests in July 2018 at 100 Bed Bath & Beyond locations across Canada. The Kooler will be available at 7000 Walgreens locations in the spring of 2019.
The product experienced some manufacturing flaws that resulted in leaks, and it has received some negative reviews. The Walgreens rollout should be successful as long as it resolves these difficulties.
The issues were unresolvable. The company will cease operations in June 2021.
The Kooler website redirects to Stanefferding.com, his online store selling nutrition plans, ebooks, and clothes. On his website, there is no mention of The Kooler.
Is The Kooler Still In Business?
The Shark Tank’s Season 8 Episode 15 ended with Stan Efferding securing a $50,000 investment from Daymond John for 33% ($150,000 valuation) of The Kooler.
Stan has decided to cease The Kooler operation to concentrate exclusively on his fitness training and online coaching businesses.
Stan is active in social media and hosts the Vertical Podcast based on his performance-based Vertical Diet, which he developed over 30 years of research, coaching, training, racing, and dieting.