The Coop, which appeared on season 4 of Shark Tank and aired on December 4, 2012, is a modern and design-forward approach to the traditional party and event planning industry.
Focusing primarily on children’s parties but providing services for adults, The Coop reimagines what party planning can look like. It presents a chic, fun, and stylish environment where kids can be kids and adults can appreciate the aesthetics and amenities.
What sets The Coop apart is its innovative approach to event spaces. They incorporate an aesthetic that’s both child-friendly and adult-pleasing.
The clean lines, bright colors, and modern design elements are far from the traditional chaotic and colorful appearance of typical children’s party venues. This balance ensures kids have the fun they seek while adults have a place they’d happily spend time in.
The Coop offers comprehensive event planning services. They handle everything from planning, coordinating, and managing the party to providing themed decorations to ensuring engaging activities for children.
The Coop has indoor and outdoor spaces that can be customized to fit the party’s theme, making it a versatile choice for event planning.
The Coop offers a variety of creative and engaging activities. You’ll find dress-up areas, a ball pit, video game stations, craft tables, and a dance floor with a DJ booth here.
The Coop is a great option for anyone seeking a hassle-free, high-quality party planning experience. Their commitment to offering a stylish, enjoyable, and well-managed event makes it a standout in the industry.
The Coop is an excellent choice, especially for parents wanting to give their children an unforgettable party experience while also enjoying the event themselves.
They redefine what it means to have a kids’ party, ensuring both children and adults have a fabulous time.
|Company Name||The Coop|
|Entrepreneur||Lucinda Lent And Juliet Boydstun|
|Product||Children’s And Adults’ Party Planning Services|
|Investment Asking For||$150,000 For 15% equity in The Coop|
|Final Deal||$150,000 For 15% equity in The Coop|
|The Coop Episode||Season 4, Episode 11|
|The Coop Business Status||In Business|
|The Coop Website||Visit Website|
|The Coop Net Worth||$5 Million|
What Is The Coop?
The COOP is a play and party space for kids and adults. It offers a clean, safe, and fun environment for everyone. With various amenities such as an outdoor garden, free Wi-Fi, a cappuccino bar, magazines, and stress-free parties, The COOP aims to create a space for parents and kids to enjoy.
The facility features an enormous ball pit, a 2-story curly slide, a rope climbing tunnel, a bouncer with a basketball net, a COOP teepee, and an electronic dance and gaming floor.
The COOP also specializes in hosting fantastic parties for different occasions and provides options for customization.
The COOP offers franchise opportunities for those interested in owning their COOP location. The COOP is designed to be a fun and engaging space for kids and adults.
Here are more details about what The COOP offers:
- Play Area: The COOP features an enormous ball pit where kids can play for hours. There is also a 2-story curly slide, a super cool rope climbing tunnel, and a fantastic bouncer equipped with a basketball net. Kids can also enjoy pow-wowing in the COOP teepee or on the electronic dance and gaming floor.
- Amenities: The COOP provides additional amenities to enhance the experience. A lovely outdoor garden is where families can relax and enjoy the fresh air. Free wifi is available for visitors, and a cappuccino bar serves delicious beverages. Fabulous magazines are provided for those who want to unwind and read.
- Stress-Free Parties: The COOP hosts fantastic parties for various occasions. Whether it’s a baby shower, Mommie group party, school event, fundraiser, holiday party, or cocktail party, The COOP offers a fun and unique way to celebrate. They provide different party options and can handle all the arrangements or allow you to customize the event according to your needs.
- Franchise Opportunity: The COOP offers franchise opportunities for individuals interested in owning their COOP location. As a franchisee, you will receive all the tools and support necessary to duplicate the successful business model. This includes training, market research, and ongoing support to maximize your potential for success. The COOP franchise also benefits from name recognition and marketing experience, allowing you to be part of a network of successful franchisees.
Who Is The Founder Of The Coop?
The founders of The Coop, as described in the provided text, are Juliet Boydstun and Lucinda Gould. Juliet and Lucinda, both with distinctive Australian accents, introduced themselves as the owners of The Coop before their appearance on Shark Tank.
The idea for The Coop came about when Lucinda expressed dissatisfaction with existing children’s party places, describing them as “nasty and dirty.”
Lucinda and Juliet believed they could offer a better party experience for both kids and adults, combining a stylish and modern environment with engaging activities. They saw an opportunity to create a party and play space that catered to the needs of both children and their parents.
Before their appearance on Shark Tank, The Coop had established itself as a unique and popular venue. The Coop has indoor and outdoor spaces, offering activities like dress-up areas, a ball pit, video game stations, craft tables, and a dance floor with a DJ booth.
The founders paid attention to the aesthetic and cleanliness of the space, using bright and clean decorations. They also considered the needs of parents by providing amenities such as an outdoor patio and a cappuccino bar.
The Coop was already successful, consistently selling out their spaces every weekend. They attracted a diverse clientele, including children of rock stars, television personalities, movie stars, and regular moms.
The Coop had generated significant revenue, with Lucinda mentioning they made around $5,000 per weekend.
During their appearance on Shark Tank, Juliet and Lucinda sought a $150,000 investment in exchange for 15% equity in their company. They were open to franchising The Coop to expand their business.
How Was The Shark Tank Pitch Of The Coop?
During their Shark Tank pitch, founders Juliet Boydstun and Lucinda Lent presented The Coop as a premium play place for children that appealed to parents. They sought a $150,000 investment in exchange for 15% equity in their business, valuing The Coop at $1 million.
The entrepreneurs explained that they created The Coop because they found indoor play places in the Los Angeles area inadequate. They aimed to offer a high-end party place catering to children and parents.
Juliet and Lucinda shared that The Coop had gained recognition, with US Weekly naming it the “Hot Tot Party Spot.” They revealed that the business generated $350,000 in gross revenue in the year before their Shark Tank appearance.
The Coop could accommodate six to nine parties over a weekend, providing two hours of playtime for up to fifteen guests per party.
When Mark Cuban inquired why they hadn’t opened another location, Juliet and Lucinda expressed their desire to go beyond self-operated locations and open 300 franchises instead.
Kevin O’Leary advised that it was more common to establish multiple locations before considering franchising, and he ultimately opted out of investing.
Daymond John acknowledged that the founders were seeking more than just money; they wanted the expertise and guidance of a Shark. However, as he couldn’t offer more than money, he decided not to invest.
Robert Herjavec also passed on the opportunity, emphasizing the importance of opening additional locations before venturing into franchising.
Mark Cuban expressed concerns about competition from cheaper alternatives, which he believed could hinder The Coop’s success in middle America. Therefore, he, too, chose not to invest.
Barbara Corcoran, however, recognized the potential and made an offer. She matched the entrepreneurs’ ask of $150,000 for 15% equity but added a guarantee that she would receive her investment back in full within two years.
Juliet and Lucinda took a moment to discuss the offer, and upon returning, they confirmed their acceptance. Barbara’s deal also included providing expertise and guidance for scaling The Coop.
In an update following their Shark Tank appearance, it was revealed that The Coop began franchising in 2016.
With a new partner, Adine Le, they expanded to open locations throughout California and Texas. The Coop continues to thrive, with an estimated annual revenue of approximately $3.4 million.
Final Deal: Barbara Corcoran agreed to invest $150,000 for a 15% stake in The Coop.
Did The Coop Get a Deal on Shark Tank?
Yes, The Coop did get a deal on Shark Tank. Lucinda Lent and Juliet Boydstun, the founders of The Coop, appeared on the show seeking a $150,000 investment in exchange for a 15% stake in their business. They pitched their indoor/outdoor play space for children, which also offered party planning services.
Barbara Corcoran, one of the Sharks on the show, made an offer to invest $150,000 for a 15% stake in The Coop. However, she required a warranty or personal guarantee. Lucinda and Juliet agreed to the terms, and the deal was sealed.
This investment from Barbara Corcoran helped The Coop expand its operations and open multiple locations in and around Los Angeles. They also introduced the Coop Crate, which allowed customers to experience the Coop’s party planning services at home.
Since appearing on Shark Tank, The Coop has seen financial success, generating $3.4 million in annual revenue across its seven locations. They have continued to serve their customers and expand their reach, even amidst the challenges posed by the pandemic.
Overall, The Coop’s appearance on Shark Tank and the subsequent deal with Barbara Corcoran has played a significant role in their growth and success as a business.
What Happened To The Coop After Shark Tank?
After appearing on Shark Tank, The Coop experienced significant growth and success. The founders, Juliet Boydstun and Lucinda Lent, capitalized on the exposure and investments they received on the show to expand their business.
The Coop began franchising in 2016, allowing them to bring their unique party place concept to more locations. Alongside their new partner, Adine Le, they opened additional Coop locations throughout California and even expanded into Texas.
As of 2023, The Coop is still operating and going strong. It has become a popular destination for children’s parties and playtime, catering to kids and parents seeking a high-end and enjoyable experience.
The business has flourished, with an estimated annual revenue of around $3.4 million across all revenue streams.
The Coop’s success can be attributed to its innovative approach to party planning, providing a stylish and clean environment for children’s enjoyment while also considering the needs and preferences of parents.
The Coop has stood out in the competitive market of children’s party venues by offering engaging activities, modern decorations, and amenities like outdoor patios and cappuccino bars.
The exposure and partnership resulting from their Shark Tank appearance played a crucial role in The Coop’s growth and expansion. The founders’ ability to leverage the expertise and guidance of their Shark investor, Barbara Corcoran, likely contributed to their continued success.
Overall, The Coop has thrived post-Shark Tank, solidifying its position as a reputable and sought-after party place for children and families.
The Coop Shark Tank Update
After appearing on Shark Tank, the Coop and its business experienced significant growth and success. The exposure from the show helped boost their reputation and credibility.
They continued offering unique and personalized birthday party experiences at their Studio City, CA location.
The Coop introduced a new service called “Coop Party 2 Go” for customers outside the Los Angeles area. This allowed people to order a party package with their chosen theme and have it delivered to their doorstep.
The convenience and quality of their Party in a Box concept gained popularity and attracted customers from various locations.
The Coop also expanded their services to include bringing the party experience to customers’ homes in the Los Angeles area.
They assisted in setting up and running the birthday parties, providing a hassle-free and enjoyable experience for children and adults.
With their successful track record and positive customer reception, Boydstun & Lent secured impressive sales numbers for the Coop. The pricing for their parties ranged from $595 for 15 kids to $2,300 for the comprehensive Coop and Caboodle package.
The Coop’s appearance on Shark Tank resulted in a deal with one or more Sharks, leading to further growth and opportunities for the business. Their plans and willingness to collaborate with investors played a crucial role in determining the level of investment they received.
The Coop thrived as a sought-after party place, delighting children and adults alike with their customized themes, attention to detail, and exceptional service.
Is The Coop Still In Business?
Our research shows that The Coop is still in business and has expanded to multiple locations. They have managed to adapt to the challenges of the pandemic by offering party-to-go packages and virtual party activities. The company is actively seeking franchisees and continues to attract celebrity clients.
What Is the Net Worth of The Coop?
According to our research, the net worth of The Coop is estimated to be $5 million. The valuation of The Coop was $1 million after securing an investment from Barbara Corcoran on Shark Tank.