What Happened To Stretchlace After Shark Tank?

Shark Tank episode 1221 features the Montz brothers’ elastic shoelaces, StretchLace.

It took Jamie years to lace the shoes of both of her children, so she founded her company in 2015.

Any shoe can be transformed into a slip-on with the help of elastic laces. They have the appearance of ordinary laces, yet they can stretch.

She was still employed in the eCommerce industry when she founded the company.

Previously, Jamie had been an eCommerce director at Amazon for a year and a half before stepping away from the job to start her own company in July.

Athletes, senior citizens, and those with special needs are among those who enjoy using the product.

Athletes no longer have to be concerned about swollen feet thanks to StretchLace.

Elastic laces may make it more comfortable if you suffer from arthritis, neuropathy, or diabetes.

In the case of physically disabled individuals, slipping on shoes is easier than tying their shoelaces.

The fine motor skills necessary to tie their shoes typically do not develop until children are between 5 and 6.

The use of stretchlaces can save parents a lot of time when tying their children’s shoes.

The laces are available in various shapes and colors, including round and flat types.

They are wrapped and transported in 100 percent recycled paper and printed with water-based ink and are 100 percent recyclable, biodegradable, and compostable.

Stretchlaces are available for purchase at $9.99 for each pair. They are available for purchase on the company’s website and Amazon.

The Montz’s are most likely looking for a Shark to assist them in expanding their company.

What Is Stretchlace?

The Original Stretchlace elastic shoelaces are designed to look like lace-ups and perform the same functionality as regular shoelaces.

They can be used with any shoe to transform it into a slip-on, so the wearer can choose what shoes they like to wear.

StretchLace Shark Tank Update

The Original Stretchlace is great for athletes and individuals with restricted mobility. This tool should be simple, comfortable, and fully support all actions.

Company NameThe Original Stretchlace
EntrepreneurJamie Montz and David Montz
Product / BusinessSlip-on laces that let you switch between laced and slip-on shoes
Investment Asking For$100,000 for 15% equity in The Original Stretchlace
Final Deal$100,000 for 30% equity in The Original Stretchlace
SharkRobert Herjavec
Episode Season 12 Episode 24
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Stretchlace?

The Original Stretchlace was founded by Jamie Montz in June of that year in Boise, Idaho, and opened its doors for the first time that month. 

Montz previously worked for Plant Therapy as Director of Ecommerce and Bodybuilding.com as Director of Category Management, Aquent as Managing Director of MSN/Bing, Drugstore.com as Director of Category/Site Planning, and Macy’s in their department stores department as an assistant buyer.

Having graduated from the University of Idaho with a Bachelor of Science in Business Marketing, she is now a marketing educator.

First-generation Korean-American Jaime Montz holds a bachelor’s degree, making her the first family member to achieve this achievement.

The entrepreneur decided to combine her side hobby with a full-fledged commercial venture after working in e-commerce for more than 20 years.

The Original Stretchlace was invented due to the inventor’s experience with three boys at various stages of shoe-tying and her 17-year-old spouse. The innovation was developed and tested at home.

She credits her difficult upbringing with helping her become who she is today, and she believes that hard work, patience, and commitment will eventually lead you to your goals.

The Original Stretchlace is an ethical and profitable business where clients are treated as family members and have direct access to the owner and staff.

Montz is convinced that hard work and perseverance, added to adaptability and a thick skin, will succeed over the naysayers.

Stretchlace Before Shark Tank

It is possible to turn any laced shoe into a slip-on style with this unique method which eliminates the hassle of tying shoelaces.

Entrepreneurs Jamie and David Montz discussed their innovative idea with the Sharks on their 24th episode of Season 12 of “Shark Tank.” They hope to receive a life-changing investment.

This useful product captured our attention, and we were curious about the company’s history and plans.

The idea for the Original Stretchlace came to Jamie Montz when he saw it for the first time. 

Jamie has worked in entrepreneurship and e-commerce throughout her career, having graduated from the University of Idaho with a degree in Business Marketing.

She gained valuable experience working in start-ups, which she applied to her eCommerce and frozen foods business, which she launched and quickly became successful at.

Jamie is an experienced e-commerce professional with more than 20 years of experience. He has also worked at Amazon as a Director of eCommerce.

On the other hand, her husband, David, is the Chief Technology Officer of a thriving software firm known as Appdetex.

When people feel frustrated or annoyed, they can come up with some of the most brilliant and original ideas they have ever had.

Jamie became frustrated having to tie the shoelaces of her children numerous times throughout the day.

She even hoped there would be a solution to the problem; none was to be found.

Jamie’s entrepreneurial drive forced her to come up with the idea for the Original Stretchlace, although she could not sit still.

They could be worn with any footwear that has laces, as the laces appear to be conventional shoelaces. 

It is a simple procedure since the user only has to prelace the shoes and tie the perfect knot.

The user can then slip the shoe on without untangling the laces since the laces will be stretching out. The lace will also never come loose from the garment.

There are several advantages to using the Original Stretchlace. The most notable is that it provides a clean appearance and convenience without the need for clips, buckles, or any other fasteners.

Jamie also says that the elasticity of the laces makes it possible to fit any foot size comfortably and improves blood circulation over traditional lace-up shoes, which are too tight on the feet.

How Was The Shark Tank Pitch Of Stretchlace?

Jamie and David appeared on Shark Tank seeking an investment of $100,000 in exchange for a 15 percent stake in The Original Stretchlace.

After reviewing the samples, the Sharks evaluate the pitch and story that the candidates have told.

They cost between $1.49 and $2.14 per unit to manufacture and sell for $9.99 and $13.99. Their products are only available online.

The previous year’s sales totaled $221,000. The sales figures for the year 2020 were $165,000 as of the July and August filming for season 12.

The Covid-19 outbreak caused their suppliers to cease producing and supplying, and they lost inventory for a while.

She details how she came up with the concept and her previous experience in the eCommerce industry. Daniel believes that her stats do not accurately reflect her experience.

“You’re a woman of 20 years on Amazon who sells a shoelace for $13,” Robert explains. “I’m out of here,” Mr. Wonderful says, referring to them as “shoelace cockroaches.” He has left.

Daniel appreciates the product, but he doesn’t believe she has enough drive to sell it, so he walks away.

Lori believes they will be able to create it, but it is not the product she is interested in; she has withdrawn her participation. Mark believes that they do not require an investor, and he has decided to go.

The moment they’re about to leave, Robert says, “I’ve got to trust that you’re more than just a pair of shoelaces.”

He wishes to enlist their assistance in running his other firms. He offers $100,000 in exchange for 33 percent of the company. They respond with a 25 percent discount.

He expresses his desire for Jamie to develop new products. They counter once more with 30 percent, and Robert agrees to the offer.

What Happened To Stretchlace After Shark Tank?

Robert walked back into the room while O’Leary and Cuban were about to walk off with a proposal for 33 percent equity. The executives agreed after Robert walked back into the room.

The Montz first countered Herjavec’s offer with a 25 percent equity stake before committing to a 30 percent stake in the company.

With everything out of the way, let’s look at how the Montz family is doing right now in our next installment of The Original Stretchlace.

Cookie Dough Shark Tank Update

The Original Stretchlace’s popularity has only grown since the show’s premiere, which took place in May 2021 (based on the recording from August 2020).

The Original Stretchlace doesn’t have any sales statistics, but its products have received more than 3,000 reviews on Amazon, with an average rating of 4.5 stars.

The long history of The Original Stretchlace and the popularity of Shark Tank gives us no doubt that we’ll get only better with each update to The Original Stretchlace.

Stretchlace Shark Tank Update

The deal between The Original Stretchlace with Robert did not go through. The Original Stretchlace will be available at just about any retailer by December 2021, including Walmart and Target.

The popularity of the Stretchlace has only grown in recent years. Their products have garnered over 3,000 ratings on Amazon, with an average rating of 4.5 stars. 

StretchLace Shark Tank Update

Even though they do not have sales figures, they know people rated their products very highly there.

Is Stretchlace Still In Business?

The Original Stretchlace was introduced in 2015. The product was initially designed for children, who would gain from a more convenient way to put on their laces-up shoes.

Jamie found that her products quickly became increasingly popular with older adults with declining motor abilities who previously could not wear lace-up shoes.

The Original Stretchlace also provided athletes with significantly more comfort and improved blood circulation in their feet than any other conventional laces could.

Jamie decided to leave Amazon and concentrate on growing her own firm full-time instead of continuing her job at Amazon.

She leveraged her advertising, marketing, and eCommerce expertise to improve her firm’s success and increase the popularity of her goods.

Customers have overwhelmingly praised the Original Stretchlace since its inception, and the company has been featured in numerous publications, including Real Simple Magazine, Parade, Forbes Red Tricycle, and the New York Times. In addition, the company has become a member of the JUNIPERunltd family.

Kitchen Safe Shark Tank Update

The Original Stretchlace is available on Amazon.com in more than 100 countries and the United States.

Shoelaces are packaged in environmentally friendly boxes made entirely of recycled paper.

The company currently offers two kinds of laces: 1/4 inch flat laces and 3/16 inch round laces. A round lace is 3/16 inches wide, and a flat lace is 1/4 inch wide.

You can choose from various colors to match your outfit with elastic lace. You can order the laces directly from the company’s website or online retailers such as Amazon and Walmart for $9.99 or $10.99.

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