Shark Tank episodes 801 and 802 featured Spoonful of Comfort, a delivery service that delivers comfort food.
Wymer was inspired to start the firm in October 2007 after learning of her mother’s cancer diagnosis.
She couldn’t see her mother since she was in Florida with young children and in New Brunswick, Canada.
When she considered comforting her mother, she sent homemade chicken soup. The way her mother consoled her was the same way she consoled her.
Sadly, her mother passed away six weeks later. In memory of her mother, Wymer founded Spoonful of Comfort to make gifting gourmet baskets easy for far from away family members.
Wymer now sends homemade tomato basil and potato leek soups in addition to the classic chicken soup.
There are six kinds of cookies made with chocolate chip, oatmeal raisin, or sugar in each gourmet care package, along with a serving spoon, a handwritten note, and 64 ounces of soup.
The bundle is $69, and buyers can upgrade to include tea, inspirational books, and blankets for an extra fee.
Wymer provides a complete guarantee. A Spoonful of Comfort pledges that it will be manufactured and delivered with the same level of care as if it were for her mother.
Will a Shark provide Wymer with additional funding for growth?
What Is Spoonful of Comfort?
A spoonful of Comfort package is a way to show your concern and best wishes to a loved one.
The gourmet gift basket Spoonful of Comfort is unique in its approach. It’s a soup delivery service that specializes in comfort cuisine.
They provide all-natural soups to friends and family members who need some comfort across the country.
There are three kinds of soup available: chicken noodle, tomato basil, and potato leek. These soups are shipped the next day in 64-ounce jars and serve 4-6 people.
This care package was originally designed as a gift for sick family members. The package has evolved to include pregnancy care packages and Birthday Care Packages.
The gift baskets consist of six rolls, six cookies (chocolate chip, oatmeal raisin, or sugar), a spoon, and a greeting card.
There are gel ice packs in the soup that are flash-frozen. You can refrigerate or freeze it when it is received to keep it for a couple of days.
|Company Name||Spoonful of Comfort|
|Entrepreneur||Marti Wymer And Scott Gustafson|
|Product||Get Well Gift Care Packages And Gourmet Soup Delivery Service|
|Investment Asking For||$400,000 For 10% equity in Spoonful of Comfort|
|Final Deal||No Deal|
|Episode||Season 8 Episode 1|
|Business Status||In Business|
Who Is The Founder Of Spoonful of Comfort?
Marti Wymer founded Spoonful of Comfort and now serves as its CEO. In addition, Scott Gustafson joined the company as an investor.
Marti Wymer developed the idea following her mother’s cancer diagnosis. The diagnosis left her feeling helpless and craving to be with her mother in person.
A Spoonful of Comfort was created in honor of Marti’s mother, who made chicken soup when she required some tender loving care.
She promises to prepare and deliver each order with the same level of care as if it were for her mother.
The spoonful of Comfort brand was founded during a period of adversity. At the time, Marti had just learned that her mother was battling lung cancer.
Marti desired to accomplish something significant for her mother. Since she lived in Florida and her mother lived in Canada, she considered making chicken soup but could not send it.
Regrettably, Marti’s mother died without tasting her soup. To ensure another family does not suffer the same tragedies as hers, she founded Spoonful of Comfort in memory of her mother.
A customer would visit their website and place an order for a care package. An uplifting note of love and caring was included with the delivery of chicken soup, cookies, and cookies.
With Scott’s help, Marti created care packages that clients could send to their loved ones.
Marti explained that she wanted to ensure that her clients purchased gifts for their loved ones, not profit.
Spoonful of Comfort’s customers was a testimonial to the ingenuity. They had already amassed over a million dollars in sales before going on Shark Tank.
Spoonful of Comfort Before Shark Tank
When Marty started her chicken soup business, she faced adversity. Marty was hundreds and miles away from her mother, who was dying of lung cancer, and she had no way to visit.
It was important to her to send something to comfort her dying mother, but she found nothing suitable online.
The customary chocolates or flowers looked excessive and out of place in this setting. When Marty’s mother died six weeks later, she came up with the idea of starting her own business.
What better way to bring real comfort to someone who is ill or depressed than with chicken soup? A spoonful of Comfort became a reality.
Scott, a friend of her husband’s, invested substantial personal funds into the soup shipping company.
The pair chose to gain clients via a daily deal website, and they quickly became successful.
Spoonful of Comfort was rapidly losing money despite the high number of consumers ordering care packages for their loved ones. They required the assistance of the Sharks.
How Was The Shark Tank Pitch Of Spoonful of Comfort?
Marti and Scott appeared on the Shark Tank seeking an investment of $400,000 for a 10% stake in Spoonful of Comfort.
They deliver their presentation and narrative before handing out the Sharks’ chicken and tomato soup samples.
The Sharks are embarrassed by the expense of each care package, which is $69.99 plus $14.99 postage.
When they began, it cost $18 to recruit a customer and $31 to manufacture each bundle; they sold them for $35 and lost money.
Despite this, they generated $100,00 in revenue the prior year. When Barbara discovers another investor has invested $1.3 million in the business, she exits.
Mark immediately follows. Daymond likes the concept but sees no way to expand; he exits.
Lori likes the soup but believes the enterprise is unsustainable; she exits.
Robert claims they’ve been in company for five years and haven’t ironed out the wrinkles; he’s exiting.
Kevin stated that he was unsure how he could assist in lowering their acquisition expenses, and he is the final Shark to exit.
Final Deal: No deal between Spoonful of Comfort and Sharks.
What Happened To Spoonful of Comfort After Shark Tank?
Spoonful of Comfort continues to operate despite not receiving a Shark Tank investment.
The new products they offer include Butternut Squash, Fall Harvest Vegetables, and a Gluten-Free package.
The site lets consumers browse by occasion, such as Get Well, Sympathy, Corporate Gifts, New Parent Gift Basket, Thinking of You, and Just Because.
Every selection includes a 64-ounce jar of soup, six cookies, a personalized ladle, six rolls, a personalized note card, and bespoke packaging.
The consumer may select from various soups and cookies, including sugar, chocolate chip, and oatmeal raisin.
The two entrepreneurs appear to have heeded the Sharks’ advice about scalability. Their cookie-only packaging was announced on August 29, 2017.
According to their blog, cookies are available in four flavors and come with complimentary two- to three-day shipping.
Additionally, Spoonful of Comfort includes a handwritten note to write an advance payment. Each package of cookies is priced at $19.99.
They offered a lower-cost option that prevented them from being entirely priced out of the market. They have also recently added add-ons to the checkout process on their website.
There are several options for customers to choose from, including tranquil tea, a honey box with dipper, a cozy blanket, or a stylish apron.
There are over 1400 reviews on their website, and most of them are positive. They appear to be making it without the assistance of the Sharks.
Spoonful of Comfort Shark Tank Update
This firm saw some adjustments following the Tank. They increased their soup varieties and now provide occasion-specific bundles (e.g., Get Well, Sympathy, and New Parent). They also have baskets for children.
The 2020 Covid-19 epidemic benefited this industry. They made $68 million in revenue since Shark Tank in January 2022.
Is Spoonful of Comfort Still In Business?
Spoonful of Comfort is in business and profitable as of January 2022. It also does exceptionally well in terms of sales.
A person can also subscribe to a discount coupon service to save money. Clear marketing tactics fueled the spoonful of Comfort’s meteoric growth story.
Spoonful of Solace thrives in these epidemic times by becoming the primary source of comfort for the poor.
The 50 states of the United States of America may require a Spoonful of Comfort today, with physical separation already in place.
“Spoonful of Solace” was a great success story with 68.6 million in revenue and probably provided comfort to many throughout the pandemic by treating with “Love by the Spoonful.”