The SmartPlate is a cutting-edge nutritional technology that Dell’Arciprete pitched to Shark Tank in episode 721.
A SmartPlate is a food plating device that uses photo recognition technology to identify, weigh, and analyze food.
It is an alternative to manual calorie counting for dieters. SmartPlate is a smart device that uses a camera to automatically weigh, identify, and analyze food instead of requiring dieters to do the work of counting calories manually.
Martin Dell’Arciprete, from Philadelphia, raised the prototype on The Shark Tank in February 2016. The Sharks said the price was too high.
Martin Dell’Arciprete tried to convince the Sharks that he should receive $1 million in exchange for giving him 15 percent of the company.
SmartPlate is the equivalent of the Fitbit for diets. It calculates all the food items’ calories and the nutritional value placed on the plate.
Each plate contains scales and cameras. The plate snaps a photo of the food and calculates nutritional values based on the type and quantity.
You can track your food intake using a smartphone app that syncs all this information.
A portion section on the SmartPlate prevents you from overfilling your plate – even the SmartPlate’s shape discourages overeating. You even hear an alarm when you consume too much too fast.
SmartPlate was introduced by Fitly following a successful Kickstarter campaign in May 2015.
Will a Shark consider investing in Smartplate?
What Is SmartPlate?
SmartPlate is exactly what it sounds like: a “smart plate.” A food weighing gadget outputs nutritional information such as calorie counts.
SmartPlate is a gadget that uses image recognition technology to identify, weigh, and analyze meals. It can be used in place of manual calorie counting by dieters.
SmartPlate is a plate that identifies, weighs, and analyzes food using photo recognition technology. The plate eliminates the need to count calories manually.
|Product||A plate used to weigh food|
|Investment Asking For||$1,000,000 For 15% equity in SmartPlate|
|Final Deal||No Deal|
|Episode||Season 7 Episode 17|
|Business Status||In Business|
Who Is The Founder Of SmartPlate?
Martin Dell’Arciprete is the founder of SmartPlate.
SmartPlate Before Shark Tank
Martin Dell’Arciprete introduced SmartPlate in the 721st episode of Shark Tank. Martin referred to SmartPlate as one of the most cutting-edge developments in nutritional technology.
It is specifically formulated to aid in weight loss. SmartPlate measures the nutritional value of any item on the plate and calculates its nutritional value.
SmartPlate’s remarkable qualities are made possible by cameras and scales embedded in each plate.
The plate can photograph the meal and determine its nutritional value based on information from the USDA database.
You can link your SmartPlate’s data to your smartphone app. The app will track the food you consume for the entire day.
Also, SmartPlate’s unique shape and size enable you to avoid overeating thanks to the size and shape of the portions.
Additionally, it is fitted with an alert that will sound if you eat too quickly. Therefore, SmartPlate will inform you of any overeating or eating too quickly.
SmartPlate was launched in May 2015 following a successful Kickstarter campaign. SmartPlate raised $110,000 during its campaign, which allowed the company to start manufacturing.
Smartphones with Fitbit capabilities can also sync their data with SmartPlate for a complete picture of their food intake and expenditure.
How Was The Shark Tank Pitch Of SmartPlate?
Martin appears on Shark Tank seeking an investment of $1 million for a 15% stake in SmaartPlate.
Martin stated that many people are trying hard to become healthier but have difficulty counting calories.
SmartPlate’s weight and food sensors will allow people to quickly determine what foods they have eaten and how many calories they have.
Martin gave the Sharks several samples of his sensor. Mr. Wonderful asked Martin how his product can differentiate different oils.
Martin stated that his product could not tell the difference between different oils.
Martin responded that he couldn’t believe that SmartPlate could tell us the different ingredients in each food we eat. He stated, ‘It just cannot.’. However, SmartPlate can tell what oils are present in different foods.
Martin stated that many things require further effort to install the SmartPlate. Martin said that $199 for an app is insane. It is a waste of money.
People do not want to waste their money on an app that is so expensive, so Mr. Wonderful was out early.
Daymond stated that he did not like the pitch and was out.
Kevin said that not all people eat the food they put on their plates. I think this product has no merit, so I decided he was out.
Mark stated that he wasn’t satisfied with how the technology was presented. He said he was betting that a third-party design company developed it, so he is out of the show.
Many people believe that SmartPlate is useless. SmartPlate uses the camera; therefore, they’re constantly changing the software’s settings. There is a very high chance the business will fail.
Martin tried to get Barbara to stay for the rest of the meeting. Barbara said Martin’s pitch was confusing and terrible.
Martin attempted to speak with Barbara, but she told her that his pitch was confusing and terrible. So she is no longer associated with you.
All the Sharks have rejected Martin. He believes that his product is effective.
Martin admits in the hallway that pitching the Sharks was difficult, but he remains confident in his product.
Daymond wishes for street meat and soft-serve ice cream when he returns to the Tank!
Martin leaves the Shark Tank stage without any deal from the Sharks for SmartPlate.
Final Deal: No deal between Sharks and Smartplate.
What Happened To SmartPlate After Shark Tank?
The firm, founded by Anthony Ortiz, has secured $1.2 million and is partnering with Bed Bath & Beyond, Jet, and Target after appearing on Shark Tank.
SmartPlates will come in three colors – Pearl Black, Ocean Purple, and Arctic White – but will not be available until later in the year.
SmartPlate experienced a few production problems during the most recent quality testing, according to its Indiegogo campaign, which received $152,213.
SmartPlate anticipates shipping orders throughout the holiday season.
SmartPlate Shark Tank Update
Martin Dell’Arciprete’s long career with SmartPlate was shorter than the show’s delay.
SmartPlate marketing head leaving was a setback, but SmartPlate’s inventors persisted, launching an Indiegogo campaign in January 2017 to raise funds.
SmartPlate customers awaited the arrival of their pre-ordered SmartPlates… and waited.
SmartPlate’s latest updates are described in the message, downloaded from the app store.
The Sharks appear to have been correct in assessing SmartPlate’s technical challenges.
SmartPlate yearly membership will cost $348, including a free plate and $149 for the plate.
Is SmartPlate Still In Business?
SmartPlate is still in business as of 2022. Although, the company’s official website is still the only place where you can pre-order.
Single plates with lids will cost $119. Two plates and one lid are available for $225.
SmartPlate began shipping in the fall of 2016, according to the company’s website.
Many individuals have already been inspired to purchase SmartPlates after watching Shark Tank.
What Is the Net Worth of SmartPlate?
The valuation of SmartPlate was $6.67 million when it appeared on Shark Tank. The net worth of SmartPlate is above $1 million as of 2022.