Shark Tank’s newest entrants, Brett and Stephanie Parker are drawn to the Zipadee-Zip wearable blanket, one of the top baby items on the market.
It was a requirement that led the Parkers to create the Sleeping Baby company, as it did for many other inventors.
During the first few months after the birth of their daughter, she stopped swaddling and didn’t sleep through the night.
Their infant continually woke up from swaddling and wiggled out of her blanket, thus depriving them of sleep.
Parents can become tired of waiting months for their children to grow out of swaddle transition concerns.
Babies are startled by an abrupt jerk in their wake-up response.
Swaddle blankets provide newborns with womb-like comfort, so they are less likely to fidget and scratch at themselves in their cribs, keeping their parents awake.
Stephanie stitched the prototype for the Sleeping Baby Zipadee-Zip on a sleep-deprived night, who remained up to finish it.
She slept through the night when she put the blanket on her baby! Baby can feel safe and secure while still moving around thanks to the Sleeping Baby wearable blankets.
As a result, the baby is less startled, and the parents get a better night’s sleep.
Sleeping baby blankets became so popular that they decided to open an online store to sell them.
Although its growth was sluggish at first, it developed a strong reputation and gained a large customer base.
They’re asking the Sharks for the first time for help in advancing their business.
Is Sleeping Baby up to the challenge of swimming with sharks?
What Is Sleeping Baby?
Sleeping Baby is a unique swaddle suit called Zipadee-Zips created to provide newborns the comfort of the womb while they sleep peacefully.
Sleepy Baby has evolved into a whole range of Zipdee Zip blankets and a well-designed website due to its Shark Tank success.
The Parkers’ business has grown without them having to spend a dime on advertising because word-of-mouth and customers talking about the Sleepy Baby Brand have generated so much buzz.
What are the most important needs of new parents? Babies have the same needs. Sleep.
Zipadee-Zip is a wearable blanket that has been developed to solve this problem.
The Zipadee-Zip is similar to swaddling a newborn by enclosing them in a blanket, but it also gives them the freedom to move freely.
Baby’s can still play with a pacifier or toy even when completely covered.
Baby’s skin is protected, and they are safe to wear in a car seat or stroller while Zipadee-Zip keeps them from scratching their faces.
Cotton and poly fabrics are specially designed to be soft and breathable to prevent overheating. They are also fire resistant without having any chemical treatment applied.
|Company Name||Sleeping Baby|
|Entrepreneur||Brett Parker And Stephanie Parker|
|Product||The Zipadee Zip Baby Swaddle Suit|
|Investment Asking For||$200,000 For 10% equity in Sleeping Baby|
|Final Deal||$200,000 For 20% equity in Sleeping Baby|
|Episode||Season 6 Episode 1|
|Business Status||In Business|
Who Is The Founder Of Sleeping Baby?
Stephanie and Brett Parker, the husband and wife duo, are the entrepreneurs behind Sleeping Baby, who pitched their baby business on Shark Tank in 2014.
A single unit sold for between $35 and $40, and 25,000 had already been sold online.
Sleeping Baby Before Shark Tank
The Parkers were delighted with the arrival of their daughter Charlotte; however, the infant son began to suffer frequent sleepless nights.
The result was that not only the children but their parents also suffered.
Stephanie had made her swaddling suit out of desperation, and it worked wonders for little Charlotte.
The first night she tried it, she slept for twelve hours, and her parents did as well.
Their idea led them to start Sleeping Baby and develop their swaddling baby-suit, called the Zipadee Zip.
The couple’s tiny home-run business was going well, and they wanted to expand their family.
Stephanie became pregnant soon after, but she sought medical attention after experiencing pains and unfortunately lost her child.
She was shocked when medics told her that she would have died if she had ignored the agony for another 24 hours.
It was difficult for her customers as she struggled to recover from both her physical and mental trauma.
The outpouring of support from other women who had been through similar ordeals as Stephanie and Brett was both surprising and comforting.
Stephanie’s plea for patience had reaped the rewards of encouragement and understanding.
The couple’s lives continued, and she became pregnant again not long after. Maverick was born as a result of this pregnancy without any issues.
The Parker family continued to sell Zipadee-Zips online, but they wanted to expand the business for more than just financial reasons.
Their goal was to help the millions of exhausted parents out there experience the joy of a quietly sleeping baby.
As a result, the Sleeping baby team appeared on Shark Tank in September 2014 to capture the attention of the sharks.
How Was The Shark Tank Pitch Of Sleeping Baby?
At the beginning of the Shark Tank program, the Parkers admit that they lost a baby a year ago and had to take time away from their business out of hardship.
Because of the support of its customers, the business has been able to continue.
Brett and Stephanie were seeking an investment of $200,000 for 10% in Sleeping Baby during their appearance in the Shark Tank.
They reported that 25,000 of their products were sold, totaling “a little over $1 million.”
According to the Parkers, their company began with just $700.
The Sharks were impressed by the Parkers’ business and moved by their story of losing a baby in the Shark Tank interview.
First, Lori offers $200K for a 25 percent stake in Zipadeezip because she will have to put a lot of effort into promoting the product.
Daymond told the Parkers to decide whether they wanted to put the product in retail, where Lori wanted to take it.
Mr. Wonderful offers them $200K for 20% of the business they don’t do retail (with NO ROYALTY) if they don’t do it themselves.
Daymond is willing to try the market with Kevin’s offer. Robert and Mark are both out of the picture, so Mark congratulates the Parkers on their progress.
Brett counters with $200K for 15%, so they ask Daymond to help them out to assist with manufacturing.
Daymond says he would normally ask for 33% if 20% were offered. Do it! The Parkers are on board.
Their first choice was Daymond, as they reveal in the hallways.
Final Deal: Daymond John agrees to invest $200,000 for 20% equity in Sleeping Baby.
What Happened To Sleeping Baby After Shark Tank?
After taping the Shark Tank episode, the Parkers chose to reject Daymond John’s $200,000 investment offer.
Zipadee-Zips are still being sold online (which the Sharks always appreciate).
You can purchase Sleeping Baby teethers, Snoozie Mats (pre-school naps), or knitted zipper Onez on the Sleeping Baby website or Amazon.
Sleeping Baby Shark Tank Update
The Parkers rejected Daymond John’s $200,000 investment offer after their appearance on Shark Tank.
Zipadee-Zips are continually sold on the internet (in a way the Sharks enjoy).
Shark Tank deals are made while the show is filming, but they must be finalized after the show, and sometimes the talks are complicated further.
Daymond offered to work with the Parkers, but they chose to go alone despite his polite response.
While he was not actively involved in the company, he was happy to mentor them and offer business advice daily.
They still conduct all of their sales via their well-designed and beautiful website, covered with innumerable pictures of happy kids. According to an interview in August 2015, they had sold over $4 million that year.
The company has opened its warehouse in Fort Worth, Texas, and has recently become involved in humanitarian activities.
One of their clients recently raised funds to help cover the medical expenses for her critically ill infant. They wanted to give back to the community that helped them during their own tough time.
It’s comforting for the Parkers to know they’ve built a successful business and created an environment that supports other exhausted parents.
Is Sleeping Baby Still In Business?
Sleeping Baby is still operating as of December 2021, despite the deal with Daymond never closing. The company generates $5 million in revenue annually.