Shefit, the ultimate sports bra, is pitched by Bob and Sara Moylan in Shark Tank episode 716.
What Is Shefit?
Shefit provides women with comfortable sportswear that fits and supports their body types.
They are known for the first and only fully-adjustable sports bra, the Shefit Ultimate Sports Bra, which allows for a custom fit and a controlled level of support.
Recently, they have expanded their product line with other products too. SheFit also provides leggings, shorts, tops, and workout accessories.
SheFit is dubbed “The Ultimate Sports Bra” with good reason. It is highly adaptable because of its adaptable design. The ribbed bust band can be adjusted by more than 8 inches.
The result is less bounce and less instability. The Shefit bra maintains a flattering shape by providing control without compression.
Additionally, the garment is made from wicking fabric, which wicks moisture away from the body. This reduces sweat and mess!
Shefit bras are available in sizes to accommodate a wide range of women. These bras provide maximum support regardless of their size.
SheFit features a customized bust band and adjustable straps. You can experience security and comfort in three simple steps: Zippered bust panel, cinched back band, and lifted straps.
This will help to tighten the bra and keep everything in place. One bra offers traditional “H-Back” straps and a two-way “X-Back” strap configuration; both implementations provide unwavering support.
|Product||Sports bras with adjustable zip-ups that can be customized|
|Investment Asking For||$250,000 For 20% equity in SheFit|
|Final Deal||$250,000 For 33% equity in SheFit|
|Episode||Season 7 Episode 15|
|Business Status||In Business|
Who Is The Founder Of Shefit?
Sara Moylan founded SheFit and serves as its Chief Creative Officer. Moylan graduated from Central Michigan University with Integrated Public Relations and Communications degree.
From 2004 to 2012, she was a Senior Pharmaceutical Sales Representative for Eli Lilly and Company, and then from 2014 to 2017, she was a Senior Medical Device Sales Representative for Acelity Inc.
She is still the Chief Commercial Officer of Shefit today, empowering women worldwide.
Her active lifestyle was a goal for Sara Moylan, as she wanted to stay active while expecting her first child.
Sara wasn’t the type to sit by and do nothing, so the sports bras she had were simply too small.
She created the prototype for the fully adjustable sports bra SHEFIT. A Kickstarter campaign enabled her to reach her goal and even go over it slightly. How about the Sharks? How would they respond?
Shefit Before Shark Tank
Moylan is the quintessential entrepreneur who understands the importance of risk-taking and hard work.
Shefit was created after she struggled to find a sports bra that was supportive enough for her body type.
She attempted everything she could but kept failing, resulting in her loss of confidence, which, in turn, decreased her motivation to continue competing.
She knew that she needed to resolve this issue to prevent other girls from going through the same thing.
She made her prototype in 2011 using a maternity bra and a hot glue gun.
She then hired a seamstress to assist her in developing a more functional prototype and, over the next decade, invested nearly $400,000 in Shefit.
Online rave reviews forced Shefit to relocate manufacturing overseas to meet demand and relocate production from Los Angeles.
How Was The Shark Tank Pitch Of Shefit?
Sara and Bob appeared on the Shark Tank seeking a $250,000 investment in exchange for 20% equity in Shefit.
Daymond John offered an investment of $250,000 which the founder of SheFit asked for, but he wants 33 percent of the SheFit and immediate response.
Sara and Bob tried to counter the offer of Daymond John for a moment before accepting it. Sara admits that she wanted to work with Daymond.
Final Deal: Daymond John agreed to invest $250,000 For a 33% stake in SheFit.
What Happened To SheFit After Shark Tank?
Many celebrities have worn SheFit since Daymond John invested in the project. Olympian Val Smith has been wearing Shefit for years.
The Doctors and The Today Show have both featured the company.
The modest following of Shefit appears to be growing despite the short time since the episode aired. You can buy the adjustable sports bra from the company’s website.
Shefit Shark Tank Update
Shefit experienced the Shark Tank effect, and they sold all of their inventory when their episode appeared on Shark Tank Season 7.
SheFit eCommerce business with Daymond John proves to be a success, and the company is focused on growing its business.
There is no doubt that SheFit is gaining traction in women’s wardrobes, even if it is too early to predict the trajectory the product will take.
You can buy SheFit on Amazon for $99.99, more than double the website price of $58.99. However, the product line of SheFit is selling quickly.
SheFit might be a good fit for Daymond John with his investment in the company.
SheFit is still in business as of 2022 and generates $7 million in annual revenue.
Is Shefit Still In Business?
Shefit is still in business and going strong today and has no signs of slowing down.
SheFit’s website contains thousands of reviews showing how the products help women of all body types be confident and comfortable while exercising.
What Is the Net Worth of SheFit?
The valuation of SheFit was $1.25 million when it appeared on Shark Tank. The net worth of SheFit is $7 million as of 2022.