What Is Proof Eyewear?
Proof Eyewear is a company that makes sunglasses and eyewear frames from reclaimed wood and other materials, including recycled skateboard decks and plant-based acetates.
Proof Eyewear’s Wood Collection departs from traditional sunglasses, offering a wide range of fashionable and sustainable eyewear and sunglass styles.
All of Wood Collection’s sunglasses are expertly crafted by hand from various beautiful woods, including zebrawood, ebony, and mahogany.
The glasses are available in various colors and styles and can be fitted with prescription lenses upon request.
UV-protected lenses are available on all styles. Adjustable screws ensure that the eyeglasses fit comfortably on any head.
Proof Eyewear’s Wood Collection sunglasses feature spring-loaded stainless steel hinges designed for durability, comfort, and ease of wear.
The frames are hand-polished and sealed with a water-resistant lacquer that protects the wood from perspiration and other sources of moisture.
The prescription variants feature a split-frame design that allows quick lens replacement.
|Company Name||Proof Eyewear|
|Entrepreneur||Tanner Dame, Taylor Dame, and Brooks Dame|
|Product||Eyeglasses and sunglasses frames made of wood and acetate|
|Investment Asking For||$150,000 For 10% equity in Proof Eyewear|
|Final Deal||No Deal|
|Episode||Season 4 Episode 17|
|Business Status||In Business|
Who Is The Founder Of Proof Eyewear?
Proof Eyewear is the brainchild of Taylor, Brooks, and Tanner Dame, all of whom have significant woodworking backgrounds. The Dame brothers worked in their grandfather’s wood mill as children.
The Wood Collection offers a wide selection of sunglasses for men and women, including classic styles, modern styles, and everything in between.
The Wood Collection has everything from keyhole frames to the famous 1960s Clubmaster style.
Brooks, Taylor, and Tanner attended Thunderbird School of Global Management, while Tanner attended Brigham Young University-Idaho and studied Marketing and Spanish. They are currently co-owners of Proof Eyewear in various roles.
Proof Eyewear’s commitment to sustainability and environmental stewardship is evident in using sustainable materials from North American certified sustainable forests for its Wood Collection sunglasses.
Frames for our glasses are handcrafted from wood, inspected, and shaped by hand.
Proof Eyewear contributes a percentage of each sale to charitable organizations that support those in need around the globe.
Proof Eyewear Before Shark Tank
Dame brothers contribute a portion of their sales to an India-based humanitarian organization that provides free eye care to the poor.
Three gentlemen promote proof Eyewear in Shark Tank. Taylor, Tanner, and Brooks Dame are three Dame brothers from Boise, Idaho, seeking a $150,000 investment in exchange for a 10% stake in their company.
The company also cares about the environment by recycling things that would pollute and contaminate mother earth otherwise.
They used their wood experience to tap into the sector and create opportunities for themselves and others. This company creates one-of-a-kind pieces using one of the most sustainable timbers available.
Proof has expanded its eco-friendly frame collection by incorporating recycled plastics and discarded skateboard decks.
How Was The Shark Tank Pitch Of Proof Eyewear?
Brooks, Taylor, and Tanner Dame reached Shark Tank episode 417 to present Proof Eyewear, their sustainable business idea in exchange for a $150,000 investment and a 10% ownership stake.
Proof Eyewear company products include biopolymers, recycled skateboard decks, and wood eyewear. Sharks receive an individual set of sunglasses designed by the brothers.
In 2010, Proof Eyewear was established in Idaho out of the garage of its founder, Brooks.
The company’s sales had reached $433,000 in the year leading up to its appearance on Shark Tank, and several celebrities have been spotted wearing the company’s sunglasses. Pacific Sunwear made a substantial order.
Even though Mark Cuban adores the sunglasses, he cannot purchase them.
Daymond John is really into the eyeglasses, and other people think they look “awesome.”
Daymond is looking for an individual that is interested in working at Walmart. It is because Taylor and Tanner do not want their eyewear sold in major outlets that he goes out.
Kevin O’Leary proposes an investment of $200,000 in exchange for a share of the company equal to 25% plus a royalty of $2.50 every order until his initial investment is repaid. After that, the royalty will be reduced to one dollar for each order.
Although Lori Greiner is a huge fan of their eyewear, she has a business arrangement with a manufacturer that puts her in a difficult position because of the volume of sunglasses she sells. She has departed.
Robert Herjavec makes an offer of $125,000 for a share of 25% of the business. Brooks makes a counteroffer, asking Robert to increase the percentage he’s willing to give him to $200,000, but Robert sticks to the offer he initially made.
Brooks, Tanner, and Taylor go outside to make a phone call to their dad so they can discuss anything.
They discuss the possibility of taking on a partner in order to gain access to specialized knowledge and additional funding; however, doing so would result in a loss of ownership in the company.
Proof Eyewear needs an investment of $200,000 for 20% equity, with the possibility of additional investment in the future. Herjavec refuses to budge.
The brothers decline the offer and exit the Shark Tank empty-handed.
Final Deal: No deal between Proof Eyewear and Sharks.
What Happened To Proof Eyewear After Shark Tank?
Proof Eyewear has expanded internationally since appearing on Shark Tank and has introduced new designs such as The New Meadows, an oversized women’s cat eye sunglasses frame.
The company recently partnered up with Slyde, the hand-board startup that attracted billionaire Mark Cuban and shark, Ashton Kutcher to Shark Tank in April 2016.
This summer, Proof Eyewear sponsored Slyde’s annual hand boarding competition in San Clemente, California.
Proof Eyewear Shark Tank Update
The popularity of Proof Eyewear skyrocketed and even the sales were beyond the imagination of the founders.
Proof Eyewear’s sales have increased more than threefold since appearing on Shark Tank, reaching $1.4 million, with estimates of $2.5 million for 2014.
Proof Eyewear established a retail outlet in Boise, Idaho. Proof Eyewear is doing well, and Daymond John is beaming with pride while wearing his shades.
Additionally, Proof Eyewear debuted their aluminum collection in 2016. It is constructed entirely of recycled aluminum.
The material of Proof Eyewear suits their brand ethos and adds a material they could not include in their current assortment.
Proof Eyewear started a Kickstarter campaign for their aluminum line and received 100% funding in just five days.
Proof Eyewear generates $6 million per year revenue and operates internationally as of 2022.
Is Proof Eyewear Still In Business?
Proof Eyewear is in business as of January 2022 and has expanded its product line to include add-ons for certain orders. The company has also expanded its humanitarian work to include Uganda.
The sunglasses are available at a variety of locations around America, Europe, and Africa and online through the company’s website.
Its revenues have grown year after year, making it an internationally recognized brand.
They intend to build the business independently, without the involvement of outside investors looking for a different direction.
What Is the Net Worth of Proof Eyewear?
The valuation of Proof Eyewear was $1.5 million when it appeared on Shark Tank. The net worth of Proof Eyewear was $6 million as of 2022.