Entrepreneurs Mike Line and Matt Franklin presented their Posture correction gadget or posture brace known as PostureNow on Shark Tank episode 403.
Mike and Matt demonstrate PostureNow to the Sharks in the presence of Jonathan Roberts and Anna Trebunskaya.
Mike and Matt sold many copies to dancers across the country.
Another posture correction device does not wear a brace but serves as a reminder to “throw your shoulders back and stands or sit up straight.”
The device is designed to help develop great posture through muscle memory by wearing it every half hour during the day.
You get a 30-day money-back guarantee with PostureNow and costs $40.
What Is PostureNow?
PostureNow is a posture-correcting brace worn on the arms, not over the shoulders like a typical posture brace.
The PostureNOW armbands (patent pending) are soft neoprene armbands linked to a stretchy elastic tension band.
PostureNOW posture braces are based on muscle memory and work by gently reminding you to bring your shoulders back when they slouch forward, thus establishing the habit of correct posture.
The thought of maintaining a good posture may sound strange to most of us, who have been slumping for years.
Over time, you will notice that your posture will become more aware and that sitting and standing upright will feel natural.
The development of muscle memory in the upright posture is achieved through good posture practice.
|Entrepreneur||Matt Franklin and Mike Lane|
|Product||Posture-enhancing brace for the back|
|Investment Asking For||$100,000 for 15% equity in PostureNow|
|Final Deal||$100,000 for 30% equity in PostureNow + $5 Royalty per unity until investment recouped|
|Episode||Season 4 Episode 3|
|Business Status||In Business|
Who Is The Founder Of PostureNow?
Matt Franklin and Mike Lane are the founders of PostureNow. They were seeking a $100,000 investment in exchange for a 20% stake in the business when they appeared on Shark Tank.
PostureNow can be worn beneath clothing at work or even while dancing since it can be worn underneath clothing.
According to Dancing with the Stars stars who vouch for the device’s improved posture, it is a huge hit in the dancing industry.
Mike and Matt developed the posture device to assist people who work at computers to maintain a straight posture. They created it for their use.
They even guarantee that their product will enhance your posture 100 percent. Matt and Mike claim that appropriate body posture is a learned behavior.
You could use the device to remind you to pull your arms back without putting additional strain on your back. It is possible to use other posture devices that do not involve your arms as posture does now.
You can adjust the tension on each PostureNow brace to find the perfect fit.
PostureNow Before Shark Tank
Posture Now, developed by Mike Lane and Matt Franklin, was released to the US market in 2011. A revolutionary posture-correction device was the name given to this device by its inventors.
The PostureNow comprises two neoprene armbands joined by a flexible elastic band worn under or over clothes.
So many of us sit at our computers or desks between eight and nine hours a day without considering the possible health consequences.
Mike and Matt were motivated to create Posture Now by this very concept.
They conducted extensive market research and discovered that over 1 million people searched for posture-related keywords every month.
This can only mean that many people need a device like PostureNow. It is becoming increasingly common to see poor posture in the United States and globally as well.
How Was The Shark Tank Pitch Of PostureNow?
Mike and Matt pitched PostureNow to the Shark Tank, requesting an investment of $100,000 in exchange for a 15% stake in their business.
Anna Trebunskaya and Jonathan Roberts perform dance steps for the Sharks to highlight the importance of proper posture; Roberts is already wearing a PostureNow!
The company has filed a patent for PostureNow and has generated sales of over $330,000 worth over the years.
Matt and Mike have numerous chiropractor endorsements and promote the benefits of correct posture to human resource departments to improve employees’ health who spend their days slumped over computers.
Mr. Wonderful offers $100K in exchange for 50% of PostureNow plus a 10% royalty. Mike and Matt decline immediately.
Daymond believes Mike and Matt are unfit for the Shark Tank and exits after accusing them of excessive talking.
Barbara is attracted to Mike and Matt, yet she continues to go out.
Robert makes an offer of $100,000 for 40% but withdraws it because he believes Mike and Matt are “working the room.”
Mark offers $100,00 in exchange for 30% plus a $5 per unit royalty until he recoups his investment. They accept, and Mike joyfully resigns from his job on national television.
Final Deal: Mark Cuban agreed to invest $100,000 for 30% of PostureNow plus $5 per unit royalty until he recoups his investment.
What Happened To PostureNow After Shark Tank?
You may be thinking about what happened to PostureNow after the Shark Tank. PostureNow has been growing exponentially since the Shark Tank episode aired.
Matt and Mike both mentioned that their phones rang for two weeks after the Shark Tank show.
Within an hour of the show’s airing, the duo sold the so many amounts of PostureNow products they would have sold in a month.
Matt and Mike managed to sell enough items to earn six figures within a few more days.
The couple moved from something they enjoyed doing as a hobby to owning and operating a lucrative business instantly.
PostureNow has gained popularity since its appearance on Shark Tank, proving that Matt and Mike created an incredibly popular product that I, for one, cannot wait to try!
PostureNow Shark Tank Update
Mike resigned from his job immediately upon their return from filming Shark Tank, while Matt quit by the end of 2012.
The merchandise they sold following the broadcast was worth over $100,000! Matt and Mike are touring manufacturers and creating new products in March 2013.
They have sold more items since their broadcast than they did in their first three years in business. Mark Cuban made another successful Shark Tank investment!
PostureNow has maintained a constant sales record over the years. PostureNow is still in business as of February 2022, generating $6 million in annual revenue.
Is PostureNow Still In Business?
Mike Lane was able to turn his day job in New York City, a sales director for a shipping and handling company, into his dream job following his Shark Tank appearance and his deal with Cuban.
Amazon currently does not offer a PostureNOW brace, with many rivals to choose from, but a genuine PostureNOW brace can be purchased for $40 on their website.