What Happened To Postcard On The Run After Shark Tank?

Josh Brooks, the proprietor of Postcard On The Run, takes his snail mail-style software to The Shark Tank in episode 504, the season 5 premiere. Brooks may also bring along the first famous “guest entrepreneur.” 

Selena Gomez invests in and uses this software platform, which turns smartphone images into real, live postcards that get delivered to your specified address. The phrase “wish you were here” is taken to another level with the “postcard on the run.”! 

The business has generated over $450K in revenue in under two years but has not yet achieved profitability. 

The Postcard on the Run App should send pictures of shark attacks to Brooks and Selena Gomez if they get bitten by sharks.

What is Postcard On The Run?

Postcard on the Run was founded in 2011 by Josh Brooks as a photo-sharing software and printing business. 

You can upload your photos, add a unique message, and send them via Run as a postcard to your recipient. 

Postcard On The Run Shark Tank Update

The postcards also included a code that the recipient could scan for video and audio material with their telephones.

Postcard On The Run is an app on the show that allows you to snap any picture from your smartphone, turn it into a postcard and send it to anyone. You can also add music and video using a scan bar or a website link.

Company NamePostcard on the Run
FounderJosh Brooks
ProductAn application that lets users take photographs with their mobile phones and add personalized messages
Investment Seeking$300,000 for 5% equity in Postcard On The Run
Final Deal$300,000 for 7.5% equity in Postcard On The Run
SharkRobert Herjavec
Business StatusOut Of Business
WebsiteVisit Website

Who is the Founder of Postcard On The Run?

Josh Brooks, an entrepreneur, created the software Postcard on the Run. The app allows users to send any photo to anyone globally by converting it into a postcard. 

You can also add audio and video via a scan bar or by linking to a video. Brooks raised $750k from superstar singer Selena Gomez, who assisted in publicizing the product to her over 16 million Twitter followers. 

However, Brooks required further funding and thus pitched the idea on Shark Tank. Brooks is offered a contract by Robert Herjavec.

Postcard On The Run Before Shark Tank

Joshua Brooks studied at the University of Arizona from 1994 to 1998, and upon graduation, he wanted to work for a technical company. 

He began his career at Myspace, where he served as the head of marketing for three and a half years. 

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Josh Brooks wanted to start his own technology company after Myspace’s popularity waned. He successfully raised one million dollars to launch On The Run Tech. 

He also worked with Selena Gomez to found Postcard on the Run. Brooks believes Postcard on the Run needs an investment from the Sharks to stay afloat and allow people to interact through photo postcards sent from anywhere and at any time.

How Was The Shark Tank Pitch of Postcard On The Run?

Josh Brooks, the owner of Postcard On The Run, returns to the Shark Tank seeking $300,000 in exchange for a 5% stake in the business. 

This is an audacious valuation for a young, inventive company. The software enables consumers to snap a photo, design a postcard, and have it printed and mailed by snail mail. 

The cards may contain a scannable code that enables users to access a video clip on their smartphone.

Brooks has already established relationships with investors. The financial strain placed on Postcard On The Run by their ownership may prevent the Sharks, but judgments are made based on data. 

So far, Brooks has sold $450,000 worth of postcards, and the free software has received just over 500,000 downloads. 

He had previously raised $1.3 million in investment funds at a valuation of $6 million.

Mark Cuban calls the $6 million price tag “crazy.” He has departed.

Kevin O’Leary concurs with Mark Cuban on the valuation, believing that the enterprise is a financial loser. He has departed.

Barbara Corcoran argues that while postcards are a “present” and she enjoys receiving them, the constraint of having the message printed in a text typeface “dilutes the warm and fuzzy” factor associated with receiving a photo in the mail. She has escaped.

Lori Greiner is adamant that the technology is not proprietary. She has escaped.

Robert Herjavec believes his children will use the app, much more so now that Selena Gomez is an investor and promoter of the company. 

He adores the concept but is uneasy with the $6 million valuations. 

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He proposes. $300,000 in exchange for a 10% stake in the business. This is Brook’s final opportunity to strike a bargain.

Brooks counters, requesting that he increase the offer to $500K million. Herjavec is prepared to accept an offer of up to $500K. 

Brooks attempts to negotiate a settlement of up to $450K, but Herjavec will not agree to anything more than $300K. Brooks accepts and is offered a Shark contract.

Final Deal: Deal with Robert Herjavec for 7.5% equity in Postcard On The Run for $300K. 

What Happened To Postcard On The Run After Shark Tank?

Josh Brooks was undoubtedly struggling with Postcard on the Run’s financials, all the more so that he had spent nearly all of the money he raised before joining Shark Tank. 

Postcard on the Run earned nearly $400,000 in twenty-one months. However, this was not enough to turn a profit, as the money was reinvested in the business. 

Josh Brooks sought financing from the Sharks to maintain Postcard on the Run and expand his business to sell more postcards and earn more money. 

Postcard On The Run Shark Tank Update
Postcard On The Run Shark Tank Update

Shark Tank does not mention Postcard on the Run as the best or worst episode. The Sharks, however, believed the company would fail and that it was overvalued by millions of dollars. Four out of five Sharks refused to invest in the company.

The Postcard on the Run website is accessible at http://www.postcardontherun.com, but it does not appear to have been updated since Josh Brooks appeared on Shark Tank. 

The last blog post was published at the end of December 2013. Postcard on the Run’s website provides little pricing information. 

However, you may still download the program and personalize your postcard by visiting the App Store. This way, you can send a customized photo postcard to whomever you choose. 

Only once you’ve completed a personalized postcard will you learn how much it will cost to deliver it to the recipient. The App Store’s review section has received numerous complaints about this.

The Postcard on the Run app has a 3.7-star rating on Google Play and a 2-star rating on the iOS App Store. 

There have been complaints that the app doesn’t always function correctly and cannot be edited once applied to a custom postcard. 

Other users are satisfied with the software and enjoy using it, particularly when traveling on vacation and sending postcards home. 

Overall, I believe that Postcard on the Run could be an excellent software and service, but it could not expand due to financial difficulties.

Postcard On The Run After Shark Tank

Thanks to Herjevic’s investment in Postcard On The Run, the business has continued to operate since it first appeared on Shark Tank. 

Numerous competing apps have entered the market, making it difficult for Postcard On the Run to maintain its market share. 

Although the social media accounts are largely inactive, the app is still available on iTunes and GooglePlay, and the website is active. 

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Postcard on the Run appeared to have its feet firmly planted, yet the following surfaced on their website in September 2015:

We are discontinuing the Postcard on the Run service as of October 1st, 2015.

All orders successfully submitted via one of our apps will be printed and dispatched on or before that date.

We appreciate your support! POTR

It appears as though Postcard on the Run’s luck has run out.

Is Postcard On The Run Still in Business?

Postcard on the Run has ceased operations as of September 20201. According to the company’s website, the service has been discontinued. 

Brooks currently serves as Senior Vice President of Brand Strategy and Marketing at Jam City, a mobile gaming platform founded in 2010 by Chris DeWolfe, Aber Whitcomb, and Josh Yguado, a former executive at 20th Century Fox.

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