PhoneSoap is a phone charger and UV light sanitizer that Wesley Laporte and Dan Barnes hope to sell in Shark Tank.
They recognized that mobile phones were a breeding ground for microbes and came up with the idea.
Almost every phone contains germs such as Staph, E Coli, and MRSA, and one in six has feces!
The heat emitted by phones makes them an ideal breeding ground for a wide range of germs and bacteria.
To remedy their displeasure, they invented Phone Soap, a portable tanning bed for smartphones.
The PhoneSoap charger comes with a USB connector for charging cables and two UV lights encased in a reflective enclosure that bakes bacteria away.
PhoneSoap takes UV light to a new level of sanitization – and it’s been used in industrial sanitization for years.
PhoneSoap sells UV sanitizers, polishes, wipes, and antimicrobial ionic silver cases in addition to UV sanitizer.
Like many other Shark Tank startups, PhoneSoap started on Kickstarter. The project raised $63,478 in May 2012 (on a fundraising goal of $18,000). PhoneSoap has been proven to be effective since then.
Wesley and Dan will likely seek assistance from a Shark to expand retail distribution, even though their product is only available online.
How would a Shark feel about PhoneSoap?
What Is PhoneSoap?
PhoneSoap is an ultraviolet light sanitizer that uses a plastic case. A cell phone contains 18 times the amount of bacteria found on a public restroom handle.
The idea came to the developers after realizing how much bacteria is found on a cell phone.
Phone Soap claims that the UV light it emits breaks down nucleic acids and fragments of germ DNA found on phones. While disinfecting, the device also charges your phone.
|Entrepreneur||Dan Barnes And Wes LaPorte|
|Product||Phone Sanitizing Case Using Ultraviolet Light|
|Investment Asking For||$300,000 For 7.5% equity in PhoneSoap|
|Final Deal||$300,000 For 10% equity in PhoneSoap|
|Episode||Season 6 Episode 24|
|Business Status||In Business|
Who Is The Founder Of PhoneSoap?
Wes La Porte and Dan Barnes are two young men from Provo, Utah, who founded PhoneSoap.
An average phone surface contains more feces than a bathroom, and one in six phones have feces on them. Dan and Wesley came up with a solution.
The solution is called PhoneSoap. PhoneSoap charges your phone and eliminates 99.9% of germs.
PhoneSoap Before Shark Tank
PhoneSoap was conceived by Wes La Porte and Dan Barnes, both from Provo, Utah.
The entrepreneurial duo developed an amazing device that tries to clean the world up to one gadget at a time. These gentlemen would never engage in unethical business practices.
After reading an article about the microorganisms found on average cell phones, Dan was shocked.
The average phone contains 18 times more harmful bacteria than the average public restroom, but Dan was immediately skeptical when he heard this piece of information.
Dan asked Wes’s help in determining if Dan’s phone was that germ-ridden at the time, as he was working in a lab at the time.
Dan and Wes were both skeptical of the claim, but after checking both of their phones, he found a thick layer of bacteria all over the cells.
After conducting a series of tests on other people’s phones, he discovered a more alarming truth.
The pair discovered that at least one in every six phones had feces, and the associated health risks were unknown to the general population.
The pair decided to create a solution that would clean phones, utilizing Ultra Violet light technology, which Wes was aware of due to its use in the laboratory to sanitize things.
A prototype sanitizer was developed to charge and sterilize any phone simultaneously.
A Kickstarter campaign was launched in May 2012 to raise $18,000 to test their idea.
The Kickstarter campaign was a huge success; one month later, 1,200 backers had pledged more than $63,000, and the entrepreneurs began developing their prototypes.
It wasn’t until early 2014 that the team started selling PhoneSoap online. The response was overwhelming.
Thanks to Dan’s expertise, a large portion of the businesses’ marketing budgets were spent on targeted marketing.
Wes and Dan’s business was doing well, but they wanted extra funding and a strategic shark partner to accelerate growth.
An open casting session resulted in their acceptance to appear on Shark Tank in early 2015.
How Was The Shark Tank Pitch Of PhoneSoap?
Wesley and Dan enter the Shark Tank show seeking a $300,000 investment in PhoneSoap for a 7.5% equity.
They inform the Sharks that the average cell phone is 18 times dirtier than the average public restroom surface.
The Sharks are appropriately repulsed. They distribute samples. Mark asks why alcohol will not function; they explain that it could cause damage to the phone.
They’ve generated over half a million dollars in sales in less than a year and are available in 40 Staples locations. They have been granted two utility patents.
Robert believes that the normal client is too lazy to utilize this.
Kevin believes they’ve discovered a market niche for analgesics. The gentlemen have already raised $800,000 for a 16 percent stake.
Mark believes marketing will be costly unless they receive a massive PR boost. Wesley and Dan report that hospitals and schools have expressed interest in their work.
Robert states that he does not need a tanning bed for his phone; he is already outdoors.
Mark is a fan of the hospital angle because it will sell if you can sanitize the phone quickly.
Barbara decides it’s too cumbersome and exits.
Kevin offers $300,000 in exchange for a $6 royalty until he recoups his investment, or $3 per unit until he recoups $1.2 million.
Kevin leaves after the boys reject the offer.
Mark believes that commercial sales to health care providers are the way to go, and he offers $300,000 for a 30% commission if they can get the phone to clean in less than a minute.
Lori has sold thousands of phone cases; she rushes in with an offer of $300,000 for 15%. She wishes to take it to QVC; Mark believes a premium can be charged with commercial sales.
Mark and Lori disagree about who is the greatest match. The boys demand a higher valuation, and Lori says she’ll go up to 10% if they agree immediately. The gentlemen say yes!
Final Dea: Lori agrees to invest $300,000 for a 10% stake in PhoneSoap.
What Happened To PhoneSoap After Shark Tank?
PhoneSoap’s developers proposed their idea on Shark Tank and were offered a deal by Lori Greiner.
There is also a new PhoneSoap Polish ($15) and a “magical” Cleaning Roller ($20, 3in x 2in x 1in) that works similarly to a lint brush but contains a specially formulated TPU gel that can remove smudges when you’re on the go or unable to use the PhoneSoap cleaner/charger.
PhoneSoap receives an update segment in season seven’s episode 729. The update shows that sales have risen since Lori’s deal was completed. Furthermore, they have added air purifiers to their product lineup.
As of December 2021, the company has annual sales of $13.5 million.
PhoneSoap Shark Tank Update
Shark Tank updated its PhoneSoap segment in May 2016, and it is clear that Lori’s involvement in the firm has resulted in excellent results during its first year together.
Dan claims that QVC helped boost sales of the product by about $5 million over the first twelve months, and sales continue to grow every time the product is broadcast on the shopping channel.
The founders of the PhoneSoap company have grown to twelve employees, and are seeking additional warehouse space to help them meet demand.
A follow-up interview with Dan revealed that Lori is on the verge of securing a deal with Bed Bath and Beyond to make PhoneSoap available in all 1,500 of the retailer’s locations. The agreement is expected to be finalized by the end of the year.
Moreover, Wes has been busy as well; following numerous requests from customers for a larger version of PhoneSoap for tablet owners, the XL version of the product is now available.
It retails for $120, comes with a universal charger that fits any tablet, and sells so briskly that consumers can expect a month-long wait.
The original PhoneSoap device has also been enhanced. PhoneSoap 2.0 now features an active alarm and can notify users of incoming calls and texts for those who charge their phones overnight.
The company is also developing other items; it is nearing the completion of a multi-charger that can simultaneously lean up to eight devices. It plans to release a version that can sanitize phones in less than thirty seconds.
Dan offers some advice for entrepreneurs interested in appearing on Shark Tank. Before entering the tank, he says they should generate interest in their product to increase the chances of impressing the sharks.
The author emphasizes the need to fully understand all aspects of the business and prepare as much as possible for the appearance as early as possible.
In conclusion, he recommends other entrepreneurs enjoy themselves and be as dynamic as possible while inside the tank.
He continues, after all, everyone wants to work with someone they admire and respect. His knowledge is backed up by the fact that PhoneSoap is an incredibly profitable company with its new shark partner.