Shark Tank episode 728 features Van Gould and Chris Sheldon pitching the NoPhone, a device designed for people with too much time on their smartphones.
This tongue-in-cheek product was successfully funded on Kickstarter twice (in 2014 and 2015) for a total of over $20,000 in funding.
Their Kickstarter page states that “The NoPhone provides a technology-free alternative to constant hand-to-phone contact that allows you to connect with the real world.”
The product resembles a rectangular piece of plastic with a similar feel and looks to a smartphone.
NoPhone Zero includes a fictitious USB port and a camera lens, while NoPhone Selfie includes a sticky mirror.
While the product is meant to be a joke, others use it as a “placebo” to take on dates or movies. A CNET review describes it as “the most pointless present since the Pet Rock.”
NoPhone has sold over 4,000 devices, earning the title of “world’s biggest phony phone company.”.
Steve and Sean pack and ship from their 400 square foot New York apartment when they’re not working as art directors for a New York advertising agency.
They’re likely seeking an investment from a Shark who can assist them with mass distribution.
Will a Shark approve or disapprove of this investment?
What Is NoPhone?
The NoPhone offers the fewest smartphone options, thereby carving out its niche. NoPhone cannot function as a phone or a camera and has no screen, music, WiFi, or even a camera.
A selfie mirror upgrade (sticker) is available as an accessory to help you see yourself when you’re wearing a phony smartphone.
NoPhone is a vintage phone with the feel of real phones but without seductive features such as a camera, music player, phone, or screen.
NoPhone Selfie with a mirror front will fit your vanity, or keep it simple with NoPhone Zero, the simplest phone ever.
Even the fake buttons are missing in this version. The whole thing is just a flat piece of plastic. Additionally, this device is available in bundles for parties of different sizes.
You can combat internet addiction together with The Couple’s Cure pack, available in Classic, Selfie, and Zero editions.
Your whole family can benefit from The Family Plan or impose a no-phones-at-work policy with The Employee Gift Pack. You can find a NoPhone that meets your requirements.
|Entrepreneur||Chris Sheldon, Van Gould, Ingmar Larsen And Ben Langeveld|
|Product||Fighting Smartphone Addiction with Fake Plastic Phones|
|Investment Asking For||$25,000 For 25% stake in NoPhone|
|Final Deal||No Deal|
|Episode||Season 7 Episode 23|
|Business Status||In Business|
Who Is The Founder Of NoPhone?
The NoPhone was founded by Chris Sheldon and Van Gould, two New York City advertising creatives from Barton F. Graf, and pitched on Shark Tank.
NoPhone is a phony plastic phone developed to help Americans break their addiction to their cell phones.
NoPhone Before Shark Tank
NoPhone is a solution for phone addiction. The use of phones is uncontrollable. They made a dummy phone for people who cannot live without their phones.
Sheldon and Van have already sold 3100 NoPhones before appearing on Shark Tank.
They also ran a successful Kickstarter campaign in 2014, reaching more than four times their goal.
The NoPhone comes without a guarantee, is not returnable, and is not designed for use with anything. They wish to elevate the NoPhone to today’s pet rock status.
Additionally, they delivered a TEDx Talk.
There have been 3,100 sales for a total of $42,000. The standard no phone option is $12, while the selfie option is $18. They sell it through their internet store.
Would the Sharks buy into their declared goal of eradicating smartphone addiction one person at a time?
How Was The Shark Tank Pitch Of NoPhone?
Van and Chris approach the Shark Tank seeking a $25,000 investment in NoPhone in exchange for a 25% stake in their company.
The couple began their presentation by burying their noses in what looked to be cell phones.
According to the study, 79 percent of Americans spend 22 hours a day on their phones.
The NoPhone can become the “pet rock” of this generation with your help.
They have sold 3,100 NoPhones\ despite the pitch being childish and sarcastic. It costs $12 for a NoPhone and $18 for a mirror, the “selfie upgrade.”
The production cost is $2.95. The item is a gag or novelty gift.
Daymond John poses the first serious query, inquiring as to whether or not they possess a patent. Indeed, they do. Mark Cuban, on the other hand, is unimpressed.
If there is one thing I despise more than people continually on their phones,” he explains, “it is a dumb patent. I’m leaving.”
Lori Greiner concurred. “There is a poster of a cat that says ‘hang in there,'” she explains. That is what I intend to say in response to this. I’m out.”
Robert Herjavec believes the idea is “very brilliant,” but he is concerned that the $3,100 unit price represents “the entire market.” He has departed.
“I’m sorry, but I’d feel stupid investing in this,” Daymond John adds. He has departed.
“Look, gentlemen, this is extremely horrible. Truly awful. “I’m out,” Kevin O’Leary declares.
He is the final Shark to exit, and the NoPhone crew exits the Tank without a Shark agreement.
Final Deal: No Deal between Sharks and NoPhone founders.
What Happened To NoPhone After Shark Tank?
The Sharks didn’t like NoPhone because it was seen as a prank gift, consistent with other goods they rejected previously, such as a spray booth for suntan lotion that was more hype than substance.
The NoPhone developers maintain the website, and the NoPhone device is available on Amazon.
Still, there have been few social media updates, and Van and Chris have departed to become Associate Creative Directors with Anomoly, Inc.
NoPhone Shark Tank Update
The Forbes website featured NoPhone as the first “fake phone” company that appeared on Shark Tank.
The NoPhone website is still active, and the company’s landing page contains several great quotes from high-profile reviews such as TechCrunch.
NoPhone is “mimics of your comfort objects, assisting you in gradually abandoning them,” according to Time Magazine.
The website now offers the NoPhone Air for only $5. This is simply an empty plastic box. You’d make an excellent Christmas present for your loved ones if you like being the black sheep in the family.
Amazon Prime members can also buy all of these models and the official NoPhone t-shirt. Kick your phone addiction today by visiting their website and getting one for yourself.
Is NoPhone Still In Business?
Yes, NoPhone is still in business with multiple products as of December 2021. NoPhone successfully got a TEDx talk to their phone.
They are now selling a waterproof model without a battery and a non-addictive phone. The phone is without a plan.
Even a Kickstarter campaign for NoPhone raised $1,239 from 130 backers.
They have also expanded their product line by introducing the Family Plan, NoPhone Air, and an employee gift bundle.