What Happened To Noene Insoles After Shark Tank?

Shark Tank episode 624 featured former NFL linebacker Bryon Scott introducing Noene USA, a brand of ultra-shock-absorbing insoles sourced from the United States.

He has been a member of the Atlanta Falcons, New Orleans Saints, Tennessee Titans, and Buffalo Bills, so he knows how to absorb and transfer shocks.

Scott’s real role is to distribute Noene insoles, which the company’s parent in Switzerland makes.

He received mentoring through an NFL seminar called “Investment for Impact,” which is part of the NFL’s overall goal of helping players transition to life after football.

Noene insoles differ from other brands due to the proprietary substance used for their construction.

The website describes Noene specifically as a form of rubber that exhibits unique properties compared to traditional elastomers due to its internal structure and unique composition.”

It was originally intended for use by heavy industry employees, but sports and dancers began incorporating the device into their routines because of its excellent shock absorption capabilities.

The Noene insoles can be found on the Noene USA website in the “Invisible” and the “Dance Lite.” A pair of Noene insoles ranges between $30 and $40.

The Shark Tank doesn’t have anything similar to Noene USA – Noene USA is a sales and distribution company, not a brand new company created by an entrepreneur.

Mr. Scott is likely hoping to increase market share by using his fame as an NFL player.

He will probably need the help of a Shark if he intends to acquire merchandise and establish distribution agreements.

Will Noene USA be able to withstand a Shark investment?

What Is Noene USA?

Noene USA is high-tech insoles designed to be worn directly under your shoes. Your body absorbs and releases high-frequency and low-frequency energy, which comes from them when you run, walk, or leap.

A high-impact exercise is one where your body is exposed to powerful and sometimes destructive external forces.

This can include running, jogging, sports, and even everyday activities such as walking.

A shockwave travels up your legs and into your spine when you take a step, reverberating up and down your ankles, knees, hips, and spine, up to five times your body weight.

Noene Shark Tank Update

The forces created by these forces can eventually cause joint damage. Therefore, it’s important to take precautions to reduce the risk of injury while still participating in your favorite sport.

There are several reasons why people add additional insoles to their shoes. The insoles may increase the comfort of their shoes, but they are not all designed to prevent injuries to joints, muscles, and bones.

A patented component of rubber, Noene is used in high-speed trains to reduce shock and vibration.

It was specifically designed for industrial applications where vibration reduction and shock absorption are required.

The material has a composition that confers a high degree of viscoelasticity, allowing it to distort under demand but quickly return to its original form.

It is now possible to purchase a shoe insole made from this innovative material, ideal for cushioning the shockwaves generated by running and other sports that can tax the joints.

Noene insoles are beneficial for athletes; they also benefit everyone who must be on their feet for extended periods.

Noene insoles are ultra-thin and can be effortlessly tucked into any shoe, whether professional or casual use or even athletic shoes.

Once you’ve experienced a successful trial, you’ll want one for every pair of shoes you own.

Noene insoles are a great choice for athletes, employees who spend hours on their feet, seniors who require additional protection for aging joints, and children who constantly move around.

Noene insoles make feet happy, but they can also help prevent major joint and muscular disorders in the long run. 

Company NameNoene USA
EntrepreneurBryan Scott
Product / BusinessA shoe insole that is extra thin
Investment Asking For$100,000 for 10% equity in Noene USA
Final Deal$100,000 for 30% equity in Noene USA
SharkMark Cuban and Daymond John
Episode Season 6 Episode 26
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Noene USA?

Bryan Scott is the founder of Noene USA. Running, jumping, and walking is easier when using this product, which contains a synthetic rubber component.

A ball was bounced on the insole of Brian’s shoe, and then he watched it bounce back into his body to demonstrate how the “rebound effect” works.

This rebound reaction can cause long-term discomfort and injury, which indicates that the insoles are ineffective when used repeatedly.

However, Noene is made from a synthetic rubber that can absorb and internally distribute the shock of bouncing balls, resulting in a rebound effect that is minimal to nonexistent in most cases.

Noene USA Before Shark Tank

Noene USA was founded by Brian Scott, who hails from Atlanta, Georgia. After coming to the Shark Tank, Brian hopes to secure a $100,000 investment in exchange for a ten percent ownership stake in his company.

Noene insoles have been designed to absorb and distribute the shock that enters your body when you leap, run, or even stroll. They are a high-tech alternative to conventional insoles.

The typical consumer will buy a flimsy insole to rid themselves of their shoe problems as they believe it will alleviate the problem; however, this often does not work.

This phenomenon is called the “rebound effect,” which is demonstrated when you bounce a ball on the insole and bounce back, demonstrating that the insoles reflect the energy into our bodies.”

How Was The Shark Tank Pitch Of Noene USA?

Bryon entered the Shark Tank seeking an investment of $100,000 in exchange for a 10% stake in Noene USA. 

He discusses his product and shows how Noene insoles differ from normal insoles in performance.

He drops a piece of glass under the Noene insole without causing it to shatter – the glass does not shatter, and the Sharks are impressed with his work.

He distributes samples and explains that the insoles are meant to be worn underneath your shoe’s insole.

Bryon discusses plans to expand his product line beyond insoles, including tennis racquet grips and other applications.

He tells us that he has an exclusive distribution agreement with the United States and Canada.

It costs $6 for Byron to purchase the insoles, which he sells for $29. His distributorship only became available to him six months ago, so he has not yet made any sales.

Mr. Wonderful claims that the valuation is excessive. Robert isn’t buying the story, so he’s walking out the door.

Kevin claims that he would require 50 percent of the company; thus, he has withdrawn. Lori says she will test the product, but she will be away.

As a result, Mark says he’ll make an offer with ” many contingencies.”

Mark is offering Bryon $100,000 for a 20 percent stake if he can convince Daymond to use his insoles at his Etonic shoe company.

Daymond’s $100,000 for 20 percent plus Mark’s $100,000 for another 20 percent will amount to 40% for $200,000, with a total of 40% for $200,000.

Mark and Daymond counter Bryon’s $200,000 with $200,000 for 30 percent in Noene USA, and Bryon accepts their counteroffer.

Final Deal: Mark and Daymond agreed to invest $200,000 in exchange for a 30% stake in Noene USA.

What Happened To Noene USA After Shark Tank?

It appears that Noene USA has been doing quite well lately, as evidenced by the fact that the company received a new supply of Noene USA units, as reported on their website.

There is only one shop on the Noene USA website which displays two Noene products, the Noene Invisible and the Noene Dance Lite, both of which can be purchased.

It is intended for all types of shoes, whereas it is intended for women’s heels and other shoes often worn for their appearance and design rather than for their use.

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The Noene Invisible costs $29.99, whereas The Noene Dance Lite costs $39.99.

The Noene items have received overwhelmingly positive feedback on Amazon’s sister shop, where they have received a critical 3.75-star rating from 414 customers.

The Noene USA is available in various sizes and is suitable for a wide range of shoe sizes, starting with a Men’s size 6 and going all the way up to a USA Men’s size 14 in the United States.

Noene Shark Tank Update

The transaction between Mark and Daymond with Noenne USA never came to fruition.

Noene USA has just added the new Multisole NO2, an insole with a thicker profile, to its portfolio.

Noene Shark Tank Update

Foot Solutions, Inc acquired the Noene USA in September of 2020 for an undisclosed amount in cash.

Is Noene USA Still In Business?

Noene insoles have been rated five stars by most consumers, especially those who suffer from joint discomfort.

They are viewed as a miracle product by many consumers who say they alleviate pain in the heels, knees, backs, and ankles of wearers.

Many of those gave the insoles a lower rating because they desired additional comfort and support, typically supplied by custom orthotics.

They are thin and can be used with standard insoles or bespoke insoles if necessary. 

Noene insoles are not intended to provide additional support; rather, they act as shock absorbers.

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Another unfavorable reviewer is dissatisfied that the insoles are intended to be inserted into a single pair of shoes and that multiple insoles must be purchased if the insoles are intended to be placed inside multiple pairs of shoes.

You will have difficulty moving the insoles to another pair of shoes once you have placed them in the first pair after using the optional sticky tape.

In September 2020, Foot Solutions, Inc. acquired Noene USA for an undisclosed amount.

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